The Parkway Senior Living

What The Parkway Senior Living does

The Parkway Senior Living is a privately held, single-location senior living community in Blue Springs, Missouri, operated and managed by Arrow Senior Living. The community delivers a full continuum of care across four residential products: Senior Villas (one- and two-bedroom independent homes with attached garages and full kitchens, starting at $4,440/month), Independent Living (maintenance-free apartments starting at $3,055/month for a studio), Assisted Living (personalized support for activities of daily living starting at $5,465/month for a studio), and Memory Care (a secure Alzheimer's and dementia neighborhood starting at $6,895/month for a private studio). Residents receive housing, dining at The Mills Restaurant (open 7 a.m. to 7 p.m. with 50+ always-available menu options), housekeeping, transportation, daily events and entertainment, and access to on-site amenities including a fitness center, salon, 24-hour bistro, and pet-friendly accommodations.

The community monetizes through monthly recurring residential fees, a one-time community/entrance fee, point-based care add-ons (which assign points by specific support needs such as dressing or medication management rather than fixed care levels), and optional services such as salon visits and outings. Technology layers include the Arrow App resident portal (billing, document access, service requests) and Inspiren AUGi, an AI-powered fall detection system using non-identifiable geometry sensors to monitor resident movement and alert staff to changes or potential falls. Ancillary services are delivered through partnerships with EmpowerMe Wellness (on-site physical, occupational, and speech therapy), EverSpring Pharmacy (strip-pack medication management), and referral channels including A Place for Mom.

The business runs on a direct-to-consumer sales motion with tours scheduled through the website, phone (816-228-8866), or walk-ins including evenings and weekends, and a multi-channel marketing presence anchored by the company website, the Thoughtful Connections Memory Care Podcast distributed across major platforms, and active Facebook engagement. Quality credentials include the Joint Commission Gold Seal of National Quality Approval, Great Place to Work certification, U.S. News & World Report 2025 and 2026 Best Senior Living awards across independent living, assisted living, memory care, and continuing care retirement community categories, and certified dementia practitioners on the memory care team. The community employs 101-250 staff across functions including Executive Director (interim), Senior Living Director, Wellness Director, Memory Care Director, Culinary Director, Plant Operations Director, Business Office Director, and Resident Services Director.

Name

The Parkway Senior Living

Legal name

The Parkway Senior Living

Website

https://parkwayseniorliving.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

The Parkway Senior Living is a single-location senior living community in Blue Springs, Missouri, operated by Arrow Senior Living, offering a continuum of care across Senior Villas, Independent Living, Assisted Living, and Memory Care for individual older adults and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADAAAA

Market-Rate Independent Living (Private Pay) Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADABAD

Luxury / High-End Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADAAAC

Luxury/Resort-Style Independent Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

Keywords

• Senior living services
• Assisted living
• Memory care
• Independent living
• Retirement community

Headquarters

HQ city

Blue Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Residential Fees: Residents pay monthly fees that vary by care level (Senior Villas, Independent Living, Assisted Living, Memory Care) and apartment/villa type. Fees include housing, dining, housekeeping, transportation, and access to community amenities, with additional care services priced based on care assessment.
2. Care Services Add-Ons: Point-based care services added as needed based on individual care assessments, including assistance with dressing, showering, medication management, and other activities of daily living.
3. Optional Services: Additional fee-based services including salon visits, special outings, pet care assistance, and other optional amenities beyond the base residential package.
4. Community/Entrance Fee: One-time community fee covering move-in and service setup. Begins as a refundable reservation fee and becomes nonrefundable once the lease is signed. Amount varies by level of care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Parkway Senior Living operates a single senior living community in Blue Springs, Missouri, offering a continuum of residential care through Senior Villas (independent homes), Independent Living (maintenance-free apartments), Assisted Living (personalized daily support), and Memory Care (specialized Alzheimer's/dementia care). The community bundles housing, dining, housekeeping, transportation, activities, and personalized care services priced via a flexible point-based care methodology, with technology-enabled safety (AI fall detection) and on-site wellness/therapy as differentiators.

Product overview

The Parkway Senior Living is a senior living community offering a continuum of care through four core residential products: Senior Villas (independent homes), Independent Living (maintenance-free apartments), Assisted Living (personalized daily support), and Memory Care (specialized dementia care). These residential services are supported by The Mills Restaurant for dining, The Arrow App resident portal for digital access, and the Inspiren AUGi safety technology for fall detection. The community also provides wellness services through EmpowerMe 360 and educational resources including the Thoughtful Connections podcast for dementia care education. A point-based care system enables flexible, personalized support pricing across care levels.

