X2Y2

What X2Y2 does

X2Y2 was a decentralized NFT marketplace launched on Ethereum in February 2022, built around community-owned tokenomics in which 100% of daily platform revenue was distributed to X2Y2 token stakers. The core product (x2y2.io) supported NFT listing, trading, and purchasing at a 0.5% platform fee — the lowest among major competitors — and the platform expanded into two adjacent product lines: X2Y2 Pro, a multi-chain NFT aggregator supporting Ethereum, Klaytn, and OASYS, and X2Y2 Fi, a peer-to-peer NFT lending module that allowed holders of blue-chip NFTs (BAYC, Azuki, Doodles) to borrow WETH against collateral with customizable loan terms. Technology was based on Ethereum smart contracts with proprietary lending and refinancing functionality, a flexible royalty system, and trading reward mechanisms.

The business model was a marketplace take-rate model supplemented by lending management fees and token-economics-driven acquisition. X2Y2 pursued a community-led, product-led growth strategy using airdrop campaigns, daily trading rewards in X2Y2 tokens, and Discord/Twitter-driven marketing. The platform peaked as the second-largest NFT marketplace behind OpenSea with $5.6 billion in all-time trading volume, reached 18.7% market share in September 2022, and achieved volume parity with OpenSea on blue-chip NFT collections.

On March 31, 2025, the company announced it would sunset the NFT marketplace on April 30, 2025, citing a 90% shrinkage in NFT trading volume from 2021 peaks and the inability to sustain #1 marketplace network effects. Smart contracts remain operational for user interaction, and the team has stated a pivot toward AI-powered crypto solutions, though no concrete AI product, revenue, or funding has been disclosed for the new direction.

Name

X2Y2

Website

https://x2y2.io

Company type

Private

Founded year

2022

Operating status

Closed

Headcount range

1–10 employees

Short description

X2Y2 was a community-owned Ethereum NFT marketplace offering trading at 0.5% fees and sharing 100% of revenue with token stakers. It expanded into multi-chain aggregation (X2Y2 Pro) and NFT lending (X2Y2 Fi), peaked as the second-largest NFT marketplace with $5.6B in trading volume, and was sunset on April 30, 2025.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Trading Fees: X2Y2 charged a 0.5% platform fee on NFT sales. During promotional periods, fees were waived (0% during first month). The platform also reimbursed gas fees during promotions using X2Y2 tokens.
2. NFT Lending Fees: X2Y2 Fi module charged management fees for loans occurring on the platform. Revenue from lending operations contributed 10-25% of total platform volume on a weekly basis.
3. Token Economics: The X2Y2 token (total supply 1 billion) was used for staking rewards, trading rewards, and governance. Platform fees in wETH were distributed to X2Y2 stakers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

X2Y2 operated a decentralized NFT marketplace on Ethereum where users could list, buy, and sell NFTs at a 0.5% platform fee, with 100% of daily revenue distributed to X2Y2 token stakers. The ecosystem also included X2Y2 Pro, a multi-chain NFT aggregator supporting Ethereum, Klaytn, and OASYS, and X2Y2 Fi, a peer-to-peer NFT lending module enabling holders to borrow WETH against NFT collateral. Together these offerings formed a complete NFT trading and financialization platform.

Product overview

X2Y2 was a platform comprising multiple interconnected products: the core X2Y2 NFT marketplace on Ethereum, the X2Y2 Pro multi-chain NFT aggregator, the X2Y2 Fi financialization module (which included NFT lending), and the X2Y2 staking mechanism. The platform offered a complete NFT trading and financialization ecosystem, allowing users to trade NFTs, stake tokens for rewards, and borrow against NFT collateral. The platform announced it would sunset the NFT marketplace on April 30, 2025, and pivot toward AI-powered crypto products.

Differentiator

Problem solved

Functional benefit

Brands

• X2Y2 Pro: Multi-chain NFT aggregator platform with user-friendly interface enabling NFT traders to track industry trends
• X2Y2 Fi

Products and services

• X2Y2 NFT Marketplace A leading NFT marketplace on Ethereum that enabled users to list, buy, and sell NFTs at a 0.5% platform fee. The platform shared 100% of daily revenue with X2Y2 token stakers and peaked as the 2nd largest NFT marketplace behind OpenSea with $5.6 billion in all-time trading volume. The platform was scheduled to sunset on April 30, 2025.
• X2Y2 Pro Multi-Chain NFT Aggregator A multi-chain NFT aggregator platform within the X2Y2 ecosystem with a user-friendly interface that enables NFT traders to track industry trends across multiple blockchain networks including Ethereum, Klaytn, and OASYS.
• X2Y2 Fi NFT Lending Module A specialized NFT financialization module providing peer-to-peer NFT loan functionality, allowing users to borrow WETH against blue-chip NFTs as collateral. Operated as a top-level module within the X2Y2 ecosystem and generated 25% of transactions and 10-25% of total platform volume on a weekly basis as of March 2023.

