Texas Counter Fitters

What Texas Counter Fitters does

Texas Counter Fitters is a Richardson, Texas-based natural and engineered stone slab supplier and countertop fabricator serving residential customers, custom home builders, interior designers, and architects across Texas. The company operates from a 4.5-acre stone campus featuring a natural-light showroom that displays more than 200,000 premium slabs across 2,000+ color variations sourced from quarries worldwide. Its product portfolio spans natural stone (granite, marble, quartzite, dolomite, onyx, travertine, limestone) and engineered surfaces (quartz, porcelain), with sub-brands Counter Fixtures for curated stone art and Forever Quartz for proprietary engineered quartz.

Name

Texas Counter Fitters

Legal name

Texas Counter Fitters

Website

https://texascounterfitters.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Counter Fitters is a Richardson, Texas-based natural and engineered stone slab supplier and fabricator serving homeowners, custom home builders, and interior designers across Texas via a 4.5-acre showroom, virtual selection, and trade partnerships.

Ownership category

akta.pro rank

Product category

Stone countertop fabrication and installation services

NAICS

Cut Stone and Stone Product Manufacturing (327991), Building Material and Supplies Dealers (4441)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

akta.pro secondary industries

Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Natural Stone Floor Repair, Polishing & Sealing (Marble/Travertine/Granite) (HSAGAFAG), Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Natural stone countertops
• Stone slab fabrication
• Countertop installation services
• Granite and quartzite supply
• Custom stone fabrication

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Stone Supply and Fabrication: Sale of natural and engineered stone slabs (granite, marble, quartz, quartzite, dolomite, onyx, porcelain, travertine, limestone) with fabrication services. Customers select slabs and pay by square foot for material plus fabrication and installation.
2. Installation Services: Complete installation services for countertops, kitchens, master bathrooms, outdoor living spaces, fireplaces, floors, stairs, Jacuzzis/tub decks, feature walls, and backlit stone applications
3. Counter Fixtures: Curated collection of stone art and gifts including Amethyst vanity lamps, orthoceras, desert rose selenite, mookaite, and labradorite accent tables sold through counterfixtures.com
4. Sink and Faucet Catalog: Sale of complementary products including sinks and faucets to coordinate with stone selections

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Texas Counter Fitters supplies natural and engineered stone slabs (granite, marble, quartz, quartzite, dolomite, onyx, porcelain, travertine, and limestone) from a 4.5-acre Richardson, TX showroom holding 200,000+ slabs across 2,000+ colors. The company fabricates and installs custom countertops and surfaces for kitchens, bathrooms, outdoor living spaces, fireplaces, floors, stairs, backlit feature walls, and tub decks under a buy-by-square-foot pricing model. It also sells curated stone art and accent pieces through its Counter Fixtures e-commerce brand.

Product overview

Texas Counter Fitters is a natural stone slab supplier and installer offering a comprehensive portfolio of stone products and services. The core product line includes nine types of natural and engineered stone: Quartz, Marble, Granite, Quartzite, Dolomite, Onyx, Porcelain, Travertine, and Limestone. The company also offers a Counter Fixtures sub-brand featuring curated stone art pieces. Services span the entire project lifecycle including stone supply, fabrication, and installation for various applications: kitchens, master bathrooms, outdoor living spaces, fireplaces, floors, Jacuzzis/tub decks, stairs, backlit stone installations, cleaning/maintenance, and feature walls. The company also provides educational resources through its Stone Resource Center and offers proprietary Forever Quartz products alongside a sink and faucet catalog. Virtual stone selection services extend the company's reach to customers in Austin, Houston, Fort Worth, Waco, and Southlake/Westlake areas.

Differentiator

Problem solved

Functional benefit

Brands

• Counter Fixtures: A natural extension of Texas Counter Fitters offering curated stone art and decorative pieces from artisans and quarries worldwide, including items like Pink Amethyst, Amethyst Vanity Lamp, Orthoceras, Desert Rose Selenite, Mookaite, and Labradorite Accent Tables.