Differentiator

Problem solved

Functional benefit

Brands

• Thoughtful Connections: Arrow Senior Living's Memory Care podcast featuring conversations about dementia care, Alzheimer's support, and practical guidance for dementia caregivers.
• Arrow App
• The Mills Restaurant

Products and services

• Senior Villas One- or two-bedroom independent villa homes with full kitchens, attached garages, patios, and in-home laundry, providing access to all community events and services without home-maintenance burdens.
• Independent Living Maintenance-free apartment living with daily events, restaurant-style dining, housekeeping, transportation, and access to community amenities including fitness center.
• Assisted Living Personalized support for daily tasks such as bathing, dressing, mobility, and medication management, emphasizing independence, dignity, and choice with tailored care plans.
• Memory Care Secure, supportive neighborhood for residents with Alzheimer's disease or other dementias, with structured routines, specialized support, dementia-specific programming, and environment designed to reduce stress.
• The Mills Restaurant On-site dining venue open 7 a.m. to 7 p.m. serving 50+ always-available menu options, chef specials, breakfast for dinner, and accommodating dietary needs; hosts happy hours and special events.
• EmpowerMe 360 Wellness Program Holistic on-site wellness program providing physical, occupational, and speech therapy, restorative exercise coaching, nutrition support, medication education, telehealth access, and Memory Care Guide Program support.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Arrow Senior LivingflagshipOthersArrow Senior Living is the parent company and operator of The Parkway Senior Living. The company manages a portfolio of senior living communities across the continental U.S., having grown from traveling consultants to a major senior living management company. Arrow Senior Living provides centralized resources, brand standards, technology platforms (Arrow App), marketing support, training programs, and operational oversight to The Parkway and its sister communities.
• InspirencoreTechnology or IntegrationInspiren provides the AUGi (Automated Unit for Geriatric Intelligence) technology - an AI-powered sensor system that monitors resident movement within apartments and detects potential falls in real time. The technology uses non-identifiable geometry (not cameras or wearables) to ensure resident dignity while enhancing safety. System alerts notify care staff when movement patterns change or potential falls occur.
• EmpowerMe WellnesscoreStrategic or Co-development PartnerEmpowerMe Wellness provides on-site physical, occupational, and speech therapy services, along with the EmpowerMe 360 holistic wellness program. The partnership includes restorative exercise coaching, nutrition support, medication education, telehealth access, and coordination with physicians and specialists. Their Memory Care Guide Program provides additional dementia care support.
• EverSpring PharmacycoreTechnology or IntegrationEverSpring Pharmacy provides organized strip-pack medications designed to support resident safety, independence, and peace of mind for medication management. The system organizes medications into easy-to-use packaging.
• Cottey CollegeminorStrategic or Co-development PartnerCottey College in Nevada, Missouri hosted live recordings of the Thoughtful Connections Memory Care Podcast. The partnership includes intergenerational programs and educational collaborations.
• el L.H ProductionsminorGTM or Marketing PartnerProduction partner for the Thoughtful Connections Memory Care Podcast, supporting podcast recording and production services.
• St. Mary's Medical CenterminorOthersNearby hospital providing healthcare services to residents. Located near The Parkway Senior Living in Blue Springs, MO.
• St. Luke's East HospitalminorOthersNearby hospital providing healthcare services to residents. Located near The Parkway Senior Living in Blue Springs, MO.
• A Place for MomminorChannel Partner/ Reseller/ DistributorSenior living referral platform connecting families with senior living communities. The Parkway Senior Living is listed on the platform, receiving referral inquiries from families seeking senior care.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. operator of senior living communities, offering independent living, assisted living, memory care, and continuing care across hundreds of locations. Directly comparable in product mix to The Parkway, but at vastly greater scale and with broader geographic diversification.
• Atria Senior Living: Major U.S. senior living operator with a portfolio of independent living, assisted living, and memory care communities, including upscale and market-rate properties. Comparable to The Parkway's continuum-of-care positioning and upscale amenity-led brand.
• Five Star Senior Living: Senior living management and operating company with independent living, assisted living, and memory care communities nationwide. Comparable in continuum-of-care model and managed-community structure to The Parkway's relationship with Arrow Senior Living.
• Life Care Services: Large third-party manager of senior living communities including independent living, assisted living, memory care, and CCRCs. Comparable in the management-company operating structure that The Parkway uses under Arrow Senior Living.

Direct peers

• Sunrise Senior Living: National operator specializing in assisted living and memory care with a strong service-quality brand. Closely comparable to The Parkway's emphasis on personalized care, dining quality, and resident programming, particularly at the assisted living/memory care intersection.
• Discovery Senior Living: Operator of multiple senior living communities across the U.S., offering independent living, assisted living, and memory care. Comparable mid-market to upscale product mix, similar community-level operating model, and overlap in referral-driven go-to-market.
• Sonida Senior Living: Mid-sized U.S. operator of senior living communities focused on independent living, assisted living, and memory care. Comparable in size and product mix to a single Arrow-managed community like The Parkway.
• Belmont Village Senior Living: Operator of upscale senior living communities offering independent living, assisted living, and memory care, with an emphasis on hospitality, dining, and specialized programming. Directly comparable to The Parkway's premium amenity-led positioning.
• Senior Lifestyle: Family-owned operator of independent living, assisted living, and memory care communities across the U.S. Comparable mid-market to upscale product mix and continuum-of-care model to The Parkway.

Others

• A Place for Mom: Largest senior living referral platform in the U.S., connecting families to senior living communities. Not a direct operator, but a key referral channel and competitive battleground for community-level demand — directly relevant to The Parkway's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLd-fHnCNNakftONMAl2oNvVNkOqMzpT2E
• Facebookfacebook.com/parkwayseniorliving
• Instagraminstagram.com/thoughtfulconnectionspodcast

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Parkway Senior Living