Quantifiable outcome

• $5.6 billion in all-time trading volume
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Animoca Brands JapancoreStrategic or Co-development Partner · 27 August 2024Partnership between X2Y2 and Animoca Brands Japan to promote service collaboration and enhance transaction liquidity. The collaboration leverages Animoca Brands ecosystem with over 540 invested companies and 700+ million users. X2Y2's large customer base combined with Animoca Brands Japan's NFT launchpad service aimed to improve user convenience and provide attractive platform functions for primary sales.
• MARBLEX (Netmarble Corp)coreStrategic or Co-development Partner · 28 February 2024X2Y2 Pro announced strategic partnership with MARBLEX, blockchain subsidiary of Netmarble Corp. X2Y2 Pro became the preferred marketplace for MARBLEX's second NFT collection 'Marblership Lunar Animals' scheduled for March 2024. X2Y2 Pro joined the Klaytn chain ecosystem to enhance blockchain gaming and NFT services.
• OASYScoreTechnology or Integration · 6 February 2024X2Y2 Pro launched on OASYS, an EVM-compatible blockchain dedicated to blockchain gaming. X2Y2 Pro became compatible with GESO Verse, DM2 Verse, and Home Verse as part of the OASYS ecosystem. OASYS comprises the 'Verse Layer' where blockchain games operate and the 'Hub Layer' which aggregates transactions.
• NTT Digital (NTT DOCOMO)coreStrategic or Co-development Partner · 11 July 2023Partnership with NTT Digital, NTT DOCOMO's web3 subsidiary, to serve as a global web3 enabler. Collaboration included supporting system development and business operations using X2Y2's knowledge and expertise. The partnership aimed to create a safe, user-friendly environment for individuals and businesses to use cutting-edge digital technologies including blockchain.
• tofuNFTminorStrategic or Co-development Partner · 11 July 2023Strategic alliance with multi-chain NFT marketplace tofuNFT to build alliance business with enterprise companies and create new use cases for NFTs. X2Y2 and tofuNFT collaborated together to approach enterprise clients.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Sudoswap: NFT AMM and marketplace using liquidity pools rather than order books. Comparable as an alternative trading mechanism for NFTs, targeting more sophisticated traders similar to X2Y2's audience.
• BendDAO: Peer-to-pool NFT lending protocol for blue-chip NFTs like BAYC. Comparable to X2Y2 Fi's collateralized lending against high-value NFT collections such as BAYC, Azuki, and Doodles.

Direct peers

• OpenSea: Largest NFT marketplace globally and X2Y2's primary competitor. X2Y2 explicitly positioned itself as the lower-fee, community-owned alternative to OpenSea, peaking at the #2 marketplace position behind it before the 2025 sunset.
• Blur: NFT marketplace and pro-trader aggregator that overtook OpenSea in late 2022-2023 by offering zero fees and token incentives. Directly comparable to X2Y2 in targeting professional NFT traders with liquidity-mining style rewards.
• LooksRare: Community-owned NFT marketplace that launched in early 2022 with a token-based rewards model. Closest direct analog to X2Y2's community-centric tokenomics and revenue-sharing structure.
• Magic Eden: Multi-chain NFT marketplace that, like X2Y2 Pro, expanded beyond Ethereum to chains like Solana, Polygon, and Bitcoin. Comparable in multi-chain marketplace strategy and gaming NFT focus.
• Rarible: Multi-chain NFT marketplace with a governance token (RARI). Comparable to X2Y2 as an alternative, community-governed marketplace rather than a centralized OpenSea-style platform.
• NFTfi: Peer-to-peer NFT lending protocol that was the established leader in NFTFi when X2Y2 Fi launched. X2Y2 explicitly targeted NFTfi's lending market, reaching the #3 NFT lending position within days of launch.

Broad incumbents

• Coinbase NFT: NFT marketplace from major centralized exchange Coinbase. Competes with X2Y2 for retail NFT traders with the backing of a much larger incumbent brand and user base.

Others

• Reservoir: NFT infrastructure provider offering aggregated liquidity, APIs, and order routing used by other marketplaces. Adjacent to X2Y2 Pro's aggregator function and relevant as enabling infrastructure in the NFT trading stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/the_x2y2
• LinkedInlinkedin.com/company/x2y2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X2Y2