HelloFlex
HelloFlex B.V. is a Dutch SaaS company, headquartered in Amersfoort and subsidiary of zvoove Group, providing integrated back-office, payroll, contract, hour-registration, and CRM software to flex bureaus, detacherings, and payroll service providers in the Netherlands, including AI-driven automation via its Nova assistant.
- Company typePrivate
- Founded2015
- HeadquartersAmersfoort, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What HelloFlex does
HelloFlex B.V. is a Dutch SaaS vendor headquartered in Amersfoort that provides integrated back-office, contract, hour-registration, CRM, and payroll software to flex bureaus (temporary employment agencies), detacherings, payroll companies, and back-office service providers in the Netherlands. Since its December 2023 acquisition by zvoove Group, HelloFlex operates as the Dutch-market subsidiary inside Europe's largest staffing-software group. The platform is sold in three tiered subscriptions — Core (up to 5 users / 85,000 processed hours per year), Boost (up to 30 users / 1 million hours, with API access and ID scanning), and Boost+ (unlimited usage) — and is differentiated by native Dutch CAO compliance, automated hour disentanglement, pension integrations (STiPP, BPF Bouw/Schilders, Adequaat), digital contract signatures, ACCEPT/Digipoort salary declarations, and a Beloningsregister powered by CAOWijzer. The product surface spans six modules (Backoffice, Urenregistratie, Kandidaat & Relatiebeheer, Contractadministratie, Knowledge Base, Add-ons & Plugins) plus the 2025 Beloningsregister add-on and the April 2026 launch of NeXt with the Nova AI assistant for autonomous task automation and translation in 73+ languages. Go-to-market is sales-led with a direct team (named Sales Manager Gijs Plandsoen), website-driven demo and brochure funnels, content marketing, CAO events, and a deep partner ecosystem (Bullhorn, RecruitNow, Carerix, Planbition, Booston, Orange Peak Company, GraydonCreditsafe, SubAdvies, ABU, NBBU). The company holds ISO 27001 and GDPR/AVG certifications and reports 100+ professionals, 500-1,000+ customers, and 1M+ end users across its installed base.
HelloFlex firmographics
Firmographics- Name
- HelloFlex
- Legal name
- HelloFlex B.V.
- Website
- https://helloflex.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HelloFlex B.V. is a Dutch SaaS company, headquartered in Amersfoort and subsidiary of zvoove Group, providing integrated back-office, payroll, contract, hour-registration, and CRM software to flex bureaus, detacherings, and payroll service providers in the Netherlands, including AI-driven automation via its Nova assistant.
- Ownership category
- akta.pro rank
HelloFlex industry classification
Industry- Product category
- Staffing Agency Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Payroll, Time & Attendance (BPACAPAB), Core HR & HRIS (BPACAPAA), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
Keywords
Where HelloFlex is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
HelloFlex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Software Licenses: Three-tier SaaS subscription model (Core, Boost, Boost+) differentiated by number of users, processed hours per year, and included features. Revenue based on annual licensing with implementation support hours included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core - Basic package for small flex bureaus with essential features |
| Subscription | Annual | Boost - Expanded package with API access and advanced features |
| Subscription | Annual | Boost+ - Unlimited package with all features and add-ons |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
HelloFlex product offering
Product offeringCore offering
HelloFlex provides a SaaS-based backoffice and workforce-management platform purpose-built for Dutch flex bureaus (staffing agencies), detachering bureaus, payroll companies, and backoffice service providers. The platform automates time registration, candidate and relationship management, contract administration, compensation register, management information, and talent management, and is sold through tiered subscriptions (Core, Boost, Boost+) with optional add-on modules including the NeXt (Nova AI) AI assistant.
Product overview
HelloFlex is a SaaS platform providing comprehensive staffing software for flex bureaus (staffing agencies). The offering consists of three tiered packages (Core, Boost, Boost+) built around a unified platform with integrated modules for Backoffice (payroll, payment, invoicing), Urenregistratie (digital time registration), Kandidaat & Relatiebeheer (CRM), Contractadministratie (contract management with digital signatures), and Knowledge Base. Add-on modules include NeXt with AI assistant Nova (task automation, document translation, WhatsApp alerts), Beloningsregister (compensation registration powered by CAOWijzer), Management Information (analytics dashboards via Orange Peak Company), and Talent Management (vacancy and application management). The platform is designed for staffing agencies, detachering bureaus, payroll companies, and backoffice service providers. HelloFlex is part of zvoove, a European software group for staffing and cleaning services.
Differentiator
Problem solved
Functional benefit
Products and services
- HelloFlex Core
Quantifiable outcome
- Processing millions of temporary work hours annually
- +1 more outcomes
Companies that use HelloFlex
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
HelloFlex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature9 records
HelloFlex partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CAOWijzercoreCAOWijzer is an online tool for looking up employer compensation. It is part of HelloFlex and provides integrated functionality for CAO compliance, minimum wages, surcharges, and allowances.
