What Williams & Stuart Real Estate does

Williams & Stuart Real Estate is a privately-held, independent (non-franchise) residential real estate brokerage founded in 2009 and headquartered in Cranston, Rhode Island. The company operates five physical offices across Rhode Island — Cranston Main, Warwick & East Greenwich, Narragansett, Newport, and Pawtuxet Village — and serves residential home buyers and sellers primarily in Rhode Island, with agents also servicing parts of Massachusetts and Connecticut. It employs between 51 and 100 people, the bulk of whom are licensed real estate agents supported by administrative, media, and marketing teams.

The company's product surface is built around a MoxiWorks-powered website platform that delivers property search (single-family, multi-family, condos, lots & land, rentals), an Agent Matching Service, a Home Evaluation Estimate (CMA) tool, financial calculators, blog and community content, and an in-house Williams & Stuart School of Real Estate that runs a 45-hour pre-licensing program. Integrations span Shopify and Braintree for payments, Twilio for SMS, Google Analytics and DoubleClick for analytics, and Infutor Data Solutions for consumer data enrichment. Compliance footprint includes GDPR, CCPA, PIPEDA, WCAG 2.1 A/AA, and standard US federal consumer-protection regimes (Fair Housing, ADA, ECOA, FCRA, CAN-SPAM).

The business model is transaction-commission-based, sales-led, and horizontally segmented to residential consumers — buyers and sellers of single-family homes, condos, multi-family properties, lots and land, and rentals. Commission rates are not publicly disclosed. Marketing is driven by content (blog, RI Insiders), organic social, email newsletters, and community engagement including an annual charity golf tournament and over $200,000 raised for local and national charities. The company has no disclosed institutional ownership, no funding rounds, no acquisitions, and no management-team bios in the source material; operating status is active across all five offices.

Name

Williams & Stuart Real Estate

Legal name

Williams & Stuart Real Estate

Website

https://williamsandstuart.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Williams & Stuart Real Estate is an independent Rhode Island residential brokerage founded in 2009, operating five offices statewide and serving home buyers and sellers in RI, MA, and CT via licensed agents, a MoxiWorks-powered property search and CMA platform, and an in-house real estate school.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listing search
• Real estate agent matching

Headquarters

HQ city

Cranston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission: The company earns revenue through commissions on residential real estate transactions — both buying and selling — across Rhode Island and neighboring Massachusetts and Connecticut markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Williams & Stuart Real Estate is a Rhode Island-based residential real estate brokerage that provides full-service buyer and seller representation across five office locations. Its core offerings include a property search platform covering single-family, multi-family, condos, lots and land, and rentals; an agent matching service; a comparative market analysis (home evaluation estimate) tool; and end-to-end transaction support including showings, negotiations, MLS listing, marketing, and closing. The brokerage earns commissions on each closed residential transaction.

Product overview

Williams & Stuart Real Estate is a locally-owned Rhode Island real estate brokerage operating since 2009 with five office locations. The company offers a unified real estate service platform centered on property buying and selling services, supported by a property search portal, agent matching service, and CMA (Comparative Market Analysis) tool. Additional offerings include financial calculators for client planning, educational blog content, community guides, and a real estate school for agent licensing. The platform does not operate on a modular architecture but rather integrates these services as part of a full-service brokerage experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Buying Services Full-service buyer representation for residential property purchases, including property showings, negotiations, appraisal coordination, inspections coordination, and closing process guidance.
• Selling Services Full-service seller representation including market analysis, property staging, photography, MLS listing, advertising, showings, open houses, and closing support.
• Property Search Platform Searchable residential listings platform covering Single Family, Multi Family, Condos, Lots & Land, and Rentals across Rhode Island.
• Agent Matching Service Matches prospective buyers and sellers with the most appropriate agent based on location, services needed, price range, and personal communication style preferences.
• Home Evaluation Estimate (CMA) Comparative Market Analysis tool that helps homeowners estimate their home's value for listing purposes by analyzing comparable sales and market data.
• Financial Calculators Online calculators including Basic Loan Calculation, Interest Savings Calculation, and Amortization Schedule Calculation for buyer and seller financial planning.
• Williams & Stuart School of Real Estate Pre-licensing exam preparation classes providing the 45-hour required education for real estate sales associates, held Tuesday and Thursday evenings and Saturdays. Contact: Susan Rowles, 170 Mayfield Ave, Cranston RI 02920.

