The Culture Builders
The Culture Builders is a UK-based boutique consultancy that helps enterprises audit, evolve, and embed organisational culture, change, and wellbeing through bespoke advisory services supported by proprietary digital tools including Kachow, Tuddl, Bank of Me, and SourceCode.
- Company typePrivate
- Founded2013
- HeadquartersFarnborough, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Culture Builders does
The Culture Builders is a UK-based boutique consultancy, founded in 2011 and headquartered in Long Sutton, Hampshire, that specialises in culture, change, and performance advisory for organisations globally. The firm partners with enterprises across sectors including retail (Selfridges), utilities (SSE, OVO Energy, Scottish Water), media and broadcasting (BBC Studios, DAZN, Sony Pictures, UKTV), construction (Costain), real estate (Crown Estate), entertainment (Royal Opera House), government/heritage (Historic Environment Scotland), and higher education (St Andrews, Northumbria) to conduct culture audits, shape values and behaviours, design change management programmes, develop leadership, and deliver wellbeing initiatives. The company operates a hybrid professional-services-and-product model, layering bespoke consulting with four proprietary digital tools: Kachow (an employee feedback app), Tuddl (a team wellbeing and engagement platform hosted at its own tuddl.com domain), Bank of Me (an individual wellbeing programme available as an app and as a book distributed via Amazon), and SourceCode (an on-demand learning platform).
The firm's consulting methodology is built on a proprietary "Three Pillars" framework (What we Believe, How we Behave, What we Use) and is delivered by a small senior team of 11–50 people that includes psychologists, coaches, facilitators, former senior business leaders, and athletes. Pricing is custom-scoped, quote-based, and typically structured as multi-year engagements with no public rate cards; the digital tools extend the engagement surface and introduce a subscription-style recurring revenue component on top of time-and-materials consulting. The firm is bootstrapped and founder-led by Jane Sparrow and co-founder/director Chris Preston, with no external venture or private equity backing disclosed.
Go-to-market is primarily direct enterprise sales supported by thought-leadership content marketing (insights blog, podcast) and earned media coverage in outlets such as the Financial Times, BBC, Management Today, and The Guardian. The company claims a global client footprint served through distributed delivery rather than physical offices, with sole disclosed office being its UK headquarters in Long Sutton. Operational scale signals include 100+ cumulative clients served over a decade and a portfolio of registered brand identities (Bank of Me, Tuddl, Kachow, SourceCode); however, financial disclosures are not publicly available.
The Culture Builders firmographics
Firmographics- Name
- The Culture Builders
- Legal name
- The Culture Builders
- Website
- https://theculturebuilders.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Culture Builders is a UK-based boutique consultancy that helps enterprises audit, evolve, and embed organisational culture, change, and wellbeing through bespoke advisory services supported by proprietary digital tools including Kachow, Tuddl, Bank of Me, and SourceCode.
- Ownership category
- akta.pro rank
The Culture Builders industry classification
Industry- Product category
- Organizational Development Consulting
- akta.pro primary industry
- Organizational Culture & Values-Based Leadership (EDABAAAE)
Keywords
Where The Culture Builders is headquartered
LocationHeadquarters
- HQ city
- Farnborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Culture Builders business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Consulting and Professional Services: Culture audits, change management consulting, leadership and team development programmes, HR strategy creation and implementation, employee experience design. Delivered through workshops, programmes and direct client engagement.
- Digital Tools and Platforms: Access to proprietary digital tools including Kachow, Tuddl, Bank of Me and SourceCode, used to fuel work and add depth and personalisation to programmes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements tailored to organisational needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
The Culture Builders product offering
Product offeringCore offering
The Culture Builders is a UK-based consultancy specialising in organisational culture, change and performance. It delivers culture audits and codification, values and behaviours embedding, change management programmes, leadership and team development, HR strategy and employee experience design, and wellbeing programmes. These services are supported by a suite of proprietary digital tools — Kachow (employee feedback app), Tuddl (team wellbeing app), Bank of Me (individual wellbeing programme) and SourceCode (on-demand learning platform) — used to fuel, extend and personalise client engagements.
Product overview
The Culture Builders offers a portfolio of proprietary digital tools alongside consulting services. The core products include Kachow (employee feedback app), Tuddl (team wellbeing platform), Bank of Me (individual wellbeing framework/app), and SourceCode (on-demand learning modules). These products are designed to work together to support organizational culture, change management, and employee engagement. The company also provides consulting services in culture, change, people, and wellbeing.
Differentiator
Problem solved
Functional benefit
Brands
- Kachow: A super-simple app-based tool for hearing the voice of hard-to-reach employees. Perfect for values and behaviours roll-outs, taking organisational temperature during change, and providing ongoing feedback from people to assess leadership impact.
- Tuddl
- Bank of Me
- SourceCode
Products and services
- Kachow Super-simple app-based employee feedback tool that asks short question sets to surface the voice of hard-to-reach employees. Supports culture audits, values and behaviours roll-outs, taking organisational temperature during change, and ongoing feedback from employees to leadership teams.
- Tuddl Team-based wellbeing and engagement app and system that uses the power of the collective to keep people included, focused, productive and well. Provides short, easy actions and nudges, check-ins, votes and action phases for team leaders, with wellbeing and performance content and an organisational heatmap overview.
- Bank of Me Encapsulating concept for individual wellbeing at work, delivered as a programme, book and app. Supports practical ideas on living more balanced, healthy professional lives, covering six critical areas: physiological, emotional, focus, personal growth, motivation and inclusion.
