Rapid Peaks

What Rapid Peaks does

Rapid Peaks GmbH is a Munich-based sports marketing agency that delivers strategy, ideation, and consulting services to enterprise brands seeking to activate in sports. Founded in 2017, the company operates as part of the Salestech Group, a diversified portfolio of marketing, sales, data, and AI-adjacent companies, and maintains a roster of approximately 20+ staff covering strategy, content, art direction, account management, and production functions. The agency's core service is helping global consumer brands move beyond traditional sponsorship logo placement to become culturally embedded within sports communities, exemplified by campaigns for BMW (multi-year, 40+ activations across basketball, tennis, and winter sports), the HYLO x FC Bayern München national TVC in the DACH region, and the co-development of the DKB Handball Performance Index with HBL and Kinexon, which is now embedded in Bundesliga broadcasts and official awards.

Rapid Peaks does not build proprietary software or technology platforms; it operates as a professional services firm whose technical edge comes from integrating partner data sources (Kinexon sensor tracking) into creative and broadcast storytelling. Revenue is generated through project-based consulting and campaign engagements with enterprise clients, with no publicly disclosed pricing or recurring subscription model. Its go-to-market is sales-led, leveraging case studies featuring marquee brands (BMW, FC Bayern München, DKB) and cross-referral opportunities within the Salestech Group to acquire new clients.

The customer base spans automotive (BMW, Hisense), banking (DKB), healthcare/pharma (HYLO), sports leagues and clubs (FC Bayern München, HBL, Manchester City, RB Leipzig, TSG Hoffenheim, DFB), technology (SAP, Siemens, DAZN, Kickbase), and consumer goods and retail (Adidas, Red Bull, Lidl, PreZero, Schwarz Digits, WWF), with operations concentrated in the DACH region. The agency is privately held under German law (HRB 237646), and there are no public funding rounds or acquisitions disclosed.

Name

Rapid Peaks

Legal name

Rapid Peaks GmbH

Website

https://rapidpeaks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Rapid Peaks is a Munich-based sports marketing agency, founded 2017, that provides strategy, ideation, and consulting to enterprise brands across the DACH region. As part of the Salestech Group, it serves clients like BMW, DKB, HYLO, and FC Bayern München with campaign development and data-integrated sports activations.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Sports marketing services
• Brand strategy consulting
• Content marketing services
• Influencer relations
• Advertising services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Marketing Consulting & Strategy: Revenue generated from providing strategy, ideation, and consulting services to brands seeking to activate in the sports marketing space. Services include campaign development, brand strategy, and content creation for sports partnerships and sponsorships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rapid Peaks is a Munich-based sports marketing agency that provides strategy, ideation, and consulting services to enterprise brand clients seeking to activate in sports contexts. The agency develops integrated campaigns, creates content, manages social media, delivers graphic design and branding, handles influencer relations, and executes advertising across multiple sports disciplines including basketball, tennis, football, handball, and winter sports. Its work is amplified by technology-driven storytelling, exemplified by the co-developed Handball Performance Index data analytics system used in Bundesliga broadcasts.

Product overview

Rapid Peaks is a sports marketing agency under the Salestech Group, offering strategy, ideation, and consulting services for brands seeking to connect with sports audiences. The company does not operate as a software product company with distinct product modules—it functions as a service agency delivering campaigns and creative work for clients including BMW, Adidas, DAZN, DFB, SAP, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Marketing Strategy & Consulting Strategy, ideation, and consulting services for enterprise brand clients seeking authentic sports marketing activation, including campaign development and brand strategy for sports partnerships and sponsorships.
• Content Marketing Services Content creation and marketing services for brand campaigns in sports contexts, including editorial, video, and campaign content for enterprise brand clients.
• Social Media Services Social media strategy, management, and activation for brand campaigns across sports contexts, including organic and paid social for enterprise brand clients.
• Graphic Design Services Graphic design services for brand campaigns and sports marketing activations, including visual identity, campaign artwork, and digital assets for enterprise brand clients.
• Branding Services Brand strategy and identity services for brands seeking positioning in sports contexts, including brand architecture, messaging frameworks, and visual identity for enterprise brand clients.
• Influencer Relations Services Influencer and athlete relations management for brand campaigns, including talent sourcing, partnership facilitation, and ambassador program management for enterprise brand clients in sports.
• Advertising Services Advertising campaign development and execution for brand activations in sports, including national TVC, out-of-home (OOH), and cross-channel campaign activation for enterprise brand clients.
• Handball Performance Index A proprietary data analytics system for handball that uses Kinexon sensor-based motion capture to track ball and player performance. The index is embedded in Bundesliga broadcasts, media coverage, and official awards as a standard performance metric.

