Oceanic
Polish cosmetics and dermocosmetics manufacturer-retailer operating its own oceanic.pl e-commerce storefront, selling proprietary brands (AA, L'Biotica, Oillan, Biovax, Long4Lashes) alongside distributed international brands across skincare, makeup, hair care, and fragrances to Polish consumers.
- Company typePrivate
- Founded1982
- HeadquartersSopot, Poland
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oceanic does
Oceanic (legal entity OCEANIC SP. Z O.O.) is a Polish cosmetics and dermocosmetics company founded in 1982 and headquartered at ul. Łokietka 58, Sopot, Poland. It develops, manufactures, and distributes a portfolio of proprietary brands including AA (core cosmetics), AA Wings of Color (color cosmetics), AA LAAB (advanced skincare with sub-lines such as Milky Waterfall Hydration, PDRN Advanced Repair, Glass Skin, and Tetra-C Yuzu), L'Biotica, Biovax (trichological hair care), Long4Lashes (lash/brow care), and Oillan (dermo-cosmetics for sensitive and problematic skin, including Oillan Baby). The company employs 251-500 staff and lists 935-1,045+ SKUs across seven consumer categories: facial care, makeup, body care, hair care, men's grooming, mother and child, and perfumes.
The business operates as a direct-to-consumer e-commerce retailer via its own Polish-language storefront oceanic.pl, with no physical retail locations or third-party marketplace presence disclosed. It also distributes third-party international brands including Himalaya (Ayurvedic wellness), Franck Olivier and Louis Varel (perfumes), Aquaselin (intimate hygiene), Air Val (children's products with Disney, Sanrio, Marvel, Paw Patrol, Minecraft licenses), and lifestyle brands such as Barbour, Blauer, Missguided, and Elle. The platform aggregates these owned and distributed brands under a single storefront with features including product search, wishlist, account management, free shipping over 99 PLN, 24-hour business-day dispatch, eco-friendly packaging, and multiple payment options (BLIK, credit cards, Google Pay, Apple Pay).
Revenue is generated through one-time unit sales in Polish Zloty across a horizontal consumer segmentation strategy targeting skincare, makeup, hair care, body care, men's grooming, mother-and-child, and fragrance use cases. Pricing follows unit pricing with AOVs typically in the tens of PLN (e.g., 16.99 PLN toothpaste to 149 PLN designer perfume). Marketing is centered on the owned e-commerce site plus newsletter acquisition (20% first-order discount), with no disclosed paid channels or international expansion beyond Poland. The legal structure is a private Polish limited liability company (Sp. z o.o.) with no disclosed parent, institutional investors, funding rounds, or M&A activity in the available data.
Oceanic firmographics
Firmographics- Name
- Oceanic
- Legal name
- OCEANIC SP. Z O.O.
- Website
- https://oceanic.pl
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Polish cosmetics and dermocosmetics manufacturer-retailer operating its own oceanic.pl e-commerce storefront, selling proprietary brands (AA, L'Biotica, Oillan, Biovax, Long4Lashes) alongside distributed international brands across skincare, makeup, hair care, and fragrances to Polish consumers.
- Ownership category
- akta.pro rank
Oceanic industry classification
Industry- Product category
- Cosmetics and Dermo-cosmetics Retail
- NAICS
- Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Deodorants & Antiperspirants (CRADANAA)
- akta.pro secondary industry
- Fragrance & Deodorant Distribution (CRAOAEAF)
Keywords
Where Oceanic is headquartered
LocationHeadquarters
- HQ city
- Sopot
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Oceanic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Oceanic operates as an e-commerce cosmetics and dermocosmetics retailer selling a wide range of products including skincare, makeup, body care, hair care, men's grooming, mother and baby products, and perfumes. Revenue is generated through direct online sales of third-party branded cosmetic products and their own branded lines including AA, AA Wings Of Color, L'Biotica, Oillan, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AA LAAB Milky Waterfall Hydration products |
| Unit Pricing | Pay-as-you-go | AA Wings Of Color makeup products |
| Unit Pricing | Pay-as-you-go | Himalaya wellness and personal care products |
| Unit Pricing | Pay-as-you-go | L'BIOTICA dermocosmetic products |
| Unit Pricing | Pay-as-you-go | Oillan dermo-cosmetics |
| Unit Pricing | Pay-as-you-go | Fragrance and perfume products |
| Unit Pricing | Pay-as-you-go | Children's licensed products |
Distribution channels1 record
Marketing channels1 record
Oceanic product offering
Product offeringCore offering
Oceanic develops, manufactures, and distributes cosmetics and dermocosmetics products, operating the e-commerce store oceanic.pl. It sells its own proprietary brands (AA, AA LAAB, AA Wings of Color, L'BIOTICA, OILLAN, Long4Lashes, Biovax) alongside distributed third-party brands (Himalaya, Franck Olivier, Louis Varel, Aquaselin, Air Val, Beconficient) across skincare, makeup, body care, hair care, men's grooming, mother and baby, and perfumery categories to consumers in Poland.
