Sequin AR
Sequin AR is a full-service 3D studio specializing in Unreal Engine-based virtual production and immersive experiences for enterprise media, entertainment, and brand clients. It delivers broadcast-grade AR/XR content for Apple, NBC, Viacom18, and other major entertainment properties.
- Company typePrivate
- Founded2019
- HeadquartersGlastonbury, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Sequin AR firmographics
Firmographics- Name
- Sequin AR
- Legal name
- Sequin, Inc.
- Website
- https://sequinar.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sequin AR is a full-service 3D studio specializing in Unreal Engine-based virtual production and immersive experiences for enterprise media, entertainment, and brand clients. It delivers broadcast-grade AR/XR content for Apple, NBC, Viacom18, and other major entertainment properties.
- Ownership category
- akta.pro rank
Sequin AR industry classification
Industry- Product category
- Virtual Production Services
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industry
- VR/AR/XR Game Studios (MPAFAAAE)
Keywords
Where Sequin AR is headquartered
LocationHeadquarters
- HQ city
- Glastonbury
- HQ country
- United States
- HQ region
- North America
Markets served
Sequin AR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Project-Based Creative Services: Revenue generated through custom virtual production and immersive experience projects for enterprise clients. Projects include TV specials, broadcast integrations, metaverse experiences, and branded entertainment content. Revenue appears project-based rather than recurring.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sequin AR product offering
Product offeringCore offering
Sequin AR is a full-service 3D studio that designs, develops, and produces virtual production, AR/XR experiences, virtual sets, and XR stages for broadcast, streaming, live events, and brand clients. The company delivers end-to-end creative services using Unreal Engine real-time rendering technology, producing broadcast-quality virtual experiences and cross-platform immersive content spanning metaverse environments, gaming platforms, social AR, and custom applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Production Full-service virtual production service that creates real-time rendered virtual experiences and environments for broadcast television, streaming specials, and live event clients using Unreal Engine technology. Engagements have included virtual production for Viacom18's JioCinema Sportsplex, Apple's Mariah Carey's Magical Christmas Special, NBC's Macy's Thanksgiving Day Parade, and Madonna & Maluma's Billboard Music Awards performance.
- Immersive Experiences Cross-platform immersive experience development service covering Metaverse environments, WebGL applications, Fortnite experiences, Roblox games, AR/VR content, Snap Lens filters, and custom apps and games for brand, gaming, and metaverse clients. Past engagements include MetaCamelot (Fortnite), Edo (Metaverse), Snap (Snap Lens), and NinjaGame (custom minigames).
Companies that use Sequin AR
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Sequin AR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sequin AR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PixotopecorePixotope case study partner showcasing Sequin AR's virtual production capabilities. Pixotope is a virtual production and broadcast graphics platform, with Sequin AR featured as a case study customer demonstrating expertise in virtual studio implementations.
Scale indicators1 record
Sequin AR competitors and assessment
Company assessmentDirect peers
- Magnopus: Magnopus is an immersive content studio known for award-winning XR, VR, and AR experiences for entertainment and enterprise clients. Its scope (Unreal Engine, mixed reality, virtual production) closely mirrors Sequin AR's service offering.
- The Third Floor: The Third Floor is a previsualization and virtual production studio serving major film, episodic, and streaming productions. It overlaps with Sequin AR in real-time 3D production pipelines for premium entertainment clients.
- Pixotope: Pixotope is a real-time virtual production and broadcast graphics platform widely used for live and studio productions. Sequin AR is already a published case study partner, indicating direct overlap in serving broadcast-grade virtual production clients.
- ARHT Media: ARHT Media provides holographic and AR presentation technology for live events, broadcasts, and corporate keynotes. Its emphasis on real-time volumetric capture and on-stage AR performance parallels Sequin AR's Madonna and Mariah Carey work.
- Zero Density: Zero Density offers real-time broadcast graphics and virtual studio platforms built on Unreal Engine. Like Sequin AR, it targets broadcasters and live-event producers needing photorealistic real-time rendering and AR overlays.
- Unit Image: Unit Image is a VFX and animation studio with a strong virtual production and real-time rendering practice. It serves premium entertainment clients comparable to Sequin AR's Apple, NBC, and Madonna roster.
- Disguise (now Disguise Technologies): Disguise provides virtual production and Extended Reality (xR) stage technology powering major concerts, broadcasts, and film productions. It competes directly with Sequin AR in delivering Unreal Engine-driven virtual sets and immersive environments for entertainment clients.
Emerging players
- SILA SVETA: SILA SVETA is a creative studio specializing in immersive multimedia experiences, projection mapping, and live event visuals. It competes with Sequin AR for high-profile concert, brand activation, and entertainment projects.
Broad incumbents
- NEP Group: NEP Group is a large broadcast services and live-event production company that has been expanding its virtual production and AR capabilities. It competes with Sequin AR on broadcast and live-event clients but from a much broader services portfolio.
Regional players
- RYOT (Dentsu): RYOT, part of Dentsu, is an immersive and VR/AR studio producing branded experiences for global marketers. Though larger and more agency-aligned, it competes with Sequin AR on metaverse, AR, and brand-driven immersive experiences.
Market position
Customer concentration
Sequin AR social profiles
Digital presenceSequin AR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sequin AR leadership team
Management profileNumber of profiles
Profiles1 record
Sequin AR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sequin AR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sequin AR
What does Sequin AR do?
Sequin AR is a full-service 3D studio that designs, develops, and produces virtual production, AR/XR experiences, virtual sets, and XR stages for broadcast, streaming, live events, and brand clients. The company delivers end-to-end creative services using Unreal Engine real-time rendering technology, producing broadcast-quality virtual experiences and cross-platform immersive content spanning metaverse environments, gaming platforms, social AR, and custom applications.
Is Sequin AR a public or private company?
Sequin AR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sequin AR founded?
Sequin AR was founded in 2019. It employs 1 to 10 people.
Where is Sequin AR based?
Sequin AR is headquartered in Glastonbury, United States, in the North America region.
How does Sequin AR make money?
One revenue line is on record: project-Based Creative Services.
Who are Sequin AR's main competitors?
Direct peers on record are Magnopus, The Third Floor, Pixotope, ARHT Media, Zero Density, Unit Image and Disguise (now Disguise Technologies). SILA SVETA is listed as an emerging player. NEP Group is listed as a broad incumbent. RYOT (Dentsu) is listed as a regional player.
Does Sequin AR have an API?
No public API is recorded for Sequin AR.
What industry is Sequin AR in?
Sequin AR's product category is Virtual Production Services. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 54143 and its SIC code is 7330.