Scarpamondo

What Scarpamondo does

Scarpamondo is an Italian multi-brand footwear and accessories retailer operated as a trade name of PALOMAR S.r.l. (P. IVA 01231940568), a privately held Italian limited liability company. The business combines a chain of physical retail stores across Italy with an e-commerce platform (scarpamondo.it), serving three primary consumer segments: women, men, and children. The catalog spans footwear, clothing, bags, accessories, and travel products, populated from over 20 third-party brands including Geox, Nero Giardini, Nike, Adidas, Birkenstock, Calvin Klein, Tommy Hilfiger, Skechers, Puma, Liu-Jo, Samsonite, Chicco, Primigi, and Crocs.

The e-commerce platform is built on Salesforce Commerce Cloud (Demandware) infrastructure, supporting catalog management, category and brand filtering, search, and order processing. Distribution operates through an omnichannel model: physical retail stores, a nationwide online storefront with delivery across Italy including islands, and a click-and-collect service offering free shipping for in-store pickup.

Revenue is generated entirely through direct retail sales of one-time product purchases, with unit pricing ranging from approximately €14.97 to €199.00. Commercial mechanics include seasonal sales promotions with discounts up to 50%, a free-shipping threshold at €49.90, the MyEmotions loyalty program (offering a 30-point welcome bonus, 20% birthday discount, and member-only coupons), and payment flexibility through Klarna buy-now-pay-later and Amazon Pay integrations. The company is confirmed actively operating, with no disclosed revenue, headcount, funding, M&A, or leadership information in the source data.

Name

Scarpamondo

Legal name

PALOMAR S.r.l.

Website

https://scarpamondo.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Scarpamondo is an Italian multi-brand footwear and accessories retailer operated by PALOMAR S.r.l., combining physical retail stores across Italy with the e-commerce platform scarpamondo.it. It sells branded shoes, clothing, bags, and travel products from over 20 international and Italian brands to women, men, and children.

Ownership category

akta.pro rank

Product category

Footwear and Fashion Retail

NAICS

Shoe Retailers (45821), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Footwear Retail (CRAAADAH)

akta.pro secondary industry

Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)

Keywords

• Footwear retail
• Multi-brand retail
• Online shoe store
• Fashion accessories
• Italian retail chain

Headquarters

HQ city

Viterbo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail product sales: Direct retail sales of footwear, clothing, bags, accessories, and travel products through owned physical stores and e-commerce website. Revenue generated from one-time product transactions with consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Scarpamondo is a multi-brand Italian retail chain that sells footwear, clothing, bags, accessories, and travel products to individual consumers through a network of physical stores across Italy and an e-commerce platform (scarpamondo.it). The assortment covers women, men, and children segments and includes Italian and international brands such as Geox, Nero Giardini, Nike, Adidas, Birkenstock, Calvin Klein, Tommy Hilfiger, Skechers, Puma, Liu-Jo, and Samsonite.

Differentiator

Problem solved

Functional benefit

Brands

• MyEmotions: Loyalty program offering welcome bonuses, point conversion to discounts, and birthday discounts

Products and services

• Women's footwear (Donna Scarpe)
• Women's clothing (Donna Abbigliamento)
• Women's bags and accessories
• Men's footwear, clothing, bags, and accessories
• Children's footwear and clothing (Bambini)
• Travel and business luggage
• MyEmotions loyalty program
• Scarpamondo e-commerce platform (scarpamondo.it)

Quantifiable outcome

• Free shipping on orders above €49.90
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

20 partnerships are on record, tiered major and minor.

