ServiceWise

What ServiceWise does

ServiceWise is the customer relationship management (CRM) software brand operated by Elad Software, an Israeli enterprise technology company founded in 1987 and headquartered in the Ramat HaHayal business district of Tel Aviv, with a branch office in Jerusalem. The company positions itself as a "House of Innovation," offering a proprietary suite of custom enterprise software solutions organized around four product pillars: CRM (ServiceWise), Data (Elad Data / Excelando), Digital (Elad Digital), and People (Elad People), supplemented by e-commerce (Elad Commerce / Fisha) and UX design (Netcraft) capabilities under wholly owned subsidiary brands. The underlying technology is described as a custom enterprise software platform with domain-specialized modules for CRM, data management, digital transformation, and HR/people management, sold as customized technology solutions rather than packaged SaaS.

The company serves large organizations across the Israeli economy, with a vertical segmentation covering banking, public sector, transportation, healthcare, retail, insurance, industry, technology, communications, and real estate. Its go-to-market is a direct enterprise sales motion with consultation-driven engagement: prospective customers submit contact and consultation requests through the corporate website, and a sales team provides advisory support for solution design and implementation. The revenue model is subscription-based / recurring enterprise software, augmented by consulting and implementation services, with pricing conducted on a quote basis and not publicly disclosed.

ServiceWise's marketing mix spans a corporate website (eladsoft.com), Facebook, YouTube, and a dedicated careers portal (careers.eladsoft.com), while distribution is exclusively direct-to-enterprise within Israel. Parent group Elad Software operates on a multi-brand retained structure, with ServiceWise, Elad Data (Excelando), Elad Commerce (Fisha), and Netcraft all reported as wholly owned subsidiaries acquired under the Elad umbrella. The company is privately held, has 51–100 employees, and shows no disclosed funding rounds, partnerships outside the Elad group, regulatory actions, or named-customer references in the available data.

Name

ServiceWise

Legal name

Elad Software

Website

https://service-wise.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Enterprise CRM Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAMALAE

Marketing Automation, CRM & Lifecycle Messaging

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYBPAFAFAK

Customer Service/Support CRM & Contact Center Platforms

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYHDAEAFAA

Sales Force Automation (SFA) CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYBPAEAGAD

CRM Managed Services & Support

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

Keywords

• Enterprise CRM software
• Customer relationship management
• Marketing automation software
• Digital transformation solutions
• Data management platforms

Headquarters

HQ city

Kfar Saba

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Solutions: Custom technology solutions provided to large organizations across multiple sectors including banking, public sector, healthcare, retail, insurance, industry, technology, communication, and real estate. Revenue generated through software solutions, consulting, and implementation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ServiceWise is the Customer Relationship Management (CRM) software solution offered by Elad Software to large enterprise customers across Israel. It is part of a broader suite of customized enterprise technology solutions that also includes Elad Data (data management and analytics), Elad Digital (digital transformation), Elad People (HR and people management), and Elad Commerce (e-commerce). The platform helps organizations manage customer relationships, digital transformation initiatives, data, and people-related business processes across sectors such as banking, public sector, healthcare, retail, insurance, industry, technology, communications, transportation, and real estate.

Differentiator

Problem solved

Functional benefit

Brands

• ServiceWise: CRM (Customer Relationship Management) solution
• Elad Data
• Elad Digital
• Elad People
• Elad Commerce

Products and services

• ServiceWise (Elad CRM) ServiceWise is the Customer Relationship Management (CRM) software solution offered by Elad Software, providing customer relationship management capabilities for large enterprise organizations. It is part of Elad's broader suite of enterprise technology solutions including Data, Digital, and People offerings.
• Elad Data (Excelando) Elad Data is a data management and analytics solution acquired by Elad Software, supporting enterprise customers with data integration, management, and analytics across multiple verticals.
• Elad Digital Elad Digital is Elad Software's digital transformation solutions offering, helping enterprise organizations digitize processes and customer engagement.
• Elad People Elad People is Elad Software's human resources and people management solutions offering, addressing workforce and HR needs of large enterprise organizations.
• Elad Commerce (Fisha) Elad Commerce, operating under the Fisha brand, is Elad Software's e-commerce solutions offering for enterprise customers.

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Global CRM and customer engagement platform leader. Directly comparable product category to ServiceWise's Elad CRM, though Salesforce operates globally with vastly broader scale and ecosystem.
• Microsoft Dynamics 365: Enterprise CRM and ERP suite from Microsoft, competing for the same large enterprise and regulated-vertical customers (banking, public sector) that ServiceWise targets in Israel.
• SAP (SAP CRM / CX): Enterprise application giant with CRM/Customer Experience offerings. Competes for the same large banking, public sector, and industrial accounts ServiceWise serves in Israel.
• Oracle CX: Oracle's customer experience and CRM suite targeting large enterprises in financial services, healthcare, and public sector, directly overlapping ServiceWise's primary verticals.

Direct peers

• HubSpot: CRM platform with strong marketing automation and lifecycle messaging capabilities, directly mirroring the positioning described in ServiceWise's short description ("CRM & marketing automation software services").
• Zoho Corporation: Broad CRM and business application suite with strong customization and vertical-fit capabilities, comparable to ServiceWise's tailored enterprise CRM approach across multiple industries.
• SugarCRM: CRM platform with sales force automation, marketing automation, and customer service modules. Comparable mid-sized CRM specialist serving enterprise and mid-market customers.
• Pipeliner CRM: Sales force automation and CRM platform designed for enterprise sales teams, comparable to ServiceWise's CRM focus on managing customer relationships and sales pipelines.

Emerging players

• monday.com: Israeli-headquartered work management and CRM-adjacent platform. Useful comparable for understanding how an Israeli enterprise software company can scale beyond the domestic market.

Regional players

• Priority Software: Israeli ERP and CRM vendor serving mid-market and enterprise customers primarily in Israel and select international markets, directly comparable to ServiceWise's Israeli enterprise customer base and vertical focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC827VDOqtpCnaHfYgXt6B9A
• Facebookfacebook.com/servicewiseteam
• Xx.com/servicewiseil

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceWise