What Nova Spektrum does

Nova Spektrum is Norway's largest exhibition and convention center, headquartered at Messeveien 8 in Lillestrøm and operating through a 39,000 m² campus of five versatile halls (A–E, ranging from 2,125 m² to 10,500 m²), 55 international-standard meeting rooms, and a 2,200-space connected parking facility. The foundation also owns and operates the 9,700-seat Oslo Spektrum arena in central Oslo, giving the group a dual-venue platform spanning suburban conventions and urban concerts and large exhibitions. The company runs its own trade fairs and public exhibitions while renting halls and meeting space to external organizers, and complements this venue footprint with vertically integrated in-house services: NOVA Spektrum Design for custom stand construction, an online stand equipment store (exposhop.no), technical services, exclusive on-site catering (Lillestrøm Lobby restaurant and Glassgata), digital screens for advertising, and a digital platform stack covering exhibitor self-service, hall booking, ticketing (Adyen), and lead scanning. The entity is organized as NOVA Spektrum AS, wholly owned by the NOVA Spektrum Foundation (formerly Norges Varemesse, rebranded November 2021), whose board is composed of representatives from the Confederation of Norwegian Enterprise (NHO) and Virke.

The customer base is anchored on recurring enterprise trade fair organizers across Norwegian industries — maritime (Nor-Shipping), automotive (Oslo Motor Show), construction (Bygg Reis Deg), design (Oslo Design Fair), horticulture (The Garden Show), outdoor (Camp Villmark), food (UMAMI ARENA), electric vehicles (Nordic EV Summit), and retail/trade (Virke) — supplemented by corporate event planners, congress and association organizers, and concert and event promoters using Oslo Spektrum. Revenue is generated through unit and transaction-based pricing across six streams: venue rental, event/professional services, food and beverage, technical services, advertising and branding (digital screens), and ticket sales. The venue holds Eco-Lighthouse (Miljøfyrtårn) certification continuously since 2012, is subject to the Norwegian Transparency Act, and is currently executing two expansion initiatives: Spektrumkvarteret, which adds capacity to Oslo Spektrum, and Lillestrøm NXT, a mixed-use district development around the Lillestrøm campus, both of which point to a strategy of monetizing the venue platform into surrounding real estate and broader visitor economy.

Name

Nova Spektrum

Legal name

NOVA Spektrum AS

Website

https://novaspektrum.no

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Nova Spektrum operates Norway's largest exhibition and convention center in Lillestrøm (39,000 m² across five halls, 55 meeting rooms) and the 9,700-seat Oslo Spektrum arena, serving trade fair organizers, exhibitors, corporate event planners, congress organizers, and concert promoters with integrated venue, catering, stand design, and digital services.

Ownership category

akta.pro rank

Product category

Exhibition and Convention Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference & Convention Center Catering (THAHAKAB), Festival Grounds & Fairgrounds Operations (MPAGALAH), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK), Venue Facilities, Maintenance & Capital Projects (Engineering, Renovations) (MPAGALAL)

Keywords

• Exhibition venue services
• Convention center operations
• Trade fair organization
• Event management services
• Corporate conference hosting

Headquarters

HQ city

Lillestrøm

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Rental: Rental of exhibition halls and meeting spaces for trade fairs, exhibitions, conferences, congresses, banquets, and concerts. The venue offers five halls totaling 39,000 m² of exhibition space plus 55 meeting rooms.
2. Event Services: Comprehensive event services including stand design (NOVA Spektrum Design), stand equipment rental, technical services, and logistics management for exhibitors and organizers
3. Food & Beverage/Catering: On-site catering services with exclusive rights to food and beverage sales at the venue. Includes finger foods, meals, beverages, and specialized catering for stands
4. Technical Services: Technical equipment rental, setup, and services including power, lighting, and infrastructure for exhibition stands
5. Advertising & Branding: Digital screen advertising, window surface branding, and promotional visibility opportunities throughout the exhibition center
6. Ticket Sales: Ticket sales and access control services for events, processed through Adyen payment system

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Nova Spektrum operates Norway's largest exhibition and convention center in Lillestrøm, offering 39,000 m² of exhibition space across five halls, 55 meeting rooms, and the Oslo Spektrum arena (9,700 seats). The company rents venue space and provides comprehensive event services including stand design, stand equipment rental, catering, technical services, and digital event management tools for trade fairs, exhibitions, congresses, conferences, banquets, and concerts.

