Name

Rose Builders Ltd

Legal name

Rose Builders Ltd

Website

https://rosebuilders.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Construction Services

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Residential Luxury / High-End Home Construction (IMAFABAJ)

Keywords

• Residential construction services
• Commercial building contracting
• New home development
• Heritage building restoration
• Modern methods construction

Headquarters

HQ city

Manningtree

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Property Development (Rose Homes): Rose builds new homes for sale under the Rose Homes brand across Essex and Suffolk. Revenue is generated through the sale of new build residential properties, including private sale homes and affordable housing units. The company is a recognised 5-star HBF award-winning housebuilder with a growing residential development business. Every ROSE home comes with a 10-year new homes warranty (NHBC/Consumer Code).
2. Construction Contracting: Rose acts as a main contractor delivering construction projects across commercial, industrial, retail, residential, agricultural, healthcare, military, and education sectors. Projects range from small fit-outs to large new-build schemes and are secured via tender or framework agreements. The company also builds housing schemes for social landlords and third-party developers.
3. Private Client Building Services: Rose provides building services to private clients including bespoke new homes, extensions, refurbishments, heritage restoration, and maintenance. Revenue is generated project-by-project through direct client engagement. The company also offers a 24/7 emergency building support service and operates a dedicated maintenance team.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rose Builders Ltd is a family-owned construction company delivering three core offerings: (1) ROSE Builder - private client building services including bespoke new homes, heritage restoration, extensions, refurbishments, joinery and 24/7 emergency building support; (2) ROSE Contractor - main contractor delivery of commercial, industrial, education, healthcare, leisure, retail, heritage and civil engineering projects via tender and framework agreements; and (3) Rose Homes / Homes for Life - residential property development of new homes for sale under a 5-Star HBF award-winning brand, supported by a dedicated land acquisition team.

Product overview

Rose Builders Ltd operates as a diversified construction company offering three interconnected service streams: ROSE Builder (private client building services including bespoke new homes, historic restoration, extensions, joinery, and 24/7 emergency support); ROSE Contractor (commercial and residential construction delivery across commercial, industrial, education, healthcare, leisure, retail, heritage, housing and civil engineering sectors); and Rose Homes / Homes for Life (residential development brand for new homes for sale). The company also operates a Land Development service seeking residential opportunities across Essex and Suffolk. The business combines traditional craft-based skills with in-house capabilities including a joinery shop, plant division, and workforce of over 200 employees supplemented by specialist subcontractors. The company was founded as HL Rose & Sons circa 1896 and has operated as Rose Builders Limited since 1995 through five generations of the Rose family.

Differentiator

Problem solved

Functional benefit

Brands

• Rose Homes: The company's new homes division delivering quality residential properties. Recognized as a 5 star, HBF award winning team dedicated to giving customers the best purchasing experience.

Products and services

• Rose Homes (New Homes Brand) The company's new homes brand, recognised as a 5-star HBF award-winning team delivering high-quality residential properties for owner-occupiers across Essex and Suffolk under the Consumer Code for Home Builders with a 10-year NHBC warranty.
• ROSE Builder (Private Client Building Services) Private client building services including bespoke new homes, historic/listed building restoration, extensions, refurbishments, in-house joinery, small works and maintenance for homeowners and property developers.
• ROSE Contractor (Commercial Construction Delivery) Main contractor construction delivery across commercial, industrial, education, healthcare, leisure, retail, heritage, residential, groundworks and civil engineering sectors. Projects are secured via competitive tender or framework agreement and delivered from design/development through to fit-out.
• Land Development & Acquisition Residential land acquisition and development opportunity services across Essex and Suffolk, including site assessment, planning navigation, joint venture and partnership arrangements with landowners for new home development.
• 24/7 Building Support (Emergency Response) Round-the-clock emergency building support service handling major building emergencies with a multi-trade team of construction professionals equipped with fleet vehicles and inventory.
• Joinery & Small Works In-house joinery workshop producing bespoke doors, windows, staircases, balustrades, kitchens, pavilions and furniture, complemented by a small works delivery team for reactive maintenance and minor construction tasks.
• Dedicated Maintenance Services Dedicated maintenance operatives providing small works and reactive maintenance services, including maintenance framework agreements with major institutional clients such as the University of Essex.

