Metadados

What Metadados does

Metadados Assessoria e Sistemas Ltda. is a Brazilian HR and payroll software vendor founded in 1985 and headquartered in Caxias do Sul, Rio Grande do Sul. The company sells an integrated 360-degree HR ecosystem — branded Metadados RH 360 — composed of four core products: Flow (payroll, eSocial compliance, document management, and Personnel Department routines), Vibe (performance evaluation and talent management), Jobfy (recruitment through digital admission, augmented by the AI-powered Skeel Recrutamento Inteligente platform acquired in 2021), and Analytics (HR indicators and dashboards). Additional modules cover corporate benefits, electronic signature, digital admission, and occupational health and safety (SST). The platform is delivered as cloud-based SaaS, hosted on AWS RDS infrastructure, and targets mid-market and enterprise Brazilian companies that need automated compliance with Brazilian labor regulations (CLT, eSocial) and consolidation of HR data into a single system.

The company operates on a quote-based, annual SaaS subscription model with non-public pricing determined by employee count, module selection, and client size. Go-to-market is sales-led, combining direct enterprise sales and inside sales with a structured channel partner program (Metadados Partner Program) that includes regional resellers such as Neo Sistemas in Santa Catarina. Metadados claims 1,500+ transformed customers, 300+ collaborators, a 98% support satisfaction rate, and over 30 Great Place to Work certifications, supported by heavy content marketing (blog, 1,000+ resource library, weekly videocast, Panorama do DP research). The company is privately held by Canada's Volaris Group, itself a division of TSX-listed Constellation Software (CSU), and has executed at least two tuck-in acquisitions (Skeel in 2021, feedlover in 2022) as part of an inorganic expansion strategy.

Metadados has remained exclusively focused on the Brazilian domestic market, with no documented international expansion. Its primary revenue stream is recurring SaaS subscription, supplemented by implementation, training, and partner-channel revenue sharing. While revenue figures are not publicly disclosed, headcount and customer-base triangulation suggest a mid-tier vertical-market SaaS business operating at moderate growth under Volaris's hold-and-grow ownership model.

Name

Metadados

Legal name

Metadados Assessoria e Sistemas Ltda.

Website

https://metadados.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Metadados is a Brazilian HR and payroll SaaS vendor, founded 1985 and headquartered in Caxias do Sul, serving mid-market and enterprise companies in Brazil with an integrated 360-degree HR ecosystem covering payroll, eSocial compliance, recruitment, performance, and analytics. Owned by Volaris Group (Constellation Software).

Ownership category

akta.pro rank

Product category

Human Resources Software

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• HR software
• Payroll management
• Personnel department
• Recruitment platform
• HR analytics

Headquarters

HQ city

Caxias

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Metadados operates on a Software-as-a-Service (SaaS) subscription model, providing cloud-based HR and payroll systems. Customers pay for access to integrated modules including payroll, recruitment, performance management, and analytics. The company employs sales-led and partner-channel distribution to acquire enterprise and mid-market clients across Brazil.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Metadados sells an integrated cloud-based SaaS suite for Brazilian Personnel Department (Departamento Pessoal) and HR operations. The platform centralizes payroll calculation, eSocial compliance, time tracking, benefits administration, recruitment, performance evaluation, and HR analytics in a single 360-degree HR ecosystem. It is sold on a subscription basis to enterprise and mid-market companies in Brazil through direct sales and a partner channel.

Product overview

Metadados offers a 360° HR ecosystem composed of integrated modules and standalone products covering the entire employee lifecycle. The core product suite includes: Flow (personnel department/payroll management), Vibe (leadership and performance evaluation), Jobfy (recruitment and selection through digital admission), and Analytics (HR indicators and dashboards). Additional specialized modules include Performance Evaluation, Corporate Benefits, and Electronic Signature. The products are built as an integrated ecosystem — for example, the Performance Evaluation module connects directly to payroll through Flow, and Jobfy feeds into admission workflows handled by Flow. Metadados also acquired the AI-powered recruitment startup Skeel Recrutamento Inteligente in 2021 to expand its intelligent hiring capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Metadados Soul: Company culture program and internal brand representing the company's values and people-first approach
• Metadados RH 360

