What salestech group does

salestech group is a privately held, Quadriga Capital-backed digital transformation platform focused on enterprise sales and marketing, incorporated as SalesTech BidCo GmbH in Frankfurt am Main and founded in 2023. The group pursues an active buy-and-build strategy, having completed six disclosed acquisitions between April 2023 and February 2026 to assemble twelve operating subsidiaries (Academy, Agentic Labs, salestech Data & AI, Marketing Manufaktur, Mobility Minds, Plus Sales, Rapid Peaks, salestech Studio, TBGO, Trade Force, Unique1, smicro), organized around its proprietary agentic AI platform stg/Suite and its five modules — stg/IQ (analytics), stg/Create (content generation), stg/Predict (consumer intelligence), stg/Learn (adaptive learning), and stg/Automate (workflow automation). The company reports over 400 specialists across six German locations (Frankfurt, Munich, Mainz, Karlsruhe, and two additional sites) as of February 2026.

The group serves enterprise customers — primarily blue-chip companies in automotive and e-mobility, finance and insurance, energy, and retail — through three revenue streams: managed marketing services delivered via specialist subsidiaries (e.g., TBGO as in-house agency for Deutsche Vermögensberatung, Unique1 as Shell's lead digital partner since 2015), enterprise software subscriptions to the stg/Suite platform, and strategic consulting for digital transformation and AI implementation. Named customers include Shell, Deutsche Vermögensberatung, Mercedes-AMG, BMW, Porsche, DWS, Xtrackers, SCHUFA, and Emil Frey Group, with the company's learning subsidiaries reporting reach of 570,000+ training participants across 97 countries and 1,200+ courses. Marketing is conducted through direct enterprise sales augmented by thought leadership at major industry events (WELT AI Summit, WELT Wirtschaftsgipfel, TEDxKarlsruhe) and content assets such as case studies and whitepapers.

Go-to-market is enterprise field sales with custom quotations on scope and scale; pricing is not publicly disclosed. The group is led by CEO Alexander Maresch (formerly CMO EY EMEIA and MD Global Head of Marketing/Brand at DWS), CFO Philipp Käster (formerly Montagu Private Equity and Rothschild), and CGO Dr. Serhan Ili (formerly CEO of acquired ILI.DIGITAL). The operating model combines in-house technology development with acquired specialist agencies, and the group markets German-built data sovereignty and compliance as a core differentiator for regulated enterprise buyers.

Name

salestech group

Legal name

SalesTech BidCo GmbH

Website

https://salestechgroup.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Sales & Marketing Technology

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Sales Management & Coaching (Frontline Leadership) (EDABABAI)

Keywords

• Enterprise sales transformation
• Marketing technology platform
• Agentic AI software
• Digital sales enablement
• Adaptive learning platforms

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed Services: Full-service managed marketing services delivered through specialized subsidiaries covering training, digital marketing, sales activation, sports marketing, and in-house agency capabilities. Services are customized for enterprise clients across automotive, finance, energy, and retail sectors.
2. Digital Products and Software: AI-powered SaaS platform products (stg/IQ, stg/Create, stg/Predict, stg/Learn, stg/Automate) delivered as enterprise software licenses with integration services. The smicroSuite learning platform is sold as a software solution.
3. Professional Services and Consulting: Strategic consulting for digital transformation, business model innovation, and AI implementation. Includes technology consulting, implementation services, and training content development.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

salestech group provides an enterprise agentic AI platform (stg/Suite) for the digital transformation of sales and marketing, combining software products, managed services, and consulting. The platform orchestrates data intelligence, generative content, predictive analytics, adaptive learning, and workflow automation for blue-chip clients. The group operates twelve specialized sub-brands covering in-house agency services, AI consulting, sports marketing, trade activation, and learning solutions.

