Art of Procurement

What Art of Procurement does

Art of Procurement, operating under the legal entity Procure Change LLC, is a content, community, and services platform serving the procurement and supply chain professional market. Founded in 2015 and headquartered in Winter Garden, Florida, the company runs multiple owned podcast series (Art of Procurement, Art of Supply, ProcureTech Insider), two weekly newsletters (The Playbook and The Stack), an annual peer-led ProcureTech100 technology evaluation program co-published with McKinsey & Company and CPOstrategy, gated Buyer's Guides and Best Practice Guides, and invite-only Catalyst executive events in NYC, Detroit, and LA. Following its 2023 acquisitions of Buyers Meeting Point and MyPurchasingCenter, the company reaches a combined community of over 50,000 procurement and supply chain professionals, supported by a content library of 1,000+ episodes, articles, and recordings, and an annual collection of more than one million proprietary data points about procurement professional behaviors.

Name

Art of Procurement

Legal name

Procure Change LLC

Website

https://artofprocurement.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Art of Procurement is a content, community, and services platform that runs podcasts, newsletters, Buyer's Guides, the ProcureTech100 program, and Catalyst executive events for a community of 50,000+ procurement and supply chain professionals, monetizing through brand partnerships, events, and on-demand expert services via its SpendPros and AOP Digital Enablement lines.

Ownership category

akta.pro rank

Product category

Procurement Media and Research

SIC

Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)

akta.pro primary industry

Human Resources & Talent Development (EDAGANAB)

akta.pro secondary industry

Procurement Platforms, Catalogs & Contract Purchasing (Co-ops, GPOs, eProcurement) (EDAEAIAO)

Keywords

• Procurement media
• Procurement research
• B2B content marketing
• Procurement advisory services
• Procurement events

Headquarters

HQ city

Winter Garden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Partnership Programs: Year-long marketing programs for procurement technology and service providers including podcast sponsorships, webinar appearances, blog posts, custom research, case studies, and event participation. Companies pay for access to the procurement executive community and content distribution.
2. SpendPros Consulting Services: On-demand procurement expertise services providing category management, transformation support, and learning & development programs to procurement teams. Expert fees are charged for consulting engagements.
3. Newsletter Subscriptions: The Playbook and The Stack newsletters provide weekly procurement insights to subscriber base of procurement executives and practitioners.
4. Buyer's Guides and Whitepapers: Gated content including Buyer's Guides and whitepapers created in partnership with technology providers, typically requiring contact information for download.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Art of Procurement is a content, community, and research platform serving the procurement and supply chain professional community. It produces original podcasts, weekly newsletters (The Playbook and The Stack), Buyer's Guides, Best Practice Guides, Insight Hubs, and the annual ProcureTech100 rankings, and hosts invite-only executive Catalyst events. It also operates SpendPros (an on-demand procurement expert network) and AOP Marketing Services (year-long brand partnership programs for B2B procurement technology and service providers).

Product overview

Art of Procurement is a content and media company serving the procurement and supply chain professional community. The portfolio consists of multiple podcast shows (Art of Procurement Podcast, Art of Supply, ProcureTech Insider, and collaborative podcasts with partners like Fine Tune, Una, and Ivalua), research and guide products (Insight Hubs, Buyer's Guides, Best Practice Guides, Provider Directory), expert services (SpendPros on-demand procurement experts), marketing services (AOP Media brand partnership programs), and events (Catalyst in-person executive sessions). The company also publishes the annual ProcureTech100 rankings and recently launched AOP Digital Enablement for digital strategy consulting. The offering operates as a content and community platform rather than a unified software product, with revenue derived from marketing partnerships, event fees, and expert service engagements.

