2M Company
2M Company is a wholesale distributor of water well, irrigation, water treatment, mining, and wastewater products serving professional contractors across 20 branches in the Rocky Mountain and Pacific regions. Founded 1978, it is a subsidiary of Headwater Companies, owned by Franklin Electric.
- Company typePrivate
- Founded1978
- HeadquartersBillings, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What 2M Company does
2M Company is a wholesale distributor of water well, turf/irrigation, water treatment, mining, wastewater, and other water-related products serving professional contractors across the Rocky Mountain and Pacific regions of the United States. Founded in June 1978 in Billings, Montana by Bill Mills and Chester Majors, the company operates 20 branch locations across 11 states, providing local inventory, counter sales, direct job-site delivery, and the proprietary On-Site Inventory (OSI) program that places stocked mini-warehouse containers on contractor properties with pay-only-when-used terms. Customer-facing technology is limited to the HydroLink Customer Portal (24/7 ordering, invoicing, bill payment), the OSI mobile app for inventory tracking and replenishment, and a standard ERP for order processing, supported by a vendor network of 200+ top-tier manufacturers including Franklin Electric, A.O. Smith, Pentair, Rain Bird, and Hunter Industries.
The company generates revenue through one-time wholesale product sales invoiced at the price in effect at shipment, with Net 30 payment terms, a 2% per month late payment fee, and a $25 minimum invoice. Pricing is quote-based and not publicly disclosed; the company does not serve homeowners, focusing exclusively on professional B2B customers. 2M has been a wholly owned subsidiary of Headwater Companies, LLC since April 2017, when Franklin Electric (NASDAQ: FELE) acquired it as part of a three-company transaction (also Western Hydro and Drillers Service) for approximately $89 million in aggregate. The company has continued to grow via tuck-in acquisitions, adding Wyoming in November 2022 (Casper Well Products) and South Dakota in December 2025 (Plumdone Company), and is now led by H.A. 'Buzz' Mills, son of co-founder Bill Mills, as President.
2M Company firmographics
Firmographics- Name
- 2M Company
- Legal name
- 2M Company, Inc.
- Website
- https://2mco.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 2M Company is a wholesale distributor of water well, irrigation, water treatment, mining, and wastewater products serving professional contractors across 20 branches in the Rocky Mountain and Pacific regions. Founded 1978, it is a subsidiary of Headwater Companies, owned by Franklin Electric.
- Ownership category
- akta.pro rank
2M Company industry classification
Industry- Product category
- Water Well and Irrigation Equipment Wholesale Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where 2M Company is headquartered
LocationHeadquarters
- HQ city
- Billings
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
2M Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Sales (Water Equipment Components): Wholesale distribution of water well, turf irrigation, water treatment, retention, and wastewater products to professional contractors. Revenue generated through one-time product sales with payment terms of Net 30 days. Minimum invoice order of $25.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard wholesale pricing for professional contractors |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
2M Company product offering
Product offeringCore offering
2M Company is a wholesale distributor of water well, turf, water treatment, wastewater, and other water-related equipment and components, serving professional contractors exclusively (B2B). The company operates 20 branch locations across the Rocky Mountain and Pacific regions, distributing products from 200+ manufacturer partners. Differentiated value-added services include the HydroLink Customer Portal for online ordering and the On-Site Inventory (OSI) program that places stocked mini-warehouse containers on contractor job sites.
Product overview
2M Company is a wholesale distributor of water well, turf, water treatment, and wastewater products serving professional contractors across the Rocky Mountain and Pacific regions. The company operates as a single-segment wholesale distribution business rather than a platform-plus-modules architecture. Its primary customer-facing products include the HydroLink Customer Portal for online account management and ordering, the On-Site Inventory (OSI) Program for contractor inventory management, and a Used Equipment Marketplace. 2M Company distributes products through 20 branch locations and partners with over 200 vendor manufacturers to supply water equipment components.
