What Sherlock Software does

Sherlock Software is an Australian privately-held software company, trading as Finlane Pty Ltd and headquartered in Point Clare, New South Wales, that provides an integrated property management and real estate agency software platform to residential, commercial, holiday, and sales agencies across Australia. Founded in 1980 by Phil McGuinness, who remains CEO, the company has operated continuously for over 40 years and reports a customer base of hundreds of agencies nationwide.

The platform is built around SherlockPRO for property management trust accounting, complemented by SOLD CRM for sales lifecycle management, Inspector Sherlock for mobile inspections, ArchiveHUB for document archiving, Rentalz OnDemand for owner/tenant/creditor portals, OnCloud for agency websites, and the Sherlock Holidays sub-brand for short-term rental management. The architecture is an integrated suite designed to remove data duplication across modules and ensure state-by-state Australian trust accounting compliance. Channel integrations with Airbnb, Booking.com, HomeAway/Stayz, realestate.com.au, and Domain, along with bulk BPAY processing across all major Australian banks, form the connectivity layer. No external APIs, SDKs, or AI/ML capabilities are documented.

The business model is recurring SaaS subscriptions priced at A$110-A$265 per month per product tier (Essential, Elite, Platinum) on monthly billing, supplemented by one-time professional services fees of A$499-A$1,995 for installation, training, and first end-of-month setup assistance. Go-to-market is sales-led and direct, with inside sales teams handling inbound enquiries via phone, email, website forms, and demo requests, supported by content marketing, monthly webinars, and customer referrals. The company remains founder-owned with no institutional investors, operates exclusively in the Australian domestic market, and runs a lean team of 11-50 employees.

Name

Sherlock Software

Legal name

Finlane Pty Ltd

Website

https://sherlocksoftware.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherlock Software is an Australian privately-held SaaS company that provides an integrated property management, trust accounting, sales CRM, and holiday rental platform to hundreds of real estate agencies across Australia. Founded in 1980, it sells monthly subscriptions on a direct sales-led basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Point Clare

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Sherlock Software generates primary revenue through recurring SaaS subscriptions. Pricing is tiered (Essential, Elite, Platinum) with monthly billing. The company offers multiple product lines including SherlockPRO, SOLD CRM, Holiday Management, and website services. Subscriptions provide ongoing access to software modules, support, and updates.
2. Professional Services: Additional revenue streams include professional services such as installation, training, and assistance with first end-of-month processing. Setup fees range from $499 to $1,995 depending on the package selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sherlock Software provides an all-in-one real estate property management software platform for Australian agencies, encompassing trust accounting, sales CRM, holiday accommodation booking and channel management, mobile inspection applications, document archiving, owner/tenant/creditor portals, and mobile-responsive agency websites. The platform integrates multiple modules (SherlockPRO, SOLD CRM, Inspector Sherlock, ArchiveHUB, Rentalz OnDemand, OnCloud, Channel Management, Sherlock Holidays) to eliminate duplication and streamline daily operations for residential, commercial, holiday, and sales property agencies.

Product overview

Sherlock Software provides an all-in-one real estate property management software platform tailored for Australian residential, commercial, and holiday agencies. The portfolio centers on SherlockPRO as the core property management system, which integrates with Sherlock Trust Manager for compliant trust accounting and Inspector Sherlock for mobile inspections. The platform also includes Archive for document management, Rentalz OnDemand for owner/tenant/creditor portals, and OnCloud for agency websites. For sales operations, SOLD CRM manages the complete property sales cycle. Sherlock Holidays handles short-term accommodation with specialized channel management, booking engine, and guest communication tools. All products are designed to work together as an integrated suite under the 'One Provider' proposition.

