Budget Saudi

What Budget Saudi does

Budget Saudi Arabia, officially United International Transportation Company, is the largest car rental and mobility services operator in Saudi Arabia and the world's single largest franchisee of Avis Budget Group. Founded in 1978 in Jeddah and publicly listed on the Saudi Stock Exchange (Tadawul), the company operates a fleet of 54,000+ vehicles across 120+ offices including 20+ airport locations and 4 railway stations, supported by 1,700+ employees and a maintenance infrastructure of 20+ workshops and 80+ mobile units.

The company's core offerings span short-term daily and weekly rentals for individual travelers, long-term corporate fleet leasing (recurring subscription contracts up to multi-thousand vehicle fleets), chauffeur and limousine services, and ancillary add-ons (GPS, WiFi, cross-border rentals, additional drivers). A separate pre-owned vehicle business monetizes retired fleet assets through physical showrooms and the Mazad weekly online auction platform (mazad.budgetsaudi.com). The technology layer includes a 24/7 website reservation system, iOS and Android mobile applications, and a Quick Pass airport expedited service for corporate clients and Gold/Platinum loyalty members at Riyadh, Jeddah, and Dammam airports. Recent product additions include a fully electric vehicle rental fleet and supporting EV charging infrastructure built in partnership with Electromin.

Revenue is generated through multiple streams: transactional short-term rental fees, recurring corporate leasing subscriptions, unit-priced pre-owned vehicle sales (auction and showroom), chauffeur service fees, licensing/franchise economics under the Budget and Payless brands, and ancillary product fees. The go-to-market is multi-channel, combining direct-to-consumer digital booking and walk-in airport/city offices, a dedicated enterprise sales team, the global Avis Budget Group franchise network (165 countries), and loyalty partnerships such as Al Fursan with Saudi Arabian Airlines. Strategic MoUs with the Royal Commission for AlUla and Jouf Strategic Development Office, alongside acquisitions of AutoWorld (car dealership) and a stake in GES Logistics, position the company to capture tourism, government, sustainability (Vision 2030), and adjacent logistics opportunities.

Name

Budget Saudi

Legal name

United International Transportation Company

Website

https://budgetsaudi.com

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Car Rental and Fleet Leasing Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Limousine Service (48532), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Government Contract Car Rental (THADAAAJ)

akta.pro secondary industries

Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Executive / Corporate Chauffeur Services (THADAEAF), Chauffeured / Black Car & Executive Car Services (THACAIAC), Luxury Sedan & Executive Car Rentals (THADAMAB), Government & Public Sector Passenger Vehicle Leasing (TLABAAAJ), Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• Car rental services
• Corporate fleet leasing
• Short-term vehicle rental
• Pre-owned car sales
• Chauffeur limousine services

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Short-term Car Rentals: Daily and weekly car rental services to individual and business travelers at airports, cities, and railway stations across Saudi Arabia. Includes free cancellation policy.
2. Long-term Leasing (Corporate): Vehicle leasing contracts for businesses, government entities, and organizations with fleet sizes reaching 54,000+ vehicles. Includes maintenance and replacement services.
3. Pre-owned Car Sales: Sale of retired fleet vehicles through showrooms and weekly online auctions (Mazad platform). Vehicles undergo quality inspection and maintenance before sale.
4. Chauffeur and Limousine Services: Professional driver services including limousine rentals for corporate events, airport transfers, and special occasions.
5. Ancillary Products: GPS navigation, WiFi hotspots, additional drivers, cross-border rentals, and other optional add-ons bundled with vehicle rentals.
6. Franchise Operations: As the world's largest Avis Budget Group franchisee, Budget Saudi operates under the Budget and Payless brands with exclusive rights in Saudi Arabia.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Budget Saudi Arabia provides short-term car rentals, long-term corporate fleet leasing, chauffeur/limousine services, and pre-owned vehicle sales through physical offices, an online booking platform, and a mobile app. The company operates a fleet of 54,000+ vehicles across 120+ offices in Saudi Arabia, including 20+ airport locations and 4 railway stations, and serves both individual travelers and corporate/government clients. It is the world's largest franchisee of Avis Budget Group, offering international connectivity through 11,000 rental locations in 165 countries.