Quantifiable outcome

• BMW activations spanned 3 seasons and 40+ activations
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• KINEXONcoreTechnology or Integration · 1 January 2020KINEXON provides sensor technology for ball and player tracking in handball. Together with DKB and HBL, Rapid Peaks helped develop the Handball Performance Index using KINEXON's motion capture data to make handball performance visible and understandable in broadcasts.
• HBL (Handball Bundesliga)coreStrategic or Co-development PartnerGerman professional handball league partnered with DKB and KINEXON through Rapid Peaks' consulting to embed the Handball Performance Index as a standard metric across Bundesliga broadcasts and official awards.
• FC Bayern MünchencoreStrategic or Co-development PartnerFC Bayern München served as brand ambassadors for HYLO eye drops in a national campaign. Rapid Peaks facilitated the partnership, creating content featuring Bayern stars in everyday moments to connect the healthcare brand with football audiences.
• Salestech GroupcoreOthersParent company and portfolio umbrella. Rapid Peaks is one of multiple companies within the Salestech Group, which includes Academy, Agentic Labs, Data & AI, Marketing Manufaktur, Mobility Minds, Plus Sales, Studio, TBGO, Trade Force, and Unique1.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Germany's largest independent agency group with a dedicated sports marketing practice (Serviceplan Sports). Comparable as a Munich-based integrated agency serving enterprise brands with creative and sports activation work, though Serviceplan is materially larger and broader in scope.
• Jung von Matt: Major German creative agency group with a sports marketing arm (Jung von Matt Sports). Directly comparable in target clientele (BMW, DACH enterprises) and in offering brand activation and creative campaigns in sports contexts.
• Sportfive: Global sports marketing agency (formerly Lagardère Sports) headquartered in Hamburg. Operates in the same sports rights, sponsorship, and activation space as Rapid Peaks but at significantly greater scale and with a global rights-holder portfolio.
• Octagon: Global sports marketing agency with strong European presence, providing sponsorship consulting, athlete management, and brand activation. Comparable in providing strategy and activation services to brands investing in sports marketing, but operates at much larger scale.
• DDB Germany: German arm of the global DDB network, providing integrated brand and activation work including sports marketing. Comparable as a creative-led agency serving enterprise clients in DACH with sports-adjacent campaign capabilities.
• Infront Sports & Media: International sports marketing company owned by Wanda Group, managing rights and delivering sponsorship activation. Operates in the same DACH and European sports marketing space as Rapid Peaks, particularly around league and federation partnerships.
• CSM Sport & Entertainment: Global sports marketing and entertainment agency within the Chime Communications group. Comparable in providing strategy, consulting, and activation services to brands seeking sports partnerships, though at significantly greater international scale.

Direct peers

• Scholz & Friends: Germany-based creative agency group with a sports marketing practice. Most directly comparable to Rapid Peaks as a similarly sized DACH-focused creative/sports marketing shop serving enterprise brands with sports-led campaigns.

Emerging players

• TwentyFirstCenturyBrand: London-based brand and sports marketing consultancy specializing in sponsorship strategy and activation. Comparable in consulting-led sports marketing services for global brands, particularly in football, though smaller and UK-centric.

Others

• Red Bull Media House: In-house media and content operation of Red Bull, a known Rapid Peaks client. Relevant as both a peer capability benchmark and a key account, but operates as a captive content engine rather than an external agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rapidpeaks
• Instagraminstagram.com/rapidpeaks
• Facebookfacebook.com/rapidpeaks

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapid Peaks