Smith & Sons Renovations & Extensions

What Smith & Sons Renovations & Extensions does

Smith & Sons Renovations & Extensions operates as an Australian home renovation franchise network under the corporate entity Smith & Sons Renovations and Extensions Australia Pty Ltd (ACN 119 427 119). Founded in 2008 and headquartered in Cairns, the company delivers end-to-end design-and-build renovation services to residential homeowners and, to a lesser extent, investment property owners across Australia. Service lines span home extensions, second-storey additions, home makeovers, kitchen and bathroom/laundry renovations, granny flats, garage conversions and construction, decks and outdoor areas, knock-down rebuilds, and unit renovations, with select franchises also offering commercial construction and re-cladding. Each project is delivered via the company's proprietary Design-Plan-Construct (DPC) three-phase methodology, which integrates design consultation, planning with permits and engineering, and construction through to handover. The franchise network operates local offices across Melbourne, Sydney, Brisbane, Perth, Cairns, and other regional Australian markets, with the Cairns franchise (Hyde Vision Pty Ltd, QBCC Licence #1275276) led by Managing Director Damien Hyde.

The company's underlying technology footprint is modest: the proprietary DPC process and the Dreamboard inspiration tool (a user-facing pinboard for saving and sharing renovation ideas via email and Facebook) are the only named proprietary platforms. No APIs, SDKs, AI/ML components, patents, or third-party integrations are present in the available data. GTM is sales-led and direct, driven by franchise-located phone and website inquiries, supplemented by referrals, the Hipages marketplace, social media, and interior design media partnerships. Revenue is generated through one-time project fees under a quote-based pricing model that is not publicly disclosed; financing is offered via a partnership with HandyPay ('Reno Now, Pay Later'). The company claims more than 15,000 completed home renovations across the group and has accumulated multiple internal franchise awards and a 2018 HIA regional renovation award.

The customer base is fragmented and SMB-segmented, with no anchor enterprise accounts; each engagement is a discrete one-time project. Geographic reach is concentrated in Australia's east-coast capitals plus Perth and select regional centers, with an operational compliance footprint extending to New Zealand. The company is privately held with no disclosed external investors, no parent company, no subsidiaries, and no disclosed funding rounds.

Name

Smith & Sons Renovations & Extensions

Legal name

Smith & Sons Renovations and Extensions Australia Pty Ltd

Website

https://smithandsons.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Smith & Sons Renovations & Extensions is an Australian franchise network (founded 2008, Cairns-headquartered) that delivers design-and-build home renovation services — extensions, kitchens, bathrooms, granny flats, and knock-down rebuilds — to residential homeowners across Australia using its proprietary Design-Plan-Construct (DPC) process.

Ownership category

akta.pro rank

Product category

Home Renovation Services

NAICS

Residential Remodelers (236118)

akta.pro industry

PRIMARYIMAFABAE

Residential Design-Build & Renovation-Integrated Builders

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYHSAPADAC

Rear/Back-of-Home Extensions

Home & Personal Services/Residential Renovation Services/Room Additions & Home Extensions

SECONDARYHSAPAEAI

Luxury Whole-Home Renovation (High-End Finishes & Custom Build)

Home & Personal Services/Residential Renovation Services/Whole-Home Renovation & Remodel

Keywords

• Home renovation services
• Design and build
• Property extensions
• Residential construction
• Renovation franchise

Headquarters

HQ city

Mooloolaba

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Home Renovation and Extension Services: One-time project fees for home renovation and extension services including home extensions, second-storey additions, home makeovers, kitchen renovations, bathroom/laundry renovations, granny flats, garage conversions, decks, knock-down rebuilds, and unit renovations. The company acts as a design-and-build provider handling the entire project from concept to completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Smith & Sons is a franchise-based Australian home renovation builder that delivers end-to-end design-and-build services including home extensions, second-storey additions, home makeovers, kitchen and bathroom/laundry renovations, granny flats, garage conversions, decks, knock-down rebuilds, and unit renovations. The company manages each project from initial concept and design through working plans, engineering, council approvals, and construction to handover, using its proprietary Design-Plan-Construct (DPC) process. A free Dreamboard digital tool supplements the service by letting clients gather and share design inspiration.