Product overview

The salestech group is a platform-plus-modules company built around the stg/Suite, an enterprise AI orchestration platform comprising five integrated modules: stg/IQ (analytics and intelligence), stg/Create (content generation), stg/Predict (consumer insights), stg/Learn (adaptive learning), and stg/Automate (process automation). These modules work individually or combined as an integrated agentic system for enterprise customers. The group operates through twelve subsidiary sub-brands offering specialized services: Academy (digital learning), Agentic Labs/candylabs (product development), salestech Data & AI (AI consulting and software), Marketing Manufaktur (training content), Mobility Minds (automotive marketing), Plus Sales (sales coaching), Rapid Peaks (sports marketing), salestech Studio (AI growth studio), TBGO (in-house agency for DVAG), Trade Force (trade marketing), and Unique1 (experience marketing). The portfolio targets enterprises in automotive, mobility, finance, energy, and retail sectors seeking digital transformation of sales and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• stg/IQ: AI-powered decision support platform providing prioritized recommendations from data for faster, better decisions.
• stg/Create
• stg/Predict
• stg/Learn
• stg/Automate
• stg/Suite

Products and services

• stg/Suite Enterprise agentic AI platform orchestrating data intelligence, content generation, predictive analytics, adaptive learning, and workflow automation into integrated agentic ecosystems for enterprise sales and marketing. Designed for large enterprises with seamless integration, central governance, and compliance-first data sovereignty built in Germany.
• stg/IQ Data intelligence module of stg/Suite that transforms data chaos into clear action capability through Data Science and Data Analytics Agents, delivering prioritized recommendations for faster, better decisions. Can be deployed independently or as part of the integrated suite.
• stg/Create Generative AI content and brand communication module of stg/Suite enabling consistent brand communication at scale. Provides Creative Execution Agents and Media Booking Agents for campaign individualization and automated asset generation across markets and channels.
• stg/Predict Predictive analytics module of stg/Suite that provides reliable purchase intent data from real consumers before product launch, enabling informed product decisions through consumer intelligence.
• stg/Learn Adaptive learning module of stg/Suite that translates real-time behavior patterns and learning progress into individualized learning paths. Content Creation Agents automatically generate tailored lectures and adaptive content formats for enterprise learners.
• stg/Automate Workflow automation module of stg/Suite handling automated administrative processes, CRM management, and keeping systems continuously updated through orchestrated automation.
• smicro Suite Interactive learning platform providing software-supported digital skills acquisition with adaptive learning paths. Sold as a software solution and used for training courses such as Mercedes-AMG's global sales training. Awarded eLearning Journal Best Learning Platform 2024.
• salestech Academy Full-service partner for customized digital and hybrid learning solutions delivering technologically sophisticated product knowledge, brand communication, and sales skills training to enterprise sales teams.
• Agentic Labs (formerly candylabs) Digital product lab delivering digital value creation through data-driven innovation processes and user-centered product development of the stg Suite for enterprise clients.
• salestech Data & AI (formerly ILI.DIGITAL) Full-service technology partner for business transformation specializing in business model innovation, generative AI, and high-end software development. Delivers intelligent platform solutions as well as AI and high-end software products for enterprise clients.
• Marketing Manufaktur Training and education specialist developing needs-based, easy-to-understand training measures and content measurable in terms of learning success for sales and marketing teams.
• Mobility Minds In-house agency providing managed marketing services for Europe's largest automotive importer. Combines modern and digital marketing for international car brands including Mitsubishi Motors and GWM.
• Plus Sales Sales and after-sales tech services agency delivering short-term and sustainable sales growth through coaching and e-learning solutions for enterprise sales organizations.
• Rapid Peaks Strategic and creative sports marketing agency providing innovative digital campaigns that connect international brands with sports audiences. Specializes in strategic, creative, and technology-driven marketing solutions for clients including BMW.
• salestech Studio AI-based Growth Studio offering integrated brand-tech, creation, and performance solutions along the entire customer journey. Powered by AI for measurable impact and sustainable growth. Provides brand-tech services for clients including DWS, Xtrackers, and SCHUFA.
• TBGO (The Blue Green One) In-house managed services agency for Germany's largest bancassurance consultancy DVAG, covering brand building to performance-focused CRM for 18,000+ advisors and 8 million customers.
• Trade Force Trade marketing company providing customer-centered trade and sales activation services to significantly increase efficiency in the middle and lower sales funnel for enterprise clients.
• Unique1 Experience house providing technology-supported marketing and sales solutions from campaigns to process, tool, and business model development. Lead agency and digital partner for Shell, supporting the Energy Transition Academy, digital platforms, and 360° marketing campaigns.

