Heys Luggage

What Heys Luggage does

Heys International Ltd, operating as Heys Luggage, is a Canadian privately held manufacturer and retailer of luggage and travel goods founded in 1986 and headquartered in the Toronto suburbs (Mississauga, Ontario). The company designs, produces, and sells a diversified product portfolio organized across hardside and softside luggage collections (Airlite, Luxe, Astro, Pastel, Earth Tones, Xtrak, Vantage Smart Access, Xero Elite, Zen), travel bags (totes, backpacks, duffels, laptop bags, belt bags, pet carriers), accessories (packing cubes, RFID blocking products, beauty bags, water bottles, luggage covers), and licensed kids products featuring Disney, NHL, MLB, and Paw Patrol brands, plus the proprietary Turbo Tots ride-on line.

Core product technology centers on polycarbonate hardside shells, 360-degree spinner wheel systems, TSA-approved locking mechanisms, expandable architectures, and patented features such as the Vantage Smart Access front-panel opening system. The Xero Elite collection is positioned as the world's lightest luggage, with a 31-inch model weighing 2.8kg. The company holds registered trademarks (Fashion Spinner, Vantage Smart Access) and references patents in luggage design and manufacturing.

Heys operates a direct-to-consumer e-commerce model via five country-specific Shopify storefronts (Canada, US, EU, Australia, Korea), complemented by physical retail stores globally and a B2B corporate gifting channel with a dedicated portal. Revenue is generated primarily through hardware sales across all product categories, with periodic seasonal promotions (e.g., Canada Day Sale up to 40% off) and free delivery above $125 CAD. Marketing leverages Instagram, TikTok, Facebook, YouTube, email, an affiliate program, and a Rivo-powered VIP loyalty program. The customer base is primarily individual travelers, families, and sports fans, with secondary B2B corporate buyers. No revenue figure, headcount details beyond 101-250 employees, funding events, management team, or M&A activity are disclosed in the available data.

Name

Heys Luggage

Legal name

Heys International Ltd

Website

https://shop.heys.ca

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Heys Luggage is a Canadian privately held manufacturer and direct-to-consumer retailer of luggage, travel bags, accessories, and licensed kids products, founded in 1986 and operating five country-specific Shopify storefronts alongside global physical retail.

Ownership category

akta.pro rank

Product category

Luggage and Travel Goods

NAICS

Luggage and Leather Goods Retailers (458320)

akta.pro primary industry

Travel Goods & Luggage Manufacturing (IMAOAHAC)

Keywords

• Hardside luggage manufacturing
• Lightweight travel suitcases
• Travel bags and accessories
• Kids ride-on luggage
• Corporate gifting luggage

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hardside Luggage Sales: Primary revenue stream from selling hardside polycarbonate luggage in various sizes (carry-on, medium, large) and collections
2. Softside and Travel Bags: Softside luggage, travel bags, backpacks, totes, and accessories including pet carriers and laptop bags
3. Travel Accessories: Packing cubes, beauty bags, toiletries, water bottles, luggage covers, RFID blocking products, and travel organization accessories
4. Kids and Licensed Products: Children's luggage featuring licensed characters from Disney, NHL, MLB, Paw Patrol, and other entertainment properties
5. Corporate Gifting: B2B corporate gifting program for businesses purchasing bulk luggage and accessories as employee or client gifts

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Heys Luggage (Heys International Ltd) designs, manufactures, and sells branded luggage, travel bags, and travel accessories under multiple collections such as Airlite, Luxe, Xero Elite, Vantage Smart Access, and Puffer, alongside licensed kids lines (Disney, NHL, MLB, Paw Patrol). The company sells primarily direct-to-consumer through country-specific Shopify storefronts in Canada, the US, EU, Australia, and Korea, supplemented by physical retail stores and a B2B corporate gifting program.

Product overview

Heys Luggage is a luggage and travel accessories company that offers a diversified portfolio of products organized into several main categories: luggage (including hardside and softside), travel bags, accessories, and kids products. The luggage collection features multiple branded lines including Airlite (ultralightweight), Luxe (fashion polycarbonate), Astro (modern design), Pastel (color-focused), Earth Tones (natural colors), Xtrak (durable), Vantage Smart Access (front-access design), Xero Elite (world's lightest), and Zen (stylish). Travel bags include totes, backpacks, duffel bags, laptop bags, belt bags, handbags, and pet carriers. The accessory lineup includes packing cubes, RFID blocking products, beauty bags, water bottles, and luggage covers. Kids products feature licensed MLB and NHL team luggage, Disney character designs, ride-on luggage like Turbo Tots with Paw Patrol themes, and child-specific accessories. The company positions itself around 'lightweight luxury' and fashion-forward design, with a focus on durability and airline compatibility.

