Heartland Pergolas
Heartland Pergolas is a US manufacturer of made-to-order, aluminum-reinforced vinyl pergola kits sold direct-to-consumer online and through a B2B contractor program, serving residential homeowners and professional installers nationwide from its Iowa production facility.
- Company typePrivate
- Founded2015
- HeadquartersDavenport, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Heartland Pergolas does
Heartland Pergolas is a US-based manufacturer of premium, made-to-order vinyl pergola kits with internal extruded aluminum structural cores, operating a single manufacturing facility in Davenport, Iowa under parent company Lovewell Fencing Inc. The company's product line spans four primary categories — Traditional, Modern, Elements (rain-proof with polycarbonate roofing), and Eyebrow architectural accents — with custom configurations (triangular, L-shaped, octagonal, tiered, extended sizes) available on request. Pergola kits are engineered to clear spans up to 22 feet (2x8 aluminum profiles) and are validated by independent FEA to withstand 100-150 mph winds and snow loads of 85+ lbs/sq ft, with a lifetime warranty on the aluminum structure.
The business model is direct-to-consumer e-commerce combined with a B2B contractor program. Customers configure kits online through a quote tool, call a phone sales team at (563) 345-6745, or work with professional contractors; free shipping is included to continental US addresses, and lead times run approximately 2 weeks fabrication plus 1 week shipping. Pricing ranges from roughly $1,575 for eyebrow accent kits to approximately $24,698 for large freestanding rain-proof configurations. Supporting services include a free physical sample kit, a free photo-realistic rendering service, and YouTube-hosted installation video content. The company has accumulated 150+ five-star Google Reviews and serves customers nationwide.
Customer segments split between individual homeowners (DIY and consumer-procured) and a professional installer base comprising commercial contractors, landscape contractors, decking contractors, and hardscape contractors who receive professional discounts and lead referrals. No external institutional investment, public stock listing, or disclosed cap table is in evidence; revenue is not publicly disclosed and no M&A, funding, or leadership change activity is on record.
Heartland Pergolas firmographics
Firmographics- Name
- Heartland Pergolas
- Legal name
- Heartland Pergolas
- Website
- https://heartlandpergolas.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heartland Pergolas is a US manufacturer of made-to-order, aluminum-reinforced vinyl pergola kits sold direct-to-consumer online and through a B2B contractor program, serving residential homeowners and professional installers nationwide from its Iowa production facility.
- Ownership category
- akta.pro rank
Heartland Pergolas industry classification
Industry- Product category
- Outdoor Shade Structures (Vinyl Pergola Kits)
- NAICS
- Sheet Metal Work Manufacturing (332322)
- SIC
- Prefabricated Metal Buildings & Components (3448), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Pergolas, Gazebos & Shade Structures (HSAPALAD)
- akta.pro secondary industries
- Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG), Pergolas, Pavilions & Hardscape Shade Structures (HSAIACAH)
Keywords
Where Heartland Pergolas is headquartered
LocationHeadquarters
- HQ city
- Davenport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heartland Pergolas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vinyl Pergola Kit Sales: One-time sale of customizable vinyl pergola kits in various styles (Traditional, Modern, Elements/Rain Proof, Eyebrow) and sizes. Kits are made-to-order for each customer's specifications. Free shipping included for continental US orders.
- Contractor/Professional Sales: Volume sales to contractors, landscape professionals, deck builders, and commercial contractors through a dedicated contractor program with professional discounts for repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Traditional Shade Pergolas - Starting around $5,000 |
| Unit Pricing | Pay-as-you-go | Rain Proof Pergolas (Elements) - Starting around $8,000 |
| Unit Pricing | Pay-as-you-go | Eyebrow Pergolas - Starting around $1,500 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Heartland Pergolas product offering
Product offeringCore offering
Heartland Pergolas designs, fabricates, and sells made-to-order vinyl pergola kits with internal extruded aluminum reinforcement, manufactured in its Davenport, Iowa facility. The company offers four core product styles (Traditional, Modern, Elements/Rain Proof, and Eyebrow) plus fully custom configurations, sold direct to homeowners and contractors with free shipping in the continental US. Each kit is built to customer-specified size, color, and shade level, and is backed by a lifetime warranty on the aluminum structure.
Product overview
Heartland Pergolas is a manufacturer of premium vinyl pergola kits with aluminum reinforcements, all made in the USA at their Davenport, Iowa facility. The product portfolio centers on four main pergola styles: Traditional (classic design with angled shade purlins), Modern (contemporary minimalistic aesthetic), Elements (rain-proof models with solid polycarbonate roofing), and Eyebrow (architectural accents for doors/windows/garages). All products feature extruded aluminum structural cores wrapped in premium vinyl exterior sleeves, backed by a lifetime warranty. The company also offers custom design services for unique configurations, a contractor program with professional discounts, free material samples, and rendering services. Pergola kits are sold direct-to-consumer with free shipping to the continental US, and installation is available through DIY or professional contractors.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Pergola Kits Classic vinyl pergola design with aluminum-reinforced structure and angled purlins for shade. Available as attached or freestanding structures in sizes from 12x12 to 20x20 feet, with 50%, 75%, or 90% shade options and pricing starting around $5,000.
- Modern Pergola Kits Contemporary, minimalistic vinyl pergola design with aluminum-reinforced construction and no overhang, available in attached and freestanding versions in white or black.
