The Mustard Seed Landscaping & Garden Center

What The Mustard Seed Landscaping & Garden Center does

The Mustard Seed Landscaping & Garden Center is a privately held, vertically integrated landscape services and garden retail business founded in 2003 and headquartered at 10,000 Great Plains Blvd in Chaska, Minnesota. The company operates two intertwined business lines: a professional landscape design, installation, and maintenance operation serving primarily residential properties, and a physical retail garden center stocking plants, trees, shrubs, landscaping materials, gifts, and seasonal merchandise. The retail footprint includes over 6,000 square feet of greenhouse space and a catalog of more than 300 shrub varieties, with an online store and Plant Search tool supporting in-store pickup orders.

The company generates revenue through five primary streams: (1) project-based landscape installation contracts with a $3,000 project minimum and a free initial in-home consultation; (2) over-the-counter and online retail sales of plants, materials, and gift shop items; (3) gift card sales in denominations from $5 to $1,000, available in-store, online for pickup, or by mail; (4) fee-based educational workshops priced between $5 and $95 per attendee (bonsai, pottery, pollinator planters, crafts); and (5) seasonal Christmas tree and holiday decor sales. The go-to-market is sales-led for landscape services (in-home design consultations) and event-driven for retail (workshops, Fall Festival, Fall Artisan Market), with an email newsletter, customer testimonials, and community partnerships supporting customer acquisition.

The company is independently owned with 11–50 employees and serves the Southwest Metro Minnesota region, including Chaska, Chanhassen, Carver, Victoria, Waconia, and Minneapolis. Its primary customer segment is residential homeowners, with a smaller base of nonprofit and religious clients. Supply and channel partners include Monrovia and Bailey Nurseries for plant material, Heartland Pergolas for outdoor structures, and University of Minnesota Extension, Bountiful Baskets Food Shelf, and Fat Pants Brewery for community programming.

Name

The Mustard Seed Landscaping & Garden Center

Legal name

The Mustard Seed Inc.

Website

https://themustardseedinc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mustard Seed is a privately held Chaska, Minnesota business that combines professional landscape design, installation, and maintenance services with a retail garden center selling plants, materials, gifts, and seasonal merchandise to residential homeowners in the Southwest Metro region.

Ownership category

akta.pro rank

Product category

Landscape Services & Garden Center Retail

NAICS

Landscaping Services (56173), Nursery, Garden Center, and Farm Supply Retailers (44424), Landscape Architectural Services (54132)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)

akta.pro primary industry

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

akta.pro secondary industries

Seasonal Color, Planting & Horticultural Services (BPABADAL), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Container Gardening Design, Planting & Maintenance (HSAIAFAN), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Landscape design services
• Garden center retail
• Landscape installation
• Garden maintenance
• Outdoor living construction

Headquarters

HQ city

Chaska

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Installation Services: Full-service landscape design and installation including patios, retaining walls, water features, plantings, and outdoor living spaces. Revenue generated through project-based contracts with minimum project size of $3,000 for design consultations.
2. Garden Center Retail: Retail sales of plants, trees, shrubs, annuals, perennials, landscaping materials (mulch, rock), garden tools, gifts, and seasonal merchandise. Products sold over-the-counter at physical store and through online store for pickup.
3. Gift Cards: Gift cards sold in denominations from $5 to $1,000, available for online purchase with pickup in store or mail delivery.
4. Workshops and Classes: Educational workshops including bonsai, pottery, and craft classes offered at various price points ($5-$95 per person). Revenue generated through advance registration.
5. Christmas Trees and Seasonal: Fresh cut Christmas trees, wreaths, swags, poinsettias, and holiday decorations sold seasonally.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Mustard Seed Landscaping & Garden Center operates a full-service landscape design, installation, and maintenance business alongside a brick-and-mortar retail garden center. It sells plants, trees, shrubs, bulk landscaping materials (mulch, rock), gifts, and seasonal merchandise, and delivers landscape construction services including patios, retaining walls, water features, and night lighting for residential customers in the Southwest Metro Minnesota area.

