Klamby

What Klamby does

Klamby is an Indonesian direct-to-consumer modest fashion e-commerce retailer operating exclusively through its own website, klamby.id. The company serves Muslim women as its primary persona, with secondary personas of families seeking coordinated outfits and working women seeking modest professional attire. The assortment spans eight core categories—Scarves and Pashmina, Dresses, Tops, Bottoms, Bags and Accessories, Perfume, Innerwear, and Family Sets—and is organized around named series including Kasrina (a family-oriented line with matching pieces for women, men, and children), Elmara, Dhinaya, Sandhita, Nuria, Renaya, Salira, Nigadi, Alena, and Sarunai. Functional design features are central to the product offering: wudhu-friendly zipper openings, breastfeeding-friendly hidden buttons, a size range from XS to XXXL plus children's sizes, and fabrics such as TENCEL Modal Fiber, Premium Soft Polyester, and Fine Voal.

The business model is straightforward retail: unit-priced direct sales in Indonesian Rupiah, ranging from Rp 50,000 for basic innerwear accessories to Rp 850,000 for premium kaftans, supplemented by periodic promotional events such as Mid Year Sale (up to 30% off) and shipping discount incentives (Rp 10,000 off for minimum Rp 550,000 purchase; Rp 15,000 off for minimum Rp 800,000). The company has no disclosed marketplace presence, no physical retail, and operates only within Indonesia. The technology stack is a conventional e-commerce platform with category navigation, product detail pages, and promotional banners, with no proprietary AI features, mobile apps, or third-party integrations described.

No funding history, ownership structure, management team, headcount, revenue figures, or strategic partnerships are disclosed in the input data. The company appears privately held and operating, but its scale, capital base, and growth metrics cannot be verified from the available material.

Name

Klamby

Website

https://klamby.id

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Klamby is an Indonesian direct-to-consumer modest fashion e-commerce retailer selling clothing, innerwear, accessories, and perfume through klamby.id, primarily serving Muslim women with wudhu-friendly and breastfeeding-friendly designs, plus families and working women as secondary personas.

Ownership category

akta.pro rank

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Retail: Direct online sales of fashion products including clothing, accessories, and perfume through the company's website. Customers purchase products at listed prices with occasional discounts during promotional periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Klamby is a direct-to-consumer e-commerce retailer of Indonesian modest fashion, selling its own branded clothing, scarves, innerwear, bags and accessories, perfumes, and family matching sets through the website klamby.id. The product range spans eight main categories with functional design features such as wudhu-friendly and breastfeeding-friendly garment openings, premium fabrics, and a wide size range including family-coordinated collections.

Product overview

Klamby is an Indonesian fashion e-commerce retailer offering a comprehensive modest fashion collection. The product portfolio spans eight main categories: Scarves & Pashmina, Dress, Tops, Bottoms, Bags & Accessories, Perfume, Innerwear, and Family Sets. The company operates through distinct product sub-brands including the Kasrina Series (a family-oriented collection with matching pieces for women, men, and children), Elmara Series, Dhinaya Series, Sandhita Series, and Nuria Series. The KLAMfy innerwear sub-brand provides functional undergarments made with TENCEL Modal Fiber blended with Spandex. The perfume collection features six signature 50ml fragrances with distinct scent profiles. Klamby also runs seasonal promotional events like Mid Year Sale Juli with discounts up to 30%. Products are designed with practical features including wudhu-friendly openings, breastfeeding-friendly designs, and packaging boxes.

Differentiator

Problem solved

Functional benefit

Products and services

• Scarves & Pashmina Modest scarf and pashmina offerings for Indonesian Muslim women, available in multiple color families and price points.
• Dress Modest dress collection for women, including family-matched pieces such as the Kasrina Dress and Kasrina Dress Girl, designed for daily wear, work, and special occasions.
• Tops Blouses, shirts, and tunic tops including breastfeeding-friendly and wudhu-friendly designs for working women and daily modest wear.
• Bottoms Skirts and other modest bottom wear, including pieces designed to coordinate with tops in the Kasrina family collection.
• Bags & Accessories Bags and accessories that complement Klamby's modest fashion collection.
• Perfume Signature fragrance collection with six 50ml variants covering warm woody, soft floral, fresh floral, fruity fresh, floral fresh, and rose elegant scent profiles, plus travel sizes and vials.
• Innerwear Functional innerwear sub-brand KLAMfy providing leggings, inner caps, inner dresses, handsocks, headbands, inner long sleeves, inner sleeveless pieces, and daily instant hijabs made with TENCEL Modal Fiber blended with Spandex for everyday modest wear and prayer.
• Family Sets Coordinated family outfit sets including matching pieces for women, men, and children, designed to enable family matching fashion through a single collection.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buttonscarves: Indonesian modest-fashion brand with a strong e-commerce presence, known for premium hijabs and coordinated apparel lines. Competes head-to-head with Klamby in the same Muslim-women segment in Indonesia.
• Hijup: Indonesian modest-fashion e-commerce platform selling hijabs, clothing, and accessories directly to Muslim women. Closest direct peer to Klamby in terms of geography, target demographic, and DTC online-only model.
• Zoya: Established Indonesian Muslim women's fashion retailer offering modest apparel and accessories. Comparable in product mix (dresses, tops, hijabs) and target customer to Klamby.
• Deenay: Indonesian modest fashion brand with strong Instagram-driven e-commerce, offering hijabs, dresses, and tops. Comparable target customer and product categories to Klamby.
• Shafira: Indonesian Muslim fashion retailer offering a broad assortment of women's apparel, hijabs, and accessories. Overlaps with Klamby in modest women's fashion and family segments.
• Dian Pelangi: Indonesian designer-led modest fashion brand with strong e-commerce and social-commerce presence. Competes in the same premium colorful modest-fashion niche Klamby targets.
• Manji: Indonesian modest-fashion e-commerce brand selling women's clothing, hijabs, and accessories. Comparable DTC model and modest-women target customer to Klamby.
• Rabbani: Long-standing Indonesian Muslim fashion brand offering clothing, hijabs, and prayer attire. Comparable in modest-fashion category, though operates at a more traditional price and positioning point than Klamby.
• Elzatta: Indonesian Muslim fashion brand with hijab and apparel lines sold through both offline and online channels. Comparable modest-fashion positioning with similar demographic focus.
• Hijabenka: Indonesian online modest-fashion retailer offering hijabs and women's apparel. Directly comparable DTC e-commerce modest-fashion peer to Klamby.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KLAMBYOFFICIAL
• Facebookfacebook.com/wearingklamby
• LinkedInlinkedin.com/company/wearingklamby

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klamby