Product overview
Oceanic operates as an e-commerce cosmetics and dermocosmetics retailer offering a portfolio of owned brands and distributed international brands. The core offering centers on the company's own OILLAN dermo-cosmetics brand and AA cosmetics/makeup lines, complemented by specialized sub-brands including AA Wings of Color (makeup), AA LAAB (advanced skincare), Long4Lashes (eyelash care), and Biovax (trichological hair care). The platform distributes third-party brands across skincare (Himalaya), perfumery (Franck Olivier, Louis Varel, Lotto, Barbour, Blauer), children's products (Air Val with licensed characters), and accessories (More4Care, Beconficient). Products span facial care, makeup, body care, hair care, men's grooming, mother and child care, and perfumes, with the AA LAAB Milky Waterfall Hydration and AA Wings of Color Trust Your Wings lines serving as flagship offerings.
Differentiator
Problem solved
Functional benefit
Companies that use Oceanic
Customer profileSegments7 records
Ideal customer profiles1 record
Oceanic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oceanic partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Expansion highlights5 records
Oceanic competitors and assessment
Company assessmentDirect peers
- Notino: Notino is Europe's largest online beauty and fragrance retailer operating in Poland and many other countries. It is directly comparable to Oceanic as a multi-brand cosmetics e-commerce platform, though at substantially larger scale and with broader international reach.
- Eveline Cosmetics: Eveline Cosmetics is one of Poland's largest cosmetics manufacturers with a wide product range sold domestically and exported. Comparable to Oceanic as a Polish mass-market beauty manufacturer with broad own-brand portfolio.
- Hebe: Hebe is a leading Polish drugstore and cosmetics retailer (online and 400+ physical stores) operating in the same Polish market. Directly comparable to Oceanic in product mix (skincare, makeup, fragrances, dermocosmetics) and target consumer, but with omnichannel scale.
- Douglas: Douglas is a major European multi-brand beauty retailer with a strong Polish e-commerce presence. Comparable to Oceanic across premium skincare, makeup, and fragrance assortment via owned digital channels.
- Rossmann: Rossmann is one of the largest drugstore chains in Poland with thousands of SKUs across beauty, personal care, and health. Comparable to Oceanic in product breadth and Polish consumer base, though it operates a primarily physical-store model with growing online.
- Inglot: Inglot is a Polish cosmetics brand best known for color cosmetics, sold globally through its own stores and e-commerce. Comparable to Oceanic in the makeup category and as a Polish-origin brand with D2C and distribution channels.
- Ziaja: Ziaja is a major Polish manufacturer and seller of cosmetics and dermo-cosmetics with own e-commerce. Closely comparable to Oceanic in domestic brand positioning, dermocosmetics sub-brands, and D2C online model in Poland.
Broad incumbents
- Sephora: Sephora is a global multi-brand beauty retailer with a Polish online store. Comparable assortment overlap (makeup, skincare, fragrance) but operates globally and at significantly larger scale than Oceanic.
Emerging players
- Dermika: Dermika is a Polish dermo-cosmetics brand sold through its own e-commerce and select retailers. Comparable to Oceanic's Oillan and L'Biotica Estetic Clinic dermocosmetic sub-brands in the Polish sensitive-skin and clinical-skincare niche.
Others
- Manufaktura Łódź: Manufaktura is a Polish cosmetics and home-fragrance brand sold online and through partner retail. Thematically comparable to Oceanic as a domestic Polish beauty manufacturer using its own e-commerce, though smaller in scale and focused on a narrower scent/body-care assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Oceanic social profiles
Digital presenceOceanic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oceanic leadership team
Management profileNumber of profiles
Oceanic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oceanic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oceanic
What does Oceanic do?
Oceanic develops, manufactures, and distributes cosmetics and dermocosmetics products, operating the e-commerce store oceanic.pl. It sells its own proprietary brands (AA, AA LAAB, AA Wings of Color, L'BIOTICA, OILLAN, Long4Lashes, Biovax) alongside distributed third-party brands (Himalaya, Franck Olivier, Louis Varel, Aquaselin, Air Val, Beconficient) across skincare, makeup, body care, hair care, men's grooming, mother and baby, and perfumery categories to consumers in Poland.
Is Oceanic a public or private company?
Oceanic is a private company. It is classified as unknown and is currently operating.
When was Oceanic founded?
Oceanic was founded in 1982. It employs 251 to 500 people.
Where is Oceanic based?
Oceanic is headquartered in Sopot, Poland, in the Europe region.
How does Oceanic make money?
One revenue line is on record: product Sales.
Who are Oceanic's main competitors?
Direct peers on record are Notino, Eveline Cosmetics, Hebe, Douglas, Rossmann, Inglot and Ziaja. Sephora is listed as a broad incumbent. Dermika is listed as an emerging player. Manufaktura Łódź is listed as an others.
Does Oceanic have an API?
No public API is recorded for Oceanic.
What industry is Oceanic in?
Oceanic's product category is Cosmetics and Dermo-cosmetics Retail. Its primary akta.pro industry code is CRADANAA, Deodorants & Antiperspirants, with a secondary code of CRAOAEAF, Fragrance & Deodorant Distribution. Its NAICS code is 456 and its SIC code is 5190.