Products and services

• Flow Cloud-based system that centralizes all Personnel Department (DP) routines, including payroll calculation, eSocial compliance, document management, electronic signatures, time tracking, and benefits administration. Designed for HR and DP teams at Brazilian companies seeking to automate and consolidate payroll and personnel processes.
• Vibe Leadership assistant software for performance management and talent evaluation, enabling competency tracking, personalized development plans (PDI), and talent mapping. Built for HR leaders and managers overseeing performance and people development.
• Jobfy Recruitment and selection system covering the full hiring funnel from job posting and candidate attraction to digital admission and onboarding. Aimed at HR teams and hiring managers seeking to shorten time-to-hire and digitize recruitment workflows.
• Analytics HR analytics platform that delivers automated dashboards and real-time HR indicators to support management decisions. Built for HR leaders and executives who need consolidated workforce metrics and reporting.
• Avaliação de Desempenho Performance evaluation module that streamlines employee assessments and integrates performance outcomes with payroll and career planning processes. Designed for HR teams running structured performance review cycles.
• Benefícios Corporativos Centralized corporate benefits management module integrated with payroll, designed to reduce manual controls and ensure legislative compliance for benefits administration. Targeted at HR and benefits managers at Brazilian companies.
• Skeel Recrutamento Inteligente AI-powered recruitment and selection platform that uses artificial intelligence to screen candidates, match profiles to job descriptions, and optimize hiring pipelines. Aimed at HR and talent acquisition teams seeking to reduce turnover, hiring time, and recruitment bureaucracy.

Quantifiable outcome

• Payroll calculation time reduced to 10 minutes
• +4 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Skeel Recrutamento InteligentecoreStrategic or Co-development Partner · 25 June 2021In June 2021, Metadados acquired 64% of Skeel Recrutamento Inteligente, a Rio Grande do Sul-based startup, investing R$ 1.5 million to expand operations and incorporate the AI-powered recruitment solution into its portfolio. Skeel developed a platform using artificial intelligence to optimize recruitment and selection processes, addressing issues such as high turnover, hiring time, and bureaucracy. This acquisition expanded Metadados' AI capabilities in the recruitment and selection module.
• Neo SistemasminorChannel Partner/ Reseller/ DistributorNeo Sistemas operates as a channel partner and reseller of Metadados products in Santa Catarina state (Canal SC region). Located in Braço do Norte/SC, the office provides local sales and support for Metadados HR systems in the region with dedicated phone +55 (48) 3658-7070.

Scale indicators9 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• TOTVS: Brazil's largest enterprise software vendor (B3:TOTS3) offering RM Labore and other HR/payroll modules. Directly comparable as a Brazilian HCM/payroll SaaS suite serving enterprise and mid-market, with broader ERP cross-sell.
• Senior Sistemas: Brazilian HCM and payroll SaaS provider competing for the same mid-market and enterprise Brazilian customers with integrated HR, payroll and time-tracking modules.
• LG lugar de gente: Brazilian HCM specialist with strong payroll and people-management suite, frequently listed alongside Metadados in 'Melhores Fornecedores para RH' rankings.

Broad incumbents

• ADP: Global payroll and HCM incumbent (NASDAQ:ADP) with Brazilian operations; competes in payroll outsourcing and HR SaaS for large enterprises and is a global benchmark for HR/payroll scale.
• Workday: Global cloud HCM/finance suite (NASDAQ:WDAY) expanding localization in Brazil; competes for large enterprise HCM deals where Metadados also targets.
• SAP SuccessFactors: SAP's cloud HCM suite, sold into large Brazilian enterprises often bundled with SAP ERP; competes for the upper end of the HR tech market Metadados addresses.
• Oracle HCM Cloud: Oracle's cloud HCM offering frequently bundled with Oracle ERP/Cloud infrastructure; competes for global and large Brazilian enterprises seeking an integrated ERP + HR stack.

Emerging players

• Deel: Global EOR/payroll/HR platform with growing Brazil presence; overlaps with Metadados in payroll and HR, especially for cross-border hiring into Brazil.
• Pontotel: Brazilian SMB-focused HR SaaS offering time-tracking, payroll and people management; competes with Metadados in the lower mid-market segment.
• Sólides: Brazilian HR tech company known for behavioral assessment and people analytics, increasingly expanding into broader HR SaaS; overlaps with Vibe/Analytics modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MetadadosAssessoriaeSistemas
• Xx.com/metadadosrh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metadados