LA Gritona
- Company typePrivate
- Founded2014
- HeadquartersAtwater, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
LA Gritona firmographics
Firmographics- Name
- LA Gritona
- Legal name
- La Gritona Tequila
- Website
- https://lagritona.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where LA Gritona is headquartered
LocationHeadquarters
- HQ city
- Atwater
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LA Gritona business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tequila Product Sales: La Gritona generates revenue through the sale of their reposado tequila, available in 50ml, 375ml, 750ml bottles (and 700ml for international markets). The product is sold through independent retail partners, online retailers, and direct-to-consumer through their website and distributor network.
- Merchandise Sales: Sale of branded merchandise including t-shirts, hoodies, hats, posters, and puzzles through their website, with prices ranging from $13 to $35.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Reposado Tequila - Standard 750ml bottle |
| Unit Pricing | Pay-as-you-go | Reposado Tequila - Various sizes |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
LA Gritona product offering
Product offeringCore offering
LA Gritona is a small-batch, women-led tequila brand that produces a single product — an additive-free Reposado Tequila — at the family-owned Raza Azteca distillery in Valle de Guadalupe, Jalisco, Mexico. Founded in 2014 by Master Distiller Melly Barajas, the brand positions itself as the only reposado-only tequila label produced by an all-female team, using traditional methods (earthen oven cooking, open-vat fermentation, steel-and-copper distillation, and reused whiskey barrel resting) to preserve agave character.
Product overview
La Gritona is a single-product tequila company producing only La Gritona Reposado Tequila, distilled and bottled at its women-owned distillery in Valle de Guadalupe, Jalisco, Mexico (NOM 1533). The product portfolio consists of the core Reposado Tequila offering available in multiple bottle sizes, supplemented by branded merchandise. The company emphasizes additive-free production, traditional methods including steam cooking, natural fermentation, and extended barrel aging in reused whiskey barrels to maintain an herbaceous, agave-forward character.
Differentiator
Problem solved
Functional benefit
Products and services
- LA Gritona Reposado Tequila
Quantifiable outcome
- Scored 85/100 from Tequila Report reviewer, considered relatively well-priced at $39.99
- +2 more outcomes
Companies that use LA Gritona
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
LA Gritona technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LA Gritona partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered major, core and minor.
- Maverick Beverage CompanymajorRegional distributor covering Arizona, Colorado, Florida, Texas, and Minnesota. One of the primary US distribution partners for La Gritona.
- Breakthru BeveragemajorMajor US beverage alcohol distributor covering Northern California. Key distribution partner for West Coast markets.
- T. Edward WinescoreNew York-based wine and spirits importer and distributor. Listed as the primary contact for distributors interested in carrying La Gritona in US states.
- RNDC (Republic National Distributing Company)majorLarge US wine and spirits distributor operating in Maine, New Hampshire, Vermont, and multiple other states.
- Pennsylvania Liquor Control BoardmajorState-controlled spirits retail and distribution system for Pennsylvania.
- North Carolina ABCmajorState Alcoholic Beverage Control commission for North Carolina.
- Reservas Tequila Distributing Inc.coreCanadian distributor for La Gritona, based in Pemberton, BC. Primary distribution partner for Canada.
- Bibendum WinescoreAustralian distributor for La Gritona, based in Abbotsford VIC. Primary distribution partner for Australia.
- Chimera LondoncoreUK distribution partner for La Gritona, based in London. Also serves as the parent company (Chimera Brand Development Ltd) launching the brand in the UK drinks sector.
- AliasSmithcoreSwedish distributor for La Gritona, based in Stockholm. Primary distribution partner for Sweden and serves as EU distributor contact.
- Eleven TrademinorItalian distributor for La Gritona.
- Jicara DrDrinks, SLminorSpanish distributor for La Gritona, based in Madrid.
- Vino + VinominorArmenian distributor for La Gritona, based in Yerevan.
- The Still HousecoreSouth African distributor for La Gritona, covering South Africa, Zambia, Namibia, and Zimbabwe. Based in Cape Town.
- Alley Cat's PizzaminorTaiwan distributor/retailer for La Gritona, based in Taipei City.
- Chimera Brand Development LtdcoreUK-based brand development company that launched La Gritona in the UK drinks sector with a focused portfolio of premium drinks brands including Strucchi Vermouth and Riviera ROC Aperitivo.
