The Electrode Store

What The Electrode Store does

The Electrode Store, operating as a DBA of Impulse Medical Technologies, Inc., is a designer, manufacturer, and global distributor of neurodiagnostic medical electrodes and related supplies founded in 1975. The company was originally established in California, relocated to Washington state in the early 1990s, and is currently headquartered in Buckley, WA, with manufacturing including clean room assembly of sterile Class II medical devices. Its product portfolio spans monopolar needle electrodes (DTM economy and PRO Series Protectrode® premium tiers), concentric needle electrodes (UTC and BIOC series), hypodermic needle electrodes, subdermal EEG needles, EEG cup electrodes (GH gold-plated and SH pure silver), EEG caps (Electro-Cap and waveguard™), ERG contact lens electrodes (ERG-Jet by Fabrinal and RM Canine Series), IONM consumables, and accessories including conductive gels, pastes, skin preps, and lead-wires. Proprietary technology features include the Protectrode® one-handed re-capping safety cap, a proprietary PTFE insulating coating developed with industry coating partners, and cone-sharpened pencil-point needle tips designed to minimize patient trauma. The company also manufactures and distributes the DPNCheck quantitative nerve conduction testing device in partnership with Alera MedTech LLC.

The company's business model is primarily direct-to-consumer e-commerce through electrodestore.com, supported by a federally accessible channel via Lovell Government Services for GSA and DoD contract sales to the Veterans Health Administration, Military Health System, and Indian Health Service, plus international distributor recruitment. Pricing is publicly disclosed across the catalog at unit level, with needle electrodes starting around $3 each and specialty consumables (EEG caps, ERG-Jet pairs) ranging from several hundred to several thousand dollars. Customer segments include neurologists and electrodiagnostic specialists, EEG/EP technologists and NICUs, veterinary ophthalmologists, surgeons and IONM specialists, and federal healthcare systems. The company is FDA-registered and holds ISO 13485, MDSAP, and CE Mark certifications, and operates with a 1-10 employee headcount under the Impulse Medical Technologies parent entity, which acquired the business from the founding Cooke family in 2015.

Name

The Electrode Store

Legal name

Impulse Medical Technologies, Inc.

Website

https://electrodestore.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

The Electrode Store is a Washington-based manufacturer and distributor of neurodiagnostic medical electrodes and supplies, serving neurologists, EEG technologists, surgeons, federal healthcare systems, and veterinary ophthalmologists via e-commerce and GSA contract channels.

Ownership category

akta.pro rank

Product category

Neurodiagnostic Medical Electrodes

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)

akta.pro secondary industry

Biosensors & Lab-on-Chip (BioMEMS) (HDAHALAK)

Keywords

• Neurodiagnostic electrodes
• EMG needle electrodes
• EEG supplies
• Intraoperative monitoring
• Medical device manufacturing

Headquarters

HQ city

Enumclaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Electrode Hardware Sales: One-time and recurring sales of medical electrodes and neuro-diagnostic supplies including monopolar needle electrodes, concentric needle electrodes, hypodermic needle electrodes, EEG cups, EEG caps, surface electrodes, contact lens electrodes, and electrode gels/pastes. Both disposable single-use and reusable product lines are offered. Needle electrodes are the company's specialty, with products ranging from economy to premium tiers.
2. DPNCheck Device and Consumables: Sales of the DPNCheck quantitative nerve conduction testing device and associated consumables (biosensors, gel, prep pads, foam pads). Manufactured and distributed by The Electrode Store in partnership with Alera MedTech LLC. Available through GSA and DoD contract vehicles for federal healthcare systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Electrode Store designs, manufactures, and distributes electrodiagnostic medical electrodes and related supplies for neurological and neuromuscular procedures. Its catalog spans monopolar and concentric needle electrodes for EMG/NCS, EEG cups, EEG caps, subdermal EEG needles, IONM instruments, contact lens (ERG) electrodes for human and veterinary use, hydrogel surface electrodes, conductive gels/pastes, and the DPNCheck point-of-care peripheral neuropathy testing device. The company manufactures its sterile Class II devices in-house under FDA registration, ISO 13485, MDSAP, and CE Mark, selling primarily through its e-commerce storefront and through federal distribution partnerships.

