CIT Group

What CIT Group does

CIT Grup (operating as CIT Group internationally) is a Romanian e-commerce retailer headquartered in Timisoara that has been selling new, refurbished, and second-hand business-class IT equipment since 2002. Its catalog spans desktops, laptops, workstations, enterprise servers, monitors, networking gear, POS systems, UPS units, components, and software licenses (Microsoft Windows/Office, Bitdefender), sourced primarily from Dell, HP, Lenovo, and Fujitsu. The company's core technical differentiator is a proprietary 38-point professional testing protocol using OEM diagnostics (Dell SupportAssist, HP Insight Diagnostics, Lenovo Diagnostics), paired with thermal paste replacement, battery renewal, and 3-year standard warranties (up to 8 years on refurbished units, 4 years on servers).

The business operates a multi-channel B2B/B2C model with five differentiated account types — distributors, companies, IT professionals, public institutions, and individuals — supported by a public e-commerce storefront (citgrup.ro), personalized quotation workflows, WhatsApp support, a 96,574-company email newsletter, and SEAP electronic public procurement access. Pricing is transparently published with up to 50% discounts on refurbished equipment versus retail. Revenue is generated through one-time hardware and software license sales, a smaller IT services stream, and more recently leasing and rental options. Customer concentration is low, anchored by 552,436 cumulative customers and a Moldova distribution footprint, with operational scale evidenced by an inventory of 588,845 SKUs.

Name

CIT Group

Legal name

CIT Grup

Website

https://citgrup.ro

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

CIT Grup is a Romanian e-commerce retailer (founded 2002) selling new, refurbished, and second-hand business-class IT equipment from Dell, HP, Lenovo, and Fujitsu to distributors, companies, IT professionals, public institutions, and individuals across Romania and Moldova.

Ownership category

akta.pro rank

Product category

IT Hardware Retail

NAICS

Electronics and Appliance Retailers (4492), Consumer Electronics and Appliances Rental (532210), Professional, Scientific, and Technical Services (54)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Certified Refurbished Electronics Retail (CRACAJAD)

Keywords

• Refurbished IT equipment
• Business computer retail
• IT hardware distribution
• Enterprise server sales
• Computer refurbishment services

Headquarters

HQ city

Timisoara

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. IT Equipment Sales: Primary revenue from selling new, like-new, and professionally refurbished business-class IT equipment including computers, laptops, workstations, servers, monitors, and accessories. Products sourced from major brands (Dell, HP, Lenovo, Fujitsu) offered at 10-50% discounts compared to retail.
2. Software Licenses: Sales of software licenses including Microsoft Windows, Microsoft Office, and Bitdefender antivirus products.
3. IT Services: IT services offered at client locations represent a secondary revenue stream according to distributor signup options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

CIT Group is a Romanian e-commerce retailer of refurbished and new business-class IT equipment, including desktop computers, laptops, workstations, servers, monitors, printers, networking gear, components, accessories, and software licenses. The company sources professional-grade hardware from brands such as Dell, HP, Lenovo, and Fujitsu, applies a proprietary 38-point testing and refurbishment protocol, and resells these systems at 10–50% below standard retail with multi-year warranties and ongoing technical support.

