Pulbrook and Gould Flowers

What Pulbrook and Gould Flowers does

Pulbrook and Gould Flowers is a London-based luxury florist founded in 1956 by Susan, Lady Pulbrook and Rosamund Gould, both trained by the legendary Constance Spry. The company designs and delivers bespoke fresh flower arrangements, signature hatboxes (including the iconic Lady Pulbrook Hatbox first created in 1956), orchids, plants, and faux floral pieces, alongside a proprietary line of scented candles, William Curley chocolates, Bollinger champagne gift sets, and luxury greeting cards. Its technology backbone is a Shopify-based e-commerce platform with product collections, customization options, and checkout, supporting same-day London delivery for orders placed before 2pm, free delivery over £150, and £25 nationwide UK delivery. The business operates two London retail locations — a flagship studio at 65 Gloucester Road in South Kensington and a Belgravia store on Buckingham Palace Road under a green lease with Grosvenor Britain & Ireland — and runs floristry workshops at its London studio.

The revenue model blends one-time purchases (bouquets priced $86–$393, hatboxes $278–$393, gift sets up to $449, candles $63, classes $222), recurring weekly corporate contracts, and bespoke wedding and event floristry secured via a £250 consultation deposit. Go-to-market is hybrid: direct-to-consumer through the e-commerce site and physical stores, enterprise field sales for weddings, corporate events, hotel partnerships, and private homes, plus event-driven installations for prestigious venues (including LAPADA's Berkeley Square Fair and The Dilly hotel). Complementary distribution includes Fortnum & Mason retail for candles. Pricing is premium across all SKUs, with the brand positioned as London's most prestigious florist and supported by extensive editorial coverage in Tatler, The Times, House & Garden, Evening Standard, and others.

The company remains privately held with 11–50 employees, no parent company, no institutional funding, and no disclosed subsidiaries. Management includes Managing Director Erik Karlsen and florist Harald Altmaier, continuing the founder-led heritage brand. Revenue is not publicly disclosed. Customer segments span luxury consumers, wedding clients, corporate/hospitality accounts (The Dilly, Melia Kensington, Hari's Salon), and private residential clients across London and the UK.

Name

Pulbrook and Gould Flowers

Legal name

Pulbrook & Gould

Website

https://pulbrookandgould.co.uk

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Pulbrook and Gould is a privately held London luxury florist, founded in 1956, that designs and delivers bespoke fresh flower arrangements, signature hatboxes, candles, and gift sets to affluent consumers, weddings, hotels, corporate offices, and private residences across London and the UK.

Ownership category

akta.pro rank

Product category

Luxury Floristry

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Luxury florist services
• Fresh flower arrangements
• Wedding floristry
• Corporate flower services
• Bespoke hatbox collections

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Fresh Flower Arrangements: One-time purchase of bespoke bouquets, vase arrangements, hatboxes, and floral arrangements. Products available in various sizes and styles with prices ranging from £86 to £393.
2. Weekly & Contract Flower Services: Recurring corporate floral services for businesses, hotels, and private homes. Regular weekly or periodic delivery and installation of fresh flower arrangements.
3. Wedding & Event Floristry: Comprehensive wedding and event floristry services including bridal bouquets, ceremony decorations, reception arrangements, and large-scale installations. Requires £250 deposit for wedding consultations.
4. Complementary Products: Scented candles, luxury gift sets, plants, orchids, faux flowers, champagne, chocolates, and greeting cards. Candles crafted with British master perfumer using premium natural oils.
5. Flower Arranging Classes: Floristry workshops and classes at the London studio including hand-tied bouquets, hatbox creation, bridal posies, and table arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Pulbrook & Gould is a luxury London florist designing and selling bespoke fresh flower arrangements (Summer Collection, Signature Collection, signature Hatboxes, Orchids, Plants, and Faux Flowers), complementary gift products (branded scented candles, champagne, chocolates, greeting cards, luxury gift sets), and a full suite of services including wedding floristry, corporate and hotel event floristry, weekly contract flowers for businesses, private home installations, tablescaping, and Christmas floristry. Flower arranging classes are also offered at their London studio.