- SourceCode On-demand learning platform featuring videos, worksheets, activities and interactive content. Modules cover emotional management, conflict handling, responses to change and flex working, used as keep-going material and ongoing support beyond workshops.
- Culture Services Consulting service line for organisations covering auditing and codifying cultures, shaping and embedding effective values and behaviours, and planning and implementing culture progression programmes.
- Change Services Consulting service line advising and devising change strategies and plans, developing change leadership and implementation teams/ambassador groups, and providing practical support to equip people for change across leaders, colleagues and teams.
- People Services Consulting service line covering leadership and team development, HR strategy creation and practical implementation, and designing and developing strong employee experience approaches.
- Wellbeing Programmes Wellbeing programme offerings for organisations and individuals, covering collective wellbeing (e.g. Tuddl) and individual wellbeing (e.g. Bank of Me programme), delivered as workshops, app-supported programmes and ongoing engagement.
Quantifiable outcome
- Recognition can help drive an 11.1% average increase in team performance (Gartner)
- +1 more outcomes
Companies that use The Culture Builders
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
The Culture Builders technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Culture Builders partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- AmazonminorBank of Me is available as a book on Amazon, extending reach of the wellbeing programme concept.
- The Culture Map (Erin Meyer)coreDAZN cultural awareness programme uses thinking from The Culture Map book to help participants understand cultural norms and build better 'third cultures'.
Scale indicators2 records
Expansion highlights5 records
The Culture Builders competitors and assessment
Company assessmentBroad incumbents
- BetterUp: Coaching, mental health and wellbeing platform serving enterprise clients. Comparable in wellbeing and leadership development category, with a much broader and better-capitalised tech-led offering.
- Culture Amp: Large employee feedback and culture analytics platform serving global enterprises. Comparable in that it tackles employee engagement measurement and culture diagnostics (Kachow overlap) at significantly greater scale and venture capital intensity.
- Peakon (a Workday company): Employee engagement and listening platform, now part of Workday. Overlaps with The Culture Builders' Kachow employee feedback tool, with significantly larger distribution via the Workday ecosystem.
Emerging players
- Thrive Global: Behaviour-change and wellbeing platform addressing stress, productivity and burnout. Comparable with The Culture Builders' wellbeing agenda (Bank of Me), with a high-profile founder-driven media-led GTM model.
- Limeade: Employee wellbeing and engagement platform focused on improving employee experience. Closely comparable to the wellbeing portion of The Culture Builders' proposition (Bank of Me, Tuddl), with a more software-led delivery model.
- Officevibe (SurveyMonkey): Lightweight employee engagement and pulse-survey tool used by SMBs and mid-market. Comparable in the employee feedback and engagement-measurement layer that complements The Culture Builders' Kachow, though serving a smaller-customer profile.
Direct peers
- Workhuman: Provider of employee recognition, culture and wellbeing software (formerly Globoforce). Overlaps with The Culture Builders' Tuddl and Bank of Me offerings on team engagement, recognition and wellbeing, while also serving global enterprise buyers.
- Barrett Values Centre: Specialist in personal, team and organisational values assessment and culture transformation, including the Cultural Transformation Tools. Directly comparable in the focus on values-based culture change and in combining assessment tools with consulting.
- Lane4: UK-based performance, culture and change consultancy working with global enterprises on leadership development, team performance and culture change. Closely comparable in target market (UK enterprise), service mix (consulting-led with digital tools) and category focus.
- YSC (now part of Accenture): Leadership and culture consultancy advising senior leaders on leadership development, team effectiveness and organisational change. Comparable buyer profile (C-suite, change agendas) and overlapping methodology, though now operating at much larger scale as part of Accenture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Culture Builders social profiles
Digital presenceThe Culture Builders financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Culture Builders leadership team
Management profileNumber of profiles
Profiles8 records
The Culture Builders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Culture Builders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Culture Builders
What does The Culture Builders do?
The Culture Builders is a UK-based consultancy specialising in organisational culture, change and performance. It delivers culture audits and codification, values and behaviours embedding, change management programmes, leadership and team development, HR strategy and employee experience design, and wellbeing programmes. These services are supported by a suite of proprietary digital tools — Kachow (employee feedback app), Tuddl (team wellbeing app), Bank of Me (individual wellbeing programme) and SourceCode (on-demand learning platform) — used to fuel, extend and personalise client engagements.
Is The Culture Builders a public or private company?
The Culture Builders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Culture Builders founded?
The Culture Builders was founded in 2013. It employs 11 to 50 people.
Where is The Culture Builders based?
The Culture Builders is headquartered in Farnborough, United Kingdom, in the Europe region.
How does The Culture Builders make money?
Two revenue lines are on record. Consulting and Professional Services are the primary driver. The others are digital Tools and Platforms.
Who are The Culture Builders's main competitors?
Broad incumbents on record are BetterUp, Culture Amp and Peakon (a Workday company). Emerging players are Thrive Global, Limeade and Officevibe (SurveyMonkey). Direct peers are Workhuman, Barrett Values Centre, Lane4 and YSC (now part of Accenture).
Does The Culture Builders have an API?
No public API is recorded for The Culture Builders.
What industry is The Culture Builders in?
The Culture Builders's product category is Organizational Development Consulting. Its primary akta.pro industry code is EDABAAAE, Organizational Culture & Values-Based Leadership.