Product overview

CIT Grup is a Romanian IT equipment retailer operating as an e-commerce platform that sells business-class IT equipment. The portfolio includes a diverse range of product categories: Calculatoare (desktop computers), Laptop (laptops), Workstation (professional workstations), Servere (enterprise servers), Monitoare (monitors), Licenta Software (software licenses), Componente (components), Imprimante (printers), Sisteme POS (point-of-sale systems), UPS (uninterruptible power supplies), Accesorii (accessories), and Retelistica (networking equipment). The company operates under three product tiers: CIT Grup Refurbished (professionally refurbished equipment with rigorous 38-point testing and up to 8-year warranties), CIT Grup Second Hand (pre-owned tested equipment), and CIT Grup Produse Noi (new business-class equipment). Products primarily feature business brands including Dell, HP, Lenovo, and Fujitsu, with software offerings including Microsoft Windows and Office licenses. The platform also offers additional services including SEAP public procurement, leasing options, rental services, and personalized quotation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Desktop Computers (Calculatoare) Business-class desktop computers from Dell, HP, Lenovo, and Fujitsu, sold as refurbished (like-new) or new units, targeted at companies, public institutions, and individual users needing reliable office or workstation-class PCs at discounted pricing with multi-year warranty.
• Laptops Refurbished and new business-class laptops from enterprise brands, sold to professionals, companies, and consumers with full warranty and technical support.
• Workstations High-performance professional workstations for engineering, design, and content-creation workloads, available as refurbished or new enterprise units.
• Servers (Servere) Refurbished and new enterprise servers (e.g., HP ProLiant) for SMB and mid-market IT infrastructure, with warranty coverage extending up to 4 years and 9-year technical support.
• Monitors (Monitoare) Business-grade LCD/LED monitors for office and professional use, sold refurbished or new alongside desktop and laptop purchases.
• Software Licenses (Licenta Software) Resold software licenses bundled with hardware purchases for businesses, public institutions, and individual users, available through dedicated B2B and B2C account types.
• Components (Componente) Individual PC components such as memory, storage, processors, and other parts sold to support upgrades, repairs, and custom builds.
• Printers (Imprimante) Business-class printers from major brands, sold refurbished or new, targeted at office and institutional buyers.
• POS Systems (Sisteme POS) Point-of-Sale hardware systems for retail and hospitality businesses, available as refurbished or new units with warranty coverage.
• UPS (Uninterruptible Power Supplies) Uninterruptible power supply units for protecting computers, servers, and POS systems from power interruptions and surges.
• Accessories (Accesorii) IT peripherals and accessories including keyboards, mice, cables, adapters, and similar items sold alongside core hardware.
• Networking (Retelistica) Networking hardware such as switches, routers, and related equipment for SMB and enterprise network deployments.
• IT Services IT services including refurbishment, repair, technical support, and related offerings that complement the company's hardware sales, backed by a 9-year technical support commitment and a 95%+ repair completion rate within 3 business days.

Quantifiable outcome

• Up to 50% savings on business-class IT equipment compared to retail prices
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Moldova OperationsminorOthersOperating presence in Moldova alongside Romania as secondary market for distribution activities.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ITGalaxy: Romanian IT retailer focused on business and consumer IT equipment, including refurbished units. Closely comparable to CIT Grup in product categories, B2B orientation, and refurbishment focus.
• Refurbed: Austrian-founded European marketplace for refurbished consumer electronics including laptops and desktops. Closely comparable to CIT Grup in certified-refurbished value proposition and EU focus, though currently stronger in Western Europe.
• PC Garage: Romanian online retailer specializing in IT components, assembled systems, laptops, and peripherals. Directly comparable to CIT Grup in target customer (IT professionals, gamers, SMBs) and product mix.
• eMag: Romania's largest online marketplace selling new IT equipment, electronics, and refurbished products directly to consumers and businesses. Overlaps with CIT Grup across desktop, laptop, and component categories, though at much broader scale and including non-IT categories.
• Tier1Online: UK-based specialist in refurbished business-class IT equipment (servers, workstations, laptops) for enterprise customers. Closely comparable to CIT Grup's enterprise/professional workstation and server refurbishment offering.
• Altex: Romania's largest brick-and-mortar and online electronics retailer selling IT equipment, peripherals, and consumer electronics. Competes with CIT Grup in business and consumer desktop/laptop categories and has similar B2B sales channels.
• CEL.ro: Romanian online electronics and IT retailer selling laptops, desktops, components, and refurbished equipment. Targets similar SMB and prosumer segments as CIT Grup.

Broad incumbents

• Dell Refurbished / Outlet: Dell's official refurbished and outlet channel selling returned business-class equipment with manufacturer warranty. Represents both a key inventory source and a direct competitive threat to CIT Grup's value proposition.
• Back Market: Global refurbished electronics marketplace operating across Europe with certified refurbishment standards. Competes with CIT Grup in refurbished laptops, desktops, and monitors but at significantly larger scale and broader geographic reach.

Emerging players

• Reebelo: Singapore-headquartered refurbished electronics marketplace expanding into Europe. Competes in the same certified-refurbished laptop/desktop category as CIT Grup, though with a stronger consumer/SMB orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/citgrup
• Facebookfacebook.com/citgrup.ro
• LinkedInlinkedin.com/company/c.i.t.-grup-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIT Group