StorTronics
StorTronics is a Farmington Hills, Michigan-based authorized battery distributor and custom battery pack assembler founded in 1981, serving industrial automation, utility metering, and government/defense customers with cells and packs from major manufacturers including Saft, Tadiran, and Ultralife.
- Company typePrivate
- Founded1981
- HeadquartersFarmington Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What StorTronics does
StorTronics is a Farmington Hills, Michigan-based B2B distributor and custom battery pack assembler founded in 1981 by Mario Said. The company operates an e-commerce storefront built on BigCommerce, selling primary lithium (Li-SOCl2, Li-MnO2), rechargeable (NiMH, NiCd, Li-Ion), and specialty battery cells alongside pre-assembled and custom battery packs. It holds authorized distributor status with Saft, LithiumWerks, Power Sonic, EnerSys (Cyclon/Genesis), and a wider brand portfolio including Ultralife, VARTA Microbattery, FDK, Tadiran, ARTS Energy, Xeno Energy, Panasonic, Renata, Molicel, Murata, and ARICELL. It also markets proprietary StorTronics-branded assemblies targeting legacy PLC, CNC, motion-control, and OEM equipment replacement applications.
The company's revenue model combines transactional hardware sales of branded battery cells and packs — unit prices ranging from roughly $1 for commodity cells to over $2,900 for specialized equipment such as the Ultralife MRC-86A military battery charger — with engineering services for custom pack design and assembly using downloadable specification forms (S-56 for primary chemistries, S-57 for secondary). Its go-to-market is predominantly self-serve through the e-commerce site, supplemented by phone-based sales support for distributor pricing and custom design consultations. Target customers span industrial manufacturing and automation, utility metering (electricity, water, gas, AMR systems), and government/defense applications requiring genuine, specification-compliant replacement batteries for aging equipment.
StorTronics maintains ISO 9001:2015 quality management certification, advertises hazardous-materials shipping capability for lithium battery logistics, and supports compliance requirements such as Reese's Law. The company is privately held with no disclosed investors or parent entity, operates from a single headquarters at 24581 Crestview Court, Farmington Hills, MI, and serves a primarily domestic (U.S.) customer base. Its proprietary capabilities center on engineering custom connectors, form factors, and termination options (solder tabs, axial leads, multi-pin configurations) for OEMs and end-users requiring batteries that match legacy or specialized equipment specifications.
StorTronics firmographics
Firmographics- Name
- StorTronics
- Legal name
- StorTronics
- Website
- https://stortronics.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StorTronics is a Farmington Hills, Michigan-based authorized battery distributor and custom battery pack assembler founded in 1981, serving industrial automation, utility metering, and government/defense customers with cells and packs from major manufacturers including Saft, Tadiran, and Ultralife.
- Ownership category
- akta.pro rank
StorTronics industry classification
Industry- Product category
- Industrial Battery Distribution & Assembly
- NAICS
- Battery Manufacturing (33591), Electrical Equipment Manufacturing (3353)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
- akta.pro secondary industries
- Battery Pack Manufacturing & Module Assembly (EUAFABAI), Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)
Keywords
Where StorTronics is headquartered
LocationHeadquarters
- HQ city
- Farmington Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StorTronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Battery Cell and Pack Sales: Primary revenue stream from selling battery cells and battery packs from multiple manufacturer brands including Saft, Ultralife, FDK, VARTA, Arts Energy, Tadiran, Xeno Energy, and others. Products include primary lithium batteries, rechargeable NiMH/NiCd batteries, and custom battery assemblies. Revenue is generated through one-time product sales with varying unit prices from $1-30 for individual cells to $2000+ for specialized equipment.
- Custom Battery Assembly Services: Revenue generated from designing and producing custom battery packs based on customer specifications. Engineering staff work with customers to develop tailored power solutions. This includes both primary (non-rechargeable) and secondary (rechargeable) custom battery pack design services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard unit pricing with volume discounts |
| Unit Pricing | Pay-as-you-go | High-volume tiered pricing |
| Unit Pricing | Pay-as-you-go | Special order and custom assembly pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
StorTronics product offering
Product offeringCore offering
StorTronics is an authorized distributor of battery cells and packs from multiple manufacturers and provides custom battery pack assembly and engineering services for industrial, utility, and government/defense applications.
