What Ingenuity does

Ingenuity London, founded in 2003 and headquartered in the UK, is a marketing industry intermediary that operates two complementary divisions under The Ingenuity Group. Ingenuity+ serves brand-side clients (chief marketing officers, marketing directors and procurement teams) with agency search, selection, pitch management and marketing ecosystem advisory services. Engage by Ingenuity serves agency and martech clients with business development, PR and content creation services intended to build new-business pipeline and visibility. The company maintains a 50-person practitioner team across offices in London (headquarters), Manchester and Glasgow, and reports having worked across 50+ markets with 1,000+ agencies having engaged its services.

The core technology and intellectual property rests on a set of proprietary pitch methodologies — Full Pitch, Pitch-Lite and Pitch-in-a-Day, plus modular variants — combined with the Ingenuity+ CMO Pulse, described as the largest longitudinal study of senior UK marketing leaders, surveying CMOs and marketing directors from brands with budgets up to and above £100m each quarter. The firm draws recommendations from a mapped universe of 30,000+ UK agencies and co-conceived the Pitch Positive Pledge with ISBA and the IPA to promote fair and transparent pitch processes.

Ingenuity generates revenue through bespoke, project-based professional services engagements priced per scope on both sides of the brand-agency market. Pricing is not publicly disclosed; engagements are tailored to client needs and structured around multi-year contracts. Customers on the brand side include named enterprises such as Lloyds Banking Group, Starling Bank, OVO Energy, Toyota UK, Molson Coors, ASDA George, Nomad Foods, Yorkshire Tea, Macallan Whisky and Rightmove. On the agency side, the book is distributed across 1,000+ agency clients. The company is privately held as part of The Ingenuity Group, with no external funding rounds disclosed.

Name

Ingenuity

Legal name

Ingenuity London

Website

https://ingenuitylondon.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Ingenuity London is a UK-based marketing intermediary consultancy that connects brands with agencies through bespoke pitch management, agency search and selection, and business development services for agencies, operating the Ingenuity+ and Engage divisions within The Ingenuity Group.

Ownership category

akta.pro rank

Product category

Marketing Consultancy

NAICS

Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Agency search consultancy
• Pitch management services
• Marketing advisory services
• Agency business development
• Brand-agency matching

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Agency Services (Engage): Business development, PR, and content studio services for agencies. Lead generation, commercially-minded PR, and content creation to help agencies build visibility and win new business.
2. Brand Services (Ingenuity+): Search, selection, and advisory services for brands including agency recommendations, pitch management, and marketing ecosystem consultancy. Bespoke consultancy engagements tailored to client needs.
3. Events: New Business Events that help brands with specific marketing challenges meet agencies with capabilities to solve them. Part of The Ingenuity Group ecosystem including MAD//Fest and MAD//Meets.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ingenuity is a marketing industry consultancy that connects brands with agency partners through two divisions. Ingenuity+ delivers search, selection, and pitch management services for brands seeking agency partners, including agency recommendations, full pitch processes, and marketing ecosystem advisory. Engage by Ingenuity delivers business development, commercially-minded PR, and content studio services to help marketing agencies and martech businesses grow visibility and win new clients.

Product overview

Ingenuity operates as a two-brand platform: Ingenuity+ serves brands seeking agency partnerships through agency recommendation, selection and pitch management, and marketing advisory services; while Engage by Ingenuity serves agencies seeking growth through business development, PR, and content studio services. Both brands are part of The Ingenuity Group, which also includes events brands (MAD//Fest, MAD//Masters), Future Factory, Reg&Partners, and Pearlfinders. The platform also includes a Marketing Advisory Board of senior marketing leaders and produces the Ingenuity+ CMO Pulse research study.

Differentiator

Problem solved

Functional benefit

Brands

• Engage: Business development and PR services for agencies and martech businesses, helping agencies get noticed, build new business pipelines, and win new clients.
• Ingenuity+

Products and services

• Ingenuity+ A search and selection consultancy connecting brands with agency partners. Offers agency recommendations, agency selection and pitch management, and marketing advisory and ecosystem services for brands seeking agency partnerships.
• Engage by Ingenuity Business development and PR services for agencies and martech businesses. Helps agencies build visibility, win new clients, and achieve growth objectives through lead generation, PR campaigns, and content creation.
• Business Development Services

Quantifiable outcome

• £18m+ worth of new business helped agency clients win in past year
• +3 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• The Ingenuity GroupcoreStrategic or Co-development PartnerParent company encompassing multiple marketing industry brands including MAD//Fest, MAD//Masters, Future Factory, Reg&Partners, and Pearlfinders. Provides ecosystem of events, communities, and intelligence services.
• ISBA (Incorporated Society of British Advertisers)coreStrategic or Co-development PartnerIngenuity co-conceived the Pitch Positive Pledge with ISBA and The IPA - a commitment to fair and transparent pitch processes in the marketing industry.
• IPA (Institute of Practitioners in Advertising)coreStrategic or Co-development PartnerCo-conceiver of the Pitch Positive Pledge alongside ISBA and Ingenuity, promoting best practices in agency pitch processes.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ebiquity: Independent media and marketing effectiveness consultancy operating globally — overlaps with Ingenuity's marketing advisory work but operates at a much larger scale across media measurement, analytics, and strategy rather than specializing in agency search.
• Kantar: Global marketing intelligence and consulting firm providing research, media measurement, and brand strategy services — a broad incumbent that intersects with Ingenuity's CMO Pulse-style insights work and advises major brands on agency and marketing investment decisions.

Regional players

• TrinityP3: Australia-based marketing management consultancy offering agency search, pitch management, and agency remuneration benchmarking — comparable to Ingenuity+ in service scope but primarily serving the APAC market rather than the UK/Europe.

Direct peers

• R3: Global agency search and roster management consultancy offering brand-side agency selection, pitch management, and agency relationship advisory — the closest international competitor to Ingenuity+, with overlapping service modules and a similar enterprise client base.
• The Observatory International: International marketing procurement and agency management consultancy focused on agency roster optimization, compensation benchmarking, and agency search — directly comparable to Ingenuity+ in the agency economics and roster advisory space.
• ID Comms: Independent marketing and communications consultancy advising brands on agency selection, roster management, and marketing effectiveness — comparable to Ingenuity+ in serving enterprise CMOs with strategic agency advisory.
• Pile & Company: US-based agency search and selection consultancy that helps brands identify, evaluate, and select creative, media, digital, and PR agency partners — a direct peer to Ingenuity+ with comparable bespoke pitch management offerings and tier-one brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ingenuitylondon

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ingenuity