Scarlettabbott

What Scarlettabbott does

Scarlettabbott is a UK-based employee experience and internal communications consultancy that helps large enterprises drive business performance through culture, engagement, and employer brand. Founded in 1991 (with its own materials claiming over 20 years of operation) and headquartered in Fulford with offices in York and London, the firm serves enterprise clients including Abrdn, Allianz, Aviva, AXA, Lloyds Banking Group, Nationwide, Santander, Deloitte, EY, British Gas, Chivas Brothers, CCEP, Currys, GWR, Nandos, Oxfam, RS Group, and Rolls Royce. Its offering is anchored by three integrated service strands: EVP and identity design, the Employee Experience Ecosystem (a proprietary diagnostic framework), and human-centric storytelling, supported by consultancy services spanning behavioural psychology, cultural anthropology, DE&I, leadership, learning and development, and performance analytics, plus a creative production capability covering film, design, animation, and editorial.

The company's underlying technology platform is Metric, a proprietary data analytics tool that integrates employee survey data with commercial and people data, providing live dashboarding, correlation of EX interventions to business outcomes, and benchmarking against national and sector averages. It also operates the World Changers community and annual report, a content asset gathering exclusive monthly data from 750+ senior HR and internal communications leaders that functions simultaneously as thought leadership, market intelligence, and lead generation. The BCA Academy partnership extends the firm into dedicated leadership coaching under a co-branded sub-brand.

Scarlettabbott operates a direct-to-enterprise B2B model, engaging clients through website contact forms, phone, and email rather than channel partners or resellers. Pricing is not publicly disclosed and is structured as bespoke project-based engagements tailored to each enterprise client. GTM combines direct consultative sales, thought leadership content marketing via the Knowledge Hub, and community-led demand generation through World Changers. The firm received institutional capital from LDC (Lloyds Development Capital) in December 2022, ending a long period of self-funded, founder-led operation under CEO Rowan Manning.

Name

Scarlettabbott

Legal name

scarlettabbott

Website

https://scarlettabbott.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Scarlettabbott is a UK-based employee experience and internal communications consultancy that helps large enterprises across financial services, professional services, retail, and manufacturing improve engagement, culture, and employer brand through proprietary frameworks, creative services, and data analytics.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430), Professional and Management Development Training (61143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Employer Brand Strategy & Talent Branding (BPAFAEAH)

akta.pro secondary industry

Executive Presence & Communication Coaching (EDABANAE)

Keywords

• Employee experience consulting
• Internal communications strategy
• Culture change advisory
• Leadership coaching services
• Engagement diagnostics

Headquarters

HQ city

Fulford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employee Experience Consulting Services: Consultancy and agency services for employee experience, workplace culture, and employee engagement. Services include behavioural psychology, cultural anthropology, culture diagnostic & transformation, data-led insight, DE&I, employer brand, employee listening, EVP, leadership effectiveness, learning & development, onboarding, performance analytics, reward & recognition, and tech architecture.
2. Creative Services: Creative production services including animation, design, digital, channel strategy, content strategy, copywriting, creative ideation, editorial, film, games, podcasts, and print.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Scarlettabbott is an employee experience (EX) and internal communications consultancy that helps enterprise clients diagnose, design, and deliver culture-change, engagement, and employee-experience programmes. Its offering combines strategy advisory, an in-house creative studio, a proprietary diagnostic tool called Metric, and a leadership coaching sub-brand (BCA Leadership), typically delivered as bespoke engagements to FTSE-grade organisations.

Product overview

Scarlettabbott is a next-gen employee engagement and internal communications consultancy operating across three integrated service strands: EVP & Identity Design (strategic foundations including employer brand, values, and EVP), the Employee Experience Ecosystem (a proprietary diagnostic and insight framework), and Storytelling (human-centric creative communications). The offering is anchored by Metric, Scarlettabbott's proprietary data analytics tool providing live dashboarding, correlation of EX and commercial data, and benchmarking. Supporting this core framework are Consultancy Services (behavioural psychology, culture diagnostics, DE&I, leadership, L&D, reward & recognition, and tech architecture) and Creative Services (animation, design, film, games, podcasts, copywriting, editorial, and print). The BCA Leadership sub-brand provides dedicated leadership coaching. The World Changers Report and Community is an annual research and community initiative for senior HR and IC leaders. All offerings are delivered through a hybrid consultancy model with offices in London and York.

Differentiator

Problem solved

Functional benefit

Brands

• Metric: Proprietary data analytics tool that integrates employee survey data to provide clear and comprehensive view of current EX impact and opportunities across organisations.
• World Changers

Quantifiable outcome

• 11% increase in employee engagement for British Gas
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The BCA Academy (The Business Culture Academy)supportingStrategic or Co-development PartnerBCA coaches leaders to think and act better, transforming how they communicate, show up, and bring commitment to themselves, teams, stakeholders, and customers. Referenced as a complementary capability for leadership effectiveness services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Culture Builders: UK culture and employee experience consultancy working with enterprise HR teams on culture transformation, employee listening, and internal engagement. Comparable specialism and buyer profile to Scarlettabbott.
• Gatehouse Group: UK-based employer brand consultancy offering employer brand strategy, EVP development, and internal communications for large enterprises. Closely comparable to Scarlettabbott in target buyer (HR/IC leaders at FTSE 100 firms) and core employer brand/EVP services.
• Forster Communications: Independent UK communications consultancy with strengths in purpose-driven, employee, and internal communications. Comparable to Scarlettabbott's storytelling-led engagement work and enterprise client base.
• Engaging Work: Independent UK employee engagement consultancy focused on helping employers measure and improve engagement through diagnostics, workshops, and programmes. Overlaps with Scarlettabbott's Metric-style measurement and engagement work.
• Blackbridge Communications: UK employee engagement and internal communications agency working with enterprise clients on culture, engagement campaigns, and employee experience. Overlaps directly with Scarlettabbott's creative + engagement agency proposition.
• Karian and Box: UK employee engagement specialists producing flagship engagement research (e.g., The Engagement Revolution) and advising large employers. Direct overlap with Scarlettabbott's employee research, benchmarking, and engagement advisory offerings.

Others

• Universum: Global employer brand research and talent insights firm producing employer brand rankings and EVP data. Comparable data/research asset to Scarlettabbott's World Changers community and Metric benchmarking work.

Broad incumbents

• Mercer: Global HR consulting and advisory firm (part of Marsh McLennan) offering employee experience, engagement, and workforce strategy as part of a broader portfolio. Competes with Scarlettabbott on large enterprise mandates while serving a much wider HR scope.
• Aon: Global professional services firm with a Human Capital practice covering employee experience, engagement surveys, and culture advisory. Adjacent competitor for enterprise EX mandates where buyers favour bundled consulting providers.
• Havas: Global advertising and communications holding company with employer brand and internal communications capabilities inside Havas People. Represents the scaled, multi-discipline competitor archetype Scarlettabbott competes against for integrated EX mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scarlettabbott
• Instagraminstagram.com/scarlettabbott
• Xx.com/scarlettabbott
• Facebookfacebook.com/scarlettabbott

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scarlettabbott