Product overview

The Mustard Seed Landscaping & Garden Center is a physical retail and service business offering a unified portfolio of landscape design, installation, and maintenance services alongside a full-service garden center retail operation. The core offering combines landscape design services with professional installation of patios, retaining walls, water gardens, night lighting, and planting projects, all supported by a retail garden center selling trees, shrubs, annuals, perennials, bulk landscaping materials (mulch, rock), and seasonal merchandise. Key product lines include the Landscape Design and Installation service suite (covering patios, retaining walls, water gardens, and nightscape/night lighting), the Garden Center retail operation (plants, tools, gifts), the Christmas Trees & Holiday Decor seasonal line, Bulk Landscaping Materials, Custom Containers, and a Workshops & Classes program. The company also operates an online Plant Search tool for browsing and wish-listing inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Services Professional landscape design combining ideas, products, and services into unique landscapes that enhance lifestyle and property. Designers create functional, aesthetically pleasing designs using color, form, line, scale, and texture, covering patios, retaining walls, perennial gardens, water features, gazebos, pools, decks, fences, and night lighting. Targeted at residential homeowners in the Southwest Metro Minnesota area.
• Landscape Installation Full-service landscape installation of patios, retaining walls, perennial gardens, foundation plantings, water features, gazebos, pools, decks, fences, and night lighting, performed by certified and highly trained professionals. Targeted at residential and small commercial clients in the Southwest Metro Minnesota area.
• Garden Maintenance Services Ongoing garden and landscape maintenance including spring preparation, fall clean-up, plant care (deadheading, weeding, pruning, fertilizing), soil enrichment (mulch, compost, amendments), and container garden management. Targeted at residential homeowners and small commercial properties.
• Nightscape / Night Lighting Design Outdoor low-voltage night lighting design and installation delivered by five Certified Illuminologists. Transforms yards into nighttime living spaces for safety and ambiance, highlighting steps, walkways, trees, and home architecture. Targeted at residential and small commercial customers.
• Water Gardens Design and installation of water features including ponds, waterfalls, and water gardens, including water plants and pond fish. Targeted at residential homeowners seeking aquatic landscape features.
• Patios & Walkways Design and installation of natural stone patios and walkways, as well as brick and concrete paver patios. Installation follows ICPI standards using high-quality pavers. Targeted at residential and small commercial customers.
• Retaining Walls Design and installation of retaining walls using fieldstone boulders, flagstone, and decorative concrete block, built for strength and durability. Targeted at residential and small commercial customers.
• Garden Center / Retail Store Brick-and-mortar retail garden center offering plants, trees, shrubs, annuals, perennials, landscaping materials (mulch, rock, soil), tools, gifts, and seasonal merchandise, with an on-site petting zoo and playground. Targeted at walk-in retail customers in the Chaska, MN area.
• Trees & Shrubs Hundreds of varieties of trees (shade and ornamental) and shrubs available in-store, ranging from potted specimens to 30-year-old field-grown specimens, with special orders available. Targeted at residential and landscape installation customers.
• Annuals & Perennials Vast array of annuals, perennials, tropical patio plants, and grasses grown in over 6,000 sq. ft. of greenhouse space, with new shipments arriving weekly. Targeted at retail garden center customers.
• Christmas Trees & Holiday Decor Wide variety of premium fresh-cut Christmas trees including Fraser Fir, Balsam Fir, Black Hills Spruce, Douglas Fir, and White Pine, up to 13 feet tall, plus poinsettias, wreaths, swags, roping, spruce tops, and holiday greenery. Targeted at seasonal retail customers.
• Landscaping Materials (Bulk) Bulk landscaping materials including shredded hardwood bark mulch, red cedar mulch, dark walnut brown mulch, various rock types (Rip Rap, Pea Gravel, Gray Trap Rock, Bryan Red Rock, River Rock, Class 5), and soil amendments (peat moss, manure, Osmocote fertilizer) with delivery available. Targeted at residential DIY and landscape installation customers.
• Gift Cards Mustard Seed gift cards available in denominations of $5, $10, $25, $50, $100, $500, and $1,000, purchasable online for in-store pickup or mailing to recipient. Targeted at retail gift buyers.
• Custom Containers / Planters Custom container and planter design and planting services, allowing customers to create personalized decorative planters. Targeted at residential and small commercial customers.
• Workshops & Classes Seasonal educational workshops including Pollinator Planter Workshop, Bonsai Workshop, Bonsai Tour, Flower Pots with Kolleen Jenne, Milk Jug Milkweed, and Empty Tomb Centerpiece craft events, priced $5-$95 per person. Targeted at hobbyist gardeners and families.

