The Ingenuity Group
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
The Ingenuity Group firmographics
Firmographics- Name
- The Ingenuity Group
- Legal name
- Ingenuity ABM Ltd
- Website
- https://theingenuitygroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
The Ingenuity Group industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311), Services-Membership Organizations (8600)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Speakers, Hosts & MC Talent Management (HSACAHAC), Talent Agency & Representation Services (HSACAHAK)
Keywords
Where The Ingenuity Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Ingenuity Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agency Business Development Services: Outsourced business development, PR services, and agency growth consultancy helping agencies build new business pipelines, increase awareness and win clients. Achieved £20m+ agency new business in 2024.
- Lead Generation Services: Strategic lead generation driving new business opportunities for agencies through strategic outreach. Generated £14m+ worth of briefs for agency clients in 2024 through Future Factory brand.
- Agency Selection & Pitch Consultancy: Bespoke consultancy for brands including agency recommendations, agency selection, pitch consultancy and marketing ecosystem advisory through Ingenuity+ brand.
- Event & Festival Ticketing: Revenue from MAD//Fest marketing festival ticketing, sponsorships, and brand innovation pitches. Festival attracted 17,500+ decision makers and 150K+ connections in 2025.
- Brand Partnerships & Sponsorships: Creating value through sponsorship, brand partnerships, licensing and promotions via Reg&Partners. Closed 100+ deals in last 12 months for clients across arts, music, sports and entertainment.
- Sales Intelligence & Data: Sales intelligence platform providing contacts and buying signals data for agencies. Pearlfinders platform has 111,000+ contacts and generates 30,000+ buying signals annually.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
The Ingenuity Group product offering
Product offeringCore offering
The Ingenuity Group is a UK marketing services group that operates a portfolio of brands connecting brands and agencies through outsourced business development, lead generation, agency search and selection, brand partnerships, sales intelligence data, marketing festivals, training, matchmaking events, and professional communities. Its brands serve agencies (Ingenuity, Future Factory, Pearlfinders), brands (Ingenuity+, Reg&Partners), or both (MAD//Fest, MAD//Meets, MAD//Masters, professional communities).
Product overview
The Ingenuity Group is a portfolio of interconnected businesses offering a comprehensive ecosystem for the marketing industry. The portfolio consists of: (1) Ingenuity - core outsourced business development and PR services for agencies; (2) Ingenuity+ - agency search and selection consultancy for brands; (3) Future Factory - strategic lead generation for agencies; (4) MAD//Fest and MAD//Masters - marketing festival and training programmes; (5) MAD//Meets - brand-agency matchmaking networking events; (6) Pearlfinders - sales intelligence platform with 111,000+ contacts and 30,000+ buying signals; (7) Reg&Partners - brand partnerships and sponsorship services; and (8) multiple professional communities including CMO of the Future, Marketing Procurement Club, Future Marketer North, B2B Marketing Society, The Agency Curve, and The Agency Curve North. The group connects brands and agencies through events, content, consultancy, lead generation, and data services, with the overarching mission of helping the marketing world work better together.
Differentiator
Problem solved
Functional benefit
Brands
- MAD//Fest: The UK's leading marketing, advertising, and disruptive tech festival
- Engage
- Future Factory
- Ingenuity+
- Reg&Partners
- Pearlfinders
- MAD//Meets
- MAD//Masters
Products and services
- Ingenuity Outsourced business development, PR services and agency growth consultancy for UK marketing, advertising and creative agencies. Helps agencies engage prospective clients with growth as the ultimate outcome. Achieved £20m+ agency new business in 2024 across 1,000+ agency clients.
- Ingenuity+ Bespoke agency search, selection and pitch consultancy service for UK brands. Provides agency recommendations, pitch process management and marketing ecosystem advisory. Has managed 500+ pitch processes on behalf of brands since 2023.
- Future Factory Insight-focused strategic lead generation service for UK agencies, driving new business opportunities through targeted outreach to brand-side decision makers. Generated £14m+ worth of briefs for agency clients in 2024.
- MAD//Fest The UK's leading marketing, advertising and disruptive tech festival held annually in London. Three-day programme featuring superstar speakers, networking, brand innovation pitches, masterclasses, experiential activations, food, drinks, parties and entertainment. Attracted 17,500+ decision makers and 150,000+ connections in 2025.
- MAD//Masters Training and career development programme for agency professionals and marketers to take their careers to the next level, run alongside the MAD//Fest property.
- MAD//Meets Brand-agency matchmaking networking events held across Social/Influencer, Sport and general editions, setting up 200+ personalized pitches at each event. Agencies meet 8-10 brands per event. 94% of brands leave wanting to follow up with agencies they met.
- Pearlfinders Sales intelligence SaaS platform for agencies providing accurate, relevant and comprehensive data, tools and insights. Includes 111,000+ contacts and generates 30,000+ buying signals annually, powering agency outreach to brand decision makers.
- Reg&Partners Brand partnerships, sponsorships, licensing and promotions consultancy for UK brands and rights holders. Delivers partnership strategy, sales, licensing opportunities and loyalty programmes. Closed 100+ deals in the last 12 months for clients across arts, music, sports and entertainment.