Product overview
StorTronics is an authorized distributor of major battery manufacturers and a custom battery pack assembly company. Their core offerings include: (1) Custom Battery Pack Assembly Services for both primary (non-rechargeable) and secondary (rechargeable) batteries, using downloadable design forms S-56 and S-57; (2) Distribution of individual battery cells across multiple chemistries including lithium (Li-MnO2, Li-SOCl2, Li-Ion), Ni-MH, NiCd, and silver oxide; and (3) Pre-assembled stock battery packs including PLC replacement batteries and specialty OEM replacements. Distributed brands include Ultralife, Arts Energy, FDK, VARTA Microbattery, Saft, Lithium Werks, EnerSys, Power Sonic, Panasonic, Molicel, Murata, Tadiran, Xeno Energy, Renata, ARICELL, Tenergy, and many others. They also offer their own StorTronics-branded custom assemblies. The company holds ISO 9001:2015 certification and is headquartered in Farmington Hills, MI.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Battery Pack Assembly Services Custom-engineered and assembled battery packs designed to customer specifications for industrial, utility, and defense applications.
- Battery Cells Distribution Distribution of primary and rechargeable battery cells from multiple authorized manufacturers including Saft, Ultralife, FDK, Tadiran, Xeno, ARICELL, and Tenergy, serving industrial and OEM customers.
- Pre-assembled Stock Battery Packs Ready-to-ship battery packs for PLC and OEM replacements, including replacements for Yaskawa, Omron, and Modicon programmable logic controllers.
- StorTronics Proprietary Brand Battery Packs Battery pack assemblies sold under StorTronics' own proprietary brand for industrial and OEM use.
Companies that use StorTronics
Customer profileSegments3 records
Ideal customer profiles3 records
StorTronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
StorTronics partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and significant.
- SaftcoreStorTronics is an authorized distributor of Saft batteries, a major manufacturer of primary lithium batteries including the LS14250, LS14500, and other lithium thionyl chloride cells. Saft products are prominently featured in StorTronics' inventory with extensive product listings.
- LithiumWerkscoreStorTronics is an authorized distributor of LithiumWerks batteries, providing customers access to this lithium battery manufacturer's product line.
- Power SoniccoreStorTronics is an authorized distributor of Power Sonic batteries, expanding their portfolio of power storage solutions.
- EnerSys (Cyclon Batteries)coreStorTronics is an authorized distributor of EnerSys Cyclon batteries, a premium brand of sealed lead acid and nickel cadmium batteries.
- Ultralife BatteriesmajorStorTronics distributes Ultralife Batteries products, including military-grade lithium batteries and rechargeable Li-Ion packs. Featured products include the UB10017 C-cell, UB2776 replacement for Saft BA-5368/U, and UBBL02 Li-Ion rechargeable battery.
- VARTA MicrobatterymajorStorTronics is a distributor of VARTA Microbattery products, including NiMH button cells, lithium primary cells, and specialty battery products for memory backup and RTC applications.
- FDK BatteriesmajorStorTronics distributes FDK Batteries products, including NiMH rechargeable cells and lithium primary batteries. FDK products include HR-series NiMH cells and CR-series lithium cells.
- ARTS ENERGYmajorStorTronics is a distributor of Arts Energy products (formerly Saft's Arts Energy division), specializing in Ni-MH and NiCd rechargeable batteries for automotive, industrial, and consumer electronics applications.
- Tadiran BatteriesmajorStorTronics distributes Tadiran Batteries, known for Li-SOCl2 bobbin cells used in utility meters, automatic meter reading (AMR), and wireless security systems. Products include TLH-5902/S and TL-5955 series.
- XENO Energy BatteriesmajorStorTronics distributes XENO Energy Batteries, including XL-series lithium bobbin cells for metering and industrial applications. Featured products include XL-050F 1/2AA and XL-100F A-size cells.