Differentiator

Problem solved

Functional benefit

Brands

• SherlockPRO: Property management and trust accounting software for residential, commercial, and holiday management.
• SOLD CRM
• Inspector Sherlock
• ArchiveHUB
• Rentalz OnDemand
• SecureBOOKING
• Sherlock Holidays
• OnCloud Website
• Sherlock Trust Manager

Products and services

• SherlockPRO Comprehensive property management software for residential, commercial, and management rights operations, including trust accounting, inspection apps, and workflow automation, targeted at Australian real estate agencies.
• Sherlock Trust Manager Trust accounting system for real estate agencies providing compliant financial management, bank reconciliation, ledgers, statements, and state-based audit reporting across all Australian states and territories.
• Inspector Sherlock Mobile inspection application for property managers to conduct and document property inspections efficiently.
• SOLD CRM Sales customer relationship management system for residential, commercial, land, developments, rural, and business sales, including trust accounting and branded marketing materials.
• Archive (ArchiveHUB) Document archiving solution for paperless office operations, enabling drag-and-drop storage of invoices and documents linked to owner, tenant, and creditor portals.
• Rentalz OnDemand Online portal providing 24/7 access for owners, tenants, and creditors with mobile-responsive design and real-time data including property documents and statements.
• OnCloud Website Mobile-responsive real estate website platform for agencies, synchronizing property data to websites and third-party portals including REA and Domain.
• Channel Management Holiday booking channel management system allowing data entry once and deployment to multiple holiday portals worldwide, including HomeAway/Stayz, Booking.com, and Airbnb.
• Sherlock Holidays Specialized short-term holiday accommodation management solution including trust accounting, website online bookings, channel management, guest templates, cleaner and owner portals.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• HomeAway/StayzcoreTechnology or IntegrationChannel management integration partner for short-term holiday accommodation listings. Sherlock Software's platform integrates with HomeAway/Stayz to automate property and calendar updates across the portal.
• Booking.comcoreTechnology or IntegrationChannel management integration partner for holiday property listings. Properties can be uploaded and synchronized with Booking.com calendar through Sherlock's integrated channel management solution.
• AirbnbcoreTechnology or IntegrationCalendar synchronization integration with Airbnb for holiday management clients. The integration automates updating properties and calendars with one simple process.
• Realestate.com.aucoreTechnology or IntegrationProperty listing portal integration for rental uploads. Sherlock Software integrates with Realestate.com.au for property listings upload and synchronization.
• DomaincoreTechnology or IntegrationProperty listing portal integration for rental uploads. Sherlock Software integrates with Domain.com.au for property listings synchronization.
• Major Banks (BPAY)coreTechnology or IntegrationBulk BPAY integration supporting all major banks for Strata bills, Council rates, and Water bills processing. The integration enables efficient bulk payment processing saving hours of manual data entry.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• PayProp: REA Group-owned automated rental payment and trust accounting platform for property managers in Australia, NZ, UK, and SA. Comparable trust accounting focus and Australian customer base.
• VaultRE: Australian real estate CRM and sales management platform for residential and commercial agencies. Comparable to Sherlock's SOLD CRM offering and sales-cycle focus.
• Property Tree: Cloud-based Australian property management software serving residential, commercial, and strata agencies. Comparable customer base and product scope (trust accounting, inspections, owner/tenant portals).
• PropertyMe: Australian cloud-based property management SaaS for residential and commercial agencies. Directly comparable in target customer (Australian real estate agencies), product category (property management software), and subscription model.
• Re-Leased: Cloud-based commercial property management software headquartered in New Zealand with strong Australia presence. Comparable in commercial property management focus and SaaS delivery model.
• Console (REA Group): REA Group-owned property management and trust accounting software used widely by Australian real estate agencies. Most direct Australian competitor with similar trust accounting and CRM focus.

Broad incumbents

• Yardi: Large global real estate software vendor offering property management, accounting, and CRM suites. Represents the global incumbent benchmark against which Australian specialists compete.
• AppFolio: US-listed property management SaaS platform with AI-driven features for residential, commercial, and community associations. Comparable SaaS delivery model and aggressive feature velocity.
• MRI Software: Global real estate software provider serving residential and commercial property managers across multiple geographies. Competes broadly in property management with deeper product portfolio and larger R&D capacity.
• Domain Group (Agent Solutions): Australian property portal and software provider offering agent CRM, listing, and marketing tools. Comparable Australian customer base with broad product portfolio spanning portal and software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sherlockpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherlock Software