Danica Imports

What Danica Imports does

Danica Imports, doing business as Danica Brands, is a privately held, family-owned wholesale supplier of houseware, giftware, and home furnishing products headquartered in Vancouver, Canada. The company distributes products exclusively through a B2B wholesale model to independent retailers, gift shops, home decor stores, and kitchenware retailers across North America (Canada and the United States). Retailers apply for wholesale accounts and place orders through a Shopify-based wholesale ordering platform, supported by dedicated sales representatives, showrooms, trade shows, and seasonal print and digital catalogs.

The company operates five wholly-owned sub-brands that segment its product portfolio by aesthetic positioning and price point: Now Designs by Danica (kitchen linens, tabletop, aprons, bags), Danica Heirloom (craftsmanship-focused tabletop, serveware, and home decor), Danica Studio (modern creative designs in gifts and kitchen linens), Danica Jubilee (playful gifts for younger consumers and animal lovers), and Ecologie by Danica (sustainable alternatives including Swedish sponge cloths and beeswax wraps). The combined product catalog spans 15+ categories including kitchen linens, tabletop, table linens, bags and totes, kitchen tools, food storage, cleaning products, on-the-go items, home decor, pet accessories, stationery, and accessories.

Danica's revenue model is wholesale transactional: retailers purchase inventory at wholesale prices for resale to end consumers. The company invests in seasonal product launches (such as the Spring & Summer 2026 collection), provides retailer support resources including digital content libraries and shelf talkers, and maintains both Canadian (Vancouver) and US wholesale operations. Founded with roots in the 1960s as a kitchen textiles supplier, Danica has evolved into a multi-brand houseware and giftware distributor with no disclosed external institutional ownership.

Name

Danica Imports

Legal name

Danica Brands

Website

https://danicaimports.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Danica Imports (Danica Brands) is a family-owned Vancouver-based B2B wholesale supplier of houseware, giftware, and home furnishings, distributing five sub-brands through retailers across North America via sales reps, catalogs, and a Shopify wholesale platform.

Ownership category

akta.pro rank

Product category

Wholesale Houseware & Giftware

NAICS

General Merchandise Retailers (455)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Wholesale houseware
• Kitchen linens
• Home decor supplies
• Tabletop accessories
• Giftware wholesale

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale B2B Sales: Danica Brands operates as a wholesale supplier to retailers, selling their five distinct brands of home, kitchen, and giftware products through a B2B model. The company offers retailers the ability to purchase products through their wholesale platform, with order processing and account management handled through their Shopify-based system.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Danica Imports is a B2B wholesale supplier of houseware, giftware, and home furnishing products, distributed under five wholly-owned sub-brands: Now Designs by Danica, Danica Heirloom, Danica Studio, Danica Jubilee, and Ecologie by Danica. Product categories span kitchen linens, tabletop, bags and totes, kitchen tools, food storage, cleaning, home decor, stationery, pet accessories, and "on the go" items. Retailers apply for wholesale accounts and place orders through a Shopify-based wholesale platform supported by sales representatives, catalogs, and trade shows.

Product overview

Danica Brands is a wholesale houseware, giftware, and home furnishing company operating five distinct sub-brands: Now Designs by Danica (kitchen linens, tabletop, aprons, bags), Danica Heirloom (home decor, tabletop, serveware with emphasis on craftsmanship and ethical production), Danica Studio (bold modern designs in gifts and kitchen linens), Danica Jubilee (vibrant gifts for young spirits and animal lovers), and Ecologie by Danica (sustainable alternatives including Swedish sponge cloths and beeswax wraps). The company offers an extensive product portfolio across categories including kitchen linens, tabletop, table linens, bags & totes, kitchen tools, food storage, cleaning products, home decor, pet accessories, stationery, and accessories. The five brands collectively target retailers seeking dynamic and engaging product ranges for home, kitchen, and giftware.

Differentiator

Problem solved

Functional benefit

Brands

• Now Designs by Danica: Our tribute to the tastes and textures that inspire us to explore, create and gather to share culinary experiences. Kitchen Linens, Tabletop, Aprons, Bags & Totes, Table Linens, Kitchen Tools.
• Danica Heirloom
• Danica Studio
• Danica Jubilee
• Ecologie by Danica

Products and services

• Now Designs by Danica A Danica sub-brand of kitchen and dining essentials including kitchen linens, tabletop, aprons, bags and totes, table linens, and kitchen tools, designed for retailers seeking culinary-inspired everyday houseware.
• Danica Heirloom A Danica sub-brand of home decor and tabletop items emphasizing craftsmanship, handmade goods, ethical production, and uncompromising quality across tabletop, serveware, kitchen accessories, kitchen and table linens, and home decor.
• Danica Studio A Danica sub-brand offering bold, modern patterns and images for gifts, kitchen linens, tabletop, and on-the-go products, combining imagined and real-world design motifs for retailers.
• Danica Jubilee A Danica sub-brand of vibrant gifts and goods for young souls, free spirits, and animal lovers, sold wholesale across kitchen linens, tabletop, on-the-go, and gift categories.
• Ecologie by Danica A Danica sub-brand of sustainable home alternatives focused on environmental sustainability, featuring Swedish sponge cloths, towels, beeswax wraps, soaps, brushes, and compost bins for retailers serving eco-conscious consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lifetime Brands: U.S.-based multi-brand housewares and tabletop wholesaler owning brands like Farberware, KitchenAid tools, Mikasa, and Pfaltzgraff. Directly comparable to Danica in operating a portfolio of houseware/giftware brands distributed through B2B wholesale to retailers.
• Bradshaw International: Wholesale housewares and kitchen products company distributing brands like Good Cook, Chef's Pride, and Casabella. Closely comparable B2B wholesale houseware distributor model serving mass-market and specialty retailers.
• Meyer Corporation: Global cookware and kitchenware company distributing brands including Circulon, Anolon, and Rachael Ray through B2B wholesale. Comparable multi-brand houseware wholesale distributor serving the same retail customers.
• Zak Designs: Family-owned wholesale housewares company offering drinkware, tableware, and kitchen products to retailers. Closely comparable mid-sized, family-operated B2B wholesaler of kitchen and tabletop products.
• Wilton Brands: Wholesale distributor of bakeware, kitchen tools, and cake decorating products through retail channels. Comparable B2B wholesale model focused on kitchen and tabletop categories overlapping Danica's portfolio.
• Portmeirion Group: Tabletop and homeware wholesale group owning Portmeirion, Spode, and Royal Worcester. Comparable multi-brand tabletop/giftware wholesaler with retail distribution across North America.

Broad incumbents

• Helen of Troy (OXO): Large diversified consumer products company owning OXO, Hydro Flask, and Braun housewares. Overlaps in kitchen tools and tabletop wholesale but operates at much larger scale with broader portfolio.
• Le Creuset of America: Premium cookware and tabletop brand selling through wholesale and DTC channels. Overlaps with Danica's tabletop/kitchen accessories categories at a premium price point and broader brand portfolio.
• Sur La Table: U.S. kitchenware retailer and wholesaler carrying similar tabletop, kitchen textiles, and giftware categories. Adjacent to Danica's wholesale business model with overlapping product categories and retail customers.
• Crate & Barrel (Euromarket Designs): Large home goods retailer and wholesaler with extensive private-label houseware and tabletop programs. Operates in similar product categories but at much larger scale and with vertical retail integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/danicaimports
• Facebookfacebook.com/danicaimports
• LinkedInlinkedin.com/company/danica-imports

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danica Imports