Products and services

• Quartz Countertops Engineered stone countertops made from natural quartz crystals bound with resins and pigments, offering a non-porous, stain-resistant surface for kitchens and bathrooms.
• Marble Countertops Natural stone countertops valued for their elegant appearance, suitable for foyers, bathrooms, fireplaces, and countertops.
• Granite Countertops Natural igneous rock countertops with high durability and heat resistance, suited to heavily used surfaces such as kitchen countertops.
• Quartzite Countertops Natural stone harder than granite with marble-like appearance, resistant to scratches, stains, etching, and cracking, requiring minimal maintenance.
• Dolomite Countertops Sedimentary rock offering marble-like appearance with granite-like durability, highly resistant to scratching and heat.
• Onyx Countertops Soft calcium-based stone with remarkable veining, available in translucent varieties suitable for backlit applications.
• Porcelain Countertops Engineered surface made from refined clay, talc, and ground sand, highly durable and resistant to scratching, staining, and yellowing.
• Travertine Countertops Natural stone suitable for flooring, countertops, and outdoor applications, offering classic earth tones and temperature control properties.
• Forever Quartz (Proprietary Engineered Quartz Line) Proprietary engineered quartz product line offered by Texas Counter Fitters under its own sub-brand.
• Counter Fixtures (Stone Art and Decor) Curated collection of stone art and decorative items including Amethyst Vanity Lamps, Orthoceras fossils, Desert Rose Selenite, Mookaite, and Labradorite Accent Tables sold through counterfixtures.com.
• Sink and Faucet Catalog Curated selection of sinks and faucets sold to complement stone selections, available via a downloadable catalog.
• Stone Supply, Fabrication, and Installation Service End-to-end stone services covering supply by square foot, in-house fabrication, and professional installation for residential and light commercial projects.
• Kitchen Countertop Installation Service New countertops, backsplashes, and flooring installation for kitchen renovations and new builds.
• Master Bathroom Countertop Installation Service Stone installation services for master bathrooms in new builds and renovations.
• Outdoor Living Space Stone Installation Service Outdoor kitchen, fireplace, and living space stone installations using globally sourced stones.
• Fireplace Stone Installation Service Stone fireplace installations using marble, limestone, and Onyx for residential focal points.
• Stone Flooring Supply, Fabrication, and Installation Service Stone flooring supply, fabrication, and installation for residential projects, supported by 50+ years of combined team experience.
• Jacuzzi and Tub Deck Stone Installation Service Stone tub deck and Jacuzzi installations for outdoor areas and bathrooms under a pay-by-the-foot pricing model.
• Stone Stair Supply, Fabrication, and Installation Service Stone stair supply, fabrication, and installation focused on quality and detail.
• Backlit Translucent Stone Installation Service Translucent stone installations with integrated lighting for backsplashes, fireplaces, wall features, vanities, and murals.
• Feature Wall Stone Installation Service Natural stone feature wall installations using book-matched slabs for residential and commercial applications.
• Stone Cleaning and Maintenance Products Stone cleaners, sealers, and poultice products for stain removal and ongoing stone surface maintenance.
• Virtual Stone Selection Service Remote stone selection service using video conferencing platforms (Facetime, Zoom, Hangouts) for customers in Southlake, Westlake, Alliance, Fort Worth, Austin, Houston, and Waco areas.

Quantifiable outcome

• Rocktoberfest 2025 attracted record-breaking 1,600+ guests demonstrating community engagement and brand strength