Differentiator
Problem solved
Functional benefit
Products and services
- HydroLink Customer Portal
- On-Site Inventory (OSI) Program
- Used Equipment Marketplace
- Wholesale Distribution of Water Well, Turf/Irrigation, Water Treatment, Wastewater, and Mining Water Equipment
Quantifiable outcome
- Reduces contractor working capital tied up in inventory
- +3 more outcomes
Companies that use 2M Company
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
2M Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
2M Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Headwater CompaniescoreHeadwater Companies, LLC is the parent entity formed by Franklin Electric to operate acquired U.S. groundwater distribution companies. 2M Company operates as a member of Headwater Companies which now covers the entire United States with over 84 locations in 38 states. Headwater Companies is the largest water well distribution company in the U.S.
- 200+ Manufacturer Vendor Partnerscore2M Company partners with over 200 top-tier manufacturers including A.O. Smith Water Systems, A.Y. McDonald, Franklin Electric, Pentair, Rain Bird, Hunter Industries, and many others. Products span categories including pumps, motors, controls, pipe, tanks, water treatment, wastewater, turf/irrigation, groundwater, drilling, and accessories.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
2M Company competitors and assessment
Company assessmentDirect peers
- SiteOne Landscape Supply: Publicly traded (NYSE: SITE) B2B distributor of landscape, irrigation, and water management supplies to professional contractors nationwide — the largest publicly comparable to 2M's turf and irrigation vertical across an overlapping contractor base.
- Ewing Irrigation & Landscape Supply: Large private B2B distributor of irrigation, landscape, and water-related products with branches across the western and central U.S., directly competing with 2M for turf/irrigation contractors and offering parallel branch-based wholesale.
- Core & Main: Publicly traded (NYSE: CNM) specialty distributor of water, sewer, and storm drain products to contractors and municipalities; comparable scale, branch model, and water-infrastructure end-market exposure to 2M.
- Western Hydro Holding Corporation: Sister company acquired alongside 2M in 2017 to form Headwater Companies; distributes water well and groundwater products with overlapping product lines and parent company backing, making it the closest operational peer.
- Drillers Service, Inc. Third entity acquired in the 2017 Headwater formation; distributes water well equipment and supplies to drilling contractors, sharing the Headwater parent platform and operating a nearly identical business model to 2M.
Broad incumbents
- Pool Corporation: Publicly traded (NASDAQ: POOL) leading B2B distributor of pool equipment and related supplies; comparable B2B branch-distribution model and water-equipment adjacency, though focused on residential pool channel rather than well/irrigation.
- Ferguson Enterprises: Publicly traded (NYSE: FERG) large-scale B2B distributor of plumbing, heating, and waterworks supplies; relevant comparator for the wholesale-distribution business model serving professional contractors with water-related product lines.
- Watsco, Inc. Publicly traded (NYSE: WSO) largest U.S. B2B distributor of HVAC, plumbing, and refrigeration products; relevant as a public-market benchmark for the multi-branch specialty distribution model even though its core categories do not directly overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
2M Company social profiles
Digital presence2M Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
2M Company leadership team
Management profileNumber of profiles
Profiles2 records
2M Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2M Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2M Company
What does 2M Company do?
2M Company is a wholesale distributor of water well, turf, water treatment, wastewater, and other water-related equipment and components, serving professional contractors exclusively (B2B). The company operates 20 branch locations across the Rocky Mountain and Pacific regions, distributing products from 200+ manufacturer partners. Differentiated value-added services include the HydroLink Customer Portal for online ordering and the On-Site Inventory (OSI) program that places stocked mini-warehouse containers on contractor job sites.
Is 2M Company a public or private company?
2M Company is a private company. It is classified as corporate owned and is currently operating.
When was 2M Company founded?
2M Company was founded in 1978. It employs 101 to 250 people.
Where is 2M Company based?
2M Company is headquartered in Billings, United States, in the North America region.
How does 2M Company make money?
One revenue line is on record: product Sales (Water Equipment Components).
Who are 2M Company's main competitors?
Direct peers on record are SiteOne Landscape Supply, Ewing Irrigation & Landscape Supply, Core & Main, Western Hydro Holding Corporation and Drillers Service, Inc.. Broad incumbents are Pool Corporation, Ferguson Enterprises and Watsco, Inc..
Does 2M Company have an API?
No public API is recorded for 2M Company.
What industry is 2M Company in?
2M Company's product category is Water Well and Irrigation Equipment Wholesale Distribution. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 423810 and its SIC code is 5084.