Quantifiable outcome

• Over 570,000 training participants reached across 97 countries
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Bitfuel and Bourros Group (salestech Studio)coreStrategic or Co-development Partner · 2 February 2026Marketing and technology specialist combining bitfuel and Bourros Group expertise under salestech Studio brand. Leading provider in AI-driven marketing solutions developing innovative and scalable platforms for campaigns, content, and brand experiences. Led by Bernhard Haas and Nicolas Bourros.
• ILI.DIGITAL (now salestech Data & AI)coreStrategic or Co-development Partner · 15 May 2025Leading consulting and software company for digital transformation and artificial intelligence headquartered in Karlsruhe. Sets standards in business model innovation, generative AI, and high-end software development. CEO Dr. Serhan Ili becomes CGO of salestech group. Brings innovation power, market-leading AI expertise, and deep entrepreneurial foresight.
• Rapid PeakscoreStrategic or Co-development Partner · 28 January 2025Leading agency for strategic and creative sports marketing with nearly a decade of experience working with international brands. Specializes in creating inspiring customer experiences combining sports, lifestyle, and entertainment. Expansion to Munich through this acquisition. Led by Nenad Miljkovic (Founder & Managing Director) and David Roth (Managing Director).
• Marketing Manufaktur GmbHcoreStrategic or Co-development Partner · 7 October 2024Specialized in developing needs-based, easy-to-understand training measures and content measurable in terms of learning success. Part of the Learnhub companies acquired to strengthen salestech group's training and learning solutions. Led by Georg Seidel and Alexander Ullrich.
• 101 Consulting GmbHcoreStrategic or Co-development Partner · 7 October 2024Specialized consulting firm with distinct thematic focus on blended learning solutions. One of three Learnhub companies acquired to expand salestech group's learning and training portfolio. Led by Marius Fuhr.
• smicro GmbHcoreStrategic or Co-development Partner · 7 October 2024Technology company providing the smicro suite interactive learning platform awarded as Best Learning Platform 2024. Provides software solutions for software-supported digital skills acquisition. Led by Dominik Butnaru.
• candylabs GmbHcoreStrategic or Co-development Partner · 9 August 2023Leading digital agency specializing in conceptual design and development of digital software solutions. candylabs strengthens salestech group's competencies in digital product development and provides access to promising customer relationships. Managing directors Moritz Heimsch (CEO) and Dominik Seemann (CTO) continue leading the company within the group.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• valantic: European digital consultancy backed by a buy-and-build strategy offering CRM, customer experience, and AI-enabled transformation. Comparable as a PE-backed roll-up targeting enterprise digital and sales/marketing transformation in DACH.
• SinnerSchrader: German digital agency (now part of Accenture Song) specializing in digital product development and customer experience platforms. Directly comparable as a German-rooted digital transformation specialist serving enterprise marketing and sales functions.
• Scholz & Friends: Leading German creative agency with automotive sector depth and integrated digital/CRM capabilities. Comparable in combining traditional agency work with technology-enabled sales and marketing transformation for enterprise clients.
• Jung von Matt: Independent German creative and digital agency group with strong automotive and technology client roster. Comparable as a German-headquartered, multi-brand agency group competing for the same enterprise marketing budgets.
• Serviceplan Group: Largest independent German agency group offering integrated communications, digital, and technology services with House of Communication model. Most directly comparable German peer operating a multi-brand structure spanning creative, media, digital, and technology under one umbrella.

Broad incumbents

• Deloitte Digital: Global consulting-led digital transformation practice within Deloitte, integrating creative, technology, and CRM/ERP advisory. Overlaps with salestech's consulting-plus-platform model for enterprise sales and marketing transformation.
• Accenture Song: Global experience transformation arm of Accenture combining creative, digital, and technology consulting at scale. Competes with salestech's managed-services-plus-platform positioning, particularly for large enterprise digital transformation mandates.

Emerging players

• Sprinklr: Unified customer experience platform combining marketing, advertising, and AI-driven analytics. Comparable as a specialized platform targeting enterprise marketing transformation, though US-focused rather than DACH-native.

Others

• Salesforce: Global CRM and marketing cloud platform with Agentforce agentic AI layer. Adjacent competitor whose enterprise platform could subsume aspects of stg/IQ, stg/Automate and stg/Create within larger customer stacks.
• Publicis Groupe:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/salestechgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about salestech group