- Elements Rain Proof Pergolas Vinyl pergola with solid standing-seam polycarbonate roof panels providing rain protection and UV blocking while allowing ambient light. Engineer-approved for winds up to 150 mph and hail proof up to 3/4 inch, available in Glacier White or Sunset Bronze roofing.
- Eyebrow Pergolas Architectural accent pergolas designed for installation over doors, windows, and garages. Each kit is 2 feet deep with customizable widths from 2x8 to 2x28 feet, featuring aluminum-reinforced rafters and decorative scroll end caps; price range $1,574.99 to $4,924.99.
- Custom Pergolas Bespoke pergola designs for unique spaces including specialty shapes (triangular, L-shaped, octagonal), extended sizes, tiered options, two-post configurations, and other custom configurations, with design assistance provided at no additional cost.
- Contractor Program Professional contractor support program offering member-only training videos, professional discounts on repeat purchases, potential homeowner lead referrals, direct access to designers, and marketing materials including CAD drawings and brochures.
- Free Pergola Rendering Service Service that creates realistic visual renderings placing the selected pergola style into a customer-provided photo of their outdoor space, helping them visualize look, scale, and fit before purchase.
- Material Sample Kit Free physical sample kit shipped via UPS containing a 2x6 vinyl profile with extruded aluminum insert, color swatches, and a product brochure for pre-purchase material evaluation.
Companies that use Heartland Pergolas
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Heartland Pergolas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Heartland Pergolas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lovewell Fencing Inc.minorParent company relationship - Lovewell Fencing Inc. is the parent company of Heartland Pergolas. Both entities share branding for text messaging services as noted in privacy policy.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Heartland Pergolas competitors and assessment
Company assessmentDirect peers
- Yardistry: Sells made-to-order wood pergola and outdoor structure kits through big-box retail and DTC. Comparable in product category (pergola kits) and made-to-order custom kit model, though positioned in the wood-versus-vinyl segment.
- StruXure: Premium aluminum louvered pergola and roof systems sold direct and through dealers. Closest comparable in product category (engineered outdoor shade/rain structures) and in premium DTC-plus-trade GTM motion.
- Equinox Louvered Roofs: Manufacturer of louvered roof and pergola systems for residential and commercial projects. Comparable in engineered outdoor structure offering and contractor/installer channel.
- Outdoor Living Today: Manufacturer of wooden pergola, gazebo, and outdoor structure kits sold online. Direct comparable in custom-kit DTC motion and target residential outdoor living customer.
- BelAire Designs: Manufacturer of aluminum louvered pergola and patio cover systems. Direct comparable in the aluminum pergola/patio cover category with similar contractor and homeowner channels.
Broad incumbents
- AZEK Company: Public company behind TimberTech composite decking and AZEK trim/molding. A larger incumbent in premium outdoor building products, addressing the same residential outdoor living customer with adjacent categories.
- Sunjoy: Mass-market importer and retailer of gazebos, pergolas, and outdoor structures sold through big-box and online channels. Comparable in product category but positioned at the value end of the market.
- ShelterLogic: Large outdoor shelter and structure brand offering canopies, carports, and pergola-style products. Overlaps in backyard shade/structure category and mass-market channel strategy.
Emerging players
- Renson: European-based manufacturer of louvered pergolas and outdoor living systems expanding in the US. Comparable in premium engineered outdoor structure positioning and in serving both residential and commercial customers.
- POLYWOOD: US-based manufacturer of premium outdoor furniture made from recycled materials with a strong DTC brand. Comparable in premium positioning, made-in-USA manufacturing, and consumer-direct brand-building motion in the outdoor living category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Heartland Pergolas social profiles
Digital presenceHeartland Pergolas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartland Pergolas leadership team
Management profileNumber of profiles
Heartland Pergolas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartland Pergolas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartland Pergolas
What does Heartland Pergolas do?
Heartland Pergolas designs, fabricates, and sells made-to-order vinyl pergola kits with internal extruded aluminum reinforcement, manufactured in its Davenport, Iowa facility. The company offers four core product styles (Traditional, Modern, Elements/Rain Proof, and Eyebrow) plus fully custom configurations, sold direct to homeowners and contractors with free shipping in the continental US. Each kit is built to customer-specified size, color, and shade level, and is backed by a lifetime warranty on the aluminum structure.
Is Heartland Pergolas a public or private company?
Heartland Pergolas is a private company. It is classified as corporate owned and is currently operating.
When was Heartland Pergolas founded?
Heartland Pergolas was founded in 2015. It employs 11 to 50 people.
Where is Heartland Pergolas based?
Heartland Pergolas is headquartered in Davenport, United States, in the North America region.
How does Heartland Pergolas make money?
Two revenue lines are on record. Vinyl Pergola Kit Sales are the primary driver. The others are contractor/Professional Sales.
Who are Heartland Pergolas's main competitors?
Direct peers on record are Yardistry, StruXure, Equinox Louvered Roofs, Outdoor Living Today and BelAire Designs. Broad incumbents are AZEK Company, Sunjoy and ShelterLogic. Emerging players are Renson and POLYWOOD.
Does Heartland Pergolas have an API?
No public API is recorded for Heartland Pergolas.
What industry is Heartland Pergolas in?
Heartland Pergolas's product category is Outdoor Shade Structures (Vinyl Pergola Kits). Its primary akta.pro industry code is HSAPALAD, Pergolas, Gazebos & Shade Structures, with a secondary code of CRAIAIAG, Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses). Its NAICS code is 332322 and its SIC code is 3448.