Product overview

The Electrode Store is a designer, manufacturer, and distributor of neurodiagnostic medical supplies founded in 1975. The company operates as a single unified product portfolio organized around medical electrodes and related accessories for electrodiagnostic procedures. Core products include: monopolar needle electrodes (DTM Series economical and PRO Series Protectrode premium with safety caps), concentric needle electrodes (UTC Series by Technomed and BIOC Series by BIONEN), hypodermic needle electrodes (DIN and BIOX Series), subdermal EEG needles (PRO-E Series with Protectrode safety caps), EEG cups (GH gold-plated and SH pure silver series), EEG caps (Electro-Cap E1 Series and waveguard Series), ERG contact lens electrodes (ERG-Jet by Fabrinal and RM Electrode Canine Series), and IONM supplies. Supporting accessories include conductive gels and pastes (Ten20, NuPrep, Electro-Gel, Spectra 360, SignaGel), hydrogel surface electrodes, lead-wires/adapters, and DPNCheck peripheral neuropathy testing device. Products serve EMG/NCS, EEG/aEEG, ERG, and IONM applications for human and veterinary use.

Differentiator

Problem solved

Functional benefit

Products and services

• DTM Series Monopolar Needle Electrodes Economical sterile monopolar EMG needle electrodes with cone-shaped tip for minimal bleeding, available in multiple lengths with insulating PTFE coating. Used by EDX specialists performing EMG/NCS procedures. Pricing starts from approximately $70.00 USD for a 50-unit box.
• PRO Series Protectrode® Monopolar Needle Electrodes Premium sterile monopolar EMG needle electrodes featuring the proprietary Protectrode® retractable safety cap for one-handed re-capping, cone-shaped tip, and smooth insulating coating. Designed to reduce needle-stick risk and minimize patient trauma. Pricing starts from $162.00 USD for a 30-unit box.
• UTC Series Technomed Concentric Needle Electrodes High-quality concentric needle electrodes with the smallest recording surface area on certain models, available in multiple sizes (25F to 75mm). Manufactured by Technomed and distributed by The Electrode Store. Pricing $230.00 USD.
• BIOC Series BIONEN Concentric Needle Electrodes Premium concentric needle electrodes with titanium core and 5-year life, available in 9 sizes. Manufactured by BIONEN and distributed by The Electrode Store. Pricing $95.00 USD (12 per box).
• DIN Series Technomed Hypodermic EMG Needles Hypodermic needle electrodes for EMG-guided botulinum toxin injections, priced at approximately half the cost of larger brand-name competitors. Multiple lead-wire colors and sizes available. Pricing $205.00 USD for a 10-unit box.
• PRO-E Series Subdermal EEG Needle Electrodes Subdermal EEG needle electrodes with retractable Protectrode® baby blue safety caps. 12mm uncoated surgical steel needles designed for quick, safe, and reliable needle EEG. Used in NICU for HIE and epileptic seizure assessment. Pricing from $215.00 USD.
• GH Series Gold-plated EEG Cups Cast gold-plated 10mm EEG cups for electroencephalography. Made from pure silver cups with 24 karat gold-plating for improved durability. Multiple configurations from $280.00 USD.
• SH Series Pure Silver EEG Cups Die-cast pure silver (99.9% pure) 10mm EEG cups. Tumbling and polishing for exceptional smoothness and excellent EEG signal quality. Multiple configurations from $224.00 USD.
• Electro-Cap EEG Caps (E1 Series) Long-lasting reusable elastic spandex-type EEG caps using standard International 10-20 positioning system. Pure tin electrodes wired to ribbon connector. Multiple sizes from infant to large adult. Pricing from $370.00 USD.
