Vogmask
Vogmask, founded in 2011 in San Francisco by Marc Brown, designed and sold reusable consumer face masks with particulate filtration through a global direct-to-consumer Shopify storefront. The company has paused operations and currently holds no inventory.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vogmask does
Vogmask is a San Francisco-based private company founded in 2011 by Marc Brown that designed and sold reusable consumer face masks incorporating particulate filtration for respiratory protection. The product combined functional filtration with style, targeting individual consumers seeking reusable alternatives to disposable masks. Distribution was conducted through a direct-to-consumer e-commerce storefront on Shopify, serving a global customer base.
The business operated with a small team (1-10 employees) and no disclosed funding rounds, indicating a lean, founder-led, self-funded commercial model. The company did not disclose pricing, customer segmentation detail, or any operating geographies beyond a global e-commerce reach. No proprietary technology beyond the filtration mask design itself is documented in the source data.
As of the latest available information, Vogmask has officially paused all operations, reporting that it has no inventory on hand and posting a cessation notice on its Shopify storefront. The company's current operating status is closed, and no revival, restructuring, or acquisition signals are present in the available data.
Vogmask firmographics
Firmographics- Name
- Vogmask
- Website
- https://vogmask.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Vogmask, founded in 2011 in San Francisco by Marc Brown, designed and sold reusable consumer face masks with particulate filtration through a global direct-to-consumer Shopify storefront. The company has paused operations and currently holds no inventory.
- Ownership category
- akta.pro rank
Vogmask industry classification
Industry- Product category
- Consumer Protective Face Masks
- akta.pro primary industry
- Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG)
Keywords
Where Vogmask is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Vogmask business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Distribution channels1 record
Vogmask product offering
Product offeringCore offering
Vogmask designs and sells reusable consumer face masks with particulate filtration for respiratory protection and style. The masks pair a printed textile outer shell with a replaceable filter and were offered in multiple sizes and patterns via a direct-to-consumer online storefront.
Differentiator
Problem solved
Functional benefit
Products and services
- Vogmask Reusable Face Mask
Companies that use Vogmask
Customer profileIdeal customer profiles1 record
Vogmask technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vogmask partnerships and signals
Strategic signalRecent moves2 records
Vogmask competitors and assessment
Company assessmentDirect peers
- Totobobo: Singapore-based brand of reusable, customizable face masks marketed for pollution and respiratory protection. Comparable in reusable mask format and consumer health positioning, though geographically focused on Asia.
- RZ Mask: Manufacturer and seller of reusable respirator-style masks with replaceable filters, targeting consumers and light occupational use. Directly comparable product (reusable mask with filtration) and overlapping customer base.
- Cambridge Mask Co: Direct-to-consumer brand selling reusable masks with filtration layers for everyday respiratory protection. Closely comparable to Vogmask in product format (reusable, filtered), target customer (health-conscious consumer), and style-forward positioning.
- Respro: UK-based maker of reusable respirator masks for cycling, urban air pollution, and allergen protection. Comparable to Vogmask in reusable, filter-equipped consumer mask category with sport/lifestyle branding.
- AirPop: Consumer brand offering reusable, engineered face masks emphasizing fit and filtration performance. Comparable to Vogmask through its DTC model, focus on everyday respiratory protection, and design-led brand identity.
- Maskc: Direct-to-consumer fashion mask brand offering reusable, designer-led face coverings. Comparable to Vogmask through its emphasis on style-forward reusable masks sold via online channels to consumers.
- O2 Canada: Canadian manufacturer of reusable, washable respirator-style masks with replaceable filters. Comparable product offering to Vogmask with overlapping target market of consumers seeking reusable filtration.
Broad incumbents
- 3M: Global manufacturer of N95 and other particulate-filtering respirators across consumer, industrial, and healthcare markets. Broad incumbent whose consumer mask lines overlap with Vogmask's category but operate at vastly larger scale and broader scope.
- Draeger (Dräger): International manufacturer of respiratory protection equipment including reusable respirators and filters. Broad incumbent with overlapping technology in filtration-grade respiratory protection, though primarily serving industrial, healthcare, and safety markets.
- Honeywell: Diversified industrial conglomerate producing N95 respirators and air-purifying respirators among many other products. Overlaps with Vogmask in filtration-grade respiratory protection but serves a much broader industrial and institutional customer base.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Vogmask social profiles
Digital presenceVogmask financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vogmask leadership team
Management profileNumber of profiles
Profiles1 record
Vogmask funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vogmask M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vogmask
What does Vogmask do?
Vogmask designs and sells reusable consumer face masks with particulate filtration for respiratory protection and style. The masks pair a printed textile outer shell with a replaceable filter and were offered in multiple sizes and patterns via a direct-to-consumer online storefront.
Is Vogmask a public or private company?
Vogmask is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Vogmask founded?
Vogmask was founded in 2011. It employs 1 to 10 people.
Where is Vogmask based?
Vogmask is headquartered in San Francisco, United States, in the North America region.
Who are Vogmask's main competitors?
Direct peers on record are Totobobo, RZ Mask, Cambridge Mask Co, Respro, AirPop, Maskc and O2 Canada. Broad incumbents are 3M, Draeger (Dräger) and Honeywell.
Does Vogmask have an API?
No public API is recorded for Vogmask.
What industry is Vogmask in?
Vogmask's product category is Consumer Protective Face Masks. Its primary akta.pro industry code is HLAHAGAG, Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters).