What XS Direct does

XS Direct B.V. is a Netherlands-based field marketing organization founded in 2007 and headquartered in The Hague. The company specializes in face-to-face donor recruitment, fundraising campaigns, and customer acquisition for Dutch non-profit organizations, claiming to have recruited over 850,000 donors and generated approximately 1 million B2C contacts annually since inception. Its core technology stack consists of a tablet-based digital fieldmarketing application that replaces paper-based purchase agreements with on-site data capture (delivering a 20-30% quality improvement), a VNG-certified Buurtplanner neighborhood scheduling tool for compliant door-to-door operations, and the XS Direct Academy e-learning platform for staff training. Supporting products include the Pace internal employee portal and the Good Energy consumer energy comparison platform developed in partnership with KiKa and multiple energy suppliers.

XS Direct operates under a no cure no pay (geen sale geen rekening) revenue model, earning transaction-based fees only upon successful donor subscription, customer acquisition, or completed sale. The company generates revenue through two primary streams: field marketing services for charity clients across 22+ named organizations (including UNICEF, Greenpeace, Amnesty International, KiKa, and Oxfam Novib), and a profit-sector offering under the same brand for commercial enterprises. It also operates affiliate/referral revenue through Good Energy, where energy suppliers donate €20 per completed dual electricity/gas agreement to KiKa. Distribution is executed through a national network of 14 franchise locations operating under the Lots Marketing and People Marketing sub-brands, with door-to-door, street marketing, event marketing, and in-store promotion as the primary customer acquisition channels. XS Direct maintains DDDN, DDMA, and AVG (GDPR) compliance certifications, employs all field staff directly in loondienst to reduce aggressive sales behavior, and excludes donors under 24 from enrollment to support long-term retention quality. The company is privately held with no disclosed external investors or parent entity.

Name

XS Direct

Legal name

XS Direct B.V.

Website

https://xsdirect.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

XS Direct is a Netherlands-based field marketing firm specializing in door-to-door donor recruitment, fundraising, and customer acquisition campaigns for Dutch non-profit organizations, operating through 14 franchise locations on a no cure no pay model.

Ownership category

akta.pro rank

Product category

Field Marketing and Non-Profit Fundraising Services

NAICS

Direct Mail Advertising (541860), Indoor and Outdoor Display Advertising (541850), Convention and Trade Show Organizers (561920)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• Field marketing services
• Non-profit fundraising
• Donor recruitment campaigns
• Door-to-door marketing
• Event marketing bureau

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Field Marketing Services - No Cure No Pay: XS Direct operates on a no cure no pay basis, meaning payment is only received when a successful sale, donation, or subscription is completed. This performance-based model aligns the company's success with client outcomes.
2. Good Energy Partnership: Revenue generated through energy comparison services where energy suppliers donate 20 euros per completed 'duo' electricity and gas agreement to KiKa, creating a triple-benefit model for consumers, energy companies, and the charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

XS Direct is a Dutch fieldmarketing organization that delivers face-to-face recruitment and fundraising campaigns for non-profit organizations and commercial clients. Services span door-to-door, street, event and in-store channels, executed by directly employed ambassadors on a no-cure-no-pay performance basis. Since 2007 the company has recruited over 850,000 donors and generates roughly one million B2C contacts per year through a national franchise network of 14 locations.

Product overview

XS Direct operates as a fieldmarketing organization with a multi-brand portfolio. The core offering consists of XS Direct Fieldmarketing (personal and interactive B2C marketing campaigns) combined with Direct Dialogue (non-profit fundraising services). Supporting sub-brands include People Marketing (non-profit sector recruitment across 5 locations) and Lots Marketing (serving 14 franchise locations across profit and non-profit sectors). The product suite includes proprietary tools such as XS Direct Digital Fieldmarketing (tablet-based solution with 20-30% quality improvement over paper), Good Energy (socially responsible energy comparison platform), XS Direct Academy (training platform), and Buurtplanner (VNG-certified neighborhood scheduling). Pace serves as the internal employee portal. All services operate on a no cure no pay basis with a focus on quality assurance and compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Good Energy: An independent, socially responsible energy comparator developed in collaboration with various energy suppliers and KiKa, allowing consumers to compare energy tariffs and donate to KiKa upon switching.

Products and services

• XS Direct Fieldmarketing

Quantifiable outcome

• 850,000+ donors recruited since founding in 2007
• +3 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• KiKacoreStrategic or Co-development PartnerXS Direct has developed the Good Energy model in collaboration with KiKa and various energy suppliers. Good Energy is an independent, socially responsible player in the energy market that allows consumers to easily compare energy tariffs. When consumers decide to switch energy suppliers, the energy company donates 20 euros per completed 'duo' electricity and gas agreement to KiKa (children's cancer research). The campaign tagline is 'Brandt in uw huis ook een lampje voor KiKa?' (Does a light also burn in your house for KiKa?).
• Energy Suppliers (Various)coreStrategic or Co-development PartnerXS Direct partners with multiple energy suppliers for the Good Energy initiative, providing a sales volume channel to reach consumers through both field marketing and an online platform. The partnership creates a unique proactive energy comparison service.
• VNG (Vereniging Nederlandse Gemeenten)supportingTechnology or IntegrationXS Direct uses VNG-recognized Buurtplanner (neighborhood planner) for all field marketing operations. This tool helps prevent unnecessary irritation at doorsteps and ensures compliant door-to-door marketing practices.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Concentrix: Concentrix is a large global customer-experience and digital-services provider offering sales, marketing, and customer-acquisition solutions. Broad incumbent serving overlapping customer-acquisition needs at much larger scale than XS Direct.
• Transcom: Transcom is a global customer-experience outsourcer providing customer contact, sales, and support services. Relevant as a broad incumbent offering competing customer-acquisition services, though not specialised in Dutch door-to-door fundraising.

Emerging players

• Goede Doelen Marketing Services (GDMS): GDMS provides direct marketing and donor-recruitment services specifically to Dutch charities, with overlap on door-to-door and face-to-face fundraising. Niche peer focused on the same non-profit vertical.
• Stratton: Stratton is a Dutch fieldmarketing and sales-promotion agency with growing activity in B2C customer acquisition. Comparable as an emerging fieldmarketing peer with overlap on commercial lead-generation and event marketing.

Direct peers

• Yource Group: Yource Group is a Dutch customer-contact and fieldmarketing organisation providing face-to-face, call-centre, and back-office services to charities and commercial clients. Comparable in scale, multi-channel customer engagement model, and Dutch non-profit client base.
• Charity Promotion: Charity Promotion is a Dutch fieldmarketing bureau specialising in door-to-door donor recruitment and street fundraising for non-profit organisations. Direct peer in niche, customer segment, and go-to-market.
• Sale Force: Sale Force is one of the longest-established Dutch direct-dialogue and fieldmarketing agencies, running door-to-door fundraising and B2C field campaigns for charities and commercial clients. Closest direct competitor to XS Direct given overlapping service portfolio, customer segments, and no-cure-no-pay economics.
• Dialgroep: Dialgroep is a Dutch fieldmarketing and direct-sales organisation running door-to-door and event campaigns for non-profit and commercial clients. Comparable service portfolio and D2D fundraising model.
• Direct Dialogue B.V. Direct Dialogue is a Dutch direct-dialogue and face-to-face fundraising agency serving charity clients through door-to-door, street, and event campaigns. Highly comparable offering and target market to XS Direct's Direct Dialogue product line.
• HelloFlex: HelloFlex operates in Dutch direct dialogue and field marketing with a comparable focus on non-profit fundraising and face-to-face customer acquisition. Directly comparable service lines (door-to-door, event, street marketing) and customer base (Dutch charities).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XS Direct