What RZ Industries does

RZ Industries is a Minnesota-based, privately held manufacturer of reusable respiratory protection equipment, founded in 2010 and operating primarily under the RZ Mask consumer brand. The company's flagship product is the RZM3 reusable filtration mask, built around three proprietary technology pillars: the RZ Secure 360 Seal (a full-face contact seal with adjustable nose clip and dual one-way discharge valves), an internationally patented 3-in-1 strap system enabling head-strap, neck-loop, and ear-loop configurations, and a multi-layer F3 filter delivering 99.9% filtration to 0.1 micron with up to 50% better breathability than standard filters. RZ also markets CE-certified FFP2 (94% filtration) and FFP3 (99%+ filtration) respirators under the RZ Pro line for European occupational markets, plus a specialty RZM3 Camo Hunting Mask with activated-carbon scent-elimination filters, and recently launched the RZ AIRflow — a portable air-purification device that converts PTAC HVAC units into HEPA-plus-carbon air cleaners.

The company serves a diversified customer base spanning tradespeople and woodworkers, first responders (multiple US fire departments, US Army, Coast Guard, Border Patrol), healthcare institutions (Stanford Transplant, Mayo Clinic), hunters and outdoor enthusiasts, powersports users, and general consumers seeking allergy, pollution, and wildfire-smoke protection. RZ monetizes through one-time mask sales, recurring filter subscriptions (30/60/90/365-day cadences via Recharge, with a 10% subscription discount), bundled safety kits, and accessories, with pricing typically ranging from $34.99 to $49.99 for masks and $9.99 to $26.99 for filter packs.

Go-to-market is anchored in direct-to-consumer e-commerce via a Shopify storefront on rzmask.com, augmented by retail distribution through Lowe's and Home Depot, an Amazon presence, international distributors in Australia (Timbecon) and New Zealand (Piranha Tools), a GovX government/military discount channel, and a dealer network. The company holds 19+ US and international patents and has been recognized on the Inc 5000 list of America's fastest-growing private companies in both 2020 and 2021. Revenue and headcount are not publicly disclosed, and no institutional funding rounds are evident in the source data.

Name

RZ Industries

Legal name

RZ Industries

Website

https://rzmask.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

RZ Industries, founded in 2010 in Minnesota, designs and sells patented reusable respiratory protection masks (RZM3, FFP2, FFP3) and replacement filters to tradespeople, first responders, healthcare workers, hunters, and general consumers via DTC e-commerce, major retailers, and international distributors.

Ownership category

akta.pro rank

Product category

Respiratory Protection Equipment (Personal Protective Equipment)

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG)

akta.pro secondary industry

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ)

Keywords

• Reusable respiratory masks
• FFP2 respirators
• FFP3 respirators
• Replacement filtration filters
• Occupational safety equipment

Headquarters

HQ city

Burnsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Direct E-commerce): Direct-to-consumer sales through rzmask.com online store, selling reusable respiratory masks, replacement filters, and accessories. Primary revenue stream with one-time purchase model for masks and consumable filter replacements.
2. Subscription Filter Service: Recharge-powered subscription service for replacement filters with automatic delivery every 30, 60, 90, or 365 days, offering 10% discount to drive recurring revenue and customer retention.
3. PPE Accessories Bundle: Sale of complementary safety products including work aprons, safety kits, goggles, and earmuffs bundled as complete workplace protection solutions.
4. Government/Military Discount Program: GovX partnership offering up to 15% discount to military personnel, first responders, and government employees, driving volume sales to price-sensitive government buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

RZ Industries designs, manufactures, and sells reusable respiratory protection masks, certified FFP2/FFP3 respirators, and replaceable filtration filters built around the patented RZM3 platform. The catalog includes the RZM3 reusable mask, RZM3 FFP2 and RZ Pro FFP3 CE-certified respirators, the RZM3 Camo Hunting Mask with activated carbon scent elimination, a recurring filter subscription service, and complementary PPE accessories such as safety kits, work aprons, goggles, and earmuffs, sold direct-to-consumer online and through retail and distribution partners.