Product overview

Budget Saudi Arabia, operating as United International Transportation Company, offers a comprehensive vehicle rental and mobility ecosystem. The core offerings consist of short-term car rentals and long-term/corporate leasing services, supported by a fleet of over 54,000 vehicles across 120+ offices. The product portfolio includes the Budget Saudi Mobile App for bookings, the Mazad online auction platform for pre-owned car sales, Quick Pass at Airport for priority processing, and chauffeur/limousine services. A loyalty program with Gold and Platinum tiers provides customer retention, while cross-border rentals extend services internationally across 165 countries. The Al Fursan partnership with Saudi Arabian Airlines enables customers to earn frequent flyer miles, integrating the rental service with airline rewards programs.

Differentiator

Problem solved

Functional benefit

Brands

• Payless: Budget & Payless franchise operated under Avis Budget Group
• Unitrans Group

Products and services

• Short-Term Car Rental Core car rental service allowing customers to rent vehicles for short periods (daily/weekly) with pickup and drop-off at various locations across Saudi Arabia including airports, train stations, and cities. Available to individuals and corporate travelers with free cancellation.
• Long-Term Corporate Fleet Leasing Vehicle leasing services for businesses, government entities, and corporations with flexible contracts for extended rental periods, fleet management capabilities, vehicle maintenance, replacement vehicles, and 24/7 roadside assistance. Fleet sizes reach 54,000+ vehicles.
• Pre-Owned Car Sales (Showrooms and Mazad Auction) Sale of quality pre-owned vehicles retired from the rental fleet through physical showrooms (Al-Haramain, King Abdulaziz Road, Talf, Khurais, Al-Riyadh and others) and a dedicated weekly online auction platform (mazad.budgetsaudi.com). Vehicles undergo quality inspection and maintenance before sale.
• Quick Pass at Airport Priority airport processing service for qualified customers including corporate clients and Gold/Platinum loyalty members, available at Riyadh, Jeddah, and Dammam airports. Free of charge for eligible customers subject to operational availability and airport security regulations.
• Chauffeur/Limousine Service Premium professional driver service providing chauffeurs and limousines for customers requiring personal transportation with a driver — for corporate events, airport transfers, special occasions, VIP transportation, and wedding services.
• Electric Vehicle (EV) Rental and Leasing Fleet of fully electric vehicles available for rental and long-term leasing, supported by EV charging infrastructure built with Electromin across Budget Saudi facilities. Aimed at sustainability-minded customers and aligned with Saudi Vision 2030.
• Cross-Border Rentals International vehicle rental service allowing customers to rent in Saudi Arabia and return in other countries where Budget operates, enabled by the global Avis Budget Group franchise network spanning 11,000 locations in 165 countries.

Quantifiable outcome

• SAR 311.7 million net profit in FY 2024 (+12% YoY)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered strategic, minor, flagship and core.