- CMO of the Future Community Exclusive community for senior and aspiring marketing leaders, offering quarterly themed panel events, access to MAD//Fest and monthly content for brand-side marketers.
- Marketing Procurement Club Community designed for procurement professionals to learn, expand their skillset, network, discover new agencies and celebrate marketing procurement, with monthly content, thought leadership and exclusive roundtable dinners.
- B2B Marketing Society Exclusive community for visionary B2B marketing professionals providing networking opportunities and thought leadership content focused on shaping the future of the B2B industry.
- The Agency Curve Community Community designed to keep marketing agencies at the forefront of innovative new business strategies, helping them adapt to evolving client needs through content, events and networking.
Quantifiable outcome
- £20m+ agency new business achieved through outsourced business development programs in 2024
- +4 more outcomes
Companies that use The Ingenuity Group
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
The Ingenuity Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Ingenuity Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- DEPT Future ClubminorCollaboration for Marketing Procurement Club events including roundtable dinners for senior procurement leaders; DEPT Future Club members participate in Ingenuity events.
- McCannminorHost partner for B2B Marketing Society events including Redefining B2B Marketing: Bridging the Creativity Gap panel discussion.
- PearlfinderscoreAcquisition completed April 2025; Pearlfinders Co-Founder and CEO Denese Colbourne remains in business; platform continues to operate as own brand adding data and insight capabilities to the group with 111,000+ contacts and 30,000+ annual buying signals.
- Havas VillageminorHost partner for Marketing Procurement Club events including Leading the Change: The Marketing Procurement Leader of 2026 event.
- ISBAcorePartnership with ISBA (the only trade body representing brand advertising in the UK) for best practice guidance including the How to Brief Your Agency Guide and best practice guides for agency selection processes.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
The Ingenuity Group competitors and assessment
Company assessmentDirect peers
- R3: Global agency search and selection consultancy directly competing with Ingenuity+ in matching brands to agencies and managing pitch processes.
- WARC: Marketing effectiveness intelligence platform (part of Kantar) providing research, data and benchmarks to agencies and brands — a close analogue to Pearlfinders' data-driven insight proposition.
- The Drum: B2B marketing media brand covering agencies, brands, and the marketing industry with events and awards — directly comparable to MAD//Fest and Ingenuity's content/community ecosystem.
- Ebiquity: Media and marketing intelligence provider offering data-driven insights to brands and agencies — directly comparable to Pearlfinders' sales intelligence offering, with stronger global scale.
- AAR Group: UK-based agency search consultancy offering agency recommendations, pitch management, and consultancy — a direct competitor to Ingenuity+ serving similar brand-side marketer personas.
- Contagious: Creative intelligence platform providing insights, events, and consultancy to brands and agencies — overlapping with Pearlfinders' intelligence offering and Ingenuity+'s brand-side advisory.
- The Observatory International: Independent agency search and selection consultancy competing with Ingenuity+ in the brand-side agency selection and pitch management market.
- Campaign: Leading global marketing trade publication and events brand (Haymarket) targeting agency and brand marketing leaders — comparable to The Ingenuity Group's media/community and event-led audience engagement model.
Broad incumbents
- Cannes Lions: Global flagship marketing creativity festival and awards (part of Ascential/Informa) — a much larger incumbent comparable to MAD//Fest at the international premium end of marketing events.
- Informa: Global B2B events, intelligence, and publishing group operating large-scale marketing, media, and tech conferences — a broad incumbent competing for sponsorship dollars and event audiences relevant to MAD//Fest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Ingenuity Group social profiles
Digital presenceThe Ingenuity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Ingenuity Group leadership team
Management profileNumber of profiles
Profiles7 records
The Ingenuity Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
The Ingenuity Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Ingenuity Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Ingenuity Group
What does The Ingenuity Group do?
The Ingenuity Group is a UK marketing services group that operates a portfolio of brands connecting brands and agencies through outsourced business development, lead generation, agency search and selection, brand partnerships, sales intelligence data, marketing festivals, training, matchmaking events, and professional communities. Its brands serve agencies (Ingenuity, Future Factory, Pearlfinders), brands (Ingenuity+, Reg&Partners), or both (MAD//Fest, MAD//Meets, MAD//Masters, professional communities).
Is The Ingenuity Group a public or private company?
The Ingenuity Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Ingenuity Group founded?
The Ingenuity Group was founded in 2005. It employs 251 to 500 people.
Where is The Ingenuity Group based?
The Ingenuity Group is headquartered in London, United Kingdom, in the Europe region.
How does The Ingenuity Group make money?
Six revenue lines are on record. Agency Business Development Services are the primary driver. The others are lead Generation Services, agency Selection & Pitch Consultancy, event & Festival Ticketing, brand Partnerships & Sponsorships and sales Intelligence & Data.
Who are The Ingenuity Group's main competitors?
Direct peers on record are R3, WARC, The Drum, Ebiquity, AAR Group, Contagious, The Observatory International and Campaign. Broad incumbents are Cannes Lions and Informa.
Does The Ingenuity Group have an API?
No public API is recorded for The Ingenuity Group.
What industry is The Ingenuity Group in?
The Ingenuity Group's product category is Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.