Product overview

RZ Industries (RZ Mask) offers a portfolio of reusable respiratory protection products centered around the patented RZM3 mask platform. The core product line includes the RZM3 Reusable Filtration Mask (flagship with 99.9% filtration), RZM3 FFP2 Mask (CE certified 94% filtration for occupational use), and RZ Pro FFP3 Respirator (highest CE certification at 99%+ filtration). A specialty variant, the RZM3 Camo Hunting Mask, serves hunters with activated carbon scent elimination technology. Legacy classic masks (M1, M2, M2.5) round out the respiratory line. The portfolio extends to consumable replacement filters across three tiers: F3 Premium (RZM3, up to 50% better breathability), F1 Standard (classic masks), and Scentless Hunting Filters. FFP2/FFP3 certified filters serve the occupational market. Air purification is addressed via the RZ AIRflow PTAC unit converter. Accessories include a Safety Kit bundle (goggles, earmuffs, earplugs, work light), 3-in-1 patented work apron, recreation goggles, work earmuffs, exhalation valves, and backpacks.

Differentiator

Problem solved

Functional benefit

Brands

• RZ Mask: Primary brand for reusable respiratory masks and protection equipment for woodworking, construction, hunting, and industrial applications.
• RZ Pro
• RZM3

Quantifiable outcome

• Fit Factor of 218 (neck strap) and 283 (dual strap) - 2-3x higher than industry standard pass rate of 100
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature6 records

Partnerships

One partnership is on record.

• GovXcoreGTM or Marketing PartnerPartnership with GovX ID platform to offer verified military personnel, first responders, government employees, and teachers up to 15% discount on all products. GovX provides real-time ID verification for eligibility, generating single-use discount codes for checkout.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M: Dominant incumbent in respiratory protection, including N95 respirators and reusable elastomeric masks. Directly competes in industrial and healthcare channels but at a vastly larger scale and broader product portfolio.
• Honeywell Safety: Major personal protective equipment manufacturer with N95 and reusable respirator lines. Competes in similar end-markets (industrial, healthcare, first responders) but as part of a much broader safety and industrial portfolio.
• Dräger: German safety and medical technology company with reusable FFP2/FFP3 respirators and certified occupational safety equipment. Comparable in European CE-certified respirator positioning.
• 3M Scott Safety: Scott Safety (now part of 3M) supplies SCBA and respirators for fire and emergency services — directly comparable to RZ's first responder and firefighter customer base.

Direct peers

• MSA Safety: Specialist in respiratory protection, including reusable half-mask and full-face respirators for industrial and fire service use. Most directly comparable in product category and target customer segments.
• Moldex: Reusable and disposable respirator manufacturer focused on industrial dust protection. Comparable product offering with similar retail and safety distributor distribution.
• Cambridge Mask Co: Reusable respiratory mask brand with activated carbon filtration, primarily serving consumer and outdoor pollution markets. Comparable reusable mask platform and DTC go-to-market strategy.
• Airinum: Premium reusable mask brand focused on urban air pollution and lifestyle use. Comparable reusable mask positioning with DTC and premium pricing model.
• Vogmask: Reusable respiratory mask brand with N99 filtration, serving allergy, pollution, and consumer health markets. Comparable reusable mask platform targeting consumer end-users.
• Respro: British reusable mask manufacturer focused on cycling, motorcycling, and urban pollution. Comparable reusable mask platform with active carbon filtration and DTC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RZ_Mask
• LinkedInlinkedin.com/company/rz-mask/posts/?feedView=all
• Instagraminstagram.com/rzmask
• TikToktiktok.com/@rz_mask?lang=en
• Pinterestpinterest.com/RZ_Mask
• Xx.com/RZ_Mask

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RZ Industries