Product overview

Smith & Sons Renovations & Extensions is a franchise-based Australian home renovation company operating across Melbourne, Sydney, Brisbane, Perth, and Cairns. The company offers a comprehensive portfolio of renovation services including home extensions, second-storey additions, home makeovers, kitchen and bathroom renovations, granny flat construction, garage conversions, deck building, knock-down rebuilds, and unit renovations. Their service delivery is anchored by the proprietary DPC (Design, Plan, Construct) process, a three-phase methodology guiding clients from initial design concepts through council approvals to final construction and handover. The company also provides a free digital tool called the Dreamboard for clients to save inspiration images and share design ideas. With over 15,000 completed renovations across Australia, the company operates through local franchise offices with regional teams and also offers commercial construction services and re-cladding.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Extensions Service for residential homeowners that expands existing homes by building additional rooms or extending current ones, ranging from single-room additions to more complex projects.
• Second-Storey Additions Service adding a new level on top of existing homes to create additional bedrooms, bathrooms, or living areas for families who want to remain in their current location but need more space.
• Home Makeovers Complete interior and exterior overhaul service transforming homes into functional living spaces, including total exterior transformations, window replacements, and storage additions.
• Kitchen Renovations Kitchen update service for homeowners ranging from simple cabinetry, benchtops, and fixture replacements through complete redesigns that transform the heart of the home.
• Bathroom & Laundry Renovations Renovation service for homeowners creating functional and refreshing bathroom and laundry spaces, including luxury upgrades, walk-in showers, and modern fixtures.
• Granny Flats & Garage Conversions Service offering cost-effective solutions that add self-contained spaces to properties, including granny flat construction and converting existing garages into habitable spaces.
• Garage Renovation & Construction Service transforming or constructing garages into functional, stylish spaces for vehicles, storage, workshops, or entertainment areas.
• Deck & Outdoor Area Renovations Service creating custom outdoor decks and extensions that maximise outdoor living space through entertaining areas and covered patios.
• Knock-Down Rebuilds Service designing and constructing custom new homes on existing properties, managing the entire process from council approvals to final inspections for homeowners opting to rebuild rather than renovate.
• Unit Renovations Renovation service for units and apartments customised to individual needs, preferences, and budgets to amplify the potential of the space, addressing both owner-occupiers and investment property clients.
• Commercial Services Commercial construction and renovation service including office renovations and large commercial builds for business clients, delivered through the franchise network.
• Re-Cladding Exterior update and improvement service that protects homes from the elements while enhancing appearance, available to homeowners across the franchise network.
• Dreamboard Free online tool that lets users save and organise renovation design ideas, build virtual pinboards of inspiration, and share them with builders, friends, and family via email and Facebook.

Quantifiable outcome

• 15,000+ home renovations completed across the group
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Oneflare: Australian digital services marketplace for home improvement tasks; competes for homeowner attention and lead flow against established renovation builders like Smith & Sons.
• Hipages: Australia's leading home services marketplace connecting homeowners with tradies and builders; directly listed as a Smith & Sons lead source and represents the disintermediation threat to direct lead generation.
• Master Builders Australia: National peak industry association representing residential and commercial builders across Australia; relevant as the regulatory and accreditation ecosystem in which Smith & Sons' franchisees operate (QBCC licensing, HIA Awards).
• Beaumont Tiles: Australia's largest tile and bathroom products retailer with showrooms across the country; adjacent supplier relevant to Smith & Sons' kitchen and bathroom renovation service lines.
• Bunnings Warehouse: Australia's dominant home improvement and DIY retailer; adjacent ecosystem participant that shapes DIY-versus-renovator customer decisions relevant to Smith & Sons' positioning as a full-service renovator.

Direct peers

• Refresh Renovations: Trans-Tasman franchise network offering design-and-build home renovations, extensions, and additions across Australia and New Zealand; directly mirrors Smith & Sons' franchise-based, end-to-end renovation model targeting residential homeowners.

Broad incumbents

• G.J. Gardner Homes: Large Australian franchise home builder with national footprint and a long-running network model; broader new-home focus but overlapping customer base (Australian homeowners) and franchise distribution mechanic.
• Metricon: Australia's largest home builder operating primarily in new construction across Victoria, NSW, QLD, and SA; relevant incumbent given overlapping Australian homeowner customer base and builder brand scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/smithandsonsau
• Facebookfacebook.com/smithandsonsau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith & Sons Renovations & Extensions