Wild at Heart
Wild at Heart is a London-based luxury florist founded in 1994 that sells curated bouquets via e-commerce with same-day London delivery while delivering bespoke wedding florals, destination weddings, corporate event styling, home and hotel installations, and prop hire to affluent consumers and luxury hospitality venues.
- Company typePrivate
- Founded1994
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Wild at Heart firmographics
Firmographics- Name
- Wild at Heart
- Legal name
- Wild at Heart
- Website
- https://wildatheart.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wild at Heart is a London-based luxury florist founded in 1994 that sells curated bouquets via e-commerce with same-day London delivery while delivering bespoke wedding florals, destination weddings, corporate event styling, home and hotel installations, and prop hire to affluent consumers and luxury hospitality venues.
- Ownership category
- akta.pro rank
Wild at Heart industry classification
Industry- Product category
- Luxury Floristry and Event Design Services
- NAICS
- Florists (45931), Florists (459310), Florists (4593)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
- akta.pro secondary industry
- Destination Wedding Planning (HSACABAD)
Keywords
Where Wild at Heart is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wild at Heart business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Luxury Floral Products: One-time purchase of bespoke bouquets, single stems, and curated collections for same-day London delivery and nationwide shipping. Includes seasonal and occasion-specific offerings.
- Bouquet Subscriptions: Recurring subscription model offering regular bouquet deliveries with savings of up to 20%, providing predictable recurring revenue from loyal customers.
- Wedding & Event Floristry: Bespoke wedding flowers, bridal bouquets, destination wedding florals, and full event styling services from concept to execution, including immersive installations and tablescapes.
- WILDER Prop Hire: Rental of props including vases, urns, candle holders, lanterns, trays, stands, jars, jugs, bowls, and plates for events and weddings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bouquet Subscription - Recurring floral deliveries |
| Unit Pricing | Pay-as-you-go | Individual Bouquet Purchases - Unit pricing for one-time purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Wild at Heart product offering
Product offeringCore offering
Wild at Heart is a luxury florist that designs, sources, and delivers premium flower arrangements, while providing bespoke floristry and event styling services. Core offerings include curated bouquet collections with same-day London delivery and nationwide shipping, a recurring bouquet subscription service, bespoke wedding and destination wedding floristry, luxury event floral styling, home and hotel floral installations, and WILDER prop hire for events.
Differentiator
Problem solved
Functional benefit
Brands
- WILDER Prop Hire: Property hire service offering vases, urns, candle holders, lanterns, trays, stands, jars, jugs, bowls, and plates for events
- The WILDER Loyalty Club
Products and services
- Curated Bouquet Collections (All Bouquets, Midsummer, Mini Me, Hydrangea, Single Stems, Bridal, Most Loved, In-Season)
Companies that use Wild at Heart
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Wild at Heart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wild at Heart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UnderdaysminorCollaboration on The Underdays Bouquet - a special edition bouquet that includes a complimentary pair of everyday underwear, creating cross-category marketing appeal and reaching new customer segments through the collaboration.
Scale indicators1 record
Wild at Heart competitors and assessment
Company assessmentBroad incumbents
- Interflora: Largest UK florist network with national same-day delivery and broad retail footprint. Operates at lower price points but competes in the same bouquet/occasion retail category across the UK.
- Bloom & Wild: UK's largest online florist offering letterbox flowers, subscriptions, and gift bouquets. Broader mass-premium positioning versus Wild at Heart's pure luxury focus, but competes for the same affluent gifting customer.
Direct peers
- McQueens Flowers: London-based luxury florist offering same-day delivery, bespoke weddings, and corporate event floristry. Direct competitor in the UK luxury floral space serving similar high-end clientele and prestigious venues.
- Saipua: New York-based luxury floral designer for weddings and events with a comparable founder-led creative brand identity. US geographic equivalent serving similar HNW wedding clientele.
- The Real Flower Company: UK luxury florist with own-grown garden roses, e-commerce subscriptions, and bespoke wedding/event services. Directly comparable premium positioning and product breadth.
- Philippa Craddock: London-based luxury floral designer specializing in weddings, events, and installations for high-end venues including Claridge's and The Connaught. Operates a directly comparable designer-led luxury florist model.
- Lavender Green Flowers: London-based luxury florist serving weddings, corporate events, and luxury hotel installations. Comparable size, client base, and bespoke service offering to Wild at Heart.
Emerging players
- Putnam & Co Floral Design: US-based luxury wedding and event florist with destination wedding capability. Comparable service model targeting affluent couples with bespoke designs at premium price points.
Market position
Customer concentration
Wild at Heart social profiles
Digital presenceWild at Heart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild at Heart leadership team
Management profileNumber of profiles
Profiles1 record
Wild at Heart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild at Heart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild at Heart
What does Wild at Heart do?
Wild at Heart is a luxury florist that designs, sources, and delivers premium flower arrangements, while providing bespoke floristry and event styling services. Core offerings include curated bouquet collections with same-day London delivery and nationwide shipping, a recurring bouquet subscription service, bespoke wedding and destination wedding floristry, luxury event floral styling, home and hotel floral installations, and WILDER prop hire for events.
Is Wild at Heart a public or private company?
Wild at Heart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wild at Heart founded?
Wild at Heart was founded in 1994. It employs 11 to 50 people.
Where is Wild at Heart based?
Wild at Heart is headquartered in London, United Kingdom, in the Europe region.
How does Wild at Heart make money?
Four revenue lines are on record. Luxury Floral Products are the primary driver. The others are bouquet Subscriptions, wedding & Event Floristry and WILDER Prop Hire.
Who are Wild at Heart's main competitors?
Broad incumbents on record are Interflora and Bloom & Wild. Direct peers are McQueens Flowers, Saipua, The Real Flower Company, Philippa Craddock and Lavender Green Flowers. Putnam & Co Floral Design is listed as an emerging player.
Does Wild at Heart have an API?
No public API is recorded for Wild at Heart.
What industry is Wild at Heart in?
Wild at Heart's product category is Luxury Floristry and Event Design Services. Its primary akta.pro industry code is HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages), with a secondary code of HSACABAD, Destination Wedding Planning. Its NAICS code is 45931 and its SIC code is 5940.