Product overview

Pulbrook & Gould is a luxury florist offering a comprehensive portfolio of floral products and services. The core product lines include fresh flower arrangements (Summer Collection, Signature Collection), signature hatbox arrangements, orchids, plants, and faux/silk flowers. The offering extends through complementary add-on products including Pulbrook & Gould branded scented candles (5 seasonal fragrances), champagne and cognac, William Curley artisan chocolates, greeting cards, and curated luxury gift sets combining multiple products. Services include wedding floristry, bereavement arrangements, corporate events, hotel floristry, weekly contract flowers, private home installations, outside spaces design, tablescaping, and Christmas decorations. The company also offers flower arranging classes at their London studio. Founded in 1956, the company operates from South Kensington and delivers across London and the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Collection

Quantifiable outcome

• Featured in The Times, Evening Standard, Tatler, House & Garden, Harper's Bazaar, Country & Town House, and 20+ other prestigious publications
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Fortnum & MasoncoreChannel Partner/ Reseller/ DistributorScented candles collection available for purchase at Fortnum & Mason stores, expanding retail distribution beyond Pulbrook & Gould's own locations.
• William CurleycoreOthersWilliam Curley supplies handmade chocolates and fresh truffles for Pulbrook & Gould luxury gift sets. William Curley is a four-time winner of the Academy of Chocolate's Best British Chocolatier award.
• BollingercoreOthersBollinger Special Cuvée Champagne featured in Constance and Rosamund gift sets, offered as a companion to flowers for celebrations.
• Laurent-PerrierminorOthersLaurent-Perrier Rosé Champagne offered as part of Champagne & Cognac collection.
• Château de MontifaudminorOthersChâteau de Montifaud VSOP Petite Champagne Cognac offered as part of the Champagne & Cognac collection.
• LAPADAflagshipGTM or Marketing PartnerPartnership with LAPADA (The Association of Art & Antiques Dealers) for the Berkeley Square Fair - one of London's most iconic art and antiques events. Pulbrook & Gould creates bespoke floral installations for the marquee.
• The DillyflagshipStrategic or Co-development PartnerNamed as a brand partner of The Dilly hotel on Piccadilly, one of London's most exciting new hotels. Featured in Afar Magazine's guide to 12 new London hotels.
• Grosvenor Britain & IrelandflagshipStrategic or Co-development PartnerPulbrook & Gould became the first retailer to sign a new green lease with Grosvenor Britain & Ireland - a landmark commitment to sustainable floristry, green energy, and reduced carbon emissions at the Buckingham Palace Road flagship store in Belgravia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bloom & Wild: UK-leading online flower delivery brand specialising in letterbox flowers with a broader, more mass-market premium positioning. Operates in the same UK flower gifting market but with a digital, scalable model that contrasts with Pulbrook & Gould's bespoke retail approach.
• Interflora British Unit: UK's largest flower delivery network with thousands of affiliated florists including local luxury operators. Operates broadly in UK florist delivery but does not specialise in the luxury segment Pulbrook & Gould serves.

Direct peers

• Scarlet & Violet: London-based luxury florist offering bespoke wedding and event flowers with a similar English-garden aesthetic. Direct competitor for the high-end London wedding and event floristry segment.
• McQueens Flowers: London-based luxury florist founded in 1991, serving corporate clients, weddings, and events with high-end bespoke arrangements. Closest direct competitor in the London luxury event and wedding florist segment.
• Wild at Heart: Premium London florist founded by Philip Hammond, with retail locations and event/wedding work. Directly comparable high-end positioning and similar clientele in the luxury London florist market.
• JamJar Flowers: London-based luxury florist specialising in wild, garden-style arrangements for weddings, events, and corporate clients. Comparable boutique positioning and direct competition for luxury London event floristry.
• The Real Flower Company: UK luxury florist growing its own scented garden roses and supplying high-end weddings, events, and homes. Comparable premium positioning with vertically integrated flower sourcing.

Emerging players

• Floom: UK online flower marketplace connecting customers with independent local florists including premium operators. Comparable London florist ecosystem presence and competing for the same affluent online gifting customer.
• Flowwow: Online flower and gift marketplace aggregating local florists for delivery. Adjacent channel competitor for online flower orders, especially outside London where Pulbrook & Gould's own delivery network is more limited.
• Lavender Blue Florist: London wedding florist focused on bespoke bridal and event floristry. Overlaps with Pulbrook & Gould's wedding service but with a more wedding-specialist rather than full-service luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pulbrookg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulbrook and Gould Flowers