- NoCorecoreFamily business with 25+ years experience in cleaning and staffing industry, specialized in mid- and backoffice ERP software. Part of zvoove ecosystem.
- PivotoncoreSupplier of mid- and backoffice software for Dutch flex industry. Known for nearly 40 years as reliable partner for large and smaller staffing agencies. Part of zvoove.
- ABU (Algemene Bond Uitzendondernemingen)minorGeneral Association of Temporary Employment Agencies that helps staffing companies and payroll companies that are members to make temporary work valuable for society.
- NBBUminorInterest representative for more than 1,300 staffing agencies, ZZP intermediaries, payroll companies and other labor market intermediaries in SMB. Membership is quality guarantee for good entrepreneurship.
- Zorg en ZekerheidminorRegional health insurer with strong focus on personal attention and care nearby. Committed to accessible and affordable care with close cooperation with local healthcare providers from the heart of the Randstad.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
HelloFlex competitors and assessment
Company assessmentDirect peers
- Carerix: Dutch recruitment and detaching software vendor serving corporate recruiters and intermediaries with over 15,000 daily users. Competes with HelloFlex's Candidate & Relationship Management and Talent Management modules in the same Dutch market.
- RecruitNow: ATS provider helping medium and large Dutch staffing organizations with digital transformation, also part of the zvoove portfolio. Overlaps with HelloFlex's Talent Management add-on and is integrated as a plugin partner.
- Pivoton: Direct competitor within the Dutch flex bureau market, also part of the zvoove portfolio. Supplies mid- and backoffice software for Dutch staffing agencies with ~40 years of market presence, serving both large and smaller agencies—almost identical customer base to HelloFlex.
- NoCore: Direct competitor in Dutch flex and cleaning industry mid/backoffice ERP software, part of zvoove. Specializes in the same staffing-agency backoffice that HelloFlex serves, making it a near-twin offering within the parent portfolio.
Regional players
- SD Worx: Belgian-headquartered HR and payroll provider with strong Benelux presence. Competes in adjacent geographies for HR/payroll workloads and could expand into the Dutch flex bureau vertical.
Broad incumbents
- AFAS Software: Large Dutch HR, payroll, and ERP software vendor with deep domestic market penetration and broad functionality. While not verticalized to flex bureaus, AFAS competes for the same Dutch HR/payroll budget and could expand into staffing verticals.
- Bullhorn: Global cloud software provider for the staffing and recruitment industry covering the entire recruitment lifecycle from sourcing to payroll. A broad incumbent that competes at the staffing-tech layer and is also integrated with HelloFlex as a plugin partner.
- Visma: Nordic-origin software group with broad HR, payroll, and ERP offerings across Northern Europe. A broader incumbent that overlaps with HelloFlex's payroll/HR functionality and could push into the Dutch flex bureau segment via acquisitions.
Emerging players
- Booston: Dutch recruitment marketing automation vendor that increases vacancy visibility across channels. Overlaps with HelloFlex's Talent Management add-on and is integrated as a plugin partner, but operates as a focused niche player.
- Planbition: Cloud platform for strategic workforce planning and time registration, acquired by zvoove in 2024. Adjacent to HelloFlex's Urenregistratie (time tracking) module and integrated as a plugin partner within the HelloFlex ecosystem.
Market position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
HelloFlex social profiles
Digital presenceHelloFlex compliance and trust
Trust signalCompliance2 records
HelloFlex financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelloFlex leadership team
Management profileNumber of profiles
Profiles1 record
HelloFlex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelloFlex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelloFlex
What does HelloFlex do?
HelloFlex provides a SaaS-based backoffice and workforce-management platform purpose-built for Dutch flex bureaus (staffing agencies), detachering bureaus, payroll companies, and backoffice service providers. The platform automates time registration, candidate and relationship management, contract administration, compensation register, management information, and talent management, and is sold through tiered subscriptions (Core, Boost, Boost+) with optional add-on modules including the NeXt (Nova AI) AI assistant.
Is HelloFlex a public or private company?
HelloFlex is a private company. It is classified as corporate owned and is currently operating.
When was HelloFlex founded?
HelloFlex was founded in 2015. It employs 1 to 10 people.
Where is HelloFlex based?
HelloFlex is headquartered in Amersfoort, Netherlands, in the Europe region.
How does HelloFlex make money?
One revenue line is on record: saaS Software Licenses.
Who are HelloFlex's main competitors?
Direct peers on record are Carerix, RecruitNow, Pivoton and NoCore. SD Worx is listed as a regional player. Broad incumbents are AFAS Software, Bullhorn and Visma. Emerging players are Booston and Planbition.
Does HelloFlex have an API?
Yes. HelloFlex offers a public REST API that allows integration with third-party software such as Applicant Tracking Systems, accounting software, and workforce planning applications. API access is available in Boost and Boost+ packages and is managed through the HelloFlex Connect administration module. Developer documentation is at api.helloflex.com/docs/index.
What industry is HelloFlex in?
HelloFlex's product category is Staffing Agency Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPACAPAB, Payroll, Time & Attendance. Its SIC code is 7372.