• Jouf Strategic Development OfficestrategicStrategic or Co-development Partner · 29 August 2025Memorandum of cooperation signed to provide fully electric vehicles for rent and environmentally friendly transportation options in Al Jouf region. Initiative supports Vision 2030 goals for sustainable mobility and reducing carbon emissions.
• Saudi Weightlifting FederationminorGTM or Marketing Partner · 29 August 2025Logistics sponsorship agreement to support athlete transportation for training camps and championship events. Agreement aims to enhance sports infrastructure and provide professional-standard transportation services for federation activities.
• Royal Commission for AlUla (RCU)flagshipStrategic or Co-development Partner · 6 October 2024Three-year official partnership (2024-2027) making Budget Saudi the official partner of AlUla Moments Calendar of Events. Partnership formalized by Fawaz Abdullah Danish (Budget Saudi CEO) and Rami AlMoallim (VP Destination Management & Marketing, RCU). Budget Saudi provides transportation for major events including Richard Mille AlUla Desert Polo, AlFursan Cup, AlUla Tour, Falcon Cup, and Camel Cup.
• ElectromincoreTechnology or Integration · 25 October 2023Partnership to build EV charging infrastructure at Budget Saudi facilities. Electromin, a specialized EV infrastructure provider, is installing charging stations to support Budget Saudi's fleet electrification and green initiatives under Vision 2030. Multiple news outlets confirmed the agreement in October 2023.
• Avis Budget Group (ABG)flagshipStrategic or Co-development Partner · 28 August 2023Budget Saudi operates as the world's largest franchisee of Avis Budget Group under the Budget and Payless brands. The 10-year franchise agreement (renewed until 2033) provides access to ABG's global systems, reservations platform, and brand standards. Agreement signed by Hans Mueller (VP Global Licensees, ABG) and Fawaz Abdullah Danish (President & Group CEO, Budget Saudi). The partnership was formalized at ABG's Middle East Conference in Jeddah.
• Saudi Arabian Airlines (Saudia) - Al Fursan ProgramcoreGTM or Marketing PartnerLong-standing loyalty partnership allowing Al Fursan members to earn miles on Budget car rentals. Members receive 500 base miles plus bonus miles for rentals. Blue, Silver, and Gold tier members eligible for various mileage benefits on both international and domestic rentals.
• AutoWorldcoreOthersBudget Saudi acquired AutoWorld car rental company, strengthening its market presence and service capabilities in Saudi Arabia.
• GES LogisticsstrategicOthersBudget Saudi acquired a major stake in GES Logistics, enhancing its logistics capabilities and service offerings in the transportation sector.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Hertz Global Holdings: Global car rental incumbent with airport-heavy rental, leasing, and fleet management products. Comparable as a worldwide car rental operator with similar mix of corporate, leisure, and government customers and similar fleet economics.
• Europcar Mobility Group: Major European rental and mobility operator with corporate fleet and short-term leasing products. Comparable on fleet management, airport rental, and multi-country franchise-style operations through subsidiaries and partners.
• Sixt SE: European-headquartered mobility and rental company with strong premium and corporate customer base. Comparable for premium-segment rental, chauffeur, and leasing economics that Budget Saudi is pursuing in Saudi Arabia.
• Avis Budget Group: Global parent and franchisor of Budget Saudi; operates the Avis, Budget, and Payless brands worldwide. Comparable as the category leader whose systems, brand standards, and reservation platform Budget Saudi rides on; relevant for global unit economics benchmarks.
• Enterprise Holdings: World's largest car rental company by fleet, operating Enterprise, National, and Alamo brands with strong corporate rental and fleet management businesses. Comparable for large-fleet operating models and corporate/government leasing playbook.

Regional players

• Localiza Rent a Car: Latin America's largest car rental operator with a strong fleet leasing and used-car remarketing business. Comparable for the integrated rental + fleet leasing + pre-owned vehicle resale model that Budget Saudi is replicating through Mazad.

Direct peers

• Theeb Rent A Car Company: Saudi Arabia's other large domestic car rental operator, providing short-term rentals, long-term leasing, and chauffeur services across the Kingdom. Most direct head-to-head competitor for Budget Saudi's airport, corporate, and government leasing contracts.
• Hanco Rent A Car: Long-standing Saudi car rental and leasing company with significant corporate fleet management and government exposure. Directly competes with Budget Saudi in long-term leasing and corporate accounts in the Eastern and Central regions.
• Al Wefaq Rent A Car: Saudi-based car rental and leasing operator focused on corporate fleet leasing and short-term rentals. Competes with Budget Saudi for mid-market corporate and government leasing business across Saudi Arabia.

Emerging players

• Ubeeqo (Continental AG): European car-sharing and short-term rental platform focused on corporate mobility and B2B accounts. Comparable as an emerging digital-first mobility operator that could overlap with Budget Saudi's enterprise and short-term segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/budgetsaudi
• YouTubeyoutube.com/@budgetsaudi7316
• Facebookfacebook.com/Budget.SaudiArabia
• Instagraminstagram.com/budgetsaudi/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Budget Saudi