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Dallas Art TherapycoreStrategic or Co-development PartnerMajor nonprofit beneficiary of Rocktoberfest events. TCF presented $50,000 donation at Rocktoberfest 2024 and $25,000 at 2025 event. The donation helped DAT expand its open art studio from monthly to weekly offerings and shift focus from constant fundraising to providing therapeutic care.
• After8toEducatecoreStrategic or Co-development PartnerNonprofit providing unsheltered high school students with safe housing and educational opportunities. Benefited from Rocktoberfest 2025 with $25,000 donation. TCF also hosts ongoing underwear drive collecting new underwear, socks, and deodorant for students.
• The StewpotcoreStrategic or Co-development PartnerNonprofit providing critical services to those experiencing poverty and homelessness including housing, education, and enrichment programs. Benefited from Rocktoberfest 2025 artwork sales.
• Dwell with DignitycoreStrategic or Co-development PartnerNonprofit helping families and communities break the cycle of poverty and homelessness through design. TCF hosted Thrift the Halls pop-up fundraiser and Art + Color Party 2026 featuring donated artwork valued at $80,000+.
• Exodus MinistriesminorStrategic or Co-development PartnerNonprofit providing intensive residential discipleship program for formerly incarcerated mothers reuniting with children. TCF donated countertops for kitchen and bathroom renovation in partnership with NKBA Texas North Plains Chapter.
• Broadway DallasminorGTM or Marketing PartnerPerforming arts organization whose student ensemble performed at Rocktoberfest 2025 celebrating the organization's 100th anniversary. Soloists showcased numbers from next season's shows.
• John Houston HomescoreChannel Partner/ Reseller/ DistributorCustom home builder featured on podcast discussing countertop selection process with TCF. Homebuilder takes clients to TCF showroom for stone specification in new construction projects.
• Heritage HomescoreChannel Partner/ Reseller/ DistributorCustom home builder with 5+ year relationship with TCF. Designer Stephanie McPherson brings clients to showroom for stone selection and coordinates pricing through dedicated builder program.
• Texas North Plains Chapter of National Kitchen and Bath AssociationminorStrategic or Co-development PartnerIndustry association that coordinated the Exodus Ministries kitchen/bathroom renovation project. TCF contributed countertops as vendor participant in community initiative.
• Andrea Davis (Dallas Art Therapy)minorStrategic or Co-development PartnerExecutive director of Dallas Art Therapy who coordinated with TCF for Rocktoberfest donations and ongoing partnership support.
• M3 FilmsminorStrategic or Co-development PartnerIndependent filmmaker commissioned to create documentary about Brazilian quarry artisans and the journey from quarry to countertop. Film features stories of families and artisans including Emily Andrade and Marcelo Ferraz.
• Urbanology DesignsminorChannel Partner/ Reseller/ DistributorDallas-based interior design firm owned by Ginger Curtis, quoted in biophilic design content on TCF website. Curtis advocates for natural stone over engineered alternatives in design work.
• ArtVia Design (Julia Ross and Robin Moore)minorChannel Partner/ Reseller/ DistributorArt curation partnership for Art for a Cause event benefiting St. Jude Children's Hospital. Curated works from internationally collected artists displayed against natural stone slabs.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Precision Countertops: Regional countertop fabrication and installation company serving residential and commercial customers with granite, quartz, marble, and other surfaces. Comparable as a regional fabricator competing for the same builder/designer/homeowner specification in their respective metro.
• Arizona Tile: West-coast-based distributor of natural stone, quartz, porcelain, and tile slabs with showrooms across multiple states. Comparable as a regional multi-surface slab distributor offering similar natural and engineered stone selection plus fabrication services for builders and homeowners.
• The Stone Collection: Natural stone slab distributor with showrooms in Denver, Dallas, and other U.S. metros offering thousands of slabs across granite, marble, quartzite, and onyx. Directly comparable as a premium stone slab distributor operating in the same Texas/Dallas market as TCF.
• Marble & Granite Inc. Natural stone importer and distributor with showrooms and fabrication facilities across multiple U.S. states. Comparable as a regional multi-surface stone supplier offering similar selection, fabrication, and installation services to builders and designers.
• StoneMart: Texas-based natural stone and quartz countertop distributor and fabricator serving Dallas-Fort Worth and surrounding markets. Most directly comparable as a same-region competitor with similar builder/designer service model and material portfolio.

Broad incumbents

• M S International (MSI): Largest U.S. distributor of natural stone, quartz, and porcelain surfaces with nationwide showroom and distribution footprint. Comparable to Texas Counter Fitters as a multi-surface stone distributor serving builders, designers, and homeowners — but at far greater scale and broader geographic reach.
• Cosentino (Silestone, Dekton): Spanish multinational producing Silestone (quartz), Dekton (porcelain), and natural stone surfaces with global distribution. Comparable as a multi-surface supplier competing for the same premium countertop specification in residential projects.
• Cambria: Leading U.S. producer of engineered quartz surfaces with proprietary product lines sold through a national dealer and big-box network. Comparable as a premium countertop brand competing for builder and homeowner specification against natural stone.
• Daltile: One of the largest U.S. tile and stone manufacturers/distributors with national footprint and Stone Center slab showrooms. Comparable as a mass-market tile and stone distributor serving builders, designers, and homeowners with broad slab selection.
• Caesarstone: Global engineered quartz and porcelain surface manufacturer serving residential and commercial markets. Comparable as a competing premium countertop brand; represents the engineered-surface alternative to TCF's natural-stone focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TCF_Countertops

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Counter Fitters