What Refresh Renovations does

Refresh Renovations is a privately held, franchise-based residential renovation company headquartered in Auckland, New Zealand, founded in 2010. It operates across four countries (Australia, New Zealand, the United Kingdom, and the United States) through a network of independently owned and operated franchises, with particularly dense Australian coverage across major metros including Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, and Sunshine Coast. The company serves homeowners seeking end-to-end design-and-build services across 20+ categories, including full home renovations, kitchens, bathrooms, extensions, granny flats, garage and attic conversions, roofing, recladding, outdoor renovations, luxury renovations, and HVAC installations.

The company delivers projects through a proprietary 5-step Renovation Method (Initial Consultation, Scoping and Feasibility, Detailed Planning and Costing, Build Stage, Project Completion) and supports customers via the 'Control' online customer portal, which provides live project updates, document access, change-order management, communication with the assigned renovation specialist, and online payment capabilities. The franchisor's intellectual property includes the registered Refresh Renovations® and Refresh™ brands and this codified operating methodology. Customer financing is facilitated through a partnership with Handypay, offering 'Reno now, pay later' options.

Refresh's business model combines a franchisor platform (royalty, marketing, and tooling revenues) with distributed local execution by franchisees who act as single points of contact for homeowners and coordinate architects, designers, and tradespeople. Pricing is quote-based and project-based rather than subscription or transactional; entry is gated by free, no-obligation consultations. The segment is exclusively B2C residential, with no disclosed enterprise or B2B customers, and the named testimonial base consists of individual mid-market homeowners. The company positions its offering as a low-stress alternative to self-managed renovations, citing process-driven reductions in the typical ~30% budget waste seen in unmanaged projects.

Name

Refresh Renovations

Legal name

Refresh Renovations

Website

https://refreshrenovations.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Refresh Renovations is a franchise-based, design-and-build home renovation company operating across Australia, New Zealand, the UK, and the USA, serving residential homeowners with end-to-end renovation services delivered through a proprietary 5-step process and a customer portal.

Ownership category

akta.pro rank

Product category

Home Renovation Services

NAICS

Residential Remodelers (236118), Residential Building Construction (23611)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

akta.pro secondary industries

Full Gut Renovation (Studs-Out Remodel) (HSAPAEAA), Architectural Reconfiguration & Structural Alterations (HSAPAEAB), Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ), Aging-in-Place Structural & Layout Reconfiguration (First-Floor Living, Open Plans) (HSAPANAK)

Keywords

• Home renovation services
• Design and build
• Kitchen renovation
• Bathroom renovation
• House extensions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Home Renovation Project Management: Refresh Renovations generates revenue by providing end-to-end home renovation services including design, planning, and construction management. The company acts as the main contractor coordinating architects, engineers, and tradespeople. Revenue is project-based, earned through fixed quotes and contracts for renovation work.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Refresh Renovations provides end-to-end residential renovation services through a franchise model, acting as the main contractor that coordinates architects, designers, and tradespeople. Services span full home renovations, kitchens, bathrooms, extensions, conversions, roofing, and outdoor projects, delivered via a proprietary 5-step process with a dedicated Renovation Consultant as single point of contact and an online customer portal for project tracking.

Product overview

Refresh Renovations is a home renovation franchise company operating across Australia, New Zealand, UK, and USA, offering a comprehensive portfolio of renovation services through a design-and-build model. The core offering consists of 20+ renovation service categories including full home renovations, kitchen renovations, bathroom renovations, house extensions, home office renovations, garage conversions, attic/loft conversions, roofing, creative spaces, house recladding, holiday home renovations, granny flats, outdoor renovations, luxury renovations, heating and air conditioning, sunrooms, laundry renovations, old home/bungalow renovations, and apartment renovations. All services are delivered through the company's proprietary 5-step renovation process (Initial Consultation, Scoping and Feasibility, Detailed Planning and Costing, Build Stage, Project Completion) with a dedicated Renovation Consultant as single point of contact. The Customer Portal serves as the primary client-facing digital platform, providing online project monitoring, communication tools, document access, and payment management. The company also offers Handypay financing options for customers. Refresh operates as a franchise model with independently owned and operated local franchises.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Home Renovation

Quantifiable outcome

• 30% of homeowner budget typically goes to waste in renovations without Refresh's process (BRANZ research)

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Airtasker: Australia-founded online marketplace for local services including home renovation and handyman tasks. Competes for homeowner attention at the top of the funnel and offers an alternative discovery channel that can substitute for Refresh's branded consultant model.
• Neighborly (formerly Dwyer Group): US parent of multiple home services franchises (Mr. Handyman, The Grounds Guys, Molly Maid, etc.). Comparable franchise platform strategy for residential services, though broader in scope than Refresh's renovation-only focus.
• Hipages Group: Australia's largest online marketplace connecting homeowners with tradies and home services providers. Adjacent competitor shaping how Australians discover and hire renovation contractors — a structural threat and complement to Refresh's franchise model.

Regional players

• Hammonds Fitted Furniture: UK fitted furniture and home renovation company offering design and installation services through showrooms. Comparable design-led home improvement offering in the UK market though more focused on fitted interiors than full home renovations.
• Countrywide Home Renovations: UK-based home renovation franchise offering design, project management, and build services across multiple property types. Comparable design-and-build franchise model but operating primarily in the UK market where Refresh also has presence.

Direct peers

• Smith & Sons Renovations & Extensions: Australia/NZ franchise network offering design-and-build residential renovations and extensions through a similar single-point-of-contact model. Closest direct competitor within Refresh's home Australia/NZ markets with comparable franchise structure.
• Kitchen Tune-Up: US franchise network offering kitchen and bath remodels under several service tiers. Comparable franchise structure, branded process, and single-point-of-contact homeowner experience similar to Refresh.
• DreamMaker Bath & Kitchen: US design-build remodel franchise spanning kitchens, baths, and whole-home renovations with a defined process and project management approach. Highly analogous to Refresh's design-and-build franchise model.
• Bath Fitter: North American franchise specializing in acrylic bath and shower remodels delivered in a single day via standardized installation methods. Comparable franchise brand competing for the same homeowner and bathroom-renovation dollars as Refresh.
• Re-Bath: US-based franchise specializing in bathroom and home remodels with a managed process, in-house design consultants, and fixed-quote project delivery. Comparable to Refresh's bathroom renovation line and franchise-driven residential remodel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/refreshthishome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refresh Renovations