What Falcon's Creative Group does

Falcon's Creative Group is a professional services firm providing end-to-end experience design for themed entertainment destinations, founded in 2000 and headquartered in Orlando, Florida with a satellite office in Manila, Philippines. Operating as a wholly-owned division of Falcon's Beyond Global, Inc. (Nasdaq: FBYD), the company delivers integrated services across three stages: Strategy (destination planning, IP and franchise strategy, software/technology strategy, content strategy, experiential strategy, brand communications); Development (master planning, attraction design, experiential design, original IP development, digital twin pre-visualization, media pre-production and production, interactive production, software development, sound production); and Delivery (executive production, Creative Guardian onsite oversight, and supervision through construction and installation). The firm serves enterprise clients across theme parks, water parks, museums and exhibitions, zoos and aquariums, hotels/resorts/cruise ships, themed retail and dining, and location-based entertainment — including Qiddiya Investment Company, New Murabba Development Company, SeaWorld, Alton Towers, IMG Worlds of Adventure, Hard Rock, and Singapore Science Centre.

The company's revenue model is project-based professional services priced per engagement scope, with revenue recognized as work progresses on long-cycle destination projects. In Q4 2025, FCG reported $14.4M in revenue (53.5% YoY growth) with adjusted EBITDA swinging from a $12.0M loss to positive $0.2M; full-year 2025 revenue is reported at $14.9M (note: Q4-to-full-year ratio suggests reporting-period ambiguity). Go-to-market is sales-led, driven by direct enterprise relationships, IAAPA Expo participation, and referrals within the global destination development ecosystem. The firm's competitive position rests on a 25-year track record, a multi-disciplinary in-house team spanning creative, technical, and production roles, and award-winning flagship projects including Aquarabia (Qiddiya City), Curse of DarKastle (Busch Gardens, Thea Award winner), and The Mukaab (New Murabba, Riyadh). Leadership transition to Mitchell Magill as President in November 2025 signals an organizational scaling phase tied to the ramp of Saudi giga-project engagements.

Name

Falcon's Creative Group

Legal name

Falcon's Creative Group (operating as division of Falcon's Beyond Global, Inc.)

Website

https://falconscreativegroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Falcon's Creative Group is a themed entertainment experience design firm — a division of Falcon's Beyond Global (Nasdaq: FBYD) — providing master planning, attraction design, immersive media, and IP development for theme parks, water parks, museums, and destination developers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative and Consulting Services: Project-based professional services including destination strategy, master planning, experiential and attraction design, digital media, interactive software, IP development, and creative guardianship for entertainment and hospitality destinations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Falcon's Creative Group is an experience design firm delivering strategy, development, and delivery services for themed entertainment destinations. Its offerings span master planning, attraction and experiential design, digital twin pre-visualization, immersive media and interactive production, original IP development, and onsite creative guardianship for theme parks, water parks, museums, zoos, hotels, and cruise ship operators worldwide.

Product overview

Falcon's Creative Group is a division of Falcon's Beyond Global (Nasdaq: FBYD) providing comprehensive experience design services for themed entertainment destinations. The company's integrated offering spans three core service areas: Strategy (destination planning, IP development, content strategy), Development (master planning, attraction design, experiential design, digital twin technology, media and interactive production, software development), and Delivery (executive production, creative guardian, onsite supervision). The company operates a satellite office in Manila, Philippines. Notable projects include Aquarabia Water Theme Park in Saudi Arabia, Curse of DarKastle at Busch Gardens (THEA Award winner), Charlie and the Chocolate Factory ride at Alton Towers, and Hard Rock Vault museum experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic advisory services for theme park and destination operators, covering destination planning, IP and franchise strategy, software and technology strategy, content strategy, experiential strategy, and brand communications.
• Development Services Multi-disciplinary design and development services for themed entertainment, including master planning, attraction design, experiential design, IP development, digital twin technology, media pre-production and production, interactive production, software development, and sound production.
• Delivery Services Project execution services including executive production, creative guardian oversight, and onsite supervision throughout construction and installation phases to deliver projects safely, effectively, and efficiently.
• Master Planning Comprehensive destination planning service that provides a clear picture of entire themed entertainment projects, enabling positioning of all elements and their operational integration.
• Digital Twin Digital simulation technology used to visualize and plan themed entertainment destinations before physical construction, enabling pre-visualization and iteration.
• Creative Guardian Onsite creative oversight service ensuring project visions are protected during construction and installation, including art direction and quality control across theme park, water park, attraction, and destination resort projects.

Quantifiable outcome

• 53.5% year-over-year revenue growth in Q4 2025
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and project.

• Qiddiya Investment CompanyflagshipStrategic or Co-development PartnerStrategic partnership for the development of Aquarabia water theme park at Qiddiya City near Riyadh, Saudi Arabia. Falcon's served as master planner, attraction designer, experiential vision developer, original IP creator, and creative guardian for this landmark 250,000+ square meter destination featuring 8 themed zones and 22 attractions.
• FX Design GroupprojectStrategic or Co-development PartnerCollaboration for Kia Club immersive media project at Kia Center in Orlando. Falcon's produced LED content, animation, motion graphics, and visual effects for the exclusive Kia owner lounge and entrance.
• New Murabba Development CompanyflagshipStrategic or Co-development PartnerLong-term strategic agreement for Falcon's Creative Group to serve as Creative Lead Advisor for The Mukaab and surrounding district development in Riyadh, Saudi Arabia. The Mukaab is a landmark 400-meter cube structure at the heart of New Murabba's destination development.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BRC Imagination Arts: Experience design and production firm specializing in museums, brand attractions, and themed environments. Comparable to FCG's museum and exhibition segment, with overlapping media production and creative guardianship capabilities.
• Forrec: Master planning, themed entertainment design, and attractions consultancy with global delivery. Directly comparable to FCG in destination master planning and attraction design for theme parks and resorts.
• PGAV Destinations: Master planning and attraction design consultancy for zoos, aquariums, museums, and theme parks. Comparable integrated services portfolio to FCG's strategy and development offerings, particularly in the cultural attractions space.
• Thinkwell Group: Independent experience design and master planning firm specializing in theme parks, museums, and destination resorts. Direct peer to Falcon's, often competing on the same RFPs for global entertainment destination briefs.
• Jack Rouse Associates (JRA): Experience strategy and design consultancy for theme parks, museums, and brand destinations. Competes with FCG on strategy and master planning phases of destination development.
• Legacy Entertainment: Themed entertainment design and production studio with master planning, attraction design, and IP development capabilities — closely overlapping Falcon's service stack and target client base of global theme park operators.

Broad incumbents

• Universal Creative: Universal's in-house design and engineering organization for theme parks, rides, and themed environments. Large incumbent that occasionally engages external partners for IP-specific projects where FCG is a candidate.
• Walt Disney Imagineering: Disney's in-house themed entertainment design and engineering arm. Sets the industry standard for creative and technical depth; rarely competes externally but defines the benchmark FCG is measured against.

Emerging players

• Hettema Group: Themed experience design and production studio founded by Bob Hettema. Comparable to FCG in master planning and attraction design, with a smaller project slate and more boutique positioning.
• Mousetrappe: Specialty media production studio focused on pre-visualization, projection mapping, and immersive content for theme parks and live events. Overlaps with FCG's immersive media production capability but narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/falconscg
• YouTubeyoutube.com/@FalconsCreativeGroup
• Facebookfacebook.com/falcons-creative-group-1419811194994221
• LinkedInlinkedin.com/company/falcons-creative-group
• Instagraminstagram.com/falconscg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falcon's Creative Group