Quantifiable outcome

• 5-Star Customer Satisfaction Award from the Home Builders Federation (HBF) — one of the UK's largest home builder customer satisfaction surveys with over 500,000 responses
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• PACE Manningtree (Practical Actions for Climate and the Environment)minorStrategic or Co-development PartnerRose works alongside PACE Manningtree, a local community group exploring and carrying out activities in the Manningtree area to help tackle the climate crisis and support the environment. PACE has produced a helpful guide for Rose homeowners on creating a wildlife garden and has undertaken Wildlife Garden Masterclasses in Rose's show house garden.
• AquagrainminorStrategic or Co-development PartnerRose is working with Aquagrain (locally based in Needham Market, Suffolk), who have provided samples of their organic-based soil improver for Rose homeowners. Aquagrain's product can absorb up to 30 times its mass in water, enabling plants to grow with less maintenance and less watering — supporting Rose's sustainability and biodiversity goals.
• Wildlife World LtdminorStrategic or Co-development PartnerWildlife World provided wildlife goodies for Rose homeowners as part of the Wildlife Garden Masterclass events at Lawford Green. The company supports Rose's biodiversity and nature-friendly housing initiatives.
• Arcady ArchitectscoreImplementation/ SI/ Consulting PartnerArcady Architects provided technical input as part of the collaborative design team for the Honeycroft development (Tendring District Council), which won Best Small Housing Scheme at the Essex Housing Awards 2025. The project embraced MMC innovation with sustainable technologies.
• Kingspan Timber SolutionscoreTechnology or IntegrationKingspan Timber Solutions supplied SIPS (Structural Insulated Panel Systems) for the Honeycroft development, enabling faster build times, higher precision, and seamless integration of sustainable technologies (PV, ASHP, MVHR, airtight construction).
• DWB ConsultantsminorImplementation/ SI/ Consulting PartnerDWB Consultants provided engineering and technical input for the Honeycroft development, working collaboratively with Rose to achieve sustainable design outcomes.
• Grant Engineering (UK) LtdcoreTechnology or IntegrationGrant Engineering delivered tutorial sessions on air source heat pump installation (Grant Aerona3) for Rose's construction, sales, customer care, and management teams at the Nun's Green development. WMS Underfloor Heating also provided training on interfacing ASHPs with underfloor heating systems.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bellway plc: National UK housebuilder with strong regional divisions including in the East of England. Comparable as a direct competitor for sites in Essex and Suffolk and as a benchmark for sales rates and HBF customer satisfaction performance.
• Taylor Wimpey plc: Major UK national housebuilder with deep presence in the South East including East of England operations. Comparable as a competitor on Rose's land acquisition geography and on volume new-build sale benchmarking.
• Galliford Try: UK construction and housebuilding group combining contracting (including public sector frameworks) with housebuilding under Linden Homes. Comparable as a peer combining contracting and housebuilding revenue streams similar to Rose.
• Persimmon plc: One of the UK's largest listed housebuilders operating nationally across multiple regional brands. Comparable as a benchmark for new homes-for-sale volume and procurement scale, though far larger and less specialist than Rose.
• Morgan Sindall Group: Listed UK construction and regeneration group with construction, fit-out and mixed-use development operations. Comparable as a benchmark for the institutional contracting division and for residential-led mixed-use development scale.
• Redrow plc: UK national housebuilder focused on family housing in premium-edge suburban locations, including the South East. Comparable as a benchmark for premium positioning and customer experience investment relative to Rose Homes.

Direct peers

• Wates Group: Large UK family-owned construction and development business delivering commercial, residential and education projects. Comparable to Rose on the contracting side and serves as a relevant cultural peer given Tom Rose's prior Wates tenure.
• Bloor Homes: Privately owned regional UK housebuilder focused on family homes in the Midlands and South. Comparable as a privately held, multi-generational housebuilder with similar scale, land-led model and family ownership structure to Rose.
• Hopkins Homes: East Anglia-focused regional housebuilder delivering new homes across Suffolk, Norfolk and Essex. Closely comparable to Rose Homes in geography, customer segment (private sale, affordable) and award-winning regional mid-scale positioning.
• Crest Nicholson: UK regional housebuilder with a Southern England focus, building family and affordable homes via a similar mix of private sale and partnership housing. Comparable in product mix, customer profile and mid-tier regional housebuilder positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Builders Ltd