Trusted

What Trusted does

Trusted is a privately held Danish company founded in 1999 and headquartered in Silkeborg, Denmark. Firmographic data describes the company as operating in the IoT-tracking devices and data loggers space, while a separate technology data point identifies its core technology as transportation telematics software for school transportation management. The publicly named product, Trust-Ed Transportation Software, is described as a platform for managing and coordinating K-12 student transportation, including specialized routing for students with special needs such as those served by Ohio Deaf and Blind Education Services. This dual positioning — hardware/data-logger heritage versus a school-transportation SaaS product — is not reconciled in the source material and represents a meaningful ambiguity in the company's current commercial identity.

The company's served market is K-12 school transportation departments in the United States, with three publicly identified customers: Ohio Deaf and Blind Education Services, Montgomery County Educational Service Center, and the Educational Service Center of Central Ohio. In 2024, the two educational service centers launched pilot programs using Trust-Ed to test alternative transportation methods for the 2024-2025 school year, suggesting co-development engagement with regional authorities rather than purely transactional SaaS sales. The company operates with 11-50 employees under CEO Niels Henrik Olesen, and has been active for 25+ years, indicating organizational longevity despite a thin external data footprint.

Publicly available information is severely limited. The company's website at trustedglobal.com displays only a verification/loading screen with no accessible product, pricing, investor, or company content, and no pricing model, revenue figures, funding history, headcount trend, integration partners, or go-to-market details are disclosed. No financial, AI/ML, certifications, or subsidiary data are available. The combination of these gaps and the inconsistent self-description materially constrains any external verification of Trusted's current scale, product scope, and commercial momentum.

Name

Trusted

Website

https://trustedglobal.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Trusted is a privately held Danish firm founded in 1999, operating in IoT-tracking devices and data loggers with a stated core focus on transportation telematics software for K-12 school transportation departments in the United States.

Ownership category

akta.pro rank

Product category

School Transportation Management Software

NAICS

School and Employee Bus Transportation (48541), Support Activities for Transportation (488), Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700)

akta.pro primary industry

Transportation Technology Systems (GPS/Telematics, Fleet Tracking, ELD) (EDAEADAK)

akta.pro secondary industries

School & Student Demand-Responsive Transport (THAIAHAF), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

Keywords

• School transportation software
• Student transportation management
• Transportation telematics
• GPS fleet tracking
• IoT tracking devices

Headquarters

HQ city

Silkeborg

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Core offering

Trusted develops transportation telematics software and IoT-tracking devices for managing school bus fleets. Its Trust-Ed platform helps educational service centers and K-12 districts coordinate routes, monitor driver behavior, and track vehicles in real time. The company also produces data loggers used to capture operational and vehicle data.

Differentiator

Problem solved

Functional benefit

Products and services

• Trust-Ed Transportation Software

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Montgomery County Educational Service CentercoreStrategic or Co-development Partner · 1 January 2024Montgomery County Educational Service Center in Ohio launched a pilot program in the 2024-2025 school year using Trust-Ed software to transport students including those attending Ohio Deaf and Blind Education Services. This represents a co-development pilot partnership for alternative transportation methods.
• Educational Service Center of Central OhiocoreStrategic or Co-development Partner · 1 January 2024Educational Service Center of Central Ohio launched a pilot program in the 2024-2025 school year to explore alternative transportation methods in partnership with the company. This pilot program represents a strategic co-development initiative for student transportation solutions.

Recent moves3 records

Expansion highlights4 records

Emerging players

• SchoolMetrics: SchoolMetrics provides transportation analytics and efficiency tools for K-12 districts, an emerging player with partial overlap to Trust-Ed on operational analytics for school transportation departments.

Direct peers

• BusPlanner: BusPlanner offers school bus routing and transportation planning software for K-12 districts, competing directly with Trust-Ed on route optimization and transportation management.
• Transfinder: Transfinder provides K-12 school transportation management and routing software directly competitive with Trust-Ed, serving US school districts with similar telematics and route-optimization capabilities.
• Synovia Solutions (Here Comes the Bus): Synovia provides fleet tracking and student transportation software for K-12 districts, including the consumer-facing Here Comes the Bus app, directly overlapping with Trust-Ed's telematics and routing scope.
• RoutingBox: RoutingBox provides school transportation routing, tracking, and parent-communication software to K-12 districts, making it a direct functional peer for Trust-Ed's telematics-enabled student transportation offering.
• Edulog: Edulog is a long-standing school bus routing and transportation management vendor serving North American K-12 districts, a direct competitor in student transportation software.

Broad incumbents

• Zonar Systems: Zonar provides fleet telematics and GPS tracking widely used by school bus fleets, an incumbent peer overlapping with Trust-Ed on telematics-grade fleet tracking for K-12 transportation.
• Tyler Technologies (Versatrans): Tyler Technologies' Versatrans module is a K-12 transportation management solution sold as part of Tyler's broader public-sector software portfolio, making it a large incumbent peer for school routing and telematics.
• Samsara: Samsara is a large fleet telematics and IoT platform with growing penetration in K-12 student transportation, representing a broad incumbent that competes for the same district telematics RFPs as Trust-Ed.
• Geotab: Geotab is a major fleet telematics platform that supplies GPS tracking and vehicle data to commercial and public-sector fleets including school buses, a broad incumbent competitor to Trust-Ed's tracking capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/TrustedGlobal
• Facebookfacebook.com/trustedtracking
• LinkedInlinkedin.com/company/trusted-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trusted