WildBloom Skincare

What WildBloom Skincare does

WildBloom Skincare is a privately held, woman-founded and woman-led natural skincare company headquartered in Wilton, Connecticut, operating since 2019. The company formulates and produces its products in small batches in Wilton, CT, using a proprietary paraben-free preservative system (Phenoxyethanol plus Tetrasodium Glutamate Diacetate) that follows Environmental Working Group (EWG) recommendations. Its portfolio spans 50+ SKUs organized into Anti-Aging, Anti-Acne, Daily Use, and Hyper-Pure categories, including cleansers, tonics, serums, moisturizers, face oils, eye care, exfoliants, masks, and bundled regimens.

The business runs a multi-channel go-to-market combining direct-to-consumer e-commerce on Shopify, wholesale distribution through 60+ independent retailers (spas, boutiques, salons, wellness centers) across 23+ US states, and a subscription model anchored by a Teen/Tween skincare box priced at $75/month ($138 retail). The company serves health-conscious consumers seeking non-toxic alternatives for anti-aging, acne-prone, and sensitive/dry skin use cases, plus a younger demographic through the 'bloom sub-brand at sub-$30 price points. WildBloom holds Leaping Bunny cruelty-free certification and is a Net Zero Plastic Partner with Plastic Bank.

In 2024, WildBloom merged with Green Girl Skincare to expand its all-natural product portfolio, and the company has earned third-party validation including CBS and British Vogue features plus Delicious Living Awards recognition. The company appears bootstrapped with no disclosed venture or private equity funding and remains at 1–10 employees, suggesting organic, cash-flow-funded growth rather than venture-scaled expansion.

Name

WildBloom Skincare

Legal name

WildBloom Skincare

Website

https://wildbloomskincare.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

WildBloom Skincare is a privately held, woman-led natural skincare brand based in Wilton, CT, selling 50+ clean, non-toxic skincare products DTC via Shopify, through 60+ independent retailers in 23+ US states, and via a teen/tween subscription sub-brand called 'bloom.

Ownership category

akta.pro rank

Product category

Natural Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Skincare Sets, Kits & Travel Sizes (CRABAAAL), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)

Keywords

• Natural skincare products
• Organic facial cleansers
• Anti-aging face serums
• Clean beauty cosmetics
• Non-toxic skincare

Headquarters

HQ city

Wilton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify e-commerce platform. Products include cleansers, serums, tonics, moisturizers, face oils, eye care, and skincare sets at various price points.
2. Subscription Products: Teen/Tween Skincare Subscription Box offered at $75 (subscription) versus $138 full retail price, providing recurring revenue opportunity.
3. Wholesale Distribution: Products sold through independent retail partners, spas, boutiques, and wellness centers across 23+ US states.
4. Sample Products: Trial-sized samples of best sellers offered at low price points ($3) to encourage product trial before committing to full-size purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

WildBloom Skincare formulates, produces, and sells clean, non-toxic natural skincare products including cleansers, tonics, serums, moisturizers, face oils, eye care, exfoliants, masks, and body care under its own brand and the 'bloom teen/tween sub-brand. The company distributes direct-to-consumer via its Shopify website at wildbloomskincare.com and through wholesale partners in 23+ US states, with a monthly subscription box for teen skincare and bundled gift sets.

