DataLink Services

What DataLink Services does

DataLink Services is a U.S.-based B2B outsourced contact center and market intelligence provider founded in 2008 and headquartered in Cartersville, Georgia. Operating as a subsidiary of NA Williams — a manufacturing sales representation firm with over 90 years of history — DataLink delivers inbound customer support, virtual inside sales, market research, competitive price monitoring (Price Shop), and promotional awareness campaigns to enterprise clients including Schaeffler, Bosch, NAPA, and Atlas Copco. Service delivery is organized across five primary verticals: Retail, Automotive, Commercial Vehicle Fleets, Industrial, and a catch-all "Other Industries" segment. The company differentiates via a U.S.-based, bilingual, technology-enabled support team positioned as a seamless extension of client operations, with average employee tenure exceeding 8 years.

The core product portfolio consists of five integrated solutions: Customer Support Solutions (inbound/outbound calls, live chat, email support, order processing, scheduling, CRM integration); Inside Sales Solutions (lead generation, qualification, quoting); Market Intelligence Solutions (B2B/B2C surveys, call/email/text surveys, promotional campaigns); Price Shop Solutions (retail price monitoring and competitive intelligence); and Marketing & Promotional Awareness Services (outreach, store calls, loyalty support). These are delivered as industry-specific packaged offerings across five vertical landing pages. DataLink integrates with enterprise platforms including Salesforce, SAP, Oracle, HubSpot, ZoomInfo, Dialtower, Govspend, and SalesNow to ensure data flow into client systems; the company does not appear to expose its own API or proprietary technology platform.

DataLink operates on a managed services / professional services revenue model with customized pricing based on client scope, project requirements, and channels/regions for market research. The 11-50 employee firm reaches customers via direct sales outreach, its website (datalinkservices.com), case study content showcasing quantified client outcomes, and inbound inquiry forms. A flagship distribution channel is referral from parent NA Williams, which serves manufacturers with outsourced sales reps. No external funding, M&A activity, or public listing is disclosed, and the company does not appear to have raised venture or private equity capital.

Name

DataLink Services

Legal name

DataLink Services

Website

https://datalinkservices.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

DataLink Services, founded in 2008 and based in Cartersville, Georgia, is a subsidiary of NA Williams providing B2B outsourced contact center, inside sales, and market intelligence services to enterprise manufacturers and distributors across retail, automotive, commercial vehicle, and industrial sectors.

Ownership category

akta.pro rank

Product category

Outsourced Contact Center / BPO Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

akta.pro secondary industries

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Database Build, Migration & Master Data Management (MDM) Support (BPAAAKAJ)

Keywords

• Outsourced contact center
• Customer support services
• Inside sales outsourcing
• Market intelligence services
• B2B sales support

Headquarters

HQ city

Acworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Customer Contact Solutions: B2B outsourced customer support services including inbound/outbound call handling, live chat, email support, lead generation, order processing, and scheduling. Delivered as flexible and scalable contact center solutions tailored to client needs.
2. Market Intelligence: Survey services, competitive pricing intelligence (Price Shop), and promotional awareness campaigns providing actionable market insights to clients for strategic decision-making.
3. Inside Sales Support: Virtual inside sales teams providing lead generation, customer follow-up, product quotes, and order taking services to accelerate client growth.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

DataLink Services is a U.S.-based business process outsourcing (BPO) provider that delivers outsourced customer contact center, inside sales, and market intelligence solutions for B2B clients. Founded in 2008 and operating as a subsidiary of NA Williams, the company staffs a bilingual English/Spanish agent team that supports customer service, inbound/outbound sales, price shopping, and marketing/promotional awareness programs. Its offering is differentiated by deep CRM and data integrations with Salesforce, SAP, Oracle, HubSpot, and ZoomInfo, enabling embedded workflow support for clients in retail, automotive, commercial vehicle fleet, and industrial sectors.

