Advertisers Press Inc

What Advertisers Press Inc does

Advertisers Press Inc. (Ad Press) is a privately held commercial printing and fulfillment services company headquartered in Middleton, Wisconsin, founded in Madison in 1948 by Sam Nuzzo and owned since 1997 by Linda and Bill Wild. The firm operates three complementary production technologies—web press (high-volume, up to eight color units, conventional and UV inks, with ultralightweight paper capability), sheetfed offset (large-format up to 28 x 40 inches), and digital printing including Konica Minolta, Kodak, OKI, and Ricoh systems—supported by in-house prepress, finishing, bindery, kit assembly, mailing, and nationwide shipping capabilities.

The company's differentiating layer is APEƆCS (Advertisers Press Ecommerce Custom System), a proprietary e-commerce and inventory management platform that lets clients access branded content, place print-on-demand or static orders, run targeted mail and email campaigns, and assemble agent kits from a catalog of preprinted inventory. Two warehouses manage over 3,500 products across 95 client accounts, and the firm also runs a separate promotional products storefront (adpresspromoproducts.espwebsite.com) extending into branded merchandise.

Revenue is generated through project-based quotes for printing services combined with managed-services billing for warehousing, fulfillment, kitting, and the APEƆCS platform. Go-to-market is enterprise field sales led by a dedicated Business Development Team with multiple long-tenured account contacts, sold primarily to corporate clients across Wisconsin, the Midwest, and nationally. The cited About-page revenue figure is $26 million, with WBE and SBA certifications supporting access to set-aside contracts.

Name

Advertisers Press Inc

Legal name

Advertisers Press, Inc.

Website

https://adpress.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Advertisers Press Inc. is a Middleton, Wisconsin-based commercial printing and fulfillment services company founded in 1948, operating web, sheetfed, and digital presses alongside two warehouses and its proprietary APEƆCS e-commerce platform serving roughly 95 corporate clients nationwide.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Advertising Material Distribution Services (541870), Direct Mail Advertising (54186)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Commercial printing services
• Web press printing
• Sheetfed offset printing
• Fulfillment and warehousing
• Print on demand

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Printing Services: Full-service commercial printing including web press, sheetfed press, and digital printing. Services include marketing materials, brochures, catalogs, business forms, checks, stationery, and custom printing jobs. Revenue generated through per-project transaction-based pricing.
2. Fulfillment Services: Comprehensive fulfillment operations including APEƆCS system, warehousing, and shipping. Manages inventory for 95 clients with 3,500+ products. Includes customized kitting and kit assembly for clients nationwide.
3. Warehousing Services: Storage and inventory management services for large-volume orders, began in 1970s driven by client demand. Provides scalable storage solutions combined with fulfillment operations.
4. Promotional Products: Promotional products offered through dedicated website adpresspromoproducts.espwebsite.com, expanding product offerings beyond core printing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Advertisers Press is a commercial printing and fulfillment services company operating web press, sheetfed, and digital printing technologies alongside prepress, bindery, warehousing, and shipping services. The proprietary APECS (Advertisers Press Ecommerce Custom System) platform integrates online ordering, inventory management, and print-on-demand fulfillment for 95 corporate clients across two warehouses managing over 3,500 products.

Product overview

Advertisers Press is a commercial printing and fulfillment services company offering an integrated suite of production capabilities. The core offering consists of multiple printing technologies—Web Press (high-volume with UV and conventional inks), Sheetfed Press (large-format offset), and Digital Printing (on-demand with variable data)—complemented by Prepress and Finishing/Bindery services. The APEƆCS (Advertisers Press Ecommerce Custom System) serves as the digital ordering and inventory platform that integrates with warehousing and fulfillment operations, enabling customized web portals for clients to order from preprinted inventory or produce on-demand. Additional services include Kit Assembly, Promotional Products, Mailing, and Shipping. Two warehouse facilities manage over 3,500 products across 95 client accounts, with local delivery via company fleet and national shipping through UPS, FedEx, and USPS.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Press Printing

Quantifiable outcome

• Reduced postage costs through ultralightweight paper printing - in some cases postal savings exceed printing costs
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• HH Global: Global print management and marketing services provider (which acquired InnerWorkings in 2022) offering commercial printing, fulfillment, and marketing supply chain solutions to enterprise clients. Most directly comparable peer in integrated print-plus-fulfillment for corporate marketing.
• Multi-Color Corporation (MCC): Large label and packaging printing group serving consumer packaged goods customers with high-volume printing and supply chain integration. Comparable in scale, multi-press capability, and integrated production-to-fulfillment model.
• Cenveo: Commercial printing and packaging solutions provider offering print, labels, envelopes, and fulfillment services to enterprise customers. Comparable in mid-market commercial printing footprint and integrated service offering.
• Nahan: Mid-market commercial and direct marketing printing company (which acquired WorkflowOne) offering web and digital printing, data-driven direct mail, and fulfillment. Highly comparable in size, capabilities, and target market.
• Heeter: Mid-market commercial printing and direct mail services provider offering print, bindery, mailing, and fulfillment. Closely comparable in size, geographic profile (Midwest US), and integrated service stack.
• DataLink: Mid-market provider of marketing execution services including commercial printing, direct mail, signage, and fulfillment. Comparable in offering breadth and enterprise mid-market customer focus.
• TPC Printing & Packaging: Commercial printing and packaging company offering print, finishing, fulfillment, and direct mail services. Comparable mid-market commercial printing profile with similar integrated service capabilities.

Broad incumbents

• Quad/Graphics: Large publicly traded commercial printer serving retail, publishing, and direct marketing clients with integrated print, media, and distribution services. Comparable in core printing capabilities but at materially larger scale and broader service portfolio.
• R.R. Donnelley (RRD): Diversified global printing and communications services company offering commercial print, packaging, labels, and marketing services. Comparable in printing, fulfillment, and variable data capabilities, though at significantly larger scale.
• LSC Communications: Large commercial printing company (now operating under Atlas Holdings) focused on print, digital, and supply chain solutions for publishers, retailers, and financial services. Comparable in commercial print core but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advertisers-press-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advertisers Press Inc