Product overview

WildBloom Skincare is a direct-to-consumer natural skincare brand offering a comprehensive portfolio of over 50 products across multiple categories. The core product line includes cleansers (Wildflower + Honey Face Cleanser, Green + Glowing Face Cleanser, Charcoal + Citrus Face Cleanser), tonics/essences (Rose Renewal Face Tonic, Tropical Radiance Face Tonic, Soothing Tea Leaf Face Tonic), serums (Hyaluronic Rescue Face Serum, Longevity CoQ10 Face Serum), moisturizers (Omega Renewal Face Cream, Moisture Whip Face Cream, Resurfacing Night Cream), face oils (Essential Glow Face Oil, Immortelle Nectar Oil), eye care (Cranberry Peptide Eye Cream), exfoliants/masks (Lemon Rose Face Polish, Glycolic Recharge Mini Peel, Deep Cleansing Charcoal Mask), and body products (Hydra Glow Balm, Healing Rose Body Serum). The brand also offers bundled skincare sets (Hydrating Skin Care Set, Anti-aging Duo), a teen/tween subscription box ($75/month), and the 'bloom sub-brand with budget-friendly products under $30. Products are formulated with natural ingredients, are cruelty-free, and many are vegan. The company merged with Green Girl Skincare and operates from Wilton, CT.

Differentiator

Problem solved

Functional benefit

Brands

• 'bloom: Teen/Tween skincare sub-brand with products priced at $30 or less, featuring the Daphne and Laurel product lines.