Product overview

DataLink Services offers a suite of contact center and market intelligence services delivered as distinct but integrated solutions. The core product portfolio includes Customer Support Solutions (providing inbound/outbound call handling, lead generation, answering services, order processing, live chat and email support, scheduling, and CRM integration), Inside Sales Solutions (virtual sales team support for lead generation and qualification), Market Intelligence Solutions (B2B/B2C survey services, call and text surveys, and market research), Price Shop Solutions (competitive retail pricing analysis and monitoring), and Marketing & Promotional Awareness Services (outreach campaigns, store calls, email and text alerts). These services are extended across industry-specific solutions for Retail, Automotive, Commercial Vehicle Fleets, and Industrial sectors. All offerings leverage U.S.-based bilingual teams and integrate with CRM platforms to function as seamless extensions of client businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Support Solutions Outsourced customer service and contact center support delivered by a U.S.-based bilingual agent team, designed for B2B clients that need scalable phone, email, and chat coverage.
• Inside Sales Solutions Outsourced inside sales support covering inbound lead qualification, outbound prospecting, and sales-development activities for B2B clients.
• Market Intelligence Solutions Outsourced market intelligence service providing competitive monitoring, account research, and CRM-enriched data gathering to support B2B sales and marketing teams.
• Price Shop Solutions Outsourced price shopping program in which agents collect competitive pricing data from retailers and distributors on behalf of B2B clients.
• Marketing & Promotional Awareness Services Outsourced marketing and promotional awareness programs delivered via contact center outreach to support B2B client go-to-market campaigns.

Quantifiable outcome

• Reduced order errors and processing time for faster fulfillment
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core, supporting and flagship.

• SalesforcecoreTechnology or IntegrationCRM integration partner enabling DataLink to track customer interactions, manage support tickets, and integrate with client systems for seamless data flow.
• SAPcoreTechnology or IntegrationEnterprise software integration partner for ERP and business systems connectivity to support customer service and order management workflows.
• OraclecoreTechnology or IntegrationEnterprise technology integration partner for database and business application connectivity supporting customer contact solutions.
• HubSpotsupportingTechnology or IntegrationMarketing and CRM platform integration for lead management, customer tracking, and marketing automation support.
• ZoomInfosupportingTechnology or IntegrationBusiness intelligence and contact data platform integration to support lead generation and market research activities.
• NA WilliamsflagshipStrategic or Co-development PartnerParent company providing outsourced sales representatives for manufacturers. NA Williams has provided product promotion services for over 90 years, helping expand growth for business products and referring customers to DataLink for contact center services.

Scale indicators15 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Foundever: Formed from the merger of Sitel and SYKES, Foundever is a top-3 global CX/BPO serving retail, automotive, and industrial clients with both onshore U.S. and offshore delivery. Overlaps directly with DataLink's omnichannel customer support and inside sales offerings.
• TELUS Digital Experience: Global digital CX provider offering customer support, sales, and market research across multiple verticals. Comparable to DataLink's core offerings with significantly broader geographic and scale footprint, making it a direct competitor on enterprise deals.
• Concentrix: Fortune-500 customer experience BPO with global delivery and a heavy concentration in technology, retail, and automotive verticals — the same verticals DataLink serves. Competes head-to-head on enterprise outsourcing RFPs but at significantly larger scale.
• TTEC Holdings: One of the largest global CX/BPO providers with tens of thousands of agents across voice, chat, and digital channels. Directly comparable in offering (inbound/outbound customer support, inside sales) but at vastly greater scale and with offshore delivery centers, putting it in competition for the same enterprise RFPs.

Direct peers

• Liveops: U.S.-based virtual contact center delivering inbound/outbound customer support, sales, and insurance CX services. Comparable in scale, onshore U.S. delivery model, and vertical mix (insurance, retail, automotive).
• ClearSource: Smaller U.S.-based outsourced BPO offering inbound/outbound customer support, inside sales, and lead generation to B2B clients. Highly comparable to DataLink in scale, onshore U.S. model, and service mix.
• Arise Virtual Solutions: U.S.-focused, work-from-home contact center platform providing customer support, sales, and technical support to enterprise clients. Closely mirrors DataLink's model — domestic, bilingual, technology-enabled agent network integrated with enterprise CRMs.
• ModSquad: Outsourced digital CX provider offering social media moderation, customer support, and community management. Comparable in delivery model (distributed agents) and target market (enterprise digital CX needs), though more weighted toward digital channels than voice.
• Percepta: Dedicated CX provider to the automotive industry (originally a Ford joint venture) offering customer support, technical assistance, and lead generation. Direct overlap with DataLink's automotive vertical and inside-sales/customer support offerings.
• Quality Contact Solutions: U.S.-based inbound and outbound call center provider focused on B2B lead generation, customer service, and market research. Closely comparable in size, service portfolio (lead gen, market intelligence, customer support), and U.S. onshore delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/datalink-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataLink Services