What Sufio does

Sufio is a SaaS-based automated invoicing application built natively for e-commerce merchants running on Shopify and BigCommerce. Founded around 2016 and headquartered in Bratislava, Slovakia with a US subsidiary (Sufio Inc.) in Long Beach, California, the company automatically generates invoices, credit notes, pro forma invoices, quotes, and delivery notes from order events in connected stores. The platform supports over 40 languages with accountant-validated translations, real-time EU VAT number validation, multi-currency billing, country-specific e-invoicing compliance (ZUGFeRD for Germany, Factur-X for France), and B2B features including PO numbers and payment terms synchronization with Shopify. Customization is enabled through branded templates designed by named graphic designers and access to 40,000 Monotype premium fonts, with secure document storage for up to 10 years.

The business model is tiered subscription SaaS priced from $7/month (Starter, 15 invoices) to $129/month (Premium, unlimited invoices), with a separate Sufio Plus enterprise tier starting at $499/month for Shopify Plus brands supporting up to 10 storefronts. Additional revenue is generated through per-document e-invoicing surcharges ($0.05/document on lower tiers), a partner program offering 20% recurring commissions (or 200% of first-month revenue) to referring agencies and developers, and standard Stripe processing fees on in-invoice card payments. Go-to-market is product-led: self-serve sign-up via the Shopify App Store and BigCommerce marketplace with a 14-day free trial requiring no credit card, supplemented by direct sales motion for Sufio Plus enterprise customers and a partner channel for agency-led acquisition.

Sufio serves more than 7,550 merchants across 100+ countries, with named customers including Avon, Herman Miller, Flying Tiger, and Zippo alongside smaller Shopify Plus brands. The company employs a small distributed team (1–10 employees) across Europe and South America, has demonstrated infrastructure scale of 1.1 million invoices processed during Black Friday/Cyber Monday peaks with 99.98% uptime, and operates a hybrid PLG plus enterprise-led growth motion. The founder and CEO is Norbert Ordog.

Name

Sufio

Legal name

Sufio s.r.o.

Website

https://sufio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sufio is a SaaS-based automated invoicing application for Shopify and BigCommerce merchants, generating compliant invoices, credit notes, and B2B documents in 40+ languages across 100+ countries. It serves 7,550+ stores via tiered subscriptions ranging from $7 to $499+ per month, with an enterprise Sufio Plus tier for Shopify Plus brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Coronado

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Tiered Plans: Monthly subscription plans (Starter $7, Growth $19, Professional $49, Premium $129) with varying invoice limits and feature access. Billed in advance on 30-day cycles. Includes 14-day free trial.
2. Sufio Plus Enterprise: Premium tier starting at $499/month for Shopify Plus brands with support for up to 10 storefronts, advanced workflows, and dedicated account management.
3. E-invoicing Fees: Additional fees for e-invoices submitted via e-invoicing networks ($0.05 per document on lower tiers).
4. Partner Referrals: Partner program commissions (20% recurring or 200% of first month revenue) for agencies and affiliates referring paying customers.
5. Stripe Payment Processing: Integrated credit card payment acceptance through Stripe for invoice payments, with standard Stripe transaction fees charged separately.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sufio is an automated invoicing SaaS application that generates tax-compliant invoices for online stores running on Shopify and BigCommerce. It validates EU VAT numbers in real time, supports 40+ languages and multiple currencies, produces e-invoices in ZUGFeRD and Factur-X formats, and offers customizable branding with a premium font library. The product targets e-commerce merchants that need localized, regulator-aligned invoices for B2C and B2B buyers.

Product overview

Sufio is a professional automated invoicing SaaS application for online stores and small-to-medium businesses. The core product, Sufio, integrates natively with Shopify and BigCommerce to automatically create and send compliant invoices, credit notes, quotes, pro forma invoices, and delivery notes. Sufio Plus is the premium enterprise tier for large-scale Shopify Plus brands with support for multiple storefronts. The platform offers six professionally-designed invoice templates (April, Brooklyn, Lyra, Genova, Metro, and others), multi-currency and multi-language support across 40+ languages, e-invoicing compliance for German (ZUGFeRD) and French (FacturX) markets, B2B-specific features including VAT validation, and secure document storage for up to 10 years.

