MANUFAKTURA

What MANUFAKTURA does

MANUFAKTURA s.r.o. is a privately held Czech cosmetics company founded in 1991 and headquartered in the Czech Republic, operating as a vertically integrated manufacturer and direct-to-consumer retailer of natural cosmetics. The company develops and sells skincare, body care, hair care, fragrances, men's grooming, and baby products organized into more than 14 themed botanical collections — most notably Pivní kosmetika (Beer Cosmetics featuring Czech beer Ferdinand, launched 2007), Meruňka (Apricot), Růže & Vřídelní sůl (Rose & Thermal Salt), Vinná kosmetika (Wine with Moravian Veltlínské zelené), Levandule (Lavender), and Mrtvé moře (Dead Sea). Formulations are developed in-house with 93-99% natural-origin ingredient content and carry Leaping Bunny cruelty-free certification with vegan options across most SKUs.

The business operates a dual-channel go-to-market: an owned retail network of 43 brand stores in the Czech Republic and additional stores in Slovakia totaling 53 shops, complemented by two owned e-commerce storefronts (manufaktura.cz for the domestic Czech market in CZK, and manufakturashop.com for international customers in EUR with global shipping). The company employs 356 people, supports a Klub MANUFAKTURA loyalty program with member-exclusive discounts and early product access, and engages in influencer-led limited editions (e.g., the MÁK/Poppy collection with Shopaholic Nicol) and corporate gifting as supplementary demand drivers.

Customer concentration is dispersed across mass-market individual consumers in Czech and Slovak Republic with no enterprise anchor dependencies. The company has won 7 awards at the Cosmopolitan Beauty Awards 2026 and maintains a 4.8/5.0 customer rating across 8,579 reviews. Pricing spans 59-769 CZK across accessories to gift sets, with fragrances at the premium tier (215-725 CZK for 50ml). Distribution is omnichannel with free in-store pickup for online orders above 1,400 CZK, and marketing is supported by a multi-channel stack including SEO, content, social (Instagram, Facebook, YouTube, LinkedIn), email (Ecomail), and paid acquisition across Google, Seznam, Meta, and Adform.

Name

MANUFAKTURA

Legal name

Manufaktura s.r.o.

Website

https://manufaktura.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Deodorants & Antiperspirants (CRADANAA), Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)

Keywords

• Natural cosmetics
• Skincare products
• Hair care products
• Body care products
• Fragrance products

Headquarters

HQ city

Karlovy Vary

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail cosmetics sales: Manufaktura generates revenue through direct retail sales of cosmetic products including skincare, body care, hair care, fragrances, and accessories across multiple price points from budget to premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Manufaktura develops, manufactures, and retails natural-ingredient cosmetics including skincare, body care, hair care, fragrances, men's grooming, and baby care products. Products are formulated in-house using proprietary ingredient combinations (Czech beer Ferdinand, thermal salt, Moravian wine, Dead Sea salt, botanical extracts) with 93-99% natural-origin ingredients. The brand sells directly to consumers through its own e-commerce platforms and a network of branded retail stores.

Product overview

MANUFAKTURA is a Czech cosmetics brand established in 1991, offering a diverse portfolio of skincare, body care, hair care, fragrances, men's grooming, and baby products. The product range includes multiple botanical collections: Pivní kosmetika (Beer Cosmetics, established 2007) with Czech beer Ferdinand; Růže & Vřídelní sůl (Rose & Thermal Salt) with anti-aging focus; Meruňka (Apricot) for hydration; Sedmikráska (Daisy) for sensitive skin; Louka (Meadow) for body and fragrances; Vinná kosmetika (Wine) with Moravian wine; Grep & Pomeranč (Grapefruit & Orange) for energizing scents; Mrtvé moře (Dead Sea) for daily care; Levandule (Lavender) for relaxation; Pánská kosmetika (Men's) for grooming; Dětská kosmetika (Baby) for children; and limited editions like MÁK (POPPY). The company operates an e-commerce platform at manufaktura.cz and manufakturashop.com, selling 19+ products in the Apricot collection alone, with brick-and-mortar stores across Czech and Slovak Republic (43 in CZ, expanding to 53 internationally).

Differentiator

Problem solved

Functional benefit

Brands

• Pivní kosmetika (Beer Cosmetics): Iconic beer-based cosmetics line featuring shampoo, shower gels, and body care products made with real Czech beer, launched in 2007
• MÁK (Poppy)
• BEER BEAUTY