- Pavisa GlassminorGlass manufacturer in Mexico City that produces La Gritona's bottles from 100% recycled glass, including green glass made from recycled Mexican Coca-Cola glass.
- Cap Return Drop-off PartnersminorVarious retail partners accepting bottle caps for the cap return program, including Cha Cha Lounge and Gold Diggers (Los Angeles), Applejack Wine + Spirits (Colorado), My Friend's Bottle Shop (Georgia), WestClay Wine and Spirits (Indiana), Fondren Cellars (Mississippi), Wines By Nature (New York), and 167 Raw (South Carolina).
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
LA Gritona competitors and assessment
Company assessmentDirect peers
- ArteNOM Tequila: Selectively sourced, traditional-process tequila brand emphasizing agave provenance and small-batch production. Directly comparable to La Gritona on craft credentials and pricing tier.
- Tapatio Tequila: Family-owned, traditional-process tequila producer with distribution in independent retail, similar small-batch craft profile, comparable age and reputation. Closely matches La Gritona on traditional production credentials and target buyer profile.
- Fortaleza Tequila: Small-batch, traditionally produced, additive-free tequila brand with a strong craft reputation and overlap on traditional-process, single-estate positioning. Among the closest like-for-like analogs to La Gritona's additive-free, traditionally produced reposado.
- Casa Dragones: Ultra-premium, small-batch tequila producer focused on quality and storytelling. Comparable to La Gritona on premium pricing, female-led brand story, and emphasis on traditional production pedigree.
- Siete Leguas: Independently owned, traditional-method tequila producer known for additive-free production. Comparable on heritage, traditional production, and family-led operation, providing a direct benchmark for La Gritona's positioning.
Broad incumbents
- Casamigos: Celebrity-founded premium tequila brand acquired by Diageo, now a category-scale player distributed broadly across the US. Comparable on premium reposado category but with vastly larger marketing and distribution resources.
- Clase Azul: Ultra-premium tequila house recognized for collectible decanters, craftsmanship storytelling, and on-premise presence. Comparable to La Gritona on premium pricing and artisanal brand-building, but at significantly larger scale and price ceiling.
- Don Julio: Premium tequila portfolio owned by Diageo and a benchmark for reposado category pricing and distribution. Comparable on reposado focus but operates at incumbent scale across all major US chains.
Emerging players
- Casa Del Sol: Women-led, celebrity-affiliated premium tequila brand with a craft, additive-free narrative. Closely comparable on the women-led brand positioning dimension, though with deeper marketing firepower than La Gritona.
- Código 1530: Celebrity-affiliated, premium tequila brand with a traditional, additive-free production story and broad US distribution. Comparable on premium positioning and traditional-process marketing, with greater celebrity-driven marketing spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LA Gritona social profiles
Digital presenceLA Gritona financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA Gritona leadership team
Management profileNumber of profiles
Profiles2 records
LA Gritona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA Gritona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA Gritona
What does LA Gritona do?
LA Gritona is a small-batch, women-led tequila brand that produces a single product — an additive-free Reposado Tequila — at the family-owned Raza Azteca distillery in Valle de Guadalupe, Jalisco, Mexico. Founded in 2014 by Master Distiller Melly Barajas, the brand positions itself as the only reposado-only tequila label produced by an all-female team, using traditional methods (earthen oven cooking, open-vat fermentation, steel-and-copper distillation, and reused whiskey barrel resting) to preserve agave character.
Is LA Gritona a public or private company?
LA Gritona is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LA Gritona founded?
LA Gritona was founded in 2014. It employs 11 to 50 people.
Where is LA Gritona based?
LA Gritona is headquartered in Atwater, United States, in the North America region.
How does LA Gritona make money?
Two revenue lines are on record. Tequila Product Sales are the primary driver. The others are merchandise Sales.
Who are LA Gritona's main competitors?
Direct peers on record are ArteNOM Tequila, Tapatio Tequila, Fortaleza Tequila, Casa Dragones and Siete Leguas. Broad incumbents are Casamigos, Clase Azul and Don Julio. Emerging players are Casa Del Sol and Código 1530.
Does LA Gritona have an API?
No public API is recorded for LA Gritona.