Differentiator

Problem solved

Functional benefit

Brands

• SpendPros: On-demand procurement experts service offering category, transformation, digitization, negotiation, process, and training experts.
• Catalyst

Products and services

• Art of Procurement Podcast Flagship podcast featuring interviews with procurement leaders and discussions on strategic procurement topics, market intelligence, and professional development, targeted at procurement executives and practitioners.
• Art of Supply Podcast Supply chain focused podcast covering logistics, transportation, and supply market developments, hosted by Kelly Barner for procurement and supply chain professionals.
• ProcureTech Insider Podcast Technology-focused podcast providing insights into procurement technology solutions, provider profiles, and digital transformation trends for procurement leaders evaluating procuretech.
• Insight Hubs Topic-specific content hubs covering procurement areas including AI in Procurement, Category Management, Data & Analytics, ESG, Expense Management, Procurement Excellence, Sourcing & Contracting, Stakeholder Management, Supplier Management, and Supply Market Intelligence.
• Provider Directory Research platform for exploring procurement and supply chain technology solutions and service providers, allowing procurement teams to research and compare vendors by category.
• Buyer's Guides Detailed guides for specific technology or service categories including key factors, selection criteria, common mistakes, and implementation guidance, published in partnership with technology providers for procurement decision makers.
• Best Practice Guides Strategic and operational guidance guides created by former procurement leaders covering topics that span talent, process, and technology for procurement leaders.
• SpendPros by Art of Procurement On-demand procurement expert network providing access to specialists in spend category, transformation, digitization, negotiation, process, and training that augments existing procurement teams with hand-picked experts.
• AOP Media / Marketing Services Year-long marketing programs for B2B brands including podcast interviews, sponsorships, webinars, digital events, white papers, case studies, and custom research targeting procurement professionals throughout the buyer journey.
• ProcureTech100 Annual peer-led evaluation program identifying the 100 most innovative procurement technology providers, with rankings based on practitioner expertise and market data through a multi-stage judging process, published with McKinsey & Company and CPOstrategy.
• Catalyst Events Invite-only executive-level working sessions for senior procurement executives featuring small-group masterminds and practitioner-led roundtables on operating model decisions and AI's impact on procurement, with locations including Catalyst NYC, Catalyst Detroit, and Catalyst LA.
• AOP Digital Enablement Service helping procurement teams implement digital strategies and navigate the procuretech market, translating plans into tangible impact through peer-led technology insights and expert guidance.
• The Playbook and The Stack Newsletters Weekly newsletters providing procurement insights, with The Playbook targeting procurement executives and The Stack serving practitioners, subscribed to by over 6,000 procurement leaders.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• Fine TunecoreStrategic or Co-development Partner · 24 February 2026Co-production partnership for the 'Buy: The Way...to Purposeful Procurement' (BTW) podcast, a collaboration that spotlights procurement leaders implementing new principles in their organizations. Also a brand partner utilizing AOP marketing services.
• Buyers Meeting PointcoreStrategic or Co-development Partner · 31 October 2023Acquired content and community platform expanding AOP's content and community offerings for procurement professionals.
• MyPurchasingCentercoreStrategic or Co-development Partner · 31 October 2023Acquired content and community platform expanding AOP's content and community offerings for procurement and supply chain professionals.
• McKinsey & CompanyflagshipStrategic or Co-development PartnerContent partnership for ProcureTech100 yearbook, created in partnership with McKinsey & Company and published by CPOstrategy. McKinsey professionals serve as judges and speakers at AOP events.
• IvaluacoreGTM or Marketing PartnerContent co-creation partner for Source-to-Contract and Source-to-Pay Technology Buyer's Guides. Brand partner sponsoring AOP events and content.
• ZipcoreGTM or Marketing PartnerContent co-creation partner for Orchestration Buyer's Guide and Improving the Procurement Intake Experience Buyer's Guide. Presenting sponsor for Catalyst NYC event.
• ProcureAbilitycoreGTM or Marketing PartnerContent co-creation partner for 'Driving Change from Day One: Mastering the First 100 Days as a CPO' whitepaper. Gold sponsor for Catalyst events.
• SpendHQcoreGTM or Marketing PartnerContent co-creation partner for 2025 Spend Analytics Buyer's Guide. Brand partner for AOP marketing services.
• Graphite ConnectcoreGTM or Marketing PartnerContent co-creation partner for Supplier Lifecycle Management Buyer's Guide titled 'Secure and Seamless'.
• Samsung SDS CaidentiacoreGTM or Marketing PartnerContent co-creation partner for Design-to-Source Buyer's Guide exploring procurement-engineering collaboration.
• UnacoreGTM or Marketing PartnerContent co-creation partner for GPO Buyer's Guide. Co-producer of 'The Sourcing Hero' podcast. Brand partner for AOP marketing services.
• CPOstrategyflagshipStrategic or Co-development PartnerPublishing partner for ProcureTech100 yearbook, published in partnership with McKinsey & Company.
• ZycusminorGTM or Marketing PartnerGold sponsor for Catalyst NYC event focused on AI and procurement operating models.
• Lean SixminorGTM or Marketing PartnerSilver sponsor for Catalyst NYC event.
• ValorantminorGTM or Marketing PartnerSilver sponsor for Catalyst NYC event.
• HFS ResearchminorGTM or Marketing PartnerResearch partner for Catalyst NYC event.
• CotissminorGTM or Marketing PartnerHospitality partner for Catalyst NYC event.
• LightSourceminorGTM or Marketing PartnerPresenting sponsor for Catalyst Detroit event focused on manufacturing and direct materials.
• Sourcing AIminorGTM or Marketing PartnerGold sponsor for Catalyst Detroit event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HFS Research: HFS Research is an analyst firm producing research, reports, and events for the services and procurement technology ecosystems. It overlaps with AOP in covering procurement tech buyers, sponsoring events, and producing peer-relevant content; HFS is already listed as a research partner.
• SIG (Sourcing Industry Group): SIG is a membership organization for sourcing, procurement, and outsourcing executives offering events, research, and benchmarking. It competes with AOP's Catalyst events and community offerings for senior procurement executive mindshare and sponsorship dollars.
• Spend Matters: Spend Matters is a procurement and supply chain research and media platform that produces analyst insights, vendor research, and news for procurement professionals. It competes directly with Art of Procurement in serving the same procurement leader audience with similar content, advisory, and intelligence offerings.
• Procurement Leaders: Procurement Leaders operates a membership community, research, and events business for senior procurement executives worldwide. It directly competes with Art of Procurement's executive community, Catalyst events, and peer-driven insight model for the same CPO buyer persona.