Differentiator

Problem solved

Functional benefit

Brands

• Sufio Plus: The invoicing platform for global Shopify Plus brands - cost-effective, customizable, and scalable invoicing solution for large-scale Shopify Plus brands

Products and services

• Sufio Automated, tax-compliant invoicing SaaS application for Shopify and BigCommerce online stores that generates invoices in 40+ languages, supports multiple currencies, validates EU VAT numbers in real time, produces e-invoices in ZUGFeRD and Factur-X formats, and offers customizable branding with a premium Monotype font library.
• Sufio Plus Enterprise-grade automated invoicing tier built for large-scale Shopify Plus merchants that delivers high-volume invoice processing (1.1M+ invoices at peak events such as Black Friday), 99.9%+ uptime, and dedicated support for high-throughput e-commerce operations.

Quantifiable outcome

• 1.1 million invoices created during Black Friday/Cyber Monday
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPrimary platform integration with native Shopify and Shopify Plus support. Automatic invoice creation from orders, Shopify POS support, and payment terms synchronization. Sufio is available on the Shopify App Store.
• BigCommercecoreTechnology or IntegrationNative BigCommerce integration for automated invoice creation from online store orders, supporting merchants across multiple platforms.
• StripecoreTechnology or IntegrationPayment processing integration enabling customers to pay invoices via credit or debit card directly through Sufio. Standard Stripe fees apply.
• Shopify Partner ProgramcoreChannel Partner/ Reseller/ DistributorPartner program for agencies and developers promoting Sufio to Shopify merchants. Partners receive 20% recurring commissions, training, co-branded demo sessions, and dedicated account management.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Billbee: German-headquartered order management and automated invoicing platform built for SMB and mid-market e-commerce merchants across marketplaces and shop systems. Very comparable to Sufio in target customer, automated document generation, and compliance-oriented features for EU sellers, with overlapping competitive positioning in the Shopify/BigCommerce and adjacent ecosystems.
• Order Printer / Order Printer Pro (Shopify): Long-standing Shopify app for generating PDF invoices, packing slips, and credit notes. Competes head-to-head with Sufio for the same SMB Shopify merchant install base on the Shopify App Store, with a similar PLG, tiered-subscription pricing model.
• Holded: All-in-one cloud ERP/invoicing platform for SMBs primarily in Spain and Europe with multi-country tax compliance. Overlaps with Sufio on automated e-commerce invoicing, EU VAT handling, multi-currency documents, and a PLG self-serve sign-up motion targeting similar SMB merchants.

Emerging players

• sevDesk: Germany-based cloud accounting and invoicing SaaS for SMBs and freelancers with built-in EU VAT validation and tax-automation features. Adjacent competitor for EU merchants who may choose sevDesk as a broader accounting alternative to Sufio's e-commerce-focused invoice app.
• Lexoffice (Haufe Group): German cloud accounting/invoicing platform for SMBs, part of Haufe-Lexware, with strong footprint in Germany, Austria, and Switzerland. Closely comparable on the EU regulatory/multi-language side of Sufio's value proposition, and competes for the same accountant-validated invoicing workflow.

Broad incumbents

• Xero: Global cloud accounting platform offering invoicing, bank reconciliation, and multi-currency handling for SMBs and accountants. Overlaps with Sufio on the invoicing and multi-currency workflows and is a likely destination for merchants who want a general ledger alongside invoicing.
• FreshBooks: Established SMB cloud invoicing and accounting platform aimed at service businesses and small merchants. Comparable to Sufio on automated invoicing templates, multi-currency billing, and self-serve PLG pricing tiers, with broader bookkeeping functionality that competes with Sufio's roadmap.
• Zoho Invoice: Zoho's invoicing module within a broader suite of SMB business apps; supports multi-currency, multi-language invoicing and tax compliance. Overlaps materially with Sufio on cross-border, compliance-driven e-commerce invoicing, while offering a wider application portfolio.
• QuickBooks (Intuit): Dominant SMB accounting and invoicing platform with deep market share and accountant ecosystem. The most consequential broad incumbent Sufio competes against — QuickBooks already powers invoicing for many merchants and could expand tighter Shopify-grade e-commerce integrations.
• Sage Accounting (Sage): Established SMB accounting suite with invoicing, multi-currency, and regional tax features across Europe, US, and other markets. Comparable on the compliance-driven invoicing layer and represents an alternative stack for merchants who want general-ledger consolidation alongside invoice automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sufio_com
• YouTubeyoutube.com/sufio
• Facebookfacebook.com/sufiocom
• LinkedInlinkedin.com/company/sufio
• Instagraminstagram.com/sufioapp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sufio