Quantifiable outcome

• Agents sold homes at 99% of asking price versus MLS average of 97%, resulting in an average of $6,071 more for clients (2019 data)
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Cranston Country ClubminorOthers · 28 September 2024Cranston Country Club hosts Williams & Stuart's annual charity golf tournament. In 2024, the 14th annual tournament was held at Cranston Country Club, raising funds for A Wish Come True and other local charities.
• A Wish Come TrueminorOthersAnnual beneficiary of Williams & Stuart's charity golf tournament and community fundraising efforts. The company hosts events and raises funds for this local charity organization.
• American Cancer SocietyminorOthersOne of the charitable beneficiaries of Williams & Stuart's community giving, which has raised over $200,000 for local and national charities.
• Gloria GemmaminorOthersOne of the charitable beneficiaries of Williams & Stuart's community giving, which has raised over $200,000 for local and national charities.
• Cystic Fibrosis FoundationminorOthersOne of the charitable beneficiaries of Williams & Stuart's community giving, which has raised over $200,000 for local and national charities.
• ADOPT (Adoption Family Organization)minorOthersOne of the charitable beneficiaries of Williams & Stuart's community giving, which has raised over $200,000 for local and national charities.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Residential Properties Ltd. Rhode Island's largest independent, locally-owned residential real estate brokerage. Directly competes with Williams & Stuart across the same Rhode Island buyer/seller market with a similar full-service, multi-office model and local-brand positioning.
• Mott & Chace Sotheby's International Realty: Rhode Island-based luxury residential brokerage affiliated with Sotheby's International Realty. Competes for higher-priced RI listings (e.g., Narragansett, Newport) where Williams & Stuart is also active with similar coastal-market exposure.
• Lila Delman Compass: Long-standing Rhode Island coastal residential brokerage now affiliated with Compass. Directly competes with Williams & Stuart's Newport and Narragansett offices for coastal RI listings and buyers.

Broad incumbents

• Coldwell Banker: National residential brokerage franchise with significant Rhode Island/New England agent presence. Competes for the same buyers and sellers as Williams & Stuart but operates as part of a global brand and broad portfolio.
• RE/MAX: Global residential real estate franchise with independent-agent model and strong New England footprint. Direct competitor for Williams & Stuart agents and listings, but operates via franchised offices at national scale.
• Berkshire Hathaway HomeServices New England Properties: Large regional affiliate of the Berkshire Hathaway HomeServices network covering Massachusetts, Rhode Island, and Connecticut. Directly competes for residential listings in the same tri-state area Williams & Stuart serves, with greater scale and brand recognition.
• Compass: Tech-enabled national residential brokerage rapidly expanding in Northeast markets. Competes with Williams & Stuart for top-producing agents and listings through aggressive commission economics and a proprietary technology stack.
• Keller Williams Realty: Largest U.S. residential real estate franchise by agent count, active across New England. Competes with Williams & Stuart for agents and buyers/sellers using an agent-centric profit-sharing model at national scale.
• Century 21: Globally recognized residential real estate franchise with independent-agent offices across Rhode Island and surrounding states. Directly competes for listings and agents with Williams & Stuart via franchise brand recognition.

Emerging players

• eXp Realty: Cloud-based, asset-light residential brokerage rapidly recruiting independent agents nationwide, including in the Northeast. Threatens Williams & Stuart's agent retention and competitive position with a low-overhead agent value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/williamstuartre

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williams & Stuart Real Estate