Broad incumbents

• Forrester Research: Forrester is a major research and advisory firm producing reports, events, and consulting for technology and procurement buyers. It competes in adjacent procurement research and events categories where AOP also serves enterprise audiences.
• The Hackett Group: The Hackett Group is a global advisory firm offering benchmarking, research, and consulting for procurement, finance, and IT functions. It overlaps with AOP's procurement research and advisory space as a larger, established incumbent with broader enterprise coverage.
• Gartner: Gartner is a global research and advisory powerhouse covering procurement, supply chain, and technology. While its scope is far broader, Gartner competes with AOP for procurement executive attention, research budget, and enterprise advisory engagements.

Emerging players

• Supply Chain Management Review: Supply Chain Management Review is an established B2B media publication for supply chain and procurement professionals. It is comparable to AOP's Art of Supply and broader content portfolio serving adjacent supply chain buyer personas.
• PayStream Advisors: PayStream Advisors produces research and advisory content focused on procurement, finance, and P2P technologies. It overlaps with AOP's Buyer Guide content and serves a similar procurement technology vendor and buyer audience.
• Procurement Foundry: Procurement Foundry is a peer-driven community and content network for procurement professionals offering events and insights. It directly competes with AOP's community-led insight model for the same procurement practitioner audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aopshow
• YouTubeyoutube.com/channel/UCtgqJ7rxWVAkKsbpwUmj51Q
• LinkedInlinkedin.com/company/art-of-procurement

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art of Procurement