Named customers11 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Heartland PergolasminorChannel Partner/ Reseller/ DistributorHeartland Pergolas provides custom freestanding or attached pergolas with rust-proof aluminum frames and easy-to-clean vinyl. Products promoted through The Mustard Seed as recommended outdoor living additions. Unlike wooden pergolas, these don't require painting and won't rot.
• MonroviacoreChannel Partner/ Reseller/ DistributorMonrovia is a major plant grower producing Distinctively Better plants. The Mustard Seed carries Monrovia plants and links to their online shop. Monrovia is committed to producing the strongest plants in the industry with quality assurance.
• Bailey NurseriescoreChannel Partner/ Reseller/ DistributorFourth-generation family-owned wholesale nursery serving customers throughout the U.S. and Canada. One of the largest wholesale nurseries with products distributed by more than 4,500 independent garden centers, landscapers, and re-wholesalers. Main offices in Newport, Minnesota.
• University of Minnesota ExtensionminorStrategic or Co-development PartnerCreating a stronger Minnesota through education and research. UMN Extension provides educational resources and research-backed information on landscaping and horticulture practices.
• Fat Pants BreweryminorGTM or Marketing PartnerLocal brewery partner for the Fall Artisan Market event. Serves adult beverages and treats at their cash bar during the annual artisan market event in the greenhouses.
• Bountiful Baskets Food ShelfminorOthersLocal food shelf serving Chaska, Carver, Chanhassen, Victoria and surrounding areas for 15 years. The Mustard Seed partners with them for food drives during Fall Festival events, offering customers $5 off Christmas tree coupons for donations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gertens: Twin Cities–area garden center and landscape services retailer operating its own growing facility, plant inventory, and landscape design/build teams. Highly comparable as a regional Minnesota competitor combining retail garden center with full landscape services.
• Bachman's: Long-standing Minneapolis-based garden center, nursery, landscaping, and floral business. Directly comparable in combining retail garden center operations, landscape design/installation, and seasonal events serving the Twin Cities market.
• Linder's Garden Center: Twin Cities metro garden center and landscaping company offering plants, landscaping materials, and design services. Comparable as a regional direct competitor combining retail garden center with landscape services.
• Hollander Design Landscape: Twin Cities residential landscape design and build firm specializing in high-end custom landscapes. Comparable as a Minnesota-based design/build peer competing for similar residential projects.
• Sienna Landscape & Design: Minnesota-based residential landscape design and installation firm. Comparable as a regional direct competitor in landscape design/build serving the Twin Cities metro.

Broad incumbents

• TruGreen: National lawn care and landscape services provider with a broad portfolio of recurring maintenance services. Comparable as a scaled incumbent offering overlapping landscape maintenance services, though without a retail garden center component.
• Davey Tree Expert Company: National tree care and landscape services company offering residential and commercial landscape maintenance, design, and installation. Comparable as a broad incumbent in residential landscape services with overlapping tree and shrub care capabilities.

Emerging players

• Yardzen: Digital landscape design marketplace connecting homeowners with design professionals and contractors. Comparable as an emerging player bringing technology-enabled competition into the residential landscape design space Mustard Seed serves.

Others

• Bailey Nurseries: Minnesota-headquartered wholesale grower and Mustard Seed's Core plant supplier. Included as an ecosystem participant — a key upstream supplier whose grower-branded plants flow through independent garden centers like Mustard Seed.
• Monrovia: Major wholesale nursery grower and Mustard Seed's Core plant partner. Included as an upstream ecosystem participant supplying branded 'Distinctively Better' plants that independent garden centers like Mustard Seed retail to consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mustardseed6055
• Facebookfacebook.com/TheMustardSeedLandscaping
• LinkedInlinkedin.com/company/the-mustard-seed

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mustard Seed Landscaping & Garden Center