What The Producers Group does

The Producers Group (TPG) is a B2B themed entertainment production and design firm founded in October 2011 by industry veterans Bob Chambers and Edward Marks, who serve as Co-CEOs, with Don Burgess as co-founder. The firm executes production and design engagements for destination attractions across turnkey attraction delivery, production management, technical design, and content development. Its client base spans theme park operators (Universal, Disney, Six Flags, SeaWorld, Busch Gardens, Chimelong), integrated resorts (Wynn, Resorts World Sentosa), museums, and brand-sponsored retail entertainment venues. TPG reports approximately 50 professionals operating across four offices in Los Angeles, Shanghai, Dubai, and Orlando, with the Orlando office added in January 2018 to anchor U.S. operator coverage.

The company's technology footprint centers on two proprietary co-developed platforms: EVAD™, launched in January 2017 in partnership with Premier Rides, targeting the dark ride vehicle segment, and The Dark Rider™, launched in November 2019 in partnership with Extreme Engineering. These platforms move the firm beyond pure services into licensable product economics. Internationally, TPG has delivered or referenced projects in Mexico (Amikoo, 2017), Russia, Korea, Malaysia, and Switzerland, and in April 2021 expanded into luxury retail entertainment via the IWC Schaffhausen "Racing Works" engagement.

The business model is project-based professional services on a fixed-scope or program basis, augmented by revenue participation from proprietary ride systems when licensed to operators. TPG is privately held with no disclosed outside funding, and revenue figures are not publicly reported. Sales motion relies on reputation-driven bids to a concentrated set of major IP holders and integrated resort developers, supported by THEA Award recognition and named executive advisors from leading studios.

Name

The Producers Group

Legal name

The Producers Group, LLC

Website

https://producers-group.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Producers Group is a themed entertainment production and design firm founded in 2011. It serves theme park operators, integrated resorts, museums, and brand-sponsored retail venues with turnkey attractions, production management, and two co-developed proprietary ride platforms.

Ownership category

akta.pro rank

Product category

Themed Entertainment Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

Keywords

• Theme park consulting
• Attraction design services
• Themed entertainment production
• Destination attraction development
• Immersive experience design

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Services - Turnkey Attractions: Full-service attraction development from design through opening. TPG leads and produces the attraction from engagement through grand opening, handling creative development, budget compliance, technical integration, installation, programming, and operations training.
2. Production Management Services: Build phase support including pre-production, documentation finalization, vendor scope verification, and on-site field teams to coordinate and lead installation and programming tasks.
3. Content Development Services: Concept through final design package development for client's content needs, including consultation and design output for themed entertainment projects.
4. Technical Design Services: Expert technical design and documentation of attractions enabling real people to build real attractions at fixed prices. Performed as subcontractor or prime contractor, often as white label provider to other design firms and architects.
5. Casino Feature Installations: Technical design, fabrication, and complete production services for casino installations including animatronics, WOW features, and branded entertainment experiences.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

The Producers Group (TPG) is a professional services firm that delivers turnkey attraction development, production management, content development, and technical design services for destination attractions. The firm manages all phases of themed entertainment projects—from concept and design through production, installation, programming, operations training, and warranty—integrating audio/video, projection, show control, lighting, special effects, animated figures, and water effects for theme parks, integrated resorts/casinos, and museums worldwide.

Product overview

The Producers Group (TPG) is a premier provider of production and design services for destination attractions worldwide, specializing in turnkey attractions, production management, technical design, and content development for projects ranging from small attractions to entire theme parks. The company's proprietary product portfolio includes The Dark Rider™ (a suspended dark ride system created with Extreme Engineering featuring modular columns for lighting, audio, and control) and Extraordinary Voyages® Adventure Dining® (a patented immersive dining attraction combining motion, media, live actors, and special effects). Core services span Turnkey Attractions, Production Management, Content Development, and Technical Design across integrated resorts, casinos, museums, and theme parks. TPG maintains offices in Shanghai, Orlando, Dubai, and Los Angeles with a staff of nearly 50 professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• The Dark Rider™ An integrated suspended dark ride system that combines dark ride storytelling with the visceral thrills of a suspended ride vehicle, featuring an elevated ride track with modular columns housing lighting, audio, and control equipment. Created in partnership with Extreme Engineering for theme park and attraction operators.
• Extraordinary Voyages® Adventure Dining® (EVAD™) The world's first immersive dining attraction combining themed storytelling, motion, immersive media, live actors, and special effects aboard the Centurion. Designed for installation at theme parks, restaurants, and entertainment districts. Developed with Premier Rides.
• Turnkey Attractions Full-service production and management of attractions from design through installation, programming, operations training, and warranty service. TPG manages all phases to deliver a ready-to-operate experience for theme park owners, developers, and operators.
• Production Management Services supporting the build phase of themed entertainment projects including pre-production, documentation finalization, vendor scope verification, and field teams coordinating on-site installation and programming tasks.
• Content Development

Quantifiable outcome

• Multiple THEA Award-winning projects delivered
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Extreme EngineeringcoreStrategic or Co-development Partner · 20 November 2019Partnership to create The Dark Rider™ integrated ride and show system. Extreme Engineering provides the coaster technology and ride vehicle system. This is a co-development collaboration for a proprietary turnkey attraction product combining dark ride storytelling with suspended coaster thrills.
• Premier RidescoreStrategic or Co-development Partner · 3 January 2017Partnership to develop Extraordinary Voyages™ Adventure Dining® (EVAD™), the world's first immersive dining attraction. Premier Rides collaborated on this turn-key attraction designed for installation at theme parks, restaurants, and entertainment districts.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Thinkwell Group: A design and production services firm specializing in theme parks, museums, and destination attractions. Closest direct competitor to TPG in scope of turnkey attraction design, master planning, and show production for the same operator client base.
• Falcon's Creative: Themed entertainment design and production company providing master planning, attraction design, and media/content services for theme parks, museums, and brand experiences. Highly comparable service portfolio and customer base to TPG.
• BRC Imagination Arts: Designs and produces branded attractions, museum experiences, and themed environments globally. Overlaps directly with TPG on narrative-driven attractions for museums, theme parks, and brand experiences, and has been an industry peer for decades.
• Forrec: Design consultancy specializing in theme parks, waterparks, resorts, and master planning. Comparable in offering master planning and attraction design services to the same operator clients (Six Flags, Universal, Chimelong-adjacent markets).
• Jack Rouse Associates (JRA): Experience design and consulting firm for the attractions industry, providing strategic planning, design, and operational consulting. Comparable as a design/strategy peer in the same operator-vendor ecosystem.
• PGAV Destinations: Master planning and attraction design firm for theme parks, resorts, and cultural attractions. Highly comparable service offering and client overlap with TPG's planning and design practice.
• Legacy Entertainment: Themed entertainment design and master planning firm serving theme parks, water parks, and integrated resorts worldwide. Overlaps with TPG on master planning and attraction design for global operator clients.

Broad incumbents

• Walt Disney Imagineering: Disney's internal design and production arm. While in-house, it represents the most prominent incumbent in the destination attraction design space and shares the same talent pool and award-ecosystem as TPG.
• Universal Creative: Universal's internal creative division responsible for theme park attraction design and production. A large incumbent that competes for the same global attraction talent and IP-driven design work as TPG.
• Murraysmith: Engineering and design firm with a strong themed entertainment and attractions practice, including technical design work comparable to TPG's audio/video, lighting, and show control integration services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Producers_Group
• YouTubeyoutube.com/user/TheProducersGroup
• Facebookfacebook.com/TheProducersGroup
• LinkedInlinkedin.com/company/2337912

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Producers Group