Products and services

• Pivní kosmetika (Beer Cosmetics) Hair and body care collection featuring real Czech beer Ferdinand with hop and barley extracts. Includes shampoos, conditioners, shower gels, hand creams, and lip balms sold to individual consumers.
• Růže & Vřídelní sůl (Rose & Thermal Salt) Anti-aging skincare collection featuring rose and Karlovy Vary thermal salt. Includes face elixirs, day and night creams, and body care for individual consumers.
• Meruňka (Apricot) Hydrating body and hair care collection featuring apricot kernel oil, apricot extract, and natural apricot seed peeling. Includes 19 products for face, body, hair, and fragrances for individual consumers.
• Sedmikráska (Daisy) Gentle skincare collection for sensitive skin featuring daisy extract and natural ingredients. Includes SPF 20 day creams, body lotions, and mineral deodorants for individual consumers.
• Louka (Meadow) Body care and women's fragrance collection featuring meadow herbs and lichen. Includes mineral deodorants, hand creams, shower gels, and eau de toilette for individual consumers.
• Vinná kosmetika (Wine Cosmetics) Hair and body care collection featuring Moravian wine, grape seed oil, and rice protein for color protection, volume, and hydration, sold to individual consumers.
• Grep & Pomeranč (Grapefruit & Orange) Citrus-scented collection featuring grapefruit and orange extracts, including premium syrups, body care, and interior fragrances with energizing scents for individual consumers.
• Mrtvé moře (Dead Sea) Body and hair care collection featuring Dead Sea salt, oat extract, almond oil, and panthenol for normal to oily hair and sensitive scalps, sold to individual consumers.
• Levandule & Vřídelní sůl (Lavender & Thermal Salt) Relaxation collection combining lavender with thermal salt, including bath products, aromatherapy items, and scented products for calming rituals for individual consumers.
• Pánská kosmetika (Men's Cosmetics) Men's grooming line including body care, fragrances, deodorants, hair care, and shaving products in targeted men's formulations for individual male consumers.
• Dětská kosmetika (Baby Cosmetics) Gentle skincare line designed for children's delicate skin with mild, hypoallergenic formulations, sold to parents and individual consumers.
• Praha Memories Fragrance and body care collection inspired by Prague's heritage, including women's perfumes, soaps, and roll-on scents for individual consumers.
• Letní péče (Summer Care) Seasonal summer care collection featuring SPF protection, after-sun products, self-tanning fluids, and refreshing body care for individual consumers.
• Esenciální oleje (Essential Oils) 100% natural essential oils and blends for aromatherapy, including Lavender, Breath & Energy, Litsea Cubeba, and Good Mood citrus blend for individual consumers.
• Clear & Happy Skin care collection for problematic skin targeting blemishes and impure skin, sold to individual consumers.
• Minerální přírodní deodorant MERUŇKA (Apricot Mineral Natural Deodorant) 24-hour natural mineral deodorant with alum, apricot kernel oil, and apricot extract, sold to individual consumers.
• Exkluzivní olej na pleť, tělo & vlasy MERUŇKA & CENTELLA (Apricot & Centella Exclusive Oil) Multi-purpose 3-in-1 oil for face, body, and hair with apricot kernel oil and centella asiatica, providing hydration, rejuvenation, and softening with light texture.
• EKO tuhý šampon MERUŇKA (Apricot ECO Solid Shampoo) ECO solid shampoo bar for dry and damaged hair with 98.8% natural ingredients, containing apricot kernel oil, almond oil, shea butter, and seaweed extract, lasting up to 50 washes.
• REDENSYL® Hair Booster (Hair Growth Serum) Hair growth serum targeting hair loss with Redensyl complex, natural caffeine, Czech beer Ferdinand, hops, barley extract, and creatine, for women and men.
• Osvěžující mycí & sprchový gel BOTANIC PIVNÍ KOSMETIKA (Beer Botanic Shower Gel) 500ml family-size refreshing shower gel with real Czech beer Ferdinand, hop and barley extract, anti-pollution complex, almond oil, and LactoComplex at 97.85% natural ingredients, vegan and cruelty-free.
• Dárková sada 5 koupelových koulí (Gift Set 5 Bath Balls) Gift set containing 5 fizzy bath balls: Lavender, Meadow, Apricot, Rose, and Daisy, suitable for vegans with high percentage of natural ingredients.

Quantifiable outcome

• Products rated 4.8/5.0 based on 8,579 customer reviews
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Body Shop: Established global natural-ethics beauty retailer with extensive store footprint. Operates in adjacent space with broader scale and international reach than Manufaktura.
• L'Occitane en Provence: Natural-ingredient beauty brand with European heritage, strong retail and D2C presence. Comparable business model emphasizing botanical provenance and own-store retail.

Direct peers

• Weleda: Natural and organic cosmetics and skincare company with strong heritage in botanical formulations. Direct competitor in the natural CPG segment with overlapping product categories.
• Lush: Global natural and handmade cosmetics retailer with strong ethical positioning (cruelty-free, fresh ingredients). Comparable to Manufaktura in natural formulation philosophy and D2C retail model.
• Yves Rocher: French natural cosmetics brand with botanical ingredient focus and broad retail network across Europe. Closely aligned with Manufaktura's natural, plant-based CPG positioning.
• Ryor: Czech natural cosmetics manufacturer founded in 1991, operating in the same home market as Manufaktura with overlapping skincare and body care categories.

Regional players

• Dermacol: Czech beauty brand with broader cosmetics portfolio, operating in the same CEE market. Comparable as a domestic Czech brand competing for the same consumer base.
• Oriflame: European-origin beauty company with strong presence in Central and Eastern Europe, including Czech and Slovak markets. Comparable in regional reach and product breadth.

Others

• Cien/Manhattan (Lidl own brand): Mass-market own-label cosmetics distributed through retail channels; relevant as a price-tier competitor for the entry-level segment of Manufaktura's product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/manufaktura.cz
• YouTubeyoutube.com/@manufaktura8633
• Facebookfacebook.com/manufaktura.cz
• LinkedInlinkedin.com/company/manufaktura
• Instagraminstagram.com/manufaktura.cz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MANUFAKTURA