Products and services

• Longevity CoQ10 Face Serum Anti-aging face serum featuring Coenzyme Q10, Meadow Foam, DMAE, Hyaluronic Acid, and Alpha Lipoic Acid to neutralize free radicals, reduce age pigmentation, firm skin tone, and provide moisture lock; contains organic aloe vera and rose flower water base. Featured in British Vogue and a Delicious Living Awards Gold winner.
• Hyaluronic Rescue Face Serum Lightweight, nutrient-rich face serum with Hyaluronate, Vitamin B3, Avocado Oil, Aloe Leaf Juice, and Neem Oil to strengthen skin barrier, improve tone, and reduce redness and inflammation; suitable for sensitive, aging, and problematic skin including rosacea and acne.
• Wildflower + Honey Face Cleanser Nourishing foaming gel face cleanser with Organic Aloe, Lavender Water, Quinoa Protein, and Organic Honey for sensitive, dry, and normal skin; paraben- and sulfate-free.
• Green + Glowing Face Cleanser Luscious foaming gel face cleanser with Italian Green Clay, Vitamin C, Pink Grapefruit, and Ginger Root for pore purification with an uplifting herbal aroma; paraben- and sulfate-free.
• Charcoal + Citrus Face Cleanser Activated charcoal-based face cleanser with citrus essential oils for deep cleansing and detoxification.
• Skin Prep Makeup Remover Makeup remover formulated for pre-cleansing skin preparation.
• Rose Renewal Face Tonic Rosewater-infused face mist tonic that hydrates, brightens, firms skin, adjusts pH, and delivers deeper hydration; formulated with botanical fruit extracts and DMAE.
• Tropical Radiance Face Tonic Humectant facial mist with Coconut Water, Organic Tea Tree Leaf Essential Oil, and MSM to balance skin pH, deliver hydration, and provide glow; suited to sensitive or dry skin.
• Soothing Tea Leaf Face Tonic Face tonic with Hyaluronic Acid, organic green/white/rooibos tea leaf extracts, DMAE, and MSM; soothing and nourishing mist for all skin types, especially sensitive or dry.
• Vitamin C Quench Face Tonic Vitamin C enriched face tonic for skin brightening and rejuvenation.
• Purifying Sea Salt Face Tonic Sea salt-based face tonic for purifying and balancing skin.
• Omega Renewal Face Cream Hawaiian-inspired anti-aging face cream with Hibiscus Extract, Rosehip Oil, and Vitamins A, C, and F; rich in omega-3 and omega-6 fatty acids, GLA, and essential fatty acids to strengthen capillaries, encourage cell renewal, and reduce inflammation; 77% organic content.
• Moisture Whip Face Cream Lightweight yet deeply hydrating moisturizer with a whipped, cloud-like texture that melts into skin, providing lasting moisture and barrier support without heaviness or grease.
• Resurfacing Night Cream Night cream with Vitamin C for cell renewal and overnight skin resurfacing.
• Luminous Silk Face Lotion Face lotion containing silk amino acids for a luminous finish; not vegan.
• Gleam Cream Body cream for moisturizing and adding glow to skin.
• Essential Glow Face Oil Balancing face oil for normal/combination skin with Wild Neroli, Pomegranate Seed Oil, and Marula Oil; anti-bacterial and anti-aging, locks in moisture and prevents breakouts without clogging pores.
• Immortelle Nectar Oil Premium face oil featuring immortelle extract for anti-aging and skin nourishment.
• Perfect Clarity Face Oil Face oil formulated for achieving clear, balanced skin.
• Renewed Radiance Face Oil Face oil for restoring radiance and glow to skin.
• Au Naturel Face Oil Natural face oil product for daily skin nourishment.
• Lemon Rose Face Polish Vegan face exfoliant with all-natural jojoba beads and alpha hydroxy fruit acids; gentle weekly in-shower exfoliant (use no more than twice per week).
• Glycolic Recharge Mini Peel Mask Glycolic acid mini peel mask for chemical exfoliation and skin rejuvenation.
• Pumpkin Enzyme Mini Peel Enzyme-based mini peel with pumpkin for gentle exfoliation.
• Deep Cleansing Charcoal Mask Deep cleansing face mask with activated charcoal for purifying pores.
• Enzyme Activator Enzyme activator product for enhancing skin renewal and exfoliation.
• Cranberry Peptide Eye Cream Eye cream with cranberry and peptides for addressing fine lines and nourishing the delicate eye area.
• Healing Rose Body Serum Body and massage serum formulated for healing and hydration of body skin.
• Hydra Glow Balm Protective balm for hydrating and creating a glow effect on skin.
• Citrus Hand Cleansing Spray Hand cleansing spray with citrus for sanitizing hands.
• Spotless Anti-Acne Spot Treatment Spot treatment specifically formulated for targeting and treating acne spots.
• Anti-aging Skin Care Duo Bundled set of anti-aging skincare products at promotional pricing ($95, was $120).
• Hydrating Skin Care Set 3-step hydrating facial skincare set including Wildflower Honey Face Cleanser, Rose Renewal Face Tonic, and Omega Renewal Face Cream for cleansing, revitalizing, and deep moisture; priced at $98.
• Purifying Skin Care Set Bundled skincare set designed for purifying and deep cleansing skin.
• Antioxidant Skin Care Set Bundled skincare set formulated with antioxidants for skin protection.
• Mini Skincare Sets Trial-sized mini skincare sets of best sellers at $45 to let customers try before committing to full size.
• Teen/Tween Skincare Subscription Box Monthly subscription box containing curated skincare products for teens and tweens, priced at $75 (subscription) versus $138 full retail; available monthly or bi-monthly at 20-25% off.
• 'bloom Daphne Clear Confidence Renewal Oil Part of the 'bloom teen/tween line; clear confidence renewal face oil priced at $13 (under $30 ceiling).
• 'bloom Daphne Fresh Start Cleanser Part of the 'bloom teen/tween line; fresh start face cleanser priced at $24 (under $30).
• 'bloom Daphne No-Drama Tonic Part of the 'bloom teen/tween line; no-drama face tonic priced at $20 (under $30).
• 'bloom Laurel Glow Elixir Part of the 'bloom teen/tween line; glow elixir priced at $14 (under $30).
• 'bloom Laurel Radiance Wash Part of the 'bloom teen/tween line; radiance face wash.
• 'bloom Laurel Refresh Mist Part of the 'bloom teen/tween line; refresh face mist.
• 'bloom Marigold Harmony Mist Part of the 'bloom teen/tween line; harmony face mist.
• 'bloom Marigold Morning Wash Part of the 'bloom teen/tween line; morning face wash.
• 'bloom Marigold Radiance Cream Part of the 'bloom teen/tween line; radiance face cream.
• The Secret Garden Vegan Creme Limited edition vegan body creme created through special collaboration with En Pointe Ballet, made with rosewater, organic coconut oil, and jojoba; supports dance scholarships.
• Roses in 'Bloom Skincare Set Gift set featuring rose-based skincare products.
• Calming Room Spray Room spray for creating a calming atmosphere, priced at $10.
• eGift Card Electronic gift cards available in denominations starting at $30.
• Avocado Skincare Tote Canvas tote bag for carrying skincare products, available from $14.
• Indigo Skincare Tote Indigo-colored skincare tote bag.
• Natural Wood Hairbrush Hairbrush made from natural wood, priced at $15.
• Jade Face Roller Facial roller made from jade stone for skincare application.
• Gratitude Gift Box Pre-packaged gift box for gifting WildBloom products.