• waveguard™ EEG Caps Premium EEG caps including Original (silver/silver chloride), Connect (tin), and Original Sintered versions. Multiple channel configurations. Pricing from $465.00 USD.
• 7506 ERG-Jet Contact Lens Electrodes Gold standard contact lens electrodes for electroretinography (ERG), manufactured by Swiss manufacturer Fabrinal and distributed by The Electrode Store. Available by pair ($119.00), 6-pair box ($675.00), or 25-pair tower ($2,650.00). Compatible with standard DIN 42802-1 touch-proof safety sockets.
• RM Electrode Canine Series Contact Lens Electrodes First soft contact lens electrode designed specifically for canine patients, for full-field ERG testing. Available as reusable multi-use (RMCM) with 50-cycle warranty ($311.00) and single-use (RMCS-10-PACK, $285.00/box of 10). Features innovative light-scattering property minimizing alignment needs.
• DPNCheck Quantitative Nerve Conduction Testing Device Quantitative nerve conduction testing device for point-of-care peripheral neuropathy detection, performing tests in 30-60 seconds. Manufactured and distributed by The Electrode Store in partnership with Alera MedTech LLC. Features 88% sensitivity and 82% specificity, backed by 30+ peer-reviewed clinical studies. Available through GSA and DoD contract vehicles for federal healthcare systems.
• IONM (Intraoperative Neurophysiological Monitoring) Product Line Complete IONM product line for intraoperative neurophysiological monitoring, including stimulating pedicle screw probes, stimulating probes, stimulating dissectors, subcutaneous needle electrodes, laryngeal surface electrodes, nerve monitoring kits, and sterile alligator clips. Used during spinal and otolaryngological surgeries to protect neural structures.
• Hydrogel Surface Electrodes Disposable adhesive hydrogel surface electrodes including 1023, 1025, 1026, 1029 series with wires attached, and bar/tab electrodes (PT30). Also includes QTAB and QSTICK series for different adhesion needs. Pricing from $12.00 USD.
• PLAT Series Platinum-Iridium Needles Platinum-iridium alloy needles for superior signal quality, recommended for use with RetinoGraphics ERG/VEP systems. Available in PLAT-5PK (set of 5) and PLAT-13 (set of 25) with 0.5 inch needle and 1.5m wire. Pricing from $559.00 USD.
• Ear Clip Electrodes Premium ear clip electrodes for use as ground or reference electrodes in EEG, EMG, and ERG applications. Available in silver or gold-plated versions. Pricing from $37.00 to $110.00 USD.
• Ten20 Conductive Paste Neurodiagnostic electrode paste by Weaver and Company, used for EEG and other electrodiagnostic procedures. Available in 4oz tube (3/pk), 4oz jar (3/pk), 8oz jar (3/pk), and 0.5oz single-use cups (24/pk). Pricing from $34.00 USD.
• NuPrep Skin Prep Gel Topical skin abrasive by Weaver and Company for skin preparation before electrode application. Acetone-free formula. Available in multiple sizes from $25.00 USD.
• Electro-Gel (Conductive Gel for EEG Caps) Conductive gel formulated for Electro-Cap EEG caps. Available in E9, E10, E11 sizes. Multiple container sizes from 16oz to 128oz jars.
• Spectra 360 Electrode Gel Viscous, non-spermicidal electrode gel. Salt-free, chloride-free formula. Pricing $62.00 USD.
• SignaGel Electrode Gel Multi-purpose saline electrode gel. Available in 15-250 (250g) and 15-60 formats.
• Lead-Wires, Cables, Extensions, and Adapters Connectivity products including DX series braided safety socket extensions, DPU-4SAF two-channel jumpers, RS-2 reference splitters, PB piggy-back adapters, ETL alligator clips, and electrode adapters for connecting electrodes to various machines.