• GeoxmajorChannel Partner/ Reseller/ DistributorItalian footwear brand partnership - Geox is a flagship brand sold across all customer segments (women, men, children) with dedicated brand sections on the website. Geox is prominently featured among Top Brand categories.
• Nero GiardinimajorChannel Partner/ Reseller/ DistributorItalian footwear brand prominently featured as a Top Brand across women, men, and children categories. Nero Giardini products appear frequently in promotional sales and featured selections.
• NikemajorChannel Partner/ Reseller/ DistributorMajor international sports brand with dedicated sections for women, men, and children. Nike products include sneakers, sport shoes, and athletic clothing available across all demographic segments.
• AdidasmajorChannel Partner/ Reseller/ DistributorMajor international sports brand featured prominently across all categories. Dedicated brand landing pages for women, men, and children. Products include sneakers, sport shoes, and athletic wear.
• BirkenstockmajorChannel Partner/ Reseller/ DistributorPremium footwear brand featured as a Top Brand across women, men, and children categories. Known for sandals and comfort footwear, prominently marketed as a must-have for summer.
• Calvin KleinmajorChannel Partner/ Reseller/ DistributorPremium fashion brand including Calvin Klein Jeans and Calvin Klein, sold across women and men categories. Featured in exclusive SM+ collections with special promotional pricing.
• Tommy HilfigermajorChannel Partner/ Reseller/ DistributorInternational fashion brand including Tommy Hilfiger and Tommy Jeans, featured across men and women categories with dedicated brand pages and product lines.
• SkechersmajorChannel Partner/ Reseller/ DistributorInternational footwear brand featured across women, men, and children categories. Known for comfort and athletic footwear, Skechers has dedicated brand sections on the website.
• PumamajorChannel Partner/ Reseller/ DistributorSports brand featured across all categories including women, men, and children. Puma products include sneakers, sports footwear, and athletic apparel.
• Liu-JomajorChannel Partner/ Reseller/ DistributorItalian fashion brand featured prominently in women's category with sandals and other footwear products. Marketing highlights Liu Jo as a key brand for summer footwear.
• SamsonitemajorChannel Partner/ Reseller/ DistributorPremium luggage and travel accessories brand featured in the travel and business categories. Products include trolleys, business bags, and travel accessories.
• ChiccomajorChannel Partner/ Reseller/ DistributorChildren's products brand featured in the bambini (children) category. Chicco products include children's footwear designed for comfort and development.
• KlarnaminorOthersPayment service partnership enabling customers to buy now and pay later, including the option to pay in three interest-free installments or after 30 days.
• Amazon PayminorOthersPayment integration allowing customers to use their Amazon account for quick and secure checkout on the Scarpamondo e-commerce platform.
• PrimigimajorChannel Partner/ Reseller/ DistributorChildren's footwear brand featured prominently in the bambini category. Known for quality children's shoes with comfort and support features.
• Lelli KellymajorChannel Partner/ Reseller/ DistributorChildren's footwear brand featured in the bambini/bambina category. Known for colorful and stylish shoes for young girls.
• BiomecanicsmajorChannel Partner/ Reseller/ DistributorChildren's footwear brand specializing in biomechanically-designed shoes for healthy foot development, featured in the children category.
• New BalancemajorChannel Partner/ Reseller/ DistributorSports and lifestyle brand featured across women, men, and children categories with sneakers, athletic footwear, and sports apparel.
• CrocsmajorChannel Partner/ Reseller/ DistributorFootwear brand featured in the men and children categories. Known for distinctive comfortable footwear including sandals and casual shoes.
• RoncatomajorChannel Partner/ Reseller/ DistributorItalian luggage and travel accessories brand featured in the travel category. Products include trolleys, travel bags, and accessories.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zalando: Leading European online fashion and footwear platform with multi-brand assortment, free-shipping thresholds and loyalty programs. Closest pure-play digital analogue to Scarpamondo's e-commerce platform in Italy.
• Deichmann: Europe's largest footwear retailer operating a multi-brand, multi-channel model (stores + e-commerce) very similar to Scarpamondo, including family/women's/men's/children's assortments and click-and-collect. Directly comparable on customer base and product mix.
• Bata: Global multi-brand footwear retail chain with strong European store footprint and own e-commerce platform, serving women, men and children with value-to-mid-tier branded footwear — directly overlapping with Scarpamondo's assortment and GTM motion.
• Foot Locker: Multi-brand athletic and casual footwear retailer combining physical stores and digital commerce across Europe. Overlaps with Scarpamondo on Nike/Adidas/Puma/Skechers assortment and the family athletic footwear segment.

Broad incumbents

• Calzedonia: Italian vertically integrated fashion group operating mono-brand stores (Calzedonia, Intimissimi, Tezenis) across Italy with strong e-commerce. Comparable incumbent competing for Italian apparel/legwear/accessories share.
• Geox: Italian heritage footwear brand that operates its own mono-brand retail stores and e-commerce across Europe. Comparable as a broader incumbent because it competes with Scarpamondo on Italian footwear shelf space and is simultaneously one of Scarpamondo's anchor wholesale partners.
• OVS: Italy's largest family apparel and footwear chain with nationwide physical stores and e-commerce. Competes with Scarpamondo across women's, men's and children's categories but at a broader mass-market positioning.
• H&M: Global fast-fashion retailer with strong Italian store presence and online channel, competing for the same family-oriented apparel/footwear wallet that Scarpamondo targets, though with private-label rather than third-party branded focus.
• Decathlon: Global sporting goods retailer with significant Italian footprint. Overlaps with Scarpamondo's sports/sneakers category (Nike, Adidas, Puma, New Balance) and physical-store-plus-omnichannel model.

Regional players

• Terranova: Italian-origin fast-fashion retail chain with presence in Italy and other markets, selling footwear, apparel and accessories for the whole family. Comparable on assortment breadth and Italian-market footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/scarpamondo
• Facebookfacebook.com/scarpamondo
• LinkedInlinkedin.com/company/scarpamondo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scarpamondo