WANT

Brand Strategy Consultingwantbranding.com

WANT Branding is an independent brand development agency founded in 2000 and headquartered in Miami, delivering integrated brand naming, brand creation and refresh, brand strategy, and brand insights services to enterprise and growth-stage B2B clients including Cisco, Uber, Mercedes-Benz, Citi, and Royal Caribbean across 35+ countries.

Company typePrivate
Founded2000
HeadquartersMiami, United States
Headcount1–10
GTM typeB2B
OfferingServices

What WANT does

WANT Branding is an independent brand development agency founded in 2000 by Jonathan Bell and headquartered in Miami, Florida, with additional offices in San Francisco, New York, Chicago, and Atlanta. The firm delivers four integrated practice areas: Brand Naming (name creation, trademark/URL clearance, name consulting, naming systems), Brand Creation & Refresh (brand diagnostic, positioning, visual identity, activation), Brand Strategy (brand architecture, portfolio management, naming systems and tools), and Brand Insights (qualitative and quantitative research, performance tracking, customer personas). Projects range from focused engagements at $5K-$15K through mid-market identity work at $15K-$50K+ to enterprise global corporate transformations at $50K-$500K+, delivered on project-based consulting contracts.

WANT serves ambitious B2B growth-stage companies, PE-backed portfolio companies, and Fortune 500 enterprise clients across technology, automotive, financial services, media, healthcare, and consumer industries, with named clients including Cisco (Outshift), Uber, ServiceNow, Mercedes-Benz, Nissan, Royal Caribbean, Citi, Sequoia Heritage, POLITICO, Trimble, Qlik, and HP. The agency has built over 100 brands across 35+ countries over its 25+ year operating history, supported by proprietary methodologies including an integrated four-step naming process and the 'Sixth Power' framework codified in founder Jonathan Bell's 2026 book.

The business model is exclusively direct engagement—no channel partners, resellers, or marketplace distribution—with client acquisition driven by referrals from existing CMOs and product leaders, content marketing through a regular branding-focused blog, an active LinkedIn and Instagram presence, and participation in industry events. WANT remains privately held and independent, with no disclosed institutional investment, M&A activity, or public listing.

WANT firmographics

Firmographics

Name: WANT
Legal name: WANT
Website: https://wantbranding.com
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 1–10 employees
Short description: WANT Branding is an independent brand development agency founded in 2000 and headquartered in Miami, delivering integrated brand naming, brand creation and refresh, brand strategy, and brand insights services to enterprise and growth-stage B2B clients including Cisco, Uber, Mercedes-Benz, Citi, and Royal Caribbean across 35+ countries.
Ownership category
akta.pro rank

WANT industry classification

Industry

Product category: Brand Strategy Consulting
NAICS: Advertising Agencies (54181), Graphic Design Services (54143)
SIC: Services-Advertising Agencies (7311)
akta.pro industry: PRIMARYBPAFAEAA
Brand Strategy & Positioning
Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services
SECONDARYBPAFAEAB
Naming & Verbal Identity
Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services
SECONDARYMPAAAEAB
Naming & Verbal Identity (Taglines, Messaging)
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)
SECONDARYMPAAAEAA
Brand Strategy & Identity Systems
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)
SECONDARYBPAFAAAB
Creative & Brand Campaign Development
Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

Brand naming services
Brand strategy consulting
Visual identity design
Brand architecture systems
Naming agency

Where WANT is headquartered

Location

Headquarters

HQ city: Miami
HQ country: United States
HQ region: North America

Offices5 records

Markets served

WANT business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Strategic Branding Consulting: Professional services revenue generated through project-based consulting engagements. Services include brand strategy, naming, brand creation/refresh, visual identity, and brand insights. Engagement types range from focused positioning projects to comprehensive corporate rebrands.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Basic Scope - Visual Cleanups
One time/ perpetual license	Multi-year contract	Mid-Market Scope
One time/ perpetual license	Multi-year contract	Enterprise Scope

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

WANT product offering

Product offering

Core offering

WANT Branding is an independent brand creation agency that develops category-defining brand names, visual identities, brand architectures, and brand strategies for ambitious enterprise clients. Its practice spans Brand Naming (name creation, trademark/URL clearance, naming systems), Brand Creation & Refresh (positioning, logo, visual identity, website, activation), Brand Strategy (brand architecture, portfolio management, naming tools), and Brand Insights (qualitative and quantitative research, performance tracking, customer personas).