- Panasonic BatteriessignificantStorTronics carries Panasonic Batteries as part of their brand portfolio, offering standard and specialty battery cells.
- RenatasignificantStorTronics distributes Renata batteries, a Swiss manufacturer known for precision batteries for watches, medical devices, and electronics.
- SamsungsignificantStorTronics carries Samsung batteries as part of their diversified brand offering.
- TadiransignificantStorTronics distributes Tadiran Batteries, specializing in lithium thionyl chloride (Li-SOCl2) bobbin cells for long-life applications.
- MolicelsignificantStorTronics carries Molicel batteries, a manufacturer of high-performance lithium-ion cells for demanding applications.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
StorTronics competitors and assessment
Company assessmentBroad incumbents
- Mouser Electronics: Mouser is a global authorized distributor of electronic components including a wide range of batteries and battery holders from major manufacturers. It competes with StorTronics on broad-line electronic component distribution but at vastly greater scale and with a much larger catalog.
- Interstate Batteries: Interstate Batteries is a large US battery distributor serving automotive, commercial, and industrial markets with both branded and private-label products. A broader incumbent in battery distribution, partially overlapping StorTronics' industrial customer base though with much greater scale and breadth.
- Newark / Element14: Newark (Element14) is a global distributor of electronic components and industrial products including batteries from multiple major brands. Competes with StorTronics for industrial OEM battery sourcing, though at significantly larger scale and broader catalog.
- Allied Electronics & Automation: Allied Electronics distributes automation, control, and electronic components including batteries and power supplies to industrial customers. Comparable buyer base and authorized distribution model to StorTronics, though with a broader industrial automation portfolio.
- Digi-Key Electronics: Digi-Key is one of the largest US electronic component distributors with extensive battery offerings and a BigCommerce-style e-commerce platform. It overlaps with StorTronics in distributing cells from brands like Panasonic, Renata, and Murata, but at much broader scope and scale.
Direct peers
- Galco Industrial Electronics: Galco is an authorized distributor of industrial electronics, hard-to-find components, and replacement parts — including batteries — for MRO and legacy equipment markets. Direct comparable to StorTronics' niche of long-tail industrial replacement components and authorized distribution model.
- Battery Mart: Battery Mart is a US-based online retailer and distributor of replacement batteries across chemistries including lithium, NiMH, alkaline, and sealed lead-acid, with custom pack assembly. Direct overlap with StorTronics on cell sales and custom battery assemblies for industrial and consumer replacement markets.
- PowerStream Battery: PowerStream designs and manufactures custom battery packs and chargers and distributes battery cells, with a strong focus on industrial OEM and specialty applications. Comparable to StorTronics in combining distribution of major brand cells with custom pack engineering services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
StorTronics social profiles
Digital presenceStorTronics compliance and trust
Trust signalCompliance1 record
StorTronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
StorTronics leadership team
Management profileNumber of profiles
Profiles1 record
StorTronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StorTronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StorTronics
What does StorTronics do?
StorTronics is an authorized distributor of battery cells and packs from multiple manufacturers and provides custom battery pack assembly and engineering services for industrial, utility, and government/defense applications.
Is StorTronics a public or private company?
StorTronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StorTronics founded?
StorTronics was founded in 1981. It employs 11 to 50 people.
Where is StorTronics based?
StorTronics is headquartered in Farmington Hills, United States, in the North America region.
How does StorTronics make money?
Two revenue lines are on record. Battery Cell and Pack Sales are the primary driver. The others are custom Battery Assembly Services.
Who are StorTronics's main competitors?
Broad incumbents on record are Mouser Electronics, Interstate Batteries, Newark / Element14, Allied Electronics & Automation and Digi-Key Electronics. Direct peers are Galco Industrial Electronics, Battery Mart and PowerStream Battery.
Does StorTronics have an API?
No public API is recorded for StorTronics.
What industry is StorTronics in?
StorTronics's product category is Industrial Battery Distribution & Assembly. Its primary akta.pro industry code is IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly), with a secondary code of EUAFABAI, Battery Pack Manufacturing & Module Assembly. Its NAICS code is 33591 and its SIC code is 3600.