Name

Cambridge Mask Co

Legal name

Cambridge Mask Co

Website

https://cambridgemask.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Protective Face Masks

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ)

akta.pro secondary industry

Cleaning Gloves & Protective Accessories (CRAJAIAG)

Keywords

• Reusable face masks
• Anti-pollution respirators
• Military grade filtration
• Protective face masks
• PPE consumer masks

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Face Mask Sales: Primary revenue from direct sales of PRO, Non-Valve, and BASIC mask ranges. Masks are reusable with long-lasting filters (BASIC: 90 hours, PRO: 200-340 hours). One-time purchase model with free UK shipping over £35.
2. Accessories and Hygiene Products: Sales of complementary products including Headstrap and Nose Foam ($5), Valve Deactivator ($1), and Strictly Professional hygiene line (hand cleanser, sanitizing gel, surface cleaner, hand lotion).
3. Custom Corporate Branding: B2B custom branded mask programs for corporate clients including Ferrari, Deliveroo, British Airways, and others. Government and institutional bulk orders for organizations including the United Nations, Nepal Police Force, and embassies.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Cambridge Mask Co designs, manufactures, and sells reusable consumer face masks built around a three-layer filtration system that incorporates activated carbon cloth originally developed by the UK Ministry of Defence. The product range includes the premium PRO line (99%+ filtration, 3-6 months use), the valve-less NON-VALVE variant, and the entry-level BASIC mask (95%+ filtration). The company also markets a complementary Strictly Professional hygiene line and accessories, sold direct-to-consumer online and through retail and corporate channels.

Product overview

Cambridge Mask Co is a UK-based company that produces three ranges of reusable face masks: PRO masks with British Military grade filtration technology (99%+ filtration, 3-6 months/340 hours life), NON-VALVE masks (same filtration without exhale valve), and BASIC masks (95%+ filtration, 90 hours life). The PRO line includes over 25 named designs and limited edition masks. The company also sells Strictly Professional hygiene products including hand sanitisers, surface cleaners, and skin care products. Accessories include headstraps, nose foams, valve deactivators, and gift cards. Founded in 2015, the company serves customers in over 100 countries with operations in UK, US, Jersey, South Africa, and Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Strictly Professional: Hygiene products line including antibacterial hand cleansing spray, sanitising gel, surface cleaner, hand lotion, and skin protection barrier cream.
• PRO Mask
• BASIC Mask
• NON-VALVE Mask
• Limited Edition Face Masks

Products and services

• BASIC Mask (Navy and Black) Reusable anti-pollution face mask designed for high-intensity activities such as cycling and running in inner city environments. Filters over 95% of pollution, gases, bacteria, and viruses, including tiny PM2.5 particulates. Lasts up to 90 hours of active use and is available in sizes XS to XL and in Navy or Black.
• PRO Mask Range (Admiral, Churchill, James, Octavia, Dalton, Watson, Falcon Scott, Arber, Symons, Marmalade, Lindley, Ada, Doherty, Dorothy, Burns PRO, Britannia, Dorian PRO, Duke, Baron, Nightingale, 65 Roses) Premium reusable face respirator with British military-grade filtration technology that filters nearly 100% of viruses, bacteria, and air pollutants. Features adjustable ear loops with toggles and an exhale valve for CO2 regulation. Lasts 200-340 hours (3-6 months of daily use), available in sizes XXS to XXL, and ships with a free nose foam and head strap.
• NON-VALVE Pro Mask Range (Ada, Lindley, Symons, Marmalade, James) Non-valve variant of the PRO mask offering the same British military-grade filtration as the standard PRO but without an exhale valve, for environments where valve use is restricted (e.g. clinical or sterile settings).
• Limited Edition PRO Masks (The Evelyn, The Laura, The Routledge, The Mayne, The Robert) Limited edition PRO masks honoring British cultural icons (Evelyn Barbara Balfour, Dame Laura Kenny, Dame Patricia Routledge, Paddy Mayne, and others), each featuring the same British military-grade filtration as the standard PRO range and priced from $35 to $41.
• Headstrap and Nose Foam Accessory Accessory pack including a head strap that clips to the mask's ear loops and goes around the back of the head to reduce ear strain, plus nose foam that increases comfort and prevents glasses from fogging. Priced at $5.
• Valve Deactivator Accessory that deactivates the valve on PRO masks when valve use is not desired, priced at $1.
• Cambridge Mask Gift Card Digital or physical gift card redeemable against Cambridge Mask Co products, available in various denominations starting from $41.05.
• Strictly Professional Hygiene Line (Antibacterial Hand Cleansing Spray, Lemongrass Sanitising Gel, Antibacterial Surface Cleaner, Amber Scented Hand Lotion, Skin Protection Barrier Cream, Makeup Brush Cleaner, Makeup Cleansing Brush Spray, Surgical Spirit, Isopropyl Rubbing Alcohol) Complementary line of antibacterial and hygiene products marketed under the Strictly Professional sub-brand, including hand cleansing sprays, hand sanitisers, surface cleaners, hand lotions, skin barrier creams, and brush cleaners, priced from $8 to $19.
• Custom-Branded Corporate Mask Program B2B service in which Cambridge Mask Co supplies reusable masks with customer-specific branding for corporate clients (e.g., Ferrari test drive and factory teams, Deliveroo UK delivery riders, British Airways First Class) and government/institutional buyers (UN, Nepal Police, EBRD, embassies).