Product overview

NOVA Spektrum is Norway's largest exhibition and convention center, offering a comprehensive venue and event management ecosystem. The core offering centers on the Exhibition Center (five halls with 39,000 m² of space) and NOVA Studios (55 meeting rooms for conferences), both operated by the NOVA Spektrum Foundation. Supporting these are Conference & Event Services (total solution for events), NOVA Spektrum Design (custom stand design), and Stand Equipment Rental. Digital add-ons include the Program & Exhibitor List platform, Booking System & Hall Map, Ticket System & Lead Scanner, and Digital Screens for branding. Dining is provided through Lillestrøm Lobby (restaurant), Glassgata Dining (cafeteria), and Catering Services. The Foundation also owns and operates Oslo Spektrum Arena (up to 9,700 seats) for concerts and large events. Development projects Lillestrøm NXT and Spektrumkvarteret are expanding venue capacity.

Differentiator

Problem solved

Functional benefit

Brands

• NOVA Studios: NOVA Spektrum's meeting and conference department that facilitates large and small meetings, courses, and conferences through modern facilities, excellent dining experiences, and flexible solutions.
• NOVA Spektrum Design
• Conference & Event

Products and services

• NOVA Spektrum Exhibition Center Norway's largest exhibition and convention center in Lillestrøm, offering 39,000 m² of exhibition space across five versatile halls (A-E) for trade fairs, exhibitions, congresses, conferences, banquets, concerts, and events.
• NOVA Studios Meeting and conference department offering 55 modern meeting rooms and conference facilities for both large and small events, courses, and conferences with flexible solutions and dining experiences.
• Oslo Spektrum Arena Indoor multi-purpose arena in Oslo with up to 9,700 seats for concerts, sporting events, and large exhibitions, owned and operated by the NOVA Spektrum Foundation.
• Conference & Event Services Total solution for events and larger arrangements including design and concept development, service and logistics, food and beverage, entertainment, and marketing services.
• NOVA Spektrum Design In-house exhibition stand design service creating custom concepts tailored to client needs and objectives, including project management from creative concept to final execution.
• Stand Equipment Rental Rental service offering furniture, counters, screens, lighting, and technical equipment for exhibition stands, accessible through an online store at exposhop.no.
• Catering Services Food and beverage services with exclusive venue rights, including event catering, stand catering, restaurant dining at Lillestrøm Lobby, and café options in Glassgata.
• Lillestrøm Lobby Restaurant On-site upscale restaurant with inviting atmosphere, located adjacent to the exhibition center.
• Digital Screens Advertising Branding opportunities through strategically placed digital screens across the exhibition center including long screens, corner screens, and screens in common areas.
• Technical Services Technical equipment rental, setup, and services including power, lighting, and infrastructure for exhibition stands.

Quantifiable outcome

• Eco-Lighthouse certified since 2012 demonstrating commitment to sustainability

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators12 records

Recent moves10 records

Direct peers

• Stockholmsmässan: Sweden's largest exhibition and congress facility in Stockholm, operating multiple halls and meeting rooms for trade fairs and conferences. Directly comparable as a Nordic national venue operator with multi-vertical event hosting.
• Messecenter Herning: Denmark's largest exhibition and convention center, hosting trade fairs, congresses, concerts, and sporting events. Comparable as a Northern European multi-purpose venue operator with a similar trade fair portfolio model.
• Tampereen Messut: Finland's leading trade fair and conference venue operator based in Tampere. Directly comparable as a Nordic convention center hosting industry-specific trade fairs and corporate events.
• Jaarbeurs: Major Dutch exhibition and convention center in Utrecht operating trade fairs, congresses, and events. Comparable as a European venue operator with integrated event services and recurring trade fair ownership.

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair, congress, and event organizers headquartered in Germany. Comparable as a broader incumbent operating convention facilities and organizing trade fairs across multiple verticals, though at significantly greater scale and global footprint.
• Koelnmesse: Cologne-based global trade fair and exhibition organizer with extensive venue infrastructure. Comparable as a broad incumbent in the European convention/exhibition industry with diversified trade fair ownership.
• Messe München: Munich-based operator of large-scale exhibition and congress venues including bauma and IFAT. Comparable as an established European venue operator with in-house trade fair brands across multiple industries.
• Fira de Barcelona: Major Spanish exhibition and congress venue operator hosting international trade fairs, congresses, and corporate events. Comparable as a European venue operator with integrated trade fair organization and venue management.

Regional players

• Oslo Konserthus: Oslo-based concert hall and conference venue operated by the Oslo Philharmonic. Comparable as a Norwegian event venue operator, though specializing in classical performance rather than trade fairs.
• Telenor Arena: Multi-purpose indoor arena in Bærum (Norway) hosting concerts, sporting events, and conferences up to ~15,000 capacity. Comparable as a Norwegian arena venue serving concerts and large events, partially overlapping with Oslo Spektrum's concert business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/novaspektrum
• Instagraminstagram.com/novaspektrum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Spektrum