Differentiator

Problem solved

Functional benefit

Brands

• Turbo Tots: Kids ride-on luggage collection featuring themed designs
• Airlite
• Xtrak
• Vantage Smart Access
• Xero Elite

Products and services

• Airlite Luggage Collection
• Luxe Luggage Collection
• Astro Luggage Collection
• Pastel Luggage Collection
• Earth Tones Luggage Collection
• The Puffer Collection
• Xtrak Luggage Collection
• Vantage Smart Access Luggage
• Xero Elite Luggage
• Zen Luggage Collection
• Turbo Tots Kids Ride-On Luggage
• MLB Licensed Luggage
• NHL Licensed Luggage
• Disney Licensed Luggage
• Travel Bags Line
• Travel Accessories
• Heys Corporate Gifting Program

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Major League Baseball (MLB)coreTechnology or IntegrationLicensed partnership allowing Heys to manufacture and sell luggage featuring official MLB team logos including Toronto Blue Jays, New York Yankees, and other MLB franchises. Products include adult and kids luggage with team branding.
• National Hockey League (NHL)coreTechnology or IntegrationLicensed partnership for NHL team-branded luggage including Toronto Maple Leafs, Montreal Canadiens, Chicago Blackhawks, and other NHL teams. Available in adult and kids sizes.
• DisneycoreTechnology or IntegrationLicensed partnership for Disney character-themed luggage and travel accessories including Nightmare Before Christmas and other Disney properties.
• Rivo (Loyalty Platform)coreTechnology or IntegrationThird-party loyalty program platform powering Heys' VIP tiered rewards program with points for purchases, reviews, referrals, and social engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Delsey: French heritage luggage brand offering hardside and softside cases across mid-tier price points with strong global retail distribution. Comparable on broad international presence across consumer segments and similar mid-premium price positioning.
• Briggs & Riley: Premium luggage brand with a lifetime guarantee, focused on business travelers and frequent flyers. Comparable on premium hardside/softside construction, frequent-flyer positioning, and emphasis on durability as a key purchase driver.
• Away: DTC premium luggage brand known for hardshell carry-ons, fashion-forward design and direct-to-consumer storytelling. Directly comparable on premium hardside positioning, target traveler demographic, and DTC e-commerce-led distribution model.
• July: Australian-origin DTC luggage brand with a focus on lightweight, durable hardside cases sold direct-to-consumer. Comparable on lightweight engineering, premium polycarbonate construction, and DTC-first growth model overlapping Heys' Australia storefront and target traveler.
• Monos: Premium DTC luggage brand with a minimalist, design-led hardside assortment sold direct-to-consumer. Closely comparable on premium pricing, polycarbonate hardside focus, and Shopify-style DTC execution targeting millennial travelers.
• Tumi: Premium business-travel and hardside/softside luggage brand owned by Samsonite, with strong department store and travel-retail presence. Comparable on premium positioning, business-traveler focus, and broad luggage collections including backpacks and travel accessories.
• Travelpro: Luggage brand purpose-built for frequent flyers and airline crew, with rollaboard heritage and emphasis on durability. Comparable on airline-approved carry-on focus, durable wheel and handle systems, and frequent-traveler customer base.

Broad incumbents

• Rimowa: Luxury aluminum and polycarbonate luggage brand owned by LVMH, positioning travel goods as a lifestyle/luxury category. Comparable on premium polycarbonate hardside and fashion-forward positioning, though Rimowa operates at a meaningfully higher price tier and broader luxury ecosystem.
• Samsonite: Global luggage leader with the broadest assortment and deepest retail/wholesale distribution. Most comparable as the category-defining incumbent across price tiers and geographies, though Samsonite's scale and breadth dwarf Heys' more concentrated portfolio.

Emerging players

• Paravel: Sustainable DTC travel brand offering carry-ons, duffels and accessories with an eco-friendly positioning. Comparable on DTC channel, fashion-forward design, and expansion into travel accessories (packing cubes, bags) overlapping Heys' accessory lineup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/heysluggage
• Xx.com/HeysLuggage
• Facebookfacebook.com/HeysIuggage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heys Luggage