Quantifiable outcome

• Hypodermic needle electrodes priced at approximately half the cost of larger brand-name competitors
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Lovell Government ServicescoreChannel Partner/ Reseller/ Distributor · 15 October 2025The Electrode Store and Lovell Government Services announced a partnership to increase access to DPNCheck® for federal healthcare systems including the Veterans Health Administration (VHA), Military Health System, and Indian Health Service. DPNCheck 2.0 is now available through GSA and DoD contract vehicles. Lovell Government Services is a SDVOSB (Service-Disabled Veteran-Owned Small Business) serving the federal healthcare sector.
• Alera MedTech LLCcoreStrategic or Co-development PartnerGlobal manufacturing and distribution partnership for DPNCheck products. The Electrode Store manufactures and distributes DPNCheck in partnership with Alera MedTech LLC. DPNCheck is a quantitative nerve conduction test for peripheral neuropathy, backed by over 30 peer-reviewed clinical studies.
• Impulse Medical Technologies, Inc.coreOthersImpulse Medical Technologies, Inc. (parent company), doing business as 'The Electrode Store,' acquired the company in 2015 from the Cooke family. The company is values-driven, striving for good customer service, quick shipping, product knowledge, and competitive prices.
• FabrinalcoreTechnology or IntegrationThe Electrode Store is an authorized distributor of the ERG-Jet contact lens electrode, manufactured by Swiss manufacturer Fabrinal. The ERG-Jet (Electrode Store part number 7506) is available at competitive prices in three configurations: by the pair, 6-pair 'cube' box, or 25-pair 'tower' box. Fabrinal's ERG-Jet is described as the gold standard for contact lens electrodes.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Rhythmlink International: Rhythmlink International designs, manufactures, and distributes disposable neurodiagnostic electrodes and accessories for EEG, EMG, IONM, and sleep studies. It is the closest direct competitor to The Electrode Store in EMG/EEG needle and surface electrodes for clinical and research use.
• Cadwell Industries: Cadwell manufactures neurodiagnostic equipment and consumables for EMG, EEG, IONM, and sleep. As an integrated equipment-and-accessory supplier that also sells its own disposable electrodes directly to clinicians, Cadwell competes head-on with The Electrode Store's consumables business, especially in IONM.
• Compumedics: Compumedics designs and manufactures sleep diagnostics, EEG, and brain research products, plus associated electrode consumables. Its EEG and sleep-related electrodes overlap directly with The Electrode Store's EEG cup, EEG cap, and hydrogel electrode categories.
• Technomed (The Electrode Store distributes UTC concentric needles made by Technomed): Technomed is a Dutch manufacturer of neurodiagnostic accessories including concentric needle electrodes, single-use needles, and IONM supplies. The Electrode Store already distributes Technomed's UTC series, making Technomed both a partner and an upstream peer competing on concentric needle quality and price.
• Inomed Medizintechnik: Inomed is a German specialist in intraoperative neurophysiological monitoring (IONM), nerve stimulation, and neurosurgical instruments, with its own disposable needle and stimulating electrode lines. It competes directly with The Electrode Store's IONM product category.
• Spes Medica: Spes Medica is an Italian manufacturer of single-use neurodiagnostic and IONM accessories including disposable needles, concentric needles, and stimulating electrodes. It competes with The Electrode Store's hypodermic and IONM needle lines for value-conscious hospital and ambulatory buyers in Europe and the Americas.

Broad incumbents

• Natus Medical: Natus is a large established neurodiagnostic device OEM offering EMG, EEG, IONM, sleep, and newborn screening equipment, plus branded consumables. As a broad incumbent with bundled hardware-consumables sales models, it competes indirectly with The Electrode Store when hospitals commit to vertically integrated supply.
• Ambu: Ambu is a global medical device manufacturer with a large single-use neurology electrode portfolio (surface, needle, and tab electrodes) distributed across hospitals worldwide. Its scale and global salesforce make it the dominant broad incumbent competing with The Electrode Store on commodity surface electrodes.
• Nihon Kohden: Nihon Kohden is a major Japanese neurodiagnostic and patient monitoring OEM with proprietary EEG, EMG, and IONM equipment plus consumable electrodes sold in over 100 countries. It is a broad incumbent that competes with The Electrode Store on consumables and through integrated equipment-sales models.

Emerging players

• Wave Neuroscience (Wave Medical / WaveLDx related EEG hardware ecosystem): WaveGuard / eemagine (formerly ANT Neuro) develops dry-electrode EEG systems and research-grade EEG caps. The Electrode Store distributes waveguard caps, so WaveGuard/eemagine overlaps with The Electrode Store in the EEG cap / dry-electrode segment as both a partner and an emerging competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/electrodestore
• Facebookfacebook.com/electrodestore
• LinkedInlinkedin.com/company/impulse-medical-dba-the-electrode-store-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Electrode Store