Quantifiable outcome

• 99.6% viral filtration efficiency and 99.7% bacterial filtration efficiency (Nelson Labs USA testing)
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Home DepotcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Products stocked in over 40 Home Depot stores as well as their online store, targeting DIY enthusiasts and professionals working on renovation and construction projects.
• Nepal Police ForcecoreStrategic or Co-development Partner · 1 January 2017Since 2017, regular supply of masks to Nepal Police to help them stay safe when supporting local communities.
• Canadian Embassy JakartacoreStrategic or Co-development Partner · 1 January 2015Since 2015, equipped diplomatic staff from Germany, Italy, New Zealand, UK, USA, Canada, Switzerland and other countries posted to Indonesia and China with masks for protection in areas with poor air quality.
• FerraricoreStrategic or Co-development PartnerCustom branded mask project to supply Ferrari test drive team and factory staff with brandable reusable masks.
• DeliveroocoreStrategic or Co-development PartnerPartnership to reduce COVID-19 transmission risks for delivery riders. Custom branded masks provided to Deliveroo delivery team in the UK.
• British AirwayscoreStrategic or Co-development PartnerCustom branded mask and presentation case provided for British Airways First Class passengers flying to destinations with poor air quality.
• WHSmith TravelcoreChannel Partner/ Reseller/ DistributorCambridge Mask products stocked in Heathrow Terminal 5 and many of their other travel stores globally (not available in High Street locations).
• Wiggle.comminorChannel Partner/ Reseller/ DistributorProud partner of Wiggle / Chain Reaction Cycling, providing masks to the cycling retailer for sale to cycling enthusiasts.
• United NationsflagshipStrategic or Co-development PartnerUN ordered Cambridge Masks for their team members in various locations globally to support their important work.
• European Bank for Reconstruction and Development (EBRD)coreStrategic or Co-development PartnerSupplied EBRD's team in the Balkans for several years to help keep them safe from poor air quality in the region.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Oura (Oura Ring health wearable): Adjacent consumer health/respiratory wellness hardware brand and DTC channel partner template; comparable as a premium reusable health-tech brand scaling via DTC and retail rather than as a direct mask competitor.

Regional players

• Wedo (Cambridge Mask-adjacent Chinese OEM/ODM peers): China-based OEM/ODM manufacturers of KN95/respirator masks serving B2B export channels; comparable indirectly to Cambridge Mask as a low-cost alternative in adjacent industrial and consumer mask categories.

Emerging players

• LIFA Air: Korea/China-origin mask and air-quality brand with reusable respirator masks sold globally; competes in the same premium reusable anti-pollution segment with overlapping Asia-Pacific distribution reach.
• IQAir: Swiss-based air-quality company with both air-purifier hardware and a MaskLine of reusable anti-pollution masks; comparable to Cambridge Mask on premium positioning, focus on PM2.5/PM0.3 filtration, and global DTC footprint.

Direct peers

• RZ Mask: U.S.-based reusable respirator mask brand offering Filtro carbon filters with active-lifestyle positioning, directly comparable to Cambridge Mask's PRO line on filtration technology, reusability, and price band.
• Airinum: Sweden-based premium reusable air-quality mask brand targeting the same fashion-meets-function consumer segment as Cambridge Mask, with overlapping DTC distribution and similar urban commuter/cyclist positioning across Europe and North America.
• Respro: UK-based direct competitor in reusable anti-pollution cycling and city masks, serving urban commuters and cyclists across Europe with replaceable filter systems and similar premium positioning to Cambridge Mask's PRO line.
• Vogmask: U.S.-based reusable fashion-forward anti-pollution mask brand competing head-to-head with Cambridge Mask in the $20-$40 premium tier across DTC and select retail, focused on urban and wildfire smoke protection.

Broad incumbents

• Honeywell (Personal Safety / Honeywell HONEYWELL Safety): Major incumbent in occupational and consumer respiratory protection (e.g., H910Plus, North brand) with global retail and industrial reach; overlaps Cambridge Mask's industrial worker segment via Home Depot and similar trade channels.
• 3M (Consumer Safety & Respiratory Protection): Global incumbent in respiratory protection with N95/FFP-grade consumer and industrial respirators under the 3M Aura and 3M VFlex lines; competes with Cambridge Mask on filtration efficacy and far exceeds on shelf and distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cambridgemaskco
• Facebookfacebook.com/cambridgemaskco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cambridge Mask Co