Product overview

WANT Branding is a global brand creation agency offering integrated branding services organized into four core practice areas: Brand Naming, Brand Creation & Refresh, Brand Strategy, and Brand Insights. The agency provides a comprehensive suite of services from strategic naming and trademark clearance through visual identity development and brand activation. Core services include name creation, trademark/URL services, naming systems, brand diagnostics, positioning, identity design, activation, brand architecture, portfolio management, and both qualitative and quantitative research. The agency also publishes thought leadership including founder Jonathan Bell's 2026 book 'The Sixth Power' on brand strategy.

Differentiator

Problem solved

Functional benefit

Products and services

Brand Naming

Quantifiable outcome

Reduced naming exceptions and faster time-to-launch for product integrations through structured Earn-a-Name governance rules and portfolio principles.
+2 more outcomes

Companies that use WANT

Customer profile

Named customers27 records

Segments3 records

Ideal customer profiles3 records

WANT technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

WANT partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

WANT competitors and assessment

Company assessment

Direct peers

Landor & Fitch: Large global brand consulting and design firm with integrated strategy, naming, and identity offerings; competes head-to-head with WANT on enterprise rebrands and brand architecture engagements.
Interbrand: Global brand consultancy offering brand strategy, naming, and identity services to enterprise clients; competes with WANT across the same core service categories and customer profile.
FutureBrand: Global brand strategy and design consultancy serving enterprise clients across strategy, naming, and identity - directly comparable to WANT's full-stack brand creation offering.
Lippincott: Senior brand strategy consultancy with deep Fortune 500 client base; directly comparable to WANT in strategic positioning, brand architecture, and identity systems work for growth-stage and enterprise clients.
Moving Brands: Independent brand and design consultancy with strong identity systems expertise serving enterprise and growth-stage B2B clients - comparable to WANT's brand creation and architecture work.
Saffron Brand Consultants: Independent senior brand strategy consultancy with a similar founder-led model and Fortune 500 client roster, competing with WANT on strategic positioning and naming work.
Siegel+Gale: Brand strategy and design consultancy known for naming expertise (the 'Slogan' tagline) and 'simplicity' philosophy; directly comparable to WANT's naming-centric service mix.
Pentagram: Partner-led independent design firm with strong visual identity and naming practices serving a comparable enterprise client mix, including work in tech, financial services, and consumer brands.

Broad incumbents

MetaDesign: Established international brand design consultancy serving global enterprise clients across positioning, naming, and visual identity, with wider geographic reach and scale than WANT.

Emerging players

Ruckus Branding: Boutique NYC-based branding agency specializing in naming, identity, and brand strategy for growth-stage and mid-market clients - overlapping with WANT's naming-and-identity service mix at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

WANT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WANT leadership team

Management profile

Number of profiles

Profiles1 record

WANT funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WANT M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WANT

What does WANT do?

Is WANT a public or private company?

WANT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was WANT founded?

WANT was founded in 2000. It employs 1 to 10 people.

Where is WANT based?

WANT is headquartered in Miami, United States, in the North America region.

How does WANT make money?

One revenue line is on record: strategic Branding Consulting.

Who are WANT's main competitors?

Direct peers on record are Landor & Fitch, Interbrand, FutureBrand, Lippincott, Moving Brands, Saffron Brand Consultants, Siegel+Gale and Pentagram. MetaDesign is listed as a broad incumbent. Ruckus Branding is listed as an emerging player.

Does WANT have an API?

No public API is recorded for WANT.

What industry is WANT in?

WANT's product category is Brand Strategy Consulting. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 54181 and its SIC code is 7311.