Quantifiable outcome

• Visible results expected within one day to three months of use
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• En Pointe / Norwalk Metropolitan Youth BalletminorGTM or Marketing Partner · 1 January 2023Special collaboration product 'The Secret Garden Vegan Creme' created in commemoration of En Pointe's 2023 spring ballet performance. $10 of every purchase is donated to En Pointe, a project providing scholarships to aspiring dancers in need and international dance outreach.
• Plastic BankcoreStrategic or Co-development PartnerWildBloom is a Net Zero Plastic Partner with Plastic Bank, aiming to reduce the amount of plastic used in their products. Plastic Bank builds ethical recycling ecosystems in coastal communities and reprocesses materials for reintroduction into the global manufacturing supply chain. Collectors receive premiums for materials collected helping provide basic family necessities.
• Green Girl SkincarecoreStrategic or Co-development PartnerWildBloom announced a merge with Green Girl Skincare, expanding their portfolio of all-natural skincare solutions. This partnership combines the same passion for pure skincare with expanded product offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honest Beauty: Established clean beauty brand owned by The Honest Company, selling skincare and beauty at mass-market price points through national retail; comparable clean beauty ethos but with substantially more scale, capital, and distribution.

Direct peers

• Versed Skincare: DTC clean skincare brand with serums, cleansers, masks, and tonics at a similar accessible premium price band ($15-$45); directly comparable on category, format, and value-priced clean positioning.
• Youth To The People: DTC clean skincare brand with vegetable-derived formulations, similar product taxonomy (cleansers, serums, moisturizers, eye care), comparable price points, and strong wholesale presence at Sephora.
• cocokind: Small-batch, clean, sustainably-packaged skincare DTC brand with serums, moisturizers, and oils at similar price points; comparable on clean ingredient ethos, sustainability commitments, and small-team founder-led operations.
• Herbivore Botanicals: Naturally formulated skincare and body care brand with a similar direct-to-consumer, ingredient-focused, aesthetically minimalist approach; directly comparable in category, branding, and price band.
• Tata Harper: Luxury natural and non-toxic skincare brand sold direct-to-consumer and through high-end spas; comparable to WildBloom on clean ingredient philosophy, premium pricing, and small-batch artisanal positioning.
• Indie Lee: Clean, natural skincare brand offering serums, cleansers, oils, and tonics at premium DTC price points with a strong spa and boutique wholesale channel — overlap with WildBloom across both product and channel.
• Juice Beauty: Organic and cruelty-free skincare brand with DTC and retail distribution at Ulta and Sephora; comparable in the clean-and-organic positioning, broader product range, and certified-organic claims.
• Drunk Elephant: Premium clean/biocompatible skincare brand offering serums, moisturizers, cleansers, and masks directly to consumers with a focus on ingredient safety; the most directly comparable brand in positioning, price points ($30-$90+), and clean formulation ethos.
• Pacifica Beauty: Natural and vegan beauty brand covering skincare (and color) at accessible price points via DTC and mass retail; overlap in cruelty-free, vegan, and clean beauty positioning with a broader retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wildbloomskincare
• Instagraminstagram.com/wildbloomskincare
• Pinterestpinterest.com/wildbloomskincare
• LinkedInlinkedin.com/company/wildbloomskincare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WildBloom Skincare