Madimack
Madimack manufactures energy-efficient pool heat pumps using proprietary InverMAC inverter technology, serving residential and commercial pool owners across Australia, the USA, Canada, and New Zealand through dealer networks and distributor partnerships.
- Company typePrivate
- Founded2014
- HeadquartersNorth Sydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Madimack firmographics
Firmographics- Name
- Madimack
- Legal name
- Madimack Global
- Website
- https://madimack.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Madimack manufactures energy-efficient pool heat pumps using proprietary InverMAC inverter technology, serving residential and commercial pool owners across Australia, the USA, Canada, and New Zealand through dealer networks and distributor partnerships.
- Ownership category
- akta.pro rank
Madimack industry classification
Industry- Product category
- Pool Heating Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Heat Pumps (Air/Water/Ground Source) (IMAHAKAF)
Keywords
Where Madimack is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Madimack business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Pool Heat Pump Hardware Sales: Madimack generates revenue through the sale of energy-efficient pool heating products including heat pumps with inverter technology. The company sells directly through regional operations and through dealer/distributor networks.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Madimack product offering
Product offeringCore offering
Madimack designs, manufactures, and distributes energy-efficient pool heat pumps powered by its proprietary InverMAC inverter motor technology. The company sells its hardware products through regional direct operations and dealer/distributor networks across USA, Australia, Canada, and New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- InverMAC: Madimack's enhanced inverter technology engineered to support inverter motor operation with precise control of motor speed and energy usage across the product range.
Products and services
- InverMAC Technology Madimack's proprietary enhanced inverter motor and control technology engineered to support inverter motor operation across the pool heat pump product range, enabling precise control of motor speed and energy usage to deliver energy-efficient, sustainable pool heating.
- Pool Heat Pumps Energy-efficient pool heating hardware incorporating InverMAC inverter motor technology for precise temperature control and reduced energy consumption, sold to residential and commercial pool owners through dealer, distributor, and installer channels.
Quantifiable outcome
- Global pool heat pump market valued at USD 5,305.8 million in 2025, projected to reach USD 7,406 million by 2033 (4.3% CAGR)
Companies that use Madimack
Customer profileSegments1 record
Ideal customer profiles2 records
Madimack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Madimack partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ReececoreReece is a major Australian specialist in plumbing and water products. Madimack products are distributed through Reece's network of retail locations across Australia.
- Cronulla SharksminorMadimack has a sponsorship/partnership with the Cronulla Sharks NRL team for marketing visibility and brand awareness in the Australian market.
- SLSS (Surf Life Saving NSW)corePartnership with Surf Life Saving NSW, supporting the organization's mission while building brand credibility in the Australian pool and outdoor lifestyle market.
- Pool SystemscorePool Systems is a key distribution partner for Madimack products in the Australian pool equipment market, providing access to pool installers and dealers.
- SPASA (Swimming Pool & Spa Association of Australia)coreMadimack is an active member of SPASA, the peak industry body representing swimming pool and spa professionals in Australia. Membership provides industry credibility, networking, and access to the professional installer channel.
Scale indicators2 records
Madimack competitors and assessment
Company assessmentBroad incumbents
- Jandy: Jandy (a Fluidra brand) manufactures pool heaters including heat pumps alongside broader pool equipment. It competes with Madimack for the same pool-owner and installer customers.
- Mitsubishi Electric: Mitsubishi Electric produces inverter-driven HVAC and heat pump systems globally. Its advanced inverter compressor technology overlaps with the technical foundations of Madimack's InverMAC platform.
- Hayward Holdings: Hayward is one of the largest North American pool equipment manufacturers, offering pool heat pumps and broader pool systems. It competes with Madimack in the same end market through larger dealer networks.
- Daikin: Daikin is a global HVAC and heat pump manufacturer with established inverter technology. Its Altherma and pool heating products position it as a broad-based incumbent in the heat pump space where Madimack competes.
- Pentair: Pentair is a global pool and water solutions company with heat pump offerings for residential and commercial pools. Its scale and broad portfolio make it a direct competitive threat in pool heating.
Direct peers
- Rheem: Rheem manufactures water and pool heating systems globally, including heat pump pool heaters, and has a strong Australian distribution presence that overlaps directly with Madimack's core market and product category.
- AquaCal: AquaCal is a US-based specialist manufacturer of swimming pool and spa heat pumps, closely matching Madimack's product focus on inverter-based pool heating in the North American market.
- Elecro Engineering: Elecro manufactures pool heat pumps and thermal equipment for residential and commercial pools, making it a direct product-line competitor to Madimack in the pool heating category.
Regional players
- Poolrite: Poolrite is an Australian pool equipment distributor/manufacturer with established trade relationships in Australia. It operates in the same Australian pool equipment channel that Madimack accesses via Reece and Pool Systems.
- AstralPool: AstralPool is a major pool equipment manufacturer serving primarily European and select Oceania markets. It produces pool heat pumps and competes indirectly with Madimack in adjacent geographies.
Market position
Customer concentration
Madimack social profiles
Digital presenceMadimack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madimack leadership team
Management profileNumber of profiles
Madimack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madimack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madimack
What does Madimack do?
Madimack designs, manufactures, and distributes energy-efficient pool heat pumps powered by its proprietary InverMAC inverter motor technology. The company sells its hardware products through regional direct operations and dealer/distributor networks across USA, Australia, Canada, and New Zealand.
Is Madimack a public or private company?
Madimack is a private company. It is classified as unknown and is currently operating.
When was Madimack founded?
Madimack was founded in 2014. It employs 11 to 50 people.
Where is Madimack based?
Madimack is headquartered in North Sydney, Australia, in the Oceania region.
How does Madimack make money?
One revenue line is on record: pool Heat Pump Hardware Sales.
Who are Madimack's main competitors?
Broad incumbents on record are Jandy, Mitsubishi Electric, Hayward Holdings, Daikin and Pentair. Direct peers are Rheem, AquaCal and Elecro Engineering. Regional players are Poolrite and AstralPool.
Does Madimack have an API?
No public API is recorded for Madimack.
What industry is Madimack in?
Madimack's product category is Pool Heating Equipment. Its primary akta.pro industry code is IMAHAKAF, Heat Pumps (Air/Water/Ground Source). Its NAICS code is 33341 and its SIC code is 3585.