NAWIDA GmbH

What NAWIDA GmbH does

NAWIDA GmbH is a Germany-based B2B consulting company, headquartered since 2026 in Philippsthal and founded in March 2022 by Marc Fischer as legal successor to the prior e-commerce operator mergedmedia AG. The firm advises managing directors, owners, and investor-adjacent decision-makers of small and medium-sized enterprises on building, growing, and stabilizing digital sales and e-commerce business models, structuring engagements around three service tracks: Digital Sales & E-Commerce, Digital Performance, and Stabilization & Realignment.

The company's central technology asset is PRAIDICT Marktanalysen, an AI-based market analysis and forecasting system that processes large market data sets to model digital demand developments up to 24 months in advance, with a 48-month retrospective view for clients. PRAIDICT underpins consulting mandates as the core analytical engine and is also exposed as a self-service portal at app.praidict.de. The product portfolio has been extended into adjacent HR-tech and recruiting use cases, including JOBDISPLAY (corporate career pages), TALENTSONAR (AI-based job portal analytics), and Direktansprache (AI-based sourcing on Xing/LinkedIn), all positioned as add-ons to the consulting core. In 2026 the company received the BSFZ-Siegel FuE 2026, certifying qualifying R&D activity under the Forschungszulagengesetz.

NAWIDA's revenue model combines professional services (strategy consulting, performance optimization, and turnaround mandates delivered on a quote-based, § 14 BGB–restricted basis) with a recurring subscription-style access tier to PRAIDICT via the app portal. Go-to-market is sales-led and partnership-driven, leveraging core relationships with BVMW (the Federal Association for Medium-Sized Business) and TheGrow, with additional minor channel alliances with EDM, PSD Bank, and Deutsche Telekom, alongside content marketing through the NAWIDA Magazin, social channels, and conference speaking. Pricing is not publicly disclosed and the firm is privately held by its founders; Jan Tillmann was appointed co-Managing Director in October 2025 alongside Marc Fischer.

Name

NAWIDA GmbH

Legal name

NAWIDA GmbH

Website

https://nawida.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

NAWIDA GmbH is a Germany-based B2B consulting firm advising managing directors, owners, and investor-adjacent decision-makers on building, growing, and stabilizing digital sales and e-commerce businesses, anchored by its proprietary AI-based PRAIDICT market analysis and forecasting platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. B2B Consulting Services: Strategic consulting for digital sales and E-commerce business models, including market analysis, stabilization and realignment services. Delivered as Sparringspartner (sparring partner) with economic responsibility for managing directors.
2. PRAIDICT Software/Tool Access: Access to PRAIDICT platform for market analysis and demand forecasting. Customers can access via app.praidict.de after registration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

NAWIDA is a B2B consulting firm that advises managing directors, owners, and investor-adjacent decision-makers on building, growing, and stabilizing digital sales and E-commerce business models — from strategy through to performance optimization and turnaround. Its core analytical asset is the proprietary AI-based PRAIDICT market analysis system, which forecasts digital demand up to 24 months in advance using large market data sets and underlies every consulting mandate.

Product overview

NAWIDA GmbH is a B2B consulting company for digital growth, stabilization, and strategic repositioning. The company's offering combines strategic consulting services with a proprietary AI-powered analysis system called PRAIDICT Marktanalysen, which provides market demand forecasts up to 24 months ahead. PRAIDICT serves as the core analytical asset integrated into consulting engagements, enabling data-driven strategic decisions for clients. The product portfolio also includes supplementary HR and recruitment tools (JOBDISPLAY, TALENTSONAR, Direktansprache), which are offered alongside the core consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• PRAIDICT: A proprietary AI-based market analysis and forecasting system developed by NAWIDA that analyzes digital demand and market data to predict developments up to 24 months into the future. Used for strategy development, product planning, market entry decisions, and stabilization in volatile market phases.

Products and services

• PRAIDICT Marktanalysen AI-based market analysis and forecasting system that analyzes digital demand for products, brands and topics and predicts digital market developments up to 24 months in advance, including a 'PRAIDICT-live' mode with up to 48 months of retrospective analysis. Sold as a subscription-access platform via app.praidict.de and as the analytical foundation underpinning NAWIDA's consulting engagements for managing directors.
• Digitaler Vertrieb & E-Commerce Beratung Strategic consulting service for building and expanding digital sales and E-commerce business models, from strategy through to implementation, for both B2B lead generation and online shops. Directed at managing directors and owner-led mid-market companies.
• Digitale Performance Performance optimization consulting that performs root-cause analysis of weak digital performance and delivers measurable improvements through targeted adjustments, sold as an advisory engagement to managing directors.
• Stabilisierung & Neuausrichtung Restructuring and turnaround consulting for companies in economically challenging phases, providing clarity, reliable figures, and actionable perspectives to stabilize the business and realign it for the future.
• Website-Audit Defined website-audit offering listed in NAWIDA's Leistungen navigation, providing audit-based analysis of an existing website as the entry point into the firm's digital sales and E-commerce consulting work for managing directors.
• JOBDISPLAY Career page solution that enables companies to publish individualized career pages in corporate design, optimized for mobile devices and search engines, with automatic indexing in Google for Jobs.
• TALENTSONAR AI-based HR analysis tool that identifies which job portals deliver the greatest reach, which job titles are most frequently searched, and the optimal timing for job advertisements, sold as a standalone Leistungskatalog offering.
• Direktansprache Business Netzwerke Xing & LinkedIn AI-based candidate sourcing service that identifies up to 50 qualified candidates within a defined geographic radius (50 or 100 km) on Xing and LinkedIn and initiates active outreach on the client's behalf.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• BVMW (Bundesverband mittelständische Wirtschaft)coreChannel Partner/ Reseller/ DistributorBVMW is the Federal Association for Medium-Sized Business. NAWIDA collaborates with BVMW as a partner, presenting at BVMW events and publishing content in BVMW magazines. BVMW provides access to their network of Mittelstand companies.
• EDM (E-Commerce und Digitalmarketing)minorChannel Partner/ Reseller/ DistributorPartnership with EDM for E-commerce and digital marketing collaboration and network access.
• PSD BankminorChannel Partner/ Reseller/ DistributorPSD Bank partnership for collaborative events such as BVMW Business Breakfast. PSD Bank provides event venue and access to their business customer network.
• Deutsche TelekomminorChannel Partner/ Reseller/ DistributorPartnership with Deutsche Telekom for network access and potential business collaboration.
• TheGrowcoreChannel Partner/ Reseller/ DistributorTheGrow is a growth partner. NAWIDA participates in TheGrow events such as the Quellenhof Summit, presenting PRAIDICT-live to a high-profile audience. TheGrow organizes events and provides access to their entrepreneur network.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• SinnerSchrader (Accenture Song): German digital agency now part of Accenture Song, focused on e-commerce platforms, digital experience, and performance marketing for German brands. Comparable on the e-commerce consulting + implementation axis in the DACH region.

Direct peers

• Statista: Global market data and forecasting platform with deep coverage of digital and consumer markets. Direct functional competitor to PRAIDICT on the market-intelligence and demand-forecasting capability.
• Simon-Kucher & Partners: Global strategy and pricing consultancy headquartered in Germany with deep Mittelstand and enterprise client penetration. Most directly comparable to NAWIDA on the boutique-strategy-consulting axis serving German-speaking business owners.
• Roland Berger: German-founded strategy consulting firm with strong presence in DACH Mittelstand digital transformation and restructuring work. Closely comparable positioning, geography and client persona to NAWIDA.
• BearingPoint: European management and technology consultancy focused on digital transformation, regulatory-driven change and operational performance for European enterprises and Mittelstand — overlapping directly with NAWIDA's digital sales / stabilization mandates.
• Homburg & Partner: German strategy consultancy specialized in marketing, sales and pricing for Mittelstand and corporate clients. Comparable on boutique-strategy-meets-digital-sales consulting for German-speaking owner-managers.

Broad incumbents

• McKinsey & Company: Global management consulting incumbent with broad digital, strategy, and transformation practices that overlap with NAWIDA's digital-sales and stabilization offerings, but at vastly larger scale and with institutional clients.
• Deloitte Digital: Big Four advisory arm focused on digital transformation, e-commerce, and performance optimization for enterprise and Mittelstand clients — broad incumbent competing for the same digital-sales consulting budgets as NAWIDA.
• Boston Consulting Group: Global strategy consulting incumbent with dedicated digital and Mittelstand practices (BCG Platinion, BCG Henderson Institute). Operates in the same transformation and growth-advisory space as NAWIDA at the upper end of the market.

Emerging players

• SEMrush: Digital marketing analytics SaaS used heavily by e-commerce and online sales teams for keyword, demand and competitive insights. Competes with PRAIDICT on the digital-demand-forecasting use case from a global, well-capitalized SaaS angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiWCgRJgscqo-LjQWxllbTg
• Facebookfacebook.com/Nawida-GmbH
• LinkedInlinkedin.com/company/nawida-gmbh